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1 MOBILE ADVERTISING We deliver predicted results for a fixed budget. Mobile Advertising Opportunities

2 Mobile Advertising Facts & Figures Mobile Advertisement is getting stronger "The new rule is `mobile first` in everything Eric Schmidt, CEO Google "There is a unique relationship between people and their phones Andy Lees, Senior Vice President Microsoft Mobile is very important to our strategy and will only become more critical as consumer adoption and usage becomes more widespread Steve Yankovich, vice president of platform business solutions and mobile, ebay "3 billion applications downloaded in less than 18 months -this is like nothing we`ve ever seen before Steve Jobs, CEO Apple

3 Mobile Advertising Facts & Figures Worldwide Market Size 7 Billion People worldwide 5 Billion WORLDWIDE MOBILE SUBSCRIBERS

4 Mobile Advertising Facts & Figures USA US Mobile Advertising Market more than 5 BN US-$ in 2015 In US-$ US Mobile Advertising Forecast $ $ $ Opt-in messaging Apps Mobile video/tv Mobile music Mobile game Search Banner ads Source: mobilesquared, October

5 Mobile Advertising Facts & Figures Europe 950 % mobile advertising revenue increase of Europe s Big Five until 2015 In US-$ Total mobile advertising spend of Europe s Big Five $ $ $ UK Germany Italy France Spain Source: mobilesquared, October

6 Mobile Advertising Facts & Figures Europe 160 Million Big Five Mobile Internet Users in Total mobile internet users of Europe s Big Five UK Germany Italy France Spain Source: mobilesquared, October

7 Featured Advertisers adsmobidelivers ads for leading brands

8 Mobile Usage Audience uses their mobile phone for different activities ENTERTAINMENT, GAMES BANKING LIFESTYLE TRAVEL M MUSIC SHOPPING, M-COMMERCE NEWS, INFORMATION SEARCH SOCIAL NETWORKING

9 Mobile Usage Example Germany In addition to communication and multimedia utilization, users integrate their mobile phone more into daily activities. User activities of mobile phones: Other activities Download of free programs/apps 48% GPS/Navigation 42% Download of paid programs/apps 22% mcommerce 19% videotelephony 10% Source: AGOF mobile facts 2010

10 Mobile Advertising Ecosystem How it works BRAND MEDIA AGENCY AD NETWORK/ MOBILE MEDIA BUYING PLATFORM AD OPTIMIZATION PLATFORM PUBLISHER / DEVELOPER MOBILE USER In-App & Mobile Web Device, Country & moremeta data

11 Mobile Inventory Example adsmobi Mobile inventory contains a variety of different categories adsmobi Inventory by category Social Networking 25% Entertainment 27% Music 6% 10% Games adsmobi traffic march 2011 Lifestyle, Shopping, Women 12% 19% Information, News, Sport

12 Mobile Devices Several devices available to reach your audience In-App Ads on Android In-App Ads on iphone Mobile Web Ads on Blackerry In-App Ads on Palm In-App Ads on Symbian Android Inventory iphone Inventory Blackberry Inventory Palm Inventory Symbian Inventory Social Networking Music Lifestyle, Shopping, Women Information, News, Sport Games 9% 1% 10% 14% 38% 32% 19% 25% Entertainment 27% 22% 1% 1% 37% 9% 32% 3% 17% 2% 20% 18% 21% 8% 23% 10% 26% 17% 20% 3% 28% 5%

13 Mobile Advertising Commercial Models Choose the right commercial model for your campaign Commercial Models Cost per Click (CPC) Cost per mille (CPM) (in Latin mille means thousand) Cost per Action (CPA) Costper Download (CPD) Costper Ranking (CPR) Description The advertiser only pay each timesomeone clicks on their ad. A commonly used measurement in advertising, whichgives an indicator how much an advertiser needs to spend to deliver 1000 ad impressions. Non performance CPM buys are especially common for high quality inventory and rich media ad units. Effective cost per mille (ecpm)is used to measure the effectiveness of a publisher s inventory being sold per thousand impressions. The advertiser only pays when an agreed action has been performed, such as making a purchase, or requesting more information. The advertiser paysa fixed price for each download realized by users. This is especially interesting for the promotion of apps within the App Store. Fora fixed budget (Cost per Ranking), a placement within a Top 10/Top 25 category of the Apple App Store is guaranteed.

