Covering all aspects of international education around the world.

Transcription

1 2015 MEDIA KIT Covering all aspects of international education around the world. IIENetworker magazine and the IIENetwork Handbook for International Educators FOR MORE INFORMATION, PLEASE CONTACT: Jeff Bunkin Naylor, LLC Phone: x3342 Fax:

2 IIENetworker The Handbook for International Educators The IIENetworker Advantage IIENetworker: IIE's bi-annual print and digital magazine tackles all aspects of international education. The covers trending topics om the field and includes new research in every issue. IIENetwork Handbook for International Educators: The Handbook lists more than 8,000 professionals at more than 1,200 higher education institutions (study abroad directors, international student advisers, university presidents and more) who are active participants in international education exchange. With our resources, you can: Stay informed about global education issues. Network with colleagues at other campuses Apply for a Heiskell Award for Innovation in International Education Find resources to help your institution develop international partnerships Find Fast Facts from the most recent Open Doors Report Help your students find scholarships for study abroad; And much more!

3 IIENetworker & IIENetwork Handbook Net Advertising Rates All rates include an elink in the digital edition of the magazine. Revisions and Proofs: $50.00 Position Guarantee: 15% Premium There is a $50 service fee for artwork creation Full-Color Rates Double Page Spread $3, Outside Back Cover $3, Inside Front or Inside Back Cover $3, Full Page $2, DPS $2, $2, Island $2, $1, $1, $1, $1, /8 Page $1, Digital Edition Branding Opportunities Digital Sponsorship $1,700 Digital Skyscraper $1,500 Digital Toolbar $900 Black-and-White Double Page Spread Outside Back Cover Inside Front or Inside Back Cover Full Page DPS Island 1/8 Page Rates $3, $2, $2, $1, $1, $1, $1, $1, $ $ $ $ Naylor charges a $50 artwork surcharge for artwork creation or changes. The $50 artwork surcharge will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). ( IIE-B0115)

4 IIENetworker & IIENetwork Handbook Print Advertising Specifications Magazine Trim Size: 8.375" x " Artwork Requirements Double Page Spread Bleed Long Full-Page Bleed Full-Page No Bleed Square 1/8 Page 17" x " 8.625" x " 7" x 9.5" 7" x 6.333" 4.583" x 9.5" 7" x 4.583" 3.333" x " x 7" 4.583" x 4.583" 7" x 3" 2.166" x 9.5" 1/8 Page All digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the Web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either grayscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. Naylor can create an ad on your behalf for a $50.00 artwork service creation fee " x 3.333" 3.333" x 4.583" 4.583" x 2.166" 2.166" x 4.583" 3.333" x 2.166" 2.166" x 3.333" Specs for Outsert/Inserts Directory/Magazine 1 Pg / 1 Surface 8.375" x " Postcards 6" x 4.25" 1 Pg / 2 Surface 8.375" x " Heavy Card Stock Insert 8.25" x 10.75" 2 Pg / 4 Surface 8.375" x " Postal flysheets 8.5" x 11" Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times. DPS Live Area: " x 9.5" Full-Page Live Area: 7" x 9.5" Ad Material Upload Go to the Naylor website at Proofs and Revisions Proofs of ads produced by Naylor are available upon request at a charge of $50. Revisions are rework for Naylor and are subject to a $50 surcharge. Digital Edition Sponsorship (Max) 385 x 336 pixels (380 x 494 pixels); minimum resolution is 300 dpi JPG, SWF, FLV or MP4 (no videos accepted in Sponsorship Max) Toolbar 250 x 50 pixels Creative accepted: JPG Max file size 100KB words recommended for expandable text box *Digital Edition Flash Guidelines Publish or export.swf file for Flash Player 9 and ActionScript 3.0 Set the frames per second (FPS) to 24 Do not add buttons or any clickable actions; Please supply the intended URL to your Naylor account executive Avoid any ActionScript that can affect the Nxtbook engine, such as the _parent layer of the animation, _level0 and _rootreferences, or global functions like settimeinterval Digital Edition Skyscraper 154 x 603 pixels; minimum resolution is 300 dpi JPG, SWF, no movie types. Digital Edition Belly Band 414 x 223 pixels per surface; minimum resolution is 300 dpi JPG, or SWF accepted Font size no smaller than 18pt (12pt for Skyscraper) Bitmaps should have smoothing enabled for best presentation All fonts, images, and support animations files should be embedded within the file Do not use flash stage color as background; Create a bottom layer and draw a solid filled box Animation time limit is 15 seconds (including up to 3 loops); A stop action is needed at the end of the animation Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

5 IIENetworker digital edition Digital Edition In addition to print, IIE Networker is available in a digital version. Viewers can flip through the pages, forward articles to colleagues and click ads to be redirected to advertiser's websites. Each issue is ed to readers as well as posted on the IIE website. An archive of issues is available, securing your ad a lasting online presence. Readers can: Bookmark pages and insert notes Keyword search the entire magazine Navigate and magnify pages with one click Share articles on news and social networking sites Read the issue online or download and print for later View issues instantly from most smartphones and tablets View archives and find a list of articles for one-click access Extend your advertising investment with digital media: Link your ad to the landing page of your choice Increase website traffic Interact with viewers to help the buying process Generate an immediate response from customers Ad Positions Digital Toolbar $945 Your company name is displayed as a button on the toolbar, found in the top-right corner of every page of the digital edition next to frequently used navigational icons. When viewers click the button, a box containing descriptive text about your company and a link to your website will appear. Digital Sponsorship $1,785 Your message will be prominently displayed directly across from the cover of the magazine. Digital Skyscraper $1,575 The digital Skyscraper ad displays the entire time the digital edition is open, giving your message consistent and lasting exposure. Naylor charges a $50 artwork surcharge for artwork creation or changes. The $50 artwork surcharge will appear on your final invoice if the artwork submitted is not publishing ready.

6 IIENetworker digital edition Digital Edition Branding Opportunities Please select from the following options and return the completed form to your account executive today. All positions are exclusive and will be awarded on a first-come, first-served basis. 1. Select from the following options: Digital Sponsorship $1, Digital Skyscraper $1, Digital Toolbar $ All rates are per insertion. Invoices are issued upon publication. 2. Choose the issue(s) in which you would like your ad to run: IIENetworker, Spring 2015 (IIE-B0115) IIENetworker, Fall 2015 (IIE-B0215) 3. Total your order: $ (Ad Price) x (Number of Issues) = $ TOTAL PRICE Naylor charges a $50 artwork surcharge for artwork creation or changes. The $50 artwork surcharge will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser Information: Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: All cancellations must be received in writing and all premium positions (banners) are NON-cancelable. Cancellations of online ads will be pro-rates to the next 30 days exposure with a $50.00 processing fee. Submission and/or approval of online advertising copy must be received within 60 days of thes contract. ( IIE-B0115) Please sign and return to: Jeff Bunkin Naylor, LLC Phone: x3342 Fax: jbunkin@naylor.com Institute of International Education