Why Display Advertising and why now?

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Why Display Advertising and why now?"

Transcription

1

2 If you re like many marketers, you may think that display advertising means banner ads and buying impressions. While that s true in many cases, it doesn t paint a complete picture of display advertising, which has actually evolved quite a bit since the days of buying impressions through a network and hoping for the best. It s certainly no longer your father s advertising. Why Display Advertising and why now? Display advertising spend is actually projected to rise over the next 3 years, according to emarketer from 40.2% of total digital ad spend in 2012 to 45.6% in 2016 certainly due mainly to the dramatic increase in options available to marketers. Display advertisers no longer have to push their message out to the masses and hope that it hits someone that the advertisement might appeal to. Advertising platforms, such as Google s Display Ad Network, LinkedIn, and Facebook offer a plethora of targeting methods that put the power directly into the hands of marketers to deliver the right message to the right people at the right time meaning the chance of conversion and positive ROI is much greater than even a few years ago. If display advertising is something you d like to integrate into your online marketing strategy, this guide will give you an overview of your options on Google, Facebook, and LinkedIn and how each can be best utilized. 2

3 Google Display Network

4 Types of Display Ads Available Text Ads: These are similar to the traditional ads seen in search, and they have the same character limits as search as well 25 character headline Link Line 1 gets 35 characters Line 2 gets 35 characters Image Ads Image Ads: These are static images that appear alongside content on the Google Display network. They can come in all shapes and sizes, from short and wide leaderboards (728x90), to 250x250 squares and 120x600 skyscrapers. It s recommended that you build your display ads in every shape and size possible in order to increase the likelihood that they will fit into as many website designs as possible. 4

5 Rich Media Ads: Google defines rich media ads as video ads, flash animated ads, and ads that mix text, animated content, and designs. This type of ad can be a refreshing change from static image ads, and the animation will often catch a website visitor s eye. Video Ads: These ads integrate video and are different from rich media ads, in that there are more video advertising options available from Click-to-Play videos within a text ad, to ads overlaid at the bottom of a video, or ads that play at the beginning or end of a content video. 5

6 How to Manage and Target Your Ads in Google Display Network Advertisers can target their ads both by the who and the where: Who Remarketing Demographics Interest Categories Where Placement Contextual Keywords Page Topic In order to increase the likelihood that your ad shows to individuals that are interested in what you have to offer, you can utilize remarketing, demographic targeting, and interest categories. See how re marketing works You can also manage your ads by display network placement, contextual keywords, and page topic. These more indirect methods can be effective if you don t have as much firsthand information available about your target audience, so you can infer that someone that browses certain websites about certain topics might have an interest in your products or services. Remarketing: Remarketing allows you to recycle those qualified visits that might not have been ready to convert when they first visited your site. Ads are served to people that have previously visited your site by placing a cookie on their browser - ensuring that your brand stays top of mind, so that when the visitor is ready to convert, your ad is right there. 6

7 Demographics: Using a combination of Google+, search patterns, and websites a person visits, Google makes its best guess as to what an individual s demographic data is. On the Google Display Network, you can opt to target by gender and age range. Available demographic data Interests: Interest-targeted ads will reach people interested in products and services similar to those of your business offering -- even when they are browsing websites or using apps not directly related to these products and services. Google has over 1,600 interest categories to choose from. 7

8 Keyword Contextual: For keyword contextual targeting, advertisers can submit a list of keywords relevant to their ad and Google will show the ad on any placement that is deemed contextually relevant. Using keyword contextual targeting is a way to indirectly qualify clicks, because it is likely that if a person is browsing a page relevant to your keywords, they are likely interested in that topic. Topics: Similar to keyword contextual targeting, topic targeting allows your ads to appear on any pages on the Display Network that have content related to your selected topics. This can be a useful targeting method, particularly when combined with managed placements. If, for instance, you are advertising on washingtonpost. com, you can opt to advertise within the topic of technology to show up only on pages of that topic. Placements: There are two types of placement targeting automatic and managed. Automatic placements are determined by Google and qualified by all other targeting methods, so when Google is deciding which ad to place on a specific placement, they look at all the pages that meet the criteria for that page. For example, if your advertising campaign uses keyword contextual targeting around dog food, automatic placements will automatically locate all relevant placements that are contextually relevant to that keyword. Managed placements, on the other hand, are defined by the advertiser. If you know that you want your ads to show on a specific publication within the Google Display Network, you can manually opt to advertise on those publications. Find Your Display Advertising Sweet Spot Try mixing and matching different targeting methods to find just the right combination that yields the best response. For instance, you can remarket to only people that visited your site and are 65 or older. You can target only females that have shown an interest in dogs over the past 30 days. Or you can combine all the targeting methods, and advertise only on dog-related pages to females between the ages of 25 to 44 who have shown an interest in dogs and visited your site before. It s important to note that as you combine more and more targeting methods, the potential reach decreases, as there are less and less people that will meet all the criteria. However, if you as the advertiser can successfully identify such a sweet spot, it s worth it if the visitors that the ads do reach are extremely qualified, and therefore more likely to convert. 8

