INTRODUCING THE YOC GROUP

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1 INTRODUCING THE YOC GROUP

2 Products offering flexible options YOC MEDIA NETWORK YOC PERFORMANCE NETWORK YMN YOC Advantage Open Network Premium Media Extensive targeting options Full portfolio of formats Mobile ipad Video Semi Blind Network Premium Media Key Targeting options Mid Range CPM Mobile Blind Network CPC trading Large global reach Download tracking Full range of targeting

3 YOC Mobile Advertising - Overview OPTIONS YMN Advantage YPN Mystery Ad / Ad Plus 3rd Party Rich Media Open Network Bespoke Channel Creation CPM CPC Advanced Targeting Download Tracking

4 The UK Network at a Glance YOC Media is an open network specialising in innovative, rich and standard media advertising formats. Over 425 million monthly UK mobile page impressions Over 18 million unique users Channels include: News and Sport Entertainment Technology & Gaming Lifestyle & Info YOC reaches over 30% of all mobile internet users in the UK (July 2013)

5 THE STATS

6 Monthly Page Impressions 425m Total NEWS & SPORT ENTERTAINMENT INFO & LIFESTYLE TECHNOLOGY & GAMING 370 mil page impressions 35 mil page impressions 15 mil page impressions 5 mil page impressions

7 Monthly Unique Users 18.7m Total NEWS & SPORT ENTERTAINMENT INFO & LIFESTYLE TECHNOLOGY & GAMING 13.6 mil unique users 2.1 mil unique users 2.4 mil unique users 611 k unique users

8 Gender Split AGE TOTAL: 59% MALE / 41% FEMALE NEWS & SPORT 66% 34% 91% 9% 50% 50% 60% 40% TECH & GAMING ENTERTAINMENT INFO & LIFESTYLE Age Split 7% UNDER 18 19% % % % OVER 55

9 FORMATS & SPECS

10 YOC CLASSIC ADS Click to lead Click to web Click to call Click to calendar Click to download Click to locate Click to video Click to social

11 Standard MMA Banners Hi - Res Banner X - Large Banner Large Banner Android App We also require a 320 x 50 banner in conjunction when using the 640 x 100 banner. Technical Specs 640 x 100 Recommended up to 100KB Format: animated / static GIF (animated preferred) Technical Specs 320 x 50 Recommended up to 100KB Format: animated / static GIF (animated preferred) Technical Specs 300 x 50 Recommended up to 100KB Format: animated / static GIF (animated preferred) Technical Specs 480 x 80 Recommended up to 100KB Format: animated / static GIF (animated preferred)

12 Gallery Ad When the user taps on the standard banner the gallery creative layers over the screen Users swipe the screen to scroll through up to 9 different creative images The ad is fully tapable driving users to a mobile destination Once finished users can close the expanded banner by touching the X close button Standard Banner Image format Animated GIF Size 300 x 50 & 320 x 50 Weight Recommended File Size 100KB Gallery Images Image format Static GIF / JPG Size 300 x X180 for the slideshow images (can accept up to 9 different creative slides) 300x60 for the tapable area at bottom of the expansion where the call to action is to be placed (we require only 1 creative for this part) Weight Recommended File Size 100KB for each creative slide Important Please leave a 40x40 sized space in the top right hand corner of the 300x180 slides for the X close button

13 Full Screen Interstitial Ad The full screen interstitial automatically layers over the content for maximum impact Users can either tap through to desired mobile destination or close the interstitial using the X close button Interstitial Banner Image format Animated or Static GIF Size 320x416 Portrait 416x320 Landscape Important Please leave a 40x40 sized space in either the top right or left hand corner for the X close button Weight Recommended File Size 100KB

14 Sticky Banner Similar in size to a standard banner, however the sticky banner is placed at the bottom of the page and sticks there as the user scrolls down Allows brands prolonged visibility on the page for maximum exposure Sticky Banner Image format Animated GIF Size 300 x 50 & 320 x 50 Important Please leave a 40x40 sized space in either the top right or left hand corner for the X close button Weight Recommended File Size 100KB

