We reach more Canadians on smartphones, tablets, print and TV

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2 CANADA S BEST CREDIT CARDS ELECTION 2015: PORTFOLIO IMPACT THE ELUSIVE MIDDLE CLASS THE NEW WAY TO You may never need an RRSP ever again! Beat bad tenants at their own game SEPTEMBER/OCTOBER CANADA S #1 MEDIA BRAND FOR PERSONAL FINANCE AND ALL THINGS MONEY We reach more Canadians on smartphones, tablets, print and TV MoneySense helps Canadian families understand money and achieve their financial goals. Our fundamental goal is to help our loyal and engaged readers solve complex challenges by delivering them simple solutions from the country s best lineup of columnists, writers and editors. MoneySense is the most-trusted brand in the national media, with several of our expert contributors appearing regularly on TV and radio. Our readers know they can count on getting the insights they need, whether they are just starting to save or have been managing their own sizeable nest eggs for years. We show readers how to make money and how to keep more of what they ve already made by taking more control and finding the appropriate mix of strong performance with a smarter approach to fees. MoneySense has a loyal following in print with circulation and a readership of more than 1 million. Our digital reach is very broad and growing rapidly, with 1.3 million monthly page reviews (320,000 monthly UVs) to MoneySense.ca and a large active social media audience which includes 28K followers on Twitter. Our multiplatform audience read us in print, social media, our website, newsletters, Next Issue and on our app. Look to MoneySense for practical tax tips, rankings of investment funds and strategies on investing and spending decisions it doesn t matter if you are already in retirement or just got your first job in high school. We will always look for ways to save you money. And if money is no object? We ll also be there to help you find the smartest way to spend it. David thomas, Editor * Excludes membership subscription magazines Source: Vividata, Fall 2015 TFP & comscore Multi-Platform Oct/14-Sep/15 12mth avg

3 COVER-TOP 200.indd 1 rogers specials COVER.indd 1 NEW! pick your Own stocks bypass high fund fees $9.95 By Norm Rothery, David Aston and Dan Bortolotti Foreword by Jonathan Chevreau includes over top picks! we show you how to choose winners! :06 PM CANADA S PERSONAL FINANCE MAGAZINE DEC/JAN 2013 $ DISPLAY UNTIL FEB. 4, 2013 PM :07 PM Brand Overview 14 ways to trim MAKE YOUR CHILD Profit from falling your tax bill A MILLIONAIRE P.50 home prices PROVEN RESULTS! 15.2% Annual returns over 8 years THE TOP WE RANK EVERY MAJOR CANADIAN STOCK P.34 PLUS: The Top 500 American stocks HOW 9 CANADIANS ACHIEVED THEIR FINANCIAL GOALS PRINT Enjoyable. Smart. Trustworthy. MoneySense is Canada s #1 personal finance brand in the country. Packed with smart features, practical advice and tips on everything from investing, RRSPs and financial planning to home buying, real estate and finding the best car. With more than 1 million in print alone and a total brand footprint of 1.4 million, MoneySense reaches some of the highest earners - and spenders - in Canada. MoneySense delivers valuable content to a desirable audience engaged on every platform From proprietary publications to customized digital experiences, MoneySense is dedicated to providing successful, influential Canadians with timely, intelligent and sound financial advice in their choice of media environments. GUIDE TO InvEsTInG In stocks 100 TABLET Includes 100% of everything in the magazine plus extra interactive features and social networking in a highly readable and engaging format. As Canada s only personal finance brand on ipad, the number of MoneySense App downloads is on the rise. Platform provides a great interactivity for both readers and advertisers. 27% of MoneySense ipad readers spend 10+ minutes per visit ONLINE Informative. Practical. Timely. MoneySense.ca is Canada s best all around personal finance website. For Canadians on the lookout for information not only on how to invest money, but also how to spend it. Smart, savvy, innovative. MoneySense.ca delivers more than 320,000 unique visitors per month! SPECIAL Editions Relevant, entertaining and surprising: MoneySense Special Editions shine the spotlight on essential wealth-building advice. New products include our annual Guide to Retiring Wealthy, Perfect Portfolio and Investing in Stocks. Single sponsorships of annual publications as appropriate across all platforms. High promotional value for advertisers. EVENTS MoneySense s events provide unmatched opportunities to connect directly with Canadians who want to do more with their money. Featuring outstanding speakers drawn from our pool of expert contributors and sources, our proprietary events enable marketers to deliver key messages to a highly engaged audience through speaking opportunities, tradeshow displays, conference materials (including pre- and post-) and face-to-face conversations with finance-focused Canadians. Source: Vividata Fall 2015 & comscore Multi-Platform Oct/14-Sep/15 12mth avg