9 Facebook Advertising

10 Because of major changes to Facebook s newsfeed algorithm and a stronger emphasis news articles, companies and organizations that utilize Facebook Pages to publish content are finding it increasingly difficult to reach people on Facebook with their posts even their own fans. Advertising on Facebook can not only help organizations to increase conversions on their own websites, but also exposure of their posted content. Types of Facebook Advertising Options Available Facebook Ads: Also called Marketplace Ads, these typically direct people to landing pages outside of Facebook for conversion. These ads can also be directed to your Facebook page. These ads are the standard ad unit on the right side of Facebook, with no social ad features. Sponsored Story: Sponsored stories are paid organic in other words, advertisers can pay to promote organic actions that happened on the page. This ad unit is much more social and thus, tends to lead to more engagement on the specific story that is shared. People tend to like things their friends like and when a friend s image appears beside a fan page, it looks more like an endorsement. Examples of Sponsored Stories are Page Like Stories that show when a person likes your Facebook brand Page, and Page Post Like Stories that show when a person likes a post published on your brand Page. Here is an example of a Sponsored Page Like Story: Fa cebook Ads 10

11 Page Post Ad: Page Post Ads are ads created to feature a specific Page Post, but this ad type can be shown to people who are not among current fans. Page Post Ads provide marketers with the ability to target anyone on Facebook using parameters such as demographics or interests. Page Post Ads offer the same placement options as Sponsored Stories. Promoted Post: The primary goal of this ad type is to increase the reach of Page Posts made to your brand s Timeline among current fans to increase visibility and engagement. Simply click into a post on your brand s Page, enter your budget, and Facebook does the rest. Promote that post! This ad can lead either to an external link, or another part of your Facebook page - depending on what kind of offer you post on your page. For instance, if you post 11

12 a photo and sponsor that photo, clicking on the ad will only lead the user to your photo album on your Facebook page. To send a person off of Facebook onto your own landing page, you can post a link to an external page on your Facebook page. The image that s generated in this case will link to your landing page. Sponsored Results: This gives you the ability to sponsor results in the search bar on Facebook. With a Sponsored Result, your page, app or event will appear in search results when people search for certain profiles that you ve bid on. 12

13 Facebook Exchange: Similar to Marketplace Ads, Facebook Exchange Ads direct people to a landing page outside of Facebook. These ads are run through a display provider operating on the Facebook Exchange. Because these ad types are run through a display exchange, marketers can utilize retargeting just like other display ads. Facebook Exchange Ads tend to have a higher conversion rate than Marketplace ads, because the individual may already be interested in your brand they have already visited your website, but may not have taken the next step in the buying cycle, so you want to reach out to them again. These ads appear in the right side of a Facebook profile instead of in the news feed as Sponsored Stories. Which Facebook Ad Type Should I Use? Facebook offers so many different ad types, but like any other form of advertising, the ad type you choose should be dictated by your marketing goals. Are your goals engagement? community growth? lead generation? conversion? If your goal is to increase your community s engagement with your content on Facebook, consider trying Page Post Like Sponsored Stories or Page Post Ads. If your goal is to grow your fanbase, consider running Page Like Sponsored Stories. If your goal is to get users to complete an action on your site, consider Facebook Exchange Ads or Marketplace Ads. 13