15 Expandable Banner When the user taps on the standard banner a full screen creative expands over the screen The expandable ad is fully tapable at this point Users can either tap through to desired mobile destination or close the expanded banner using the X close button Standard Banner Expanded Banner Important Image format Animated GIF Size 300 x 50 & 320 x 50 Image format Animated / Static GIF Size 320 x 416 Please leave a 40x40 sized space in either the top right or left hand corner of the expanded banner for the X close button Weight Recommended File Size 100KB Weight Recommended File Size 100KB

16 YOC VIDEO ADS

17 Click To Video User taps on the standard banner to launch the ad An interstitial screen appears during video load (2-5 secs depending on connection) Video automatically starts playing within phone s video player Once video has played the users are redirected back to the interstitial screen where they can choose to watch the video again or click through to a mobile destination Standard Banner Video File Interstitial Image format Animated GIF Video format Hi-res MP4 Image format Static GIF/ JPEG Size 300 x 50 & 320 x 50 Weight Recommended File Size 100KB Duration Max 1 minute (recommended secs) Size 300 x 300 Weight Recommended File Size 100KB

18 Video Banner Video banner appears over the screen from the bottom of the page Video banner can launch automatically or once the users click on a standard banner Video is tapable through to a mobile destination Up to 30 seconds of video content can be played Standard Banner Image format Animated GIF Size 300 x 50 & 320 x 50 Video File Video format Hi-res MP4 Duration Recommended secs Weight Recommended File Size 100KB

19 Interactive Video Ad The overlay video ad is delivered within a rich media layer on top of the mobile content The ad unit incorporates multiple action buttons that enables users to engage with a brand in whichever way is most relevant to them The video ad unit moves with the user as they scroll so provides a deeper user engagement opportunity The ad format also contains a selectable audio button The ad unit closes automatically after the video has played or when the user taps on the X close button Background Image Image format Static Jpeg/GIF Size 310 x 300 Video File Size 300 x 150 Weight Max File Size 900 KB Audio Format MP3 File Duration Recommended secs Weight Max File Size 50KB Video format Hi-res MP4

20 YOC INTERACTIVE ADS

21 Mystery Ad The Mystery Ad is a high impact short form experience Developed in HTML5 the Mystery Ad can be both a preclick (auto load) or post-click experience Rich in features and functionality means the format has massive creative scope

22 YOC Ad Plus YOC AD Plus is one of the richest and most engaging ad formats in the mobile advertising market. Utilising all the advanced features on smart phones (touch, accelerometer, audio, video, GPS, etc) the ads have huge creative possibilities. Advanced reporting means the advertiser gets a detailed insight into the users interaction with the brand.

23 THE SITES IN DETAIL

24 News & Sport THE TELEGRAPH AGE SPLIT UNDER 18 9% % % % OVER 55 10% GENDER SPLIT 56% 44% MALE FEMALE 31.5 Million Page Impressions 2.5 Million Unique Users

25 News & Sport EVENING STANDARD AGE SPLIT UNDER 18 5% % % % OVER 55 12% GENDER SPLIT 84% 16% MALE FEMALE 4.33 Million Page Impressions 350 Thousand Unique Users

26 News & Sport EUROSPORT AGE SPLIT UNDER 18 1% % % % OVER 55 14% GENDER SPLIT 92% 8% MALE FEMALE 9 Million Page Impressions 175 Thousand Unique Users

27 News & Sport THE INDEPENDENT AGE SPLIT UNDER 18 12% % % % OVER 55 7% GENDER SPLIT 91% 9% MALE FEMALE 30 Million Page Impressions 1.3 Million Unique Users

28 News & Sport THE SUN AGE SPLIT UNDER 18 12% % % % OVER 55 20% GENDER SPLIT 51% 49% MALE FEMALE 24 Million Page Impressions 1.1 Million Unique Users

29 News & Sport ITN AGE SPLIT UNDER 18 1% % % % OVER 55 16% GENDER SPLIT 76% 24% MALE FEMALE 650 Thousand Page Impressions 40 Thousand Unique Users