4 Magazine MoneySense reaches more than 1.4 million Canadians with every issue in print and on tablet. Our readers devote more than 41 minutes to reading their magazine, and they love to share. TOTAL READERSHIP 1,363,000 READERS SPEND AN AVERAGE OF 41MINS OF THEIR VALUABLE TIME WITH THE MAGAZINE Source: Vividata Fall 2015, Base 12+, MoneySense TFP AVERAGE $95,237 HOUSE HOLD INCOME 65% 35% MALE FEMALE READER S AVERAGE AGE READERS PER COPY 47 YEARS 4 Index Considers themselves to 111 be entrepreneur Acquired mutual funds outside 170 of RRSP in past 2 years Acquired self-directed RRSPs in 129 past 2 years Active in the stock market, 6+ stock/ 180 bond transactions in past year Online trading/investing used in 124 past 6 months Visit investment websites daily 287 Bachelor s degree or higher 158 MOPEs (managers, owners, 159 professionals, executives) Senior managers/owners 158 Frequent business travellers, business trips in past 12 months Primary means of travel in the past months, air Class personally fly most often, 111 business/first Stay at luxury accommodation 135 while traveling Spent over $50,000 on home 149 improvements in the past 2 years Own a vacation home 149 Bought private health insurance 120

5 Magazine Departments Intelligence A fast-paced seven-page section at the front of the magazine, filled with money tips, fun graphics, statistics and need-to-know information. Retirement This popular regular feature by retirement expert David Aston (CFA, MA) covers all the issues that matter most to those preparing for retirement, including how much you need to save, how you should invest, and how to retire earlier. Family Profile MoneySense enlists experts to solve a family s financial problem. One of our most popular regular features. Planning Everything our readers need to know to plan for success. Includes features on financial planning, saving for education (RESPs), retirement planning (RRSPs and TFSAs), insurance, estate planning and tax planning. Investing The core of the magazine, this section offers the most trusted investing Columns advice in Canada, including how to buy the best stocks, bonds, mutual funds and exchangetraded funds (ETFs). Home to the wildly popular and successful Top 200 Stocks and Best Mutual Funds annual lists. Home A guide to all things home-related, including buying and selling your home, what s next for the real estate market, investing in property, and more. Smart Spender The best things in life for less. MoneySense shows you how to spend your money wisely by telling you about the best value buys in auto, travel, home, tech and more. How I did it Inspire yourself by reading these real Canadian stories of financial accomplishment. Portfolio Makeover Is your money invested in the right places? Our financial experts will examine your portfolio and put you on the path to success. FINANCIAL INDEPENDENCE MoneySense editor-at-large Jon Chevreau, one of the country s top personal finance experts, helps Boomers prepare for a stress-free retirement with a focus on how to achieve financial independence sooner. Jacks on Tax Evelyn Jacks, author of 50 Canadian tax books and president of the The Knowledge Bureau, looks at investments through the prism of the biggest single cost Canadians face: Tax. Home Owner Romana King, MoneySense s features editor, covers the latest trends in real estate, mortgages and vacation properties. Value Hunter Norm Rothery, CFA, offers an informed, opinion on the best stocks to buy now, adding clarity to today s hard-to-predict financial market. Index Investor MoneySense consulting editor Dan Bortolotti, offers help for index investors of all levels, from those building their first Couch Potato portfolio to sophisticated exchange-traded fund (ETF) investors. A Wealth Of Information Forward looking In-depth, actionable information to plan for financial freedom Advice and instructions on better money management Colour-coded categories for user-friendly navigation Engaging, relatable photography, illustration and graphics

6 Digital Site features: Daily, relevant advice to help you plan, invest and grow your money for today and well into your retirement Blogs, polls, community discussions Interactive lists & rankings, like the Best Places to Live, Best Credit Cards, Best Value Neighbourhoods and more Live Q&As with MoneySense experts Breaking news updates and feedback from readers through Twitter and Facebook MoneySense.ca MoneySense takes a personal approach to providing Canadians with practical financial advice. Written for Canadians who want to take financial control of their lives, MoneySense is Canada s best-selling investment and lifestyle magazine. MoneySense.ca continues with all the great content from the magazine plus online exclusives and daily blogs from our editorial team, Dan Bortolotti (The Canadian Couch Potato), David Hodges (Fund Watch) and editor-at-large Jonathan Chevreau (Financial Independence). MoneySense.ca helps readers make smart, informed decisions about how to get the most from their money, every day. Sponsorships: Channels & tools Integrated content and custom opportunities enewsletters Custom microsites 3rd party eblasts Target audience: Canadian adults with HHI of $150,000+

