500,000. A whole new world of engagement with your products and services through Rogers tablet audiences. over. tablet downloads to date

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1 CANADA S TOP 100 ARE YOU READY FOR A DANI REISS FEMALE ENTREPRENEURS P.48 RECESSION? P.75 BIG DECISION P.38 YOUR GUIDE TO BUSINESS SUCCESS HIGHER SALES! BIGGER PROFITS! MORE SMILES! HOW TO CUT THROUGH THE CLUTTER, LOSE ALL THE BAGGAGE AND RETHINK YOUR BUSINESS LIKE IT S... PLUS SPECIAL REPORT: NATIONAL ENTREPRENEURSHIP SURVEY P.27 $4.95 November 2012 PROFITguide.com COVER-NOV 2012.indd :01 PM PM A whole new world of engagement with your products and services through Rogers tablet audiences. Each Rogers magazine s tablet edition brings enhanced experiences to life with embedded video, photo galleries, digital links and other user-friendly applications. We have audience channels that can create engagement for every advertiser. over 500,000 tablet downloads to date 15% of Canadians use a tablet device today Over 1.7M Rogers mobile app downloads to date Tablet penetration expected to rise in North America to 27% by 2014.

2 Advertisement SIZES Ideally, advertisers will provide full-size, uncompressed files, vector pdf files. Wherever possible, all graphics and content should be left as vectors and not rasterized images. Final full-page size is 768px x 980px. Please provide a thumbnail image in.png format. Please consider readability of all text. Body text on the ipad needs to be significantly larger than in print. (e.g. 9 pt in print translates to pt on the ipad). Delivery: Supply all files in a zipped folder through Ad Direct at: https://addirect.sendmyad.com/ Advertising Options & Thumbnail View Full Page Ad 768 x 980 Half Page Ad 768 x 490 Banner Ad 768 x 196 One-third Page Ad 196 x 980 IAB specs we support: Leaderboard x 90 Big Box x 250 iband Unit 768 x 196

3 Advertisement Formats: Galleries Multi-Page Gallery View VIDEO files Multiple images can exist on a single page through a swipeable gallery. Gallery images can be images, text, or a combination of both. Galleries can be nearly any size or shape. Limit of one gallery per page. All images within a gallery must be the same dimension. Images format: jpeg. Cover interstitial This is a full-page message that appears before the cover image when an issue is opened/launched. It is 5-30 seconds in duration. It can be a static text or video message. (e.g. This issue brought to you by... ). Video Billboard This is a 5-30 second message that pre-rolls when an editorial video is launched. It is 5 seconds in duration. It can be a static text or video message. (e.g. This video brought to you by... ). Normal Display & Full Page View Requirements Videos can be nearly any size or shape. Options include auto-play, loop and the ability to hide or show controls, (Controls: Play, Pause, Mute). Limit of one video per page, Video should be supplied in the largest resolution available. Advertiser to provide information re: size and dimension of the video, and exact on-page positioning instructions. Rogers can accommodate 4:3 or 16:9 video formats. Advertiser must supply static cover image that is the same dimension as the video, in JPG format. Spec: MP4: Uncompressed QuickTime MOV or MOV-encoded with h.264 codec; Frame rate: 24fps (min), 30fps (max) Duration: 30 seconds or less Ad Sizes with Feature: Full Page Ad 768 x 980 Half Page Ad 768 x 490 Vertical Banner Ad 196 x 980 Loader Screen/ Full Screen Interstitial 768 x 980

4 Premium Advertisement Formats: DIGALOGUE Link Video Webpage View E-Commerce Requirements Client to communicate location of link and destination of the url Links can be on any image or piece of text Multiple links can be accommodated Considerations All websites that are being linked to should be ipad friendly (i.e. no Flash) Ad Features can include: Video Photo gallery E-Commerce

5 Premium Advertisement Formats: iband THE BEST OF BOND THE BEST OF BOND Ad Features can include: Video Photo gallery E-Commerce

