NAHB Digital Marketing 2015 Media Kit

Transcription

1 NAHB Digital Marketing 2015 Media Kit

2 NAHB Overview The Voice of America s Housing Industry 2 The National Association of Home Builders is the largest trade association in housing with over 140,000 members representing all segments of the residential construction industry. NAHB members build over 85% of all new homes, apartments, and condos in the United States each year NAHB is a federation of over 700 local and state home building associations NAHB offers education, networking opportunities, housing and economic data, codes and standards, and advocacy. NAHB produces Design and Construction Week and the International Builders Show the largest event for the construction industry with 125,000 attendees, 600,000 sq ft of exhibits, and 2,000+ exhibitors US Housing Starts NAHB Members Other

3 Industry Forecast The Home Building Industry is forecasted to experience strong growth for the next several years Pre 3 sen tati on Titl e

4 nahb.org Site Statistics Visitor Profile 4 NAHB.ORG IS ONE OF THE MOST VISITED WEBSITES IN THE BUILDING INDUSTRY 65% Builders and Contractors Consumers Suppliers Media Monthly Unique Visitors: 153,000 prospects Monthly Page Views: 609,000 impressions Site Engagement: 9:37 minutes per user Sites Linking to nahb.org 3,000+

5 nahb.org Banner Advertising Ads on mobile 5 Homepage and Run-of-Site Ads 320x50 300x250 Medium Rectangle 320x50 728x90 Homepage Leaderboard

6 nahb.org Banner Advertising CPM Net Rates (cost per thousand impressions) 6 Run of Site Impression Based Advertising 300x x90 $45 per thousand $25 per thousand Homepage 728x90 exclusive fixed Monthly $5,000 Quarterly $14,000 Yearly $50,000 Additional Premiums Geotargeting 50% Auto-Expandable 150% 1x per day per user Geotargeting Options Region State Market Area Creative Guidelines.gif,.jpg,.swf,.flv AND URL if hosted 3 rd party ad tags accepted Rich media must be user initiated We use DoubleClick For Publishers All specs should adhere to IAB guidelines You may run as many different creative versions as you want with your impressions

7 HOUSING HEADLINES E-NEWSLETTER Advertising Opportunities 7 580x72 580x72 580x72 580x72 580x72 Weekly roundup of the most valuable news from around the industry. Aggregated news from WSJ, CNBC, Washington Post, and other trusted sources ed weekly to 145,000 members and subscribers Month (4x) Quarter (12x) Year (48x) Top $7,500 $20,000 $60,000 Second $7,000 $18,500 $55,500 Third $6,500 $17,000 $51,000 Fourth $6,000 $15,500 $46,500 Fifth $5,500 $14,000 $42, x250 $5,000 $12,500 $37, x250

8 Monday Morning Briefing E-Newsletter Advertising Opportunities 8 Sponsor Content Monday Morning Briefing is the official e- newsletter of NAHB. ed every Monday afternoon to 160,000 members and subscribers Provides industry and association updates to NAHB members. 580x72 (728x90 ratio) Insertions (do not need to be consecutive) 1x Month or 4x Quarter or 12x 6 month or 24x Year or 48x 300x600 Sponsored Editorial $3,500 $13,000 $33,600 $60,200 $115, x72 Ad $2,000 $7,500 $21,000 $39,000 $70, x600 Ad $3,100 $11,470 $32,550 $58,000 $105,925

9 Sponsored Content E-newsletter Blog Post 9 Push out non-promotional stories that are published as sponsored content through NAHB. Content appears: In one issue of Monday Morning Briefing sent to 160,000 members On NAHBNOW the official news blog of NAHB NAHB Homepage dashboard newsfeed Full Article You can choose from a promotional byline with a logo and links or an ad Click here for examples Note: content can be written for you for an additional $1000 per story NAHB Homepage Insertions (do not need to be consecutive) Sponsored Editorial 1x 4x 12x 24x 48x $3,500 $13,000 $33,600 $60,200 $115,200