14 Mobile Targeting Possibilities Target your audience within a specific zone You have several options to target your audience geographically:* Targeting by State/Province. Targeting by City. Targeting by Longitude/Latitude Radius. How it works: Click to Mobile Web Page Click to App Store Click to itunes Click to Map The user is located in a certain zone (e.g. London center) and opens a mobile website/app. *available on Android, iphone Your defined banner will be displayed. Click to Call Different Click-Through Actions are possible to lead the user to your content.

15 Standard Ad Formats We serve MMA Banner sizes for mobile Ad Size Sample Technical Specifications Sample Creative (approx. size) XX-Large Image Banner X-Large Image Banner Large Image Banner Medium Image Banner Small Image Banner Text Tagline 320 x 50 pixels.gif,.png,.jpg for still image Animated gif for animation Basic: < 5 KB file size Enhanced: < 7.5 KB file size 300 x 50 pixels.gif,.png,.jpg for still image Animated gif for animation Basic: < 5KB file size Enhanced: < 7.5 KB file size 216 x 36 pixels.gif,.png,.jpg for still image Animated gif for animation Basic: < 3 KB file size Enhanced: <4.5 KB file size 168 x 28 pixels.gif,.png,.jpg for still image Animated gif for animation Basic: < 2 KB file size Enhanced: <3 KB file size 120 x 20 pixels.gif,.png,.jpg for still image Animated gif for animation Basic: < 1 KB file size Enhanced: < 1.5 KB file size Up to 35 characters for X-Large Up to 24 characters for Large Up to 18 characters for Medium Up to 15 characters for Small Click here

16 Standard Ad Formats IAB Banners Sizes for Interstitials and ipad Ad Size Sample Technical Specifications Sample Creative (approx. size) Medium Rectangle 300 x 250 pixels (MMA Standard) 320 x 480 pixels (iab Standard).gif,.png,.jpg for still image Animated gif for animation max. Fileweight: 40 KB Medium Rectangle Leaderboard ipad / Android Tablet 728 x 90 pixels.gif,.png,.jpg for still image Animated gif for animation max. Fileweight: 40 KB Skyscraper ipad / Android Tablet 120 x 600 pixels.gif,.png,.jpg for still image Animated gif for animation max. Fileweight: 40 KB

17 Supported Ad Formats Animated Banners enable advertisers to describe complex products Tech Specs: 320 x 50 pixels. Animated gif for animation. Basic: < 10 KB file size. Enhanced: < 40 KB file size.

18 Expanded Ad Formats Mobile Full Page Example SPB TV Click button to see video Click on Interstitial Interstitial launches automatically Advertiser site appears Everytime a channel starts interstitial ads are showed Featured Channels on SPB TV: Tech Specs: 300 x 250 pixels..gif,.png,.jpg for still image. Animated gif for animation. Basic: < 10 KB file size. Enhanced: < 40 KB file size.

19 Rich Media Ad Formats Expandable Banner Ad unit starts out pre expanded User clicks on the banner Collapses automatically after 5 seconds Advertiser site appears Standard banner Canvas expands Landing page Tech Specs: Collapsed size: 300x50 (MMA), 320x50 (iab). Expanded size: 300x250 (MMA), 320x480 (iab)

20 Rich Media Ad Formats Floating Banner + Interactive Banner Floating banner fixed ad placement technology. engages the user without disrupting browsing. Interactive banner Interstitial ad unit that can be seen in mobile apps. User is encouraged to interact, e.g. through playing a game. User will have the option to click out the video or to visit a landing page.