6 Tablet rates All Rates Net Premium * rich media ** static *** ENGLISH 5 sec interstitial Pg 2 (IFC) per page Pages per page Pages Chatelaine $9,930 $8,275 $6,951 $5,908 $5,213 $4,518 $4,170 $6,620 $5,627 $4,965 $4,303 $3,972 Flare $4,466 $3,721 $3,126 $2,657 $2,344 $2,032 $1,876 $2,977 $2,531 $2,233 $1,935 $1,786 Hello! (Weekly rates) $3,278 $2,732 $2,295 $1,951 $1,721 $1,492 $1,377 $2,186 $1,858 $1,639 $1,421 $1,311 LOULOU $3,490 $2,909 $2,443 $2,077 $1,832 $1,588 $1,466 $2,327 $1,978 $1,745 $1,512 $1,396 Today s Parent $3,964 $3,303 $2,775 $2,358 $2,081 $1,804 $1,665 $2,643 $2,246 $1,982 $1,718 $1,586 Maclean s $7,447 $6,206 $5,213 $4,431 $3,910 $3,389 $3,128 $4,965 $4,220 $3,724 $3,227 $2,979 Canadian Business $3,690 $3,075 $2,583 $2,196 $1,937 $1,679 $1,550 $2,460 $2,091 $1,845 $1,599 $1,476 MoneySense $3,690 $3,075 $2,583 $2,196 $1,937 $1,679 $1,550 $2,460 $2,091 $1,845 $1,599 $1,476 Profit $3,690 $3,075 $2,583 $2,196 $1,937 $1,679 $1,550 $2,460 $2,091 $1,845 $1,599 $1,476 Sportsnet $3,773 $3,145 $2,641 $2,245 $1,981 $1,717 $1,585 $2,516 $2,138 $1,887 $1,635 $1,509 Canadian Health and Lifestyle $3,248 $2,707 $2,274 $1,933 $1,705 $1,478 $1,364 $2,165 $1,841 $1,624 $1,408 $1,299 FRENCH Châtelaine $3,377 $2,815 $2,364 $2,010 $1,773 $1,537 $1,419 $2,252 $1,914 $1,689 $1,464 $1,351 LOULOU $2,993 $2,494 $2,095 $1,781 $1,572 $1,362 $1,257 $1,996 $1,696 $1,497 $1,297 $1,197 L actualité $3,845 $3,204 $2,691 $2,288 $2,019 $1,749 $1,615 $2,563 $2,179 $1,922 $1,666 $1,538 ABOVE RATES ARE MEDIA ONLY AND DO NOT INCLUDE PRODUCTION DIGITIZATION COSTS * INTERACTIVE AD: other enhancements to tablet ad will be costed upon request (including but not limited to photo/video gallery) ** INTERACTIVE AD: Development cost to digitize print ad and add video = $500 ***STATIC AD: Development cost to digitize print ad = $300 mobile rates Run of Network All Rates Net Run of Channel (Tier 1) Run of Channel (Tier 2) For visual depictions of mobile ad treatments listed below, visit Run of Site (Tier 1) Run of Site (Tier 2) Run of Site (French) Film Strip $14 $24 $22 $32 $29 $35 Slider $14 $24 $22 $32 $29 $35 Adheshion Banner $14 $24 $22 $32 $29 $35 Full Page - Intrusive $18 $30 $27 $39 $36 $43 Push - Intrusive $18 $30 $27 $39 $36 $43 Universal Mobile ads (Standard) $12 $20 $19 $26 $24 $29 Mobile Banners $12 $20 $19 $26 $24 $29 Video Video - :15s $18 $30 $27 $39 $36 $43 Video - :30s $22 $36 $33 $48 $44 $53 Mobile Brands Shorts In the City, Citytv, Citynews, Sportsnet, Rogers Radio (680NEWS, News1130) Maclean s (iphone), CB (iphone/bb), Rogers Anyplace TV.

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