14 How to Target Your Ads on Facebook One of the main reasons why Facebook ads are such a highly effective display advertising option is the myriad ways ads can be targeted. They can be targeted by location, age and gender. If your business has a local audience, it would make sense to only have your ads appear to the people that may actually become customers in your specific area. Facebook also allows you to target by interests. This allows you to find the specific people that you want to reach and are qualified for your business, based on the interests they ve indicated in their Facebook profiles. Think about this: if you had a restaurant located near a concert venue, and a band is going to be playing at that venue, you could target an ad with a special offer to people in your city or region, who are fans of that band, as indicated by their interests. The opportunities are endless! Facebook Ads are for B2B, too! Professionals don t stop being professionals when they re on Facebook. Facebook has options like workplace targeting and college targeting, as well as opportunities to target interests in job titles, job functions and positions that a B2B marketer cares about. 14

15 Linkedin Advertising

16 Types of LinkedIn Advertising Options Available LinkedIn Marketing Solutions: These are larger banner ads that are purchased per thousand impressions, and LinkedIn account managers guarantee that your ad will be displayed a certain number of times to the target audience of your choice over the course of your engagement. There is also a minimum buy and minimum campaign timeframe required. Self-Serve Ads: These are pay-per-click text ads that allow more freedom in testing and flexibility, in that you may spend any amount and still receive the benefits of targeting the right audience. As the name indicates, they re self-managed, rather than through a LinkedIn account manager. Æ Æ 16

17 How to Target Your Ads on LinkedIn There are over 200 million members on LinkedIn and the network is growing rapidly. There is a lot of potential to focus on your exact target audience. With LinkedIn ads, you are reaching a quality audience who is educated and influential in their respective industries, and as LinkedIn is the top professional network, the majority of members use LinkedIn for business news, company research, and job searches. Therefore, there is unlimited potential for B2B advertising. As LinkedIn is a business networking platform, members share a variety of information related to their professional lives through their profiles. Here are some of the ways you can target your ads on LinkedIn: Who are your personas? Before getting started with LinkedIn ads, or any display ads in general, it is imperative to define your personas. Who are you trying to reach with your display ads? Without understanding who your audience is, it will be difficult to create a campaign that not only targets the right people, but speaks to their needs. Geographic location Industry Job function Seniority Company size Schools attended Skills Membership in Groups Gender Age Specific company names Group Targeting Targeting ads to specific Groups in LinkedIn is a potential goldmine, because the people who are involved in Groups are more likely to be active on LinkedIn therefore, more receptive to ads and calls to action. Groups Sweet Spot Company & Title Targeting Don t forget you can also apply demographic targeting (as listed above) to Groups. For instance, if you wanted to target your ad to specific cloud computing Groups on LinkedIn, you can also opt to target those ads only to Group members with certain job titles, functions, locations, etc. 17

18 What s Next? Display advertising doesn t have to be all banners and impressions it can be a highly targeted means to reaching potential customers. With the vast improvements to how ads are served, you now have much more control over who sees your message, resulting in better quality leads at a lower cost. Smart marketers are those who know their buyer personas and take advantage of how display advertising can help them reach those exact people, where they re looking for information and when they re most interested in hearing your message. The next step is determining which platform will fit your display advertising needs, then deciding what kind of content to offer. Want to know more? ON-DEMAND WEBINARS: Not Your Father s Advertising: The New Face of Display LinkedIn Advertising: The Key to More (and Better) B2B Leads INFOGRAPHICS: LinkedIn vs. Facebook Advertising: Which Should You Choose? 5 Steps to Understanding and Targeting Your Buyer Personas Turn Just Looking Into More Sales with Retargeting Contact Marketing Mojo to find out more about how we can help you set up and manage display advertising campaigns, including: Display Advertising Services Retargeting Services Social Media Advertising Services marketing-mojo.com/sales (434) ext

How. B2B Companies. Can Generate More Demand and Better Leads at Less Cost

How. B2B Companies. Can Generate More Demand and Better Leads at Less Cost How B2B Companies Can Generate More Demand and Better Leads at Less Cost A How B2B Companies Can Generate More Demand and Better Leads at Less Cost As many B2B marketers already know, it is important to

