MEDIA KIT 2016 TECH ADVICE YOU CAN TRUST

Transcription

1 2016 TECH ADVICE YOU CAN TRUST

2 PC & TECH AUTHORITY PC & Tech Authority was established 18 years ago as the go-to magazine for tech enthusiasts and early adopters. We have the most experienced team of reviewers in Australia ensuring that whenever our readers need advice on a product, they turn to PCTA first. PCTA magazine covers everything from the latest smart phone and tablets on the market, to in-depth features on how to up-grade your PC and reviews of the latest games. PCTA ipad edition is available to buy on itunes every month PCTA website is firmly established in the Australian market as the leading website for news, reviews and opinion. With over 150,000 unique visitors Australia wide and over 550,000 global visitors Monthly. We have a vibrant community and engaged audience. ipad AND WEBSITE Issue s 222, 223 and Website homepage 2

3 MAGAZINE READER PROFILE AND STATS AUDITED MAGAZINE CIRCULATION (Source: EMMA Enhanced Media Metrics Australia) 127,000 26,000 Australian / New Zealand Readership Monthly PROFILE AWARDS + ACHIEVEMENTS Technology enthusiasts - tech savvy early adopters, upgraders and gamers Predominantly professional males, aged % of readers have bought products or services as a result of reading PCTA 71% of readers have responded to PCTA adverts purchasing for themselves or referring to others Winner of Best Technology Magazine (Microsoft IT Journo Awards 2012) Winner of Best Technology Magazine (Microsoft IT Journo Awards 2013) Winner of Best Technology Magazine (Optus IT Journo Awards 2014) Highly commended for Best Reviewer Bennett Ring (MasterCard IT Journo Awards 2016) 3

4 MAGAZINE SPREADS 4

5 WEBSITE READER PROFILE AND STATS pcauthority.com.au is one of the most established technology and gaming sites in Australia. Since we merged with Atomic in 2012 we now cover news and reviews across all sectors including PCs & Laptops, Handhelds, Peripherals, Gadgets, Components and Gaming, enabling us to target your advertising to exactly the people who will be most interested in your product. 73% use PCTA website as a primary source of tech news 550,000 monthly page impressions (global total) 300,000 monthly page impressions (Australian) 250,000 monthly unique users 24,000 EDM database (27% open rate, 3% CTR) 13,525 Daily Newsletter 17,853 Weekly Newsletter 23,651 Gadgets Newsletter 15,000 Gaming Newsletter 5500 Facebook fans 1000 Twitter followers NEWSLETTER, EDM and WEBSITE 5

6 MAGAZINE RATES DISPLAY Base 3x 6x Double Page Spread* Full Page* Half Page* 7,438 3,795 2,371 6,322 3,225 2,015 5,374 2,741 1,713 * All full pages booked into PC& Tech Authority receive a free full page in the ipad edition MARKETPLACE Base 3x 6x Double Page Spread Full Page Half Page Quarter Page 3,300 1,760 1, ,970 1, ,888 1, MARKETPLACE ISSUE NUMBER EDITORIAL FEATURE MONTH MATERIAL DEADLINE ON SALE PCTA # 225 Printer Round Up 9th May 16th June 11th July PCTA # 226 TBC 14th July 21st July 15th August PCTA # 227 TBC 11th August 18th August 12th September PCTA # 228 Education Feature 8th September 15th September 10th October PCTA # 229 Christmas Gift Guide 13th October 20th October 14th November PCTA # 230 TBC 10th November 17th November 12th December Please note that due to public holidays or production changes these dates may move from the regular schedule. Please confirm them with your account manager or the production team closer to the date. 6

7 RATES AND SPECS WEBSITE Ad Unit CPM - TARGETED CPM - RUN OF SITE Leaderboard MREC Half Page Skin Roadblock Skin Interstitial Super Leaderboard Mobile Banner Sponsored Links Online Video POA POA 728x90 300x x600 Custom Custom 640x480 1,000x x36 82x25 logo words Custom Newsletter Subscribers PER SEND Weekly SPONSORSHIP Daily (x5 sends per week) Weekly (Fridays) Gaming (Fridays) Downloads (Thursdays) 14,000 17,800 15,000 13,000 4,500 2,500 2,500 2, x60 & 82x words 460x60 & 300x250 & 82x words 460x60 & 300x250 & 82x words 460x60 & 82x words EDM Subscribers PER SEND CPM/ Total Cost PC&TA Database 24, /6,370 Custom HTML to fit template provided MAGAZINE INSERTION (H x W) TRIM (H x W) BLEED (H x W) TYPE SAFE AREA (H x W) Double Page Spread Full Page 1/2 Page Horizontal 1/2 Page Vertical 1/3 Page Horizontal 1/3 Page Vertical 1/4 Page Horizontal 1/4 Page Vertical 275 x 410 mm 275 x 205 mm 135 x 205 mm 275 x 100 mm 89 x 205 mm 275 x 66 mm 66 x 205 mm 275 x 49 mm 285 x 420 mm 285 x 215 mm 145 x215 mm 285 x 110 mm 99 x 215 mm 285 x 76 mm 76 x 215 mm 285 x 59 mm 265 x 400 mm 265 x 195 mm 125 x 185 mm 260 x 90 mm 79 x 185 mm 260 x 56 mm 56 x 185 mm 260 x 39 mm 7

8 ENQUIRIES ADVERTISING CAMERON FERRIS Group Advertising Manager Building A, Level 6, 207 Pacific Highway St Leonards, NSW, 2065 SEAN FLETCHER Account Manager Building A, Level 6, 207 Pacific Highway St Leonards, NSW, 2065 T F M [email protected] T M [email protected] EDITORIAL BEN MANSILL Group Editor DAVID HOLLINGWORTH Digital Editor T [email protected] T [email protected] GENERAL WEBSITE Building A, Level 6, 207 Pacific Highway St Leonards, NSW, T F FINE PRINT All Advertising subject to the terms and conditions contained on the respective rate cards. All enquires to: Advertising Department Phone: Fax: Booking Slip must be signed and returned to ensure placement of advertising. All production charges will be passed on unless advertising material is supplied as per rate card specifications. Nextmedia Pty Ltd: ACN No The publisher reserves the right to reject or cancel any advertisement or part thereof. No responsibility accepted for any loss arising from any error or failure of an advertisement or part thereof. Where material is overdue, the publisher reserves the right to repeat a previous advertisement or part thereof. Advertisers and/or advertising agencies by lodging material with the publisher, accepts all liability, claims or proceedings whatsoever arising from the publication of the material. The Cancellation Deadline for advertising is 1 month prior to Booking Deadline. Cancellation of any booked advertising MUST be in writing and received by the account manager and/or Sales Director of prior to the cancellation deadline. No cancellations will be accepted after the cancellation deadline and the Publisher reserves the right to repeat the most recent material or material of the Publishers choice. If a cancellation occurs mid contract the difference between the contract appearance rate and the actual appearance rate card rate will be surcharged. 8