7 Digital 2016 Editorial Calendar 2016 ISSUES SALE CLOSE MATERIAL CLOSE IMPACT DATE FEATURES FEBRUARY/MARCH JANUARY 14 JANUARY 19 JANUARY 27 APRIL FEBRUARY 25 MARCH 1 MARCH 9 JUNE APRIL 14 APRIL 19 APRIL 27 SUMMER MAY 26 MAY 31 JUNE 8 SEPTEMBER/ OCTOBER AUGUST 11 AUGUST 16 AUGUST 24 Boost Your RRSP: How to tactically use your RRSP to grow your retirement savings faster, plus the best RRSP investments to buy right now. Canada s Best Mutual Funds: We rate all major Canadian mutual funds across the main categories, including equity funds, bond funds, balanced funds and global funds. The ETF All-Stars: The best exchange-traded fund choices for your retirement portfolio. Conquer Your Taxes: Our essential annual guide to paying less taxes -- we show Canadian familieshow to save thousands every year! Best Small Cap Stocks: The 100 most promising stocks for future growth. Real Estate - Where To Buy Now: Using a proprietary system, MoneySense identifies the best neighbourhoods for today s homebuyers in Toronto, Vancouver, Calgary, Montreal and other cities. Retire Sooner: MoneySense s guide to securing the retirement of your dreams more quickly then you ever thought possible, through better planning, saving and investing. Plus, Retire In Luxury For Less: Our guide to the most cost-effective and luxurious places to retire around the world. Best discount brokerages: Canada s most respected discount brokerage guide, with top picks in multiple categories such as lowest fees and best customer service Grow Wealthy Together: MoneySense s love and money survey results show couples the most effective ways to build wealth together. Canada s Best Places To Live: Our phenomenally popular livability ranking of Canada s top cities. Secrets of the Rich: MoneySense's guide to investing, borrowing and slashing your taxes like the wealthy do. Canada's Best Credit Cards: What every Canadian needs to know about using credit cards. Includes MoneySense's proprietary ranking of in multiple categories, including low-rate, cash-back, travel rewards and more! NOVEMBER SEPTEMBER 22 SEPTEMBER 27 OCTOBER 5 The Retirement 100: Our annual ranking of the best 100 stocks for post-retirement portfolios. DECEMBER NOVEMBER 3 NOVEMBER 8 NOVEMBER 16 JANUARY 2017 DECEMBER 8 DECEMBER 13 DECEMBER 21 MoneySense Top 200: The 12th anniversary of Canada s top stock rating system. Our picks have delivered returns of 19.1% over a 10-year period! Plus: the Top 500 U.S. stocks. Charity 100: MoneySense s exclusive ranking of Canadian charities shows Canadians which ones deserves their support Investor s Guide: The MoneySense handbook on how to profit in the year ahead. The Great TFSA Race: How everyday investors built Canada s fastest-growing tax-free savings account Editorial focus and Living Section content is subject to change. Advertising Suppliments are subject to change without notice. Online tools and calculator pending sponsorship. Dates subject to change.

8 Magazine 2016 Rate Card All magazine advertising runs across print and digital editions National 4C AD SIZE 1x 4x 8x 12x 16x 20x 22x Full Page $21,798 $21,152 $20,517 $19,887 $19,299 $18,732 $18,165 DPS $39,239 $38,073 $36,929 $35,795 $34,734 $33,716 $45,909 IFC DPS $50,142 $48,652 $47,187 $45,733 $44,384 $43,082 $58,666 IBC $25,074 $24,329 $23,594 $22,869 $22,192 $21,541 $29,337 OBC $27,253 $26,439 $25,646 $24,854 $24,124 $23,415 $31,886 Print Fractional AD SIZE 1x 4x 8x 12x 16x 20x 22x 2/3 Page $17,918 $17,383 $16,858 $16,343 $15,860 $15,393 $14,931 1/2 Page $14,758 $14,317 $13,886 $13,456 $13,062 $12,674 $12,296 1/3 Page $9,482 $9,198 $8,925 $8,652 $8,400 $8,148 $7,907 Banner $11,592 $11,246 $10,910 $10,579 $10,259 $9,959 $9,660 1/2 DPS $29,510 $28,628 $27,767 $26,922 $26,124 $25,352 $24,586 * All magazine will run a static replica ad in the digital edition for National FP, DPS and Advertorial ads * Regional editions available speak with your Account representative for more information