More information

A Beginner s Guide to the Google Display Network

A Beginner s Guide to the Google Display Network A Beginner s Guide to the Google Display Network Read this guide and learn how to advertise on Google s Display Network, so you open up a whole new channel of traffic, leads and customers. Brought to you

More information

PPC For Staffing: How to generate sales leads and recruit niche talent with Pay-Per-Click Advertising

PPC For Staffing: How to generate sales leads and recruit niche talent with Pay-Per-Click Advertising PPC For Staffing: How to generate sales leads and recruit niche talent with Pay-Per-Click Advertising Presented by Jenny Keller ( @JennyAtHaley) Agenda Today What is Pay-Per-Click (PPC) advertising? Why

More information

Know Enough. to be Dangerous: Your Guide to Online Marketing in Houston

Know Enough. to be Dangerous: Your Guide to Online Marketing in Houston Know Enough to be Dangerous: Your Guide to Online Marketing in Houston Know Enough to be Dangerous: Your Guide to Online Marketing in Houston Houston s economy is stronger than much of the country due

More information

RETARGETING. A Beginner s Guide to Retargeting 101

RETARGETING. A Beginner s Guide to Retargeting 101 RETARGETING A Beginner s Guide to Retargeting 101 1 Retargeting 101 Interested in retargeting, but don t know where to start? Allow the following beginner s guide to help you: Retargeting 101 What is Retargeting?

More information

CREATE AND DESIGN EFFECTIVE FACEBOOK ADS FOR YOUR STUDIO. Presented by: Jill Tirone

CREATE AND DESIGN EFFECTIVE FACEBOOK ADS FOR YOUR STUDIO. Presented by: Jill Tirone CREATE AND DESIGN EFFECTIVE FACEBOOK ADS FOR YOUR STUDIO Presented by: Jill Tirone What You ll Learn How to create a highly effective Facebook ad campaign including easy advertising strategies to attract

More information

DISCOVER NEW BUSINESS WITH PAID SEARCH.

DISCOVER NEW BUSINESS WITH PAID SEARCH. DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers

More information

IS YOUR WEBSITE LEAKING LEADS?

IS YOUR WEBSITE LEAKING LEADS? GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream

More information

How to Dominate Your Local Market Online Now

How to Dominate Your Local Market Online Now How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder

More information

Master Paid Advertising in Social Media

Master Paid Advertising in Social Media Master Paid Advertising in Social Media Reach People Interested in Your Services Guide Introduction There is a plethora of marketing options within social media. Think your budget and business isn t big

More information

We are here to help you...

We are here to help you... We are here to help you... Hi Scott Wilson here the Founder of Digital Influence. I just wanted to say thanks for taking the time to read this short report. As a business owner that has been lucky enough

More information

FIVE REASONS RETARGETING IS CRITICAL FOR YOUR BUSINESS

FIVE REASONS RETARGETING IS CRITICAL FOR YOUR BUSINESS FIVE REASONS RETARGETING IS CRITICAL FOR YOUR BUSINESS A short tutorial on marketing using retargeting methods Five Reasons Retargeting is Critical For Your Business Retargeting is the process of dropping

More information

B2B Display Advertising : Find, Nurture, and Harvest

B2B Display Advertising : Find, Nurture, and Harvest B2B Display Advertising : Find, Nurture, and Harvest Find, Nurture Harvest with B2B Display Ads 1 21st Century Most people don t realize just how deeply Internet technology has disrupted the traditional

More information

Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer

Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Salony Creations Full service Digital Marketing agency Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Over the past nine years, Salony Creations has helped over 300 companies

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

Brave, New Multi-Channel World Implementing & Measuring Integrated, Multi-Channel Campaign Strategies

Brave, New Multi-Channel World Implementing & Measuring Integrated, Multi-Channel Campaign Strategies Brave, New Multi-Channel World Implementing & Measuring Integrated, Multi-Channel Campaign Strategies PRESENTED BY RICHARD BECKER, PRESIDENT TARGET ANALYTICS Agenda The Marketer s Dilemma: How to Measure

More information

Adwords & Online Marketing

Adwords & Online Marketing Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick

More information

Your No-Nonsense Guide to Facebook Ads

Your No-Nonsense Guide to Facebook Ads Your No-Nonsense Guide to Facebook Ads If you are in business, Facebook can play an important role in your marketing your business. It helps you connect and build relationships through updated posts. In

