Readers. 614,615 Banking and Investment. 107,013 Energy. 437,522 Professional Services. 223,496 Media. 333,350 Engineering. 518,966 Telecommunications

Transcription

1 Media Information

2 Introduction The Register is headquartered in London, with offices in New York, San Francisco, Sydney and Hong Kong and our team of award-winning writers delivers 24x7 coverage - giving readers the information they need to know to do their jobs. When we are not informing and challenging our readers, The Register is entertaining them with award winning projects most recently claiming a Guinness World Record for the highest paper plane flight in space. The Register is a pioneer of online publishing, springing into life as a pure-play digital publication in From the beginning we have delivered fiercely independent and insightful technology news, features, analysis, reviews and opinion. We began publishing daily on the web in 1998, and in the first month, averaged just 300 readers a day. Since then readership has grown exponentially, and today the site is the trusted destination for 9.5 million IT professionals. Known for our fearless approach to journalism, The Register is a must-read site for IT professionals, who form one of the most vocal and influential communities in the tech world.

3 Readers 614,615 Banking and Investment 107,013 Energy 57,768 Biotechnology 101,331 Defence 223,496 Media 168,569 Retail 518,966 Telecommunications 1,496,289 Hi-tech Industries 437,522 Professional Services 254,748 Healthcare 333,350 Engineering 602,304 Local and Central Government The Register readers are IT professionals - software engineers, database administrators, sysadmins, networking managers, project managers, all the way up to CIOs. Many more are senior business professionals, marketing managers, CEOs, CFOs and procurement directors. Almost half a million Register readers work in the financial sector, powering the systems that keep Wall Street, the London Stock Exchange, banks and investment houses running. Hundreds of thousands of readers are working on the next generation of smart cars and fuels, engines and the roads that they ll rely on. Tens of thousands are working in the global aerospace industry. Almost half a million readers work in central and local goverment. Some sit in the highest chairs in the country, large portions work for influential NGOs. You may not inhabit their world, but they inhabit yours in an increasing number of ways. They are the technologists, the decision makers, the innovators the engine room of the world that powers your likes, dislikes, your music and your pictures, your tweets and shares. Some are making clouds. Some are fighting cyber-wars, some are turning data into decisions that could save lives in natural disasters. Some are running your utilities. Some are colliding atoms in the Large Hadron Collider. And let s not forget one reader who keeps the IT network running at the South Pole, so the scientists can share their data, and keep in touch with their families on Facebook. The many faces, attitudes, skills, ambitions and powers of the technology industry are represented across The Register.

4 Solutions The Register has a portfolio of award winning solutions that advertisers can use to reach its vocal community of technologists, decision makers and influencers. They range from display to in-depth research, demand generation to mass engagement. It has solutions to meet budgets big and small, objectives conservative and off the wall, and aspirations short and tall. Demand Generation Live Events (Digital and Physical) Content Marketing Book Publishing Engagement Display and Native Advertising Multi-platform Research

5 Contact

6 Reader Stats

7 Geographic Breakdown This shows some of the regions represented by The Register readership. United States 4.4M United Kingdom 1.7M Canada 523K Germany 155K EMEA 2,686,687 North America 4,981,888 Asia Pac 518,495 BRIC 386,433 India 338K Australia 293K

8 European Breakdown United Kingdom Unique Readers: 1,751,203 France Unique Readers: 130,177 Germany Unique Readers: 155,651 Italy Spain Unique Readers: 44,807 Unique Readers: 43,019

9 Workforce 3,532,378 Readers in SMBs 2,831,584 Readers in Mid Sized Companies 3,096,749 Readers in Large Enterprises 217,814 Networking Specialists 725,416 Operations Specialists 374,072 CXO 1,250,064 Multi-disciplined IT Professionals 1,563,527 Developers 1,860,891 Decision Makers 247,172 1-man IT Departments 498,132 Support Specialists 1,477,348 Architects and System Designers 374,072 Support Specialists

10 Investments The number of readers that have planned investments in the following areas Platform software 3,084,628 Development lifecycle tools 1,194,286 Data centre infrastructure 1,831,727 IT Security solutions 2,198,072 Business application software packages 1,751,131 Mobile solutions 2,102,822 Management tools 1,919,650 Unified communications 1,758,458 Systems hardware 3,868,607

11 Influence 3.2 million have children 5.5 million educated to Bachelor Degree or higher Avg 36 years of age 2.2 million earn in excess of $100,000 88% share their experiences with technology 89% male 63% spend more than $1,500 on personal tech 41% advise more than 10 people on technology each month

12 Solutions

13 Display When it comes to branding, awareness and response, The Register offers an extensive portfolio of IAB and native display units that can be implemented across all manner of targeting parameters. Leaderboard 728 x 90 Pencil Ad 970 x 50 Super Leader 970 x 90 MPU 300 x 250 Double MPU 300 x 600 Billboard 970 x 250 Mobile Banner 320 x 50 Newsletter Banner 468 x 60 Welcome Ad 640 x 480 Button 300 x 100 Interactive Filmstrip 300 x 600 Mobile Overlay 320 x 200

14 Demand Generation The Register s huge global audience and highly focussed editorial ensures the right message reaches the right audience. Combining content syndication, contextual reach and database segmentation opportunities, The Register can guarantee a healthy and active prospecting opportunity. Embracing The Register s editorial capabilities takes demand generation to a new level. It opens the door to a portfolio of solutions that create credible conversations with the readership. The Register ensures that, whether turnkey or highly customized, clients experience unsurpassed delivery on their demand generation projects.

15 Engagement Interviews Case Studies Features Videos Trends Scenarios Solutions Live chat Polls Research Infographics How does the IT Pro see the emerging trends? To identify how IT Pros identify the trends underway and where they have come from How do IT Pros encounter the effects of those trends? The common scenarios where these trends collide How do IT Pros respond to those trends? Deliver practical advice and take away guides to help IT Pros contend with the effects of these trends Guides Expert Clinic Webcasts Custom Content Animations Expert Panel The Register is the award winning solutions provider for organisations seeking to reach technologists. The Register s engagement model harnesses the knowledge and experience of its audience to deliver mass response across multiple platforms, treatments and environments. It creates conversations, delivers unparalleled insight, forces cutthrough and builds mind share. The Register s evolutionary engagement programs reach the parts of technologists that other solutions can t reach their minds.

16 Case Studies Sponsorship Leader Impressions 63,904 Clicks 32 Click-through 0.05% December January Leader Impressions 90,604 Clicks 36 Click-through 0.05% MPU Impressions 62,715 Clicks 95 Click-through 0.15% MPU Impressions 90,465 Clicks 128 Click-through 0.15% Skin Impressions 59,819 Clicks 431 Click-through 0.72% Skin Impressions 87,294 Clicks 614 Click-through 0.72% Creative Impressions Clicks CTR Sponsored Articles (x3) Skin 14, % Sponsored Articles (x3) Leader 14, % Sponsored Articles (x3) MPU 14, % Total 43, %

17 Case Studies Engagement Program 3 Live Chats Live Viewers 1,472 On Demand 2,486 Questions 222 Tweets 135 FB Likes Features Article imps 44,623 Comments 74 Tweets 348 FB Likes Videos Video views 5,084 Demand Generation Qualified leads Research Report Downloads 7,817 2 Webcasts Live Viewers 442 On Demand 2,402 Questions 22

18 Awards The Register s editorial frequently win awards for their outstanding contributions The Register s commercial teams regularly win awards for their initiatives Why don t we see if we can win some together?