9 TM Magazine Advertising Information InDesign CS3 or higher templates for ALL ad sizes are available at addirect.sendmyad.com (select Ad Sizes from the left-hand navigation menu). Advertising Specifications AD SIZE trim Live Bleed Width Height Width Height Width Height Full Page x x x 11 Double Page Spread x x x 11 1/2 Double Page Spread (Bleed) x x x /2 Double Page Spread (Non-Bleed) x x n/a 2/3 Page Vertical (Bleed) x x x 11 2/3 Page Vertical (Non-Bleed)) x x n/a 1/2 Page Horizontal (Bleed) x x x /2 Page Horizontal (Non-Bleed) x x n/a 1/2 Page Island (Bleed) 5 x x x /2 Page Island (Non-Bleed) 4.5 x x n/a 1/3 Page Square (Bleed) x x x /3 Page Square (Non-Bleed) x x n/a 1/3 Page Vertical (Bleed) 2.75 x x x 11 1/3 Page Vertical (Non-Bleed) 2.25 x x 9.75 n/a Banner Bleed x x x 2.25 Production Process Printing High-speed, web offset lithography Binding Saddle-stitched Magazine Trim Size Width x Depth Supplied Advertising Materials PDF/X-1a:2001 created to Magazines Canada specifications, sent online using Magazines Canada AdDirect at addirect.sendmyad.com. For information regarding Magazines Canada specification, refer to magazinescanada.ca/advertising/production/dmacs_specifications or contact the Production Manager (see contact us page) for details. Rogers Publishing does not accept responsibility for material content or colour trapping. Text type should be a minimum of 8 point. Reverse type less than 12 point is not suitable for reproduction. We are not responsible for reproduction of type sizes smaller than those mentioned for thin, serif type. The ad MUST be uploaded as a press-ready PDF file. Information on creating a proper PDF file is available on the Magazines Canada website magazinescanada.ca/ advertising/production/tools/. Keep all colours CMYK. Do not use Spot colours or RGB art. Keep any black/gray type as one-colour black (no four-colour black text). AdDirect Instructions 1 Log into Magazines Canada s AdDirect Ad Portal (addirect.sendmyad.com). Note: A user account will have to be set up upon the first visit. 2 Select the publisher/magazine you are advertising with. Complete the relevant ad info, then click Upload. 3 Follow the onscreen preflight process. 4 Approve your ad. NOTE: Hold all type matter or illustrative material not intended to trim a minimum of 0.25 (6mm) from outside trim edges and include (3mm) gutter allowance for saddle-stitched spreads or 0.25 (6mm) gutter allowance for perfect bound spreads. Publisher is NOT responsible for the lineup of type or images running through the gutter on spreads or on single pages adjacent to inserts. Running type or images through the gutter is STRONGLY discouraged, as folding and trimming are subject to variation. Upload.Check.Send

10 Digital Digital Magazine Media Rates Our digital editions offer a rich experience where readers enjoy more features and more content. Enhance your static ad with interactive features that capture the imagination and attention of readers. Enhanced creative can be supplied (see specs page) or produced by Rogers. Speak to your Account Representative for more information and pricing. RATE CARD Digital Editions (Net) Q3 Avg. Issue Download Digital Only Contextual Placement Cover Load Interstitial Canadian Business 9,460 $1,915 $2,089 $3,481 Chatelaine 27,891 $3,221 $3,514 $5,857 Châtelaine (FR) 10,234 $1,160 $1,265 $2,108 FLARE 8,852 $1,762 $1,923 $3,204 HELLO! Canada 16,596 $2,191 $2,390 $3,983 L'actualité 12,610 $2,053 $2,240 $3,733 LOULOU 14,254 $2,838 $3,096 $5,160 LOULOU (FR) 3,383 $599 $654 $1,089 Maclean's 21,959 $3,237 $3,531 $5,885 MoneySense 23,147 $3,004 $3,278 $5,463 Sportsnet 5,481 $1,085 $1,184 $1,973 Today's Parent 7,331 $1,347 $1,469 $2,449 * Rates subject to change Additional Media costs for enhanced ads to be quoted on request (i.e. Link, Video, Gallery, Touch/Reveal). Creative Adaptation (customize digital edition ad using client assets i.e. video): $750. Note: Rates subject to change based on Avg. Download numbers (updated quarterly). Canadian Business, Chatelaine, Châtelaine (FR), FLARE, HELLO! Canada, L'actualité, LOULOU, LOULOU (FR), Maclean s, MoneySense, Sportsnet and Today s Parent are trademarks of or used under license by Rogers Media Inc. or an affiliate. 2016