More information

Study Guide #2 for MKTG 469 Advertising Types of online advertising:

Study Guide #2 for MKTG 469 Advertising Types of online advertising: Study Guide #2 for MKTG 469 Advertising Types of online advertising: Display (banner) ads, Search ads Paid search, Ads on social networks, Mobile ads Direct response is growing faster, Not all ads are

More information

Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT

Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT Digital Strategy Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT r Targeted advertising r New customer acquisition r Branding r Customer engagement r Reputation management r Controlled customer

More information

Location marketing made easy

Location marketing made easy Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location

More information

DRIVING FORCES OF CHANGE IN MOBILE ADVERTISING

DRIVING FORCES OF CHANGE IN MOBILE ADVERTISING DRIVING FORCES OF CHANGE IN MOBILE ADVERTISING About the author: Cheryl Morris is Director of Marketing at Nanigans, a venture backed technology company driving the next evolution in media buying with

More information

Why It Is Important? Retargeting. Common Objections

Why It Is Important? Retargeting. Common Objections What Is It? Why It Is Important? Retargeting After Yes Common Objections Summary What is it? A digital marketing strategy designed to win back lost customers by displaying ads on other sites to users who

More information

Facebook Advertising Playbook

Facebook Advertising Playbook Facebook Advertising Playbook TABLE OF CONTENTS I. INTRODUCTION 6 II. ABOUT THIS REPORT 6 III. ABOUT IMPARTURE 7 1. INTRODUCTION TO FACEBOOK ADVERTISING 8 1.1 UNDERSTANDING TERMINOLOGY 8 2. THE CASE FOR

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

Grow Your Business With Digital Marketing

Grow Your Business With Digital Marketing Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist

More information

Online Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A

Online Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A Online Advertising The Network Forum Communications Company online advertising network includes 46 websites across Minnesota, Wisconsin, North Dakota, and South Dakota. Our entire network reaches 2+ Million

More information

SETTING UP THE NEW FACEBOOK BUSINESS PAGE DESIGN

SETTING UP THE NEW FACEBOOK BUSINESS PAGE DESIGN SETTING UP THE NEW FACEBOOK BUSINESS PAGE DESIGN CREATIVE After logging in and accessing your Facebook business page as an administrator, you ll be presented with the following message: Start Tour: Click

More information

The Google. Dynamic Remarketing Guide

The Google. Dynamic Remarketing Guide The Google Dynamic Remarketing Guide 2 What Is Remarketing? Remarketing (also referred to as retargeting) is a form of online display advertising which allows online retailers to show ads to shoppers who

More information

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...

More information

Social Media, How To Guide for American Express Merchants

Social Media, How To Guide for American Express Merchants Social Media, How To Guide for American Express Merchants americanexpress.com.au/merchant How to use Social Media successfully for small independent businesses 1 Contents Introduction - Page 3 1. What

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods

More information

Pay Per Click. Advertising. 12 Targeting Options Most Businesses Don t Know About. Brought to you by

Pay Per Click. Advertising. 12 Targeting Options Most Businesses Don t Know About. Brought to you by Pay Per Click Advertising 12 Targeting Options Most Businesses Don t Know About Brought to you by PPC Pay Per Click Advertising...is a form of online marketing that makes use of sponsored search results,

More information

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups

More information

GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT

GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT THINK DIFFERENTLY BUSINESS OBJECTIVE: GET MORE SHOPPERS TRADITIONAL STRATEGY EVENT OR PROMOTION RADIO PRINT DIRECT MAIL ONLINE

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

The Ultimate Facebook. Marketing Guide. How to get more leads with Facebook Marketing. yinc. info@yincmarketing.com

The Ultimate Facebook. Marketing Guide. How to get more leads with Facebook Marketing. yinc. info@yincmarketing.com The Ultimate Facebook Marketing Guide How to get more leads with Facebook Marketing 1 info@marketing.com The Ultimate Facebook Marketing Guide. How to profit from Facebook Ads and Achieve Greatness. In