21 Rich Media Ad Formats Mobile Video Advertising Example ICQ User starts app User clicks on video Mobile Video launches automatically Advertiser site appears You can launch your mobile video ad as: Pre-Roll (before start of app) Mid-Roll (during use of app) Post-Roll (after close of app) Tech Specs: MP4 format with streaming-flag. Duration: 30 seconds (recommended). Available for: Android 2.2+, ios 3.2+.

22 New Ad Formats ipad Ad Formats ipad Banner ipad Full Page Dimensions: 900x500 px. Dimensions: 728x90 px. Dimensions: 120x600 px. Dimensions: 1024x1024 px(safe Area: 724x724 px).

23 New Ad Formats Super Phones, Tablet Size Super Phones: (iphone4, Samsung Galaxy S & Google Nexus One) Tablet Size: (ipad) Standard Ad: 640x107px. Full Screen: 640x960px. Standard Ad: 480x80px. Full Screen: 480x800px. Standard Ad: 480x80px. Full Screen: 480x800px. Standard Ads: 728x90; 120x600; 300x250. Full Screen: 768x1024px.

24 Ramy Yared adsmobi Inc. 260 Madison Avenue, 8th Floor New York City, New York Managing Director +1 (646) About adsmobi Inc. adsmobi is a mobile media buying platform that focuses on placing successful mobile campaigns for mobile advertisers. adsmobi delivers premium advertising traffic for advertisers through partnerships with leading mobile mediation and optimization platforms. adsmobi matches agencies and brands with the best mobile publisher inventory to achieve their mobile ROI goals. adsmobi focuses on the advertiser buy side of the mobile advertising ecosystem. The adsmobi ad server will help effectively manage media spending with the flexibility to target a desired audience at the right time, in the right place, on the right device. T: +1 (646) E: Facebook.com/adsmobi New York London Hamburg Singapore

25 Mobile Advertising Glossary Term Cost per Click (CPC) Cost per mille (CPM) (in Latin mille means thousand) Cost per Action (CPA) Cost per Download (CPD) Cost per Ranking (CPR) Description The advertiser only pay each time someone clicks on their ad. A commonly used measurement in advertising, whichgives an indicator how much an advertiser needs to spend to deliver 1000 ad impressions. Non performance CPM buys are especially common for high quality inventory and rich media ad units. Effective cost per mille (ecpm)is used to measure the effectiveness of a publisher s inventory being sold per thousand impressions. The advertiser only pays when an agreed action has been performed, such as making a purchase, or requesting more information. The advertiser paysa fixed price for each download realized by users. This is especially interesting for the promotion of apps within the App Store. Fora fixed budget (Cost per Ranking), a placement within a Top 10/Top 25 category of the Apple App Store is guaranteed.

26 Mobile Advertising Glossary Term Ad Impression Ad Optimizer Ad Network Ad Server Click Through Rate (CTR) Fill Rate Description An advertisement impression occurs each time a consumer is exposed to an advertisement (either prepended or appended to an SMS message, on mobile web or web page, within a video clip, or related media). Ad optimizers help publishers manage ad networks andoptimize the monetization of their ad spaces. Ad optimizers choose the highest paying ad network for a given ad unit and maximize ad revenues for the publisher or developer. Ad optimizers are important players in the mobile advertising ecosystem because they overcome the massive regional and technological fragmentation of the market by enriching inventory and matching it with the best targeted advertising source available. Ad networks provide a platform to connect advertisers with publishers. They are important aggregators of advertisers and publishers and employ sales persons convincing marketers to spend more money on theirnetwork. Ad networks are usually specialized onspecific geographical regions and are selective regarding the ad impressions. Ad servers are tech-solutions that collect and deliver ad units from ad networks and publishers. After processing those requests ad servers automatically select, serve and track the ads and their performance. Click through rate is a way of measuring the success of an online or mobile advertising campaign. A CTR is obtained by dividing the number of clicks on an ad by the number of times an ad was delivered (impressions). The fill rate is measured as the percentage of ads delivered per 100 ad requests and varies by different factors, like country, device, content type and ad network.

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