11 Digital Digital Magazine Ad Specs The basics All apps operate on Adobe Digital Publishing Suite (DPS), viewer version 27 Full-page tablet ad size is 768px by 1024px, without any interactive elements within 40px top and bottom Only portrait orientation is supported For multiple-page ads, vertical or horizontal, ordering is possible. Please include preference, in the delivery package as plain text instructions (as a TXT file) Optimal Image and Asset Settings -Images: PDF or PNG with resolution no lower than 108ppi -Text: PDF with interactive states as vector, minimum recommended point size is 12pt -Video: MP4 format with.h264 encoding, 8-10MB per minute of video Orientations 2-page print spread can convert to... 2 pages vertical scrolling or... OR 2 pages locked to horizontal swipe HTML ads HTML-coded ads may also be provided, up to full-page size Please conform to latest ios standards If an HTML environment negates the user s ability to navigate away from the page or access the navigation bar, then alternative navigation must be incorporated in the page layout (via a 40px space at the bottom of the page) Please include a static full-page image of any HTML ad to be used as a thumbnail in issue navigation An HTML ad should also be delivered as a full InDesign package, with the HTML content placed in the layout using DPS tools (see adobe.com/ca/products/digitalpublishingsuite-pro.html for info) If the HTML content cannot be placed in a layout, please include all HTML files and resources, as well as an InDesign layout sized to full-page with the required static full-page image, in the delivery package Please note that HTML ads are only available on ios devices Graphics and Text For ads with dynamic/interactive elements, material must be provided as a full InDesign package (all fonts and links included), and compatible with Adobe InDesign 6.0 Multi-state objects (ex: image galleries, hotspots) and embedded video/audio clips may be included (see for info) If these elements are not built into the layout using DPS tools, please include all necessary resources in the delivery package with plain text instructions (as a TXT file) PDFs may be provided only for fully static ads All graphics should be left as vector and not rasterized, wherever possible; assets may be left at printready resolution and in their respective colour settings Please consider text legibility on tablet; body text should be larger than print (9pt in print should translate to approx pt on tablet, depending on font) Please refer to Optimal Image and Asset Settings Multi-page print insert can convert to multi-pages vertical scrolling or multi-pages locked to horizontal swipe URLs, Analytics URLs/links to web may be embedded in the layout using DPS tools (see DPS tools site digitalpublishing-suite/help/installing-digitalpublishingtools.html for info) If URLs/links are not embedded using DPS tools, please include full URLs and embedding/placement instructions in the delivery package in plain text (as a TXT file) Third-party tracking/tracking pixels is not supported at this time Red zone is reserved for folio navigation and will override any interactive elements: 40px top and bottom Asset Delivery Tablet material deadlines match material close/deadline for the corresponding print issue All assets should be submitted as a ZIP file via AdDirect: sendmyad.com Additional instructions should be included in the delivery package as a TXT file, but may also be ed to: alek.trpkovski@rci.rogers.com

12 Contact Us Emily Doukogiannis Brand Sales Operations E Emily.Doukogiannis@rci.rogers.com Brandon Kirk National Advertising Sales E Brandon.Kirk@rci.rogers.com Nathalie Forget Montreal Advertising Director E Nathalie.Forget@rci.rogers.com Natalie Chyrsky Production Manager E Natalie.Chyrsky@rci.rogers.com Head Office Rogers Media inc. One Mount Pleasant Road, 7th floor Toronto, Ontario M4Y 2Y5 T F Montréal Office Rogers media inc. 1200, avenue McGill College, bureau 800 Montréal (Québec) H3B 4G7 T F Western Canada Office rogers media inc. 180 West 2nd Ave Vancouver, BC V5Y 3T9 T Rogers Media Inc. Standard sales terms and conditions: Rogers Media