More information

A BETTER WAY TO ADVERTISE. Your guide to SmartAds & Internet Advertising

A BETTER WAY TO ADVERTISE. Your guide to SmartAds & Internet Advertising A BETTER WAY TO ADVERTISE Your guide to SmartAds & Internet Advertising CONTENTS The Basics Of Internet Advertising It all starts with Cookies Segmentation Targeting Re- Targeting Geographic Targeting

More information

The. biddible. Guide to AdWords at Christmas

The. biddible. Guide to AdWords at Christmas The biddible. Guide to AdWords at Christmas CONTENTS. Page 2 Important Dates Page 3 & 4 Search Campaigns Page 5 Shopping Campaigns Page 6 Display Campaigns Page 7 & 8 Remarketing Campaigns Page 9 About

More information

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP... The Internet HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...... a fact that has opened up new possibilities for advertising your business. As consumers continue to turn to online sources in the process

More information

MHABC AGM Presentation

MHABC AGM Presentation MHABC AGM Presentation FINAL BRAND EXAMPLE MEMBER DECAL WEBSITE MOCK UP WHAT IS PAID SEARCH ADVERTISING Paid search Advertising Is the process of gaining traffic by purchasing ads on search engines (Google).

More information

PVIPE MEDIA INTERNET ADVERTISING CAMPAIGNS

PVIPE MEDIA INTERNET ADVERTISING CAMPAIGNS PVIPE MEDIA INTERNET ADVERTISING CAMPAIGNS The following service descriptions and pricing outline specific packages focused on payper-click (PPC) advertising. PVIPE has created several tiers of services,

More information

Top Practices To Boost Your Law Firm Leads

Top Practices To Boost Your Law Firm Leads Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to

More information

PPC - Pay Per Click. What it is and how to build a successful campaign. A Publication of Digital Marketing Experts theeword

PPC - Pay Per Click. What it is and how to build a successful campaign. A Publication of Digital Marketing Experts theeword PPC - Pay Per Click What it is and how to build a successful campaign A Publication of Digital Marketing Experts theeword Introduction This guide provides a brief introduction to PPC, helping businesses

More information

Must-Read Tips for Creating a Successful Retargeting Campaign

Must-Read Tips for Creating a Successful Retargeting Campaign 10 Must-Read Tips for Creating a Successful Retargeting Campaign Retargeting, a.k.a. remarketing, is today s hot paid advertising choice for marketers and it is only getting more popular as time goes on.

More information

The CPA value of extending text ads to the Google Display Network

The CPA value of extending text ads to the Google Display Network The CPA value of extending text ads to the Google Display Network Background In 2011 a section of the IPA Search Group discussed the results they were achieving with texts ads on the Google Display Network

More information

Social Data Powering Mobile & Display. An exploration of the growing reach and capabilities of social platforms

Social Data Powering Mobile & Display. An exploration of the growing reach and capabilities of social platforms Social Data Powering Mobile & Display An exploration of the growing reach and capabilities of social platforms November 2015 WHAT SOCIAL PLATFORMS KNOW THREE TYPES OF KNOWING FROM NETWORK TO ECOSYSTEM

More information

BUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com

BUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com BUY Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform February 2014 1.877.AMPUSH.1 info@ampush.com TABLE OF CONTENTS Executive Summary 3 The Mobile Advertising Opportunity 4 E-Commerce

More information

7 Tips to Boost Buyers Using Google Adwords & Analytics. Andrew R Edwards info@andrewredwards.com

7 Tips to Boost Buyers Using Google Adwords & Analytics. Andrew R Edwards info@andrewredwards.com 7 Tips to Boost Buyers Using Google Adwords & Analytics Andrew R Edwards info@andrewredwards.com About Me 9 Years Full Time Internet Marketing Google's advertising system in which advertisers bid on certain

More information

Retargeting with Google AdWords

Retargeting with Google AdWords CASES IN MANAGEMENT 247 Introduction Retargeting with Google AdWords You can t just place a few Buy buttons on your website and expect your visitors to buy. Neil Patel, Co-founder of Crazy Egg, Hello Bar

More information

FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF

FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF 01 Key Insights Mobile advertising is growing at an unprecedented rate as people are abandoning the desktop version

More information

How to Use Facebook Ads to Promote your Insurance Agency

How to Use Facebook Ads to Promote your Insurance Agency 1 How to Use Facebook Ads to Promote your Insurance Agency Since its beginnings in 2004, the Facebook advertising platform has grown exponentially in terms of its potential reach and its capabilities.