10 NAHB Official News Site: NAHB NOW Official online news blog of NAHB with frequent updates on association and industry news with an average of 30,000 page views a month Stories integrated into nahb.org homepage and promoted through weekly e-newsletter recaps to all membership Opportunity for sponsored blog post or fixed-position advertising Sponsored blog also appears in Monday Morning Briefing e-newsletter the following week Insertions Week/1x Month Quarterly Yearly Sponsor Content $3,500 $13,000 $33,600 $115, x250 Fixed Position $1,650 $3,300 $7,200 $27,000 Sponsored Blog Post 300x250

11 Sponsored Webinars 11 Collect leads from targeted educational webinars Sponsored webinars are educational webinars which are co-produced by NAHB and the client Webinar topic will be picked and marketed for the target audience Webinar will be free for attendees Sponsor collects all leads from webinar attendees Sponsor recognition in Webinar Description, Marketing, Registration Site, Confirmation , Webinar Slides, Thank You . Sponsor Existing Webinar $4,000 Develop New Webinar $7,500

12 Webinar Promotion and Recognition 12 Webinar Listing Targeted, Dedicated s Website Promos Webinar Registration E-newsletter Headline and Editorial Slides and verbal recognition in webinar

13 Business Management Toolkit 13 Become the exclusive sponsor of an educational how to toolkit hosted on the nahb.org Business Management section which will give a topic overview and in depth resources for members to understand a business management topic. You will be able to provide a combination of educational editorial content, links, and promotional company content and videos. The NAHB Business Management Toolkit section will be promoted throughout nahb.org, via e newsletters, and social media. You must be a logged in NAHB member to see all of the toolkits, but any sponsored toolkit will be made publically available to maximize exposure. Exclusive Sponsor of Individual Toolkit for 12 month timeframe. 728x90 static ad on top of business management toolkit At least 1 non promotional article authored by sponsor combined with other editorial content Sponsor Resource Center Up to 5 links, whitepapers, or brochures updatable throughout the year Embedded Video Logo and contact information Recognition in promotion of Toolkit launch in e newsletter + social media + one month promo banner Biztool Sponsorship Costs 12 months $10,000

14 Best of American Living Digital Magazine 14 Digital-only magazine featuring design trends in homes and communities, market trends, floor plans, green building info, research and consumer preferences. Sent to 140,000 NAHB Members and Subscribers Quarterly Publication Opportunities for interactive advertising and issue sponsorship VISIT ONLINE MEDIA KIT See Winter 2015 Issue Here

15 Best of American Living (quarterly) Rates 15 Item Placement Dimensio ns 1x 2x 3x 4x Issue Sponsorship Sponsorship Call $2700 $4860 $7300 $10700 Advertising Full Page 8.5 x11 $1500 $2700 $4000 $5,400 2 Page Spread 17 x11 $1875 $3375 $5000 $6750

16 Sales and Marketing IDEAS Digital-Only Magazine Pre 16 sen tati on Titl e Sales + Marketing Ideas is the premier resource to help builders improve their bottom line. It provides the industry with the latest trends and techniques in new home sales and marketing. Article topics include market research, advertising, promotion, sales office and model merchandising, sales techniques and management Sent to 35,000 builders, developers, sales professionals, marketing directors, agencies Bi-Monthly Publication Opportunities for interactive advertising, sponsorship, council sponsorship View a live issue here: 2db1bc/1

17 Sales and Marketing IDEAS Digital Magazine Rates 17 RATES Placement Dimensions 1x 3x 6x (full year) Advertising Full Page 8.5 x11 $1,500 $3,000 $5,000 Issue Sponsorship Sponsorship $4,000 $10,000 $17,500 Add on: Embedded Video $500 $1,000 $1,500 Add on: Ad jolt $500 per creative implementation

18 For more information contact: Andrew Flank NAHB Sponsorship & Advertising Phone: Fax: Cell: Visit: nahb.org/onlineadvertising