30 News & Sport THE MIRROR AGE SPLIT UNDER 18 13% % % % OVER 55 5% GENDER SPLIT 60% 40% MALE FEMALE 20 Million Page Impressions 3.6 Million Unique Users

31 News & Sport THE TIMES AGE SPLIT UNDER 18 1% % % % OVER 55 5% GENDER SPLIT 72% 28% MALE FEMALE 8.5 Million Page Impressions 400 Thousand Unique Users

32 News & Sport METRO AGE SPLIT UNDER 18 10% % % % OVER 55 9% GENDER SPLIT 60% 40% MALE FEMALE 3 Million Page Impressions 400 Thousand Unique Users

33 News & Sport JOHNSTON PRESS Johnston Press plc is a major publisher of quality local newspapers and local internet sites, basing its publishing philosophy on local service to local communities. JP publish local newspapers and internet sites produced by local teams of people who have a dedicated commitment to producing local news and information that both inform and reflect the important issues of the communities they serve. AGE SPLIT UNDER 18 16% % % % OVER 55 8% GENDER SPLIT 58% 42% MALE FEMALE 10 Million Page Impressions 790 Thousand Unique Users

34 Info & Lifestyle SHORTLIST AGE SPLIT UNDER 18 1% % % % OVER 55 18% GENDER SPLIT 75% 25% MALE FEMALE 500 Thousand Page Impressions 70 Thousand Unique Users

35 Info & Lifestyle STYLIST AGE SPLIT UNDER 18 3% % % % OVER 55 3% GENDER SPLIT 5% 95% MALE FEMALE 200 Thousand Page Impressions 21 Thousand Unique Users

36 Info & Lifestyle NET DOCTOR AGE SPLIT UNDER 18 10% % % % OVER 55 7% GENDER SPLIT 45% 55% MALE FEMALE 2.5 Million Page Impressions 927 Thousand Unique Users

37 Info & Lifestyle, Entertainment, Technology & Gaming FUTURE PUBLISHING Future plc is an international special-interest media group. We hold marketleading positions in games, film, music, technology, cycling, automotive and crafts. Our m sites include Total Film, T3, GamesRadar, BikeRadar, TechRadar, MusicRadar, PhotoRadar and Cycling news. 11 Million Page Impressions 965 Thousand Unique Users

38 Technology & Gaming TECHRADAR AGE SPLIT UNDER 18 2% % % % OVER 55 6% GENDER SPLIT 87% 13% MALE FEMALE 3.5 Million Page Impressions 434 Thousand Unique Users

39 Technology & Gaming T3 AGE SPLIT UNDER 18 1% % % % OVER 55 13% GENDER SPLIT 89% 11% MALE FEMALE 500 Thousand Page Impressions 123 Thousand Unique Users

40 Technology & Gaming GIZMODO AGE SPLIT UNDER 18 3% % % % OVER 55 5% GENDER SPLIT 82% 18% MALE FEMALE 580 Thousand Page Impressions 44 Thousand Unique Users

41 Entertainment TOTAL FILM AGE SPLIT UNDER 18 5% % % % OVER 55 6% GENDER SPLIT 73% 27% MALE FEMALE 620 Thousand Page Impressions 66.8 Thousand Unique Users

42 Entertainment MUSICRADAR AGE SPLIT UNDER 18 7% % % % OVER 55 6% GENDER SPLIT 89% 11% MALE FEMALE 750 Thousand Page Impressions 39 Thousand Unique Users

43 Entertainment COSMOPOLITAN AGE SPLIT UNDER 18 8% % % % OVER 55 15% GENDER SPLIT 1% 99% MALE FEMALE 1.7 Million Page Impressions 297 Thousand Unique Users

44 Entertainment DIGITAL SPY AGE SPLIT UNDER 18 16% % % % OVER 55 11% GENDER SPLIT 53% 47% MALE FEMALE 28 Million Page Impressions 1.5 Million Unique Users

45 Entertainment E! ENTERTAINMENT AGE SPLIT UNDER 18 9% % % % OVER 55 14% GENDER SPLIT 49% 51% MALE FEMALE 1.5 Million Page Impressions 162 Thousand Unique Users

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