More information

A Business Owner s Guide to: Ad Retargeting

A Business Owner s Guide to: Ad Retargeting A Business Owner s Guide to: Ad Retargeting A Business Owner s Guide to: Ad Retargeting Did you know that only two percent of website visitors will turn into actual customers? The rest 98 percent of everyone

More information

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia. 2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross

More information

AUDIENCE PROFILE. Call today to learn more! (800) 826-3893 lhsales@homebuyerpubs.com

AUDIENCE PROFILE. Call today to learn more! (800) 826-3893 lhsales@homebuyerpubs.com AUDIENCE PROFILE LogHome.com Audience Profile: Visitors to LogHome.com are actively searching for information and resources to help them plan, build, restore, and decorate their primary or vacation log

More information

Mortgage Tools Insurance Center Moving Center Renters Guide Buyers Guide

Mortgage Tools Insurance Center Moving Center Renters Guide Buyers Guide advertise with us about hotpads.com THE FASTEST GROWING HOUSING SEARCH ENGINE Nationwide, Map-based, Rental and For-sale housing search Over 3.5 million For-sale and Foreclosure listings More rental properties

More information

Paid, Earned and Owned Media

Paid, Earned and Owned Media Paid, Earned and Owned Media 3 Types of Branded Media in a Smart Marketing Mix: Paid, Owned And Earned Mixing Paid, Owned, and Earned Media to Grow Your Business Combining paid media, owned media, and

More information

The Greatest Strategy. For Social Media Marketing

The Greatest Strategy. For Social Media Marketing The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12

More information

5 Proven Components of a B2B Online Lead Generation Campaign

5 Proven Components of a B2B Online Lead Generation Campaign www.rickwhittington.com 5 Proven Components of a B2B Online Lead Generation Campaign 117 South 14th Street Suite 310 Richmond, VA 23219 804.335.1477 Table of Contents Introduction! 2 5 Ways Websites Can

More information

Google AdWords Remarketing

Google AdWords Remarketing Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and

More information

DRIVING GROWTH in CHALLENGING TIMES. February 22-25, 2014 New Orleans Convention Center/Hilton Riverside & Towers New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES. February 22-25, 2014 New Orleans Convention Center/Hilton Riverside & Towers New Orleans, LA Facebook and Google+ Essentials for Franchise Systems February 24, 2014 Facebook and Google+ Essentials for Franchise Systems Todd Juneau President / COO Aviatech Dan Monaghan Co-Founder WSI Digital Jon

More information

Programmatic Marketing Glossary of Terms

Programmatic Marketing Glossary of Terms Programmatic Marketing Glossary of Terms We re closing the knowledge gap between the ad technology space and brand marketers. Closing this gap will drive stronger alignment with strategic partners and

More information

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,

More information

4 Major Trends That Will Make You Rethink PPC in 2015

4 Major Trends That Will Make You Rethink PPC in 2015 4 Major Trends That Will Make You Rethink PPC in 2015 Brought to you by: www.wordstream.com/learn Want to get smart in paid search? www.wordstream.com/learn Join the conversation on Twitter #ppc2015 @WordStream

More information

INTERNET MARKETING PRODUCT CATALOGUE

INTERNET MARKETING PRODUCT CATALOGUE INTERNET MARKETING PRODUCT CATALOGUE search engine optimization pay per click ad retargeting reputation monitoring call tracking advanced analytics a/b testing info-graphics about our services who we are

More information

Eleven Steps for Successful Lead Generation Using Marketing PR and White Papers fo Generate Leads

Eleven Steps for Successful Lead Generation Using Marketing PR and White Papers fo Generate Leads Eleven Steps for Successful Lead Generation Using Marketing PR and White Papers fo Generate Leads Eleven Steps for Successful Lead Generation Using Marketing PR and White Papers to Generate Leads Results

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

Online Branding Proposal

Online Branding Proposal Online Branding Proposal Introduction About Us: Nisco Systems is an accomplished enterprise that has excelled in carving substantial web properties for clients all over the world. With holistic approach

More information

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a

More information

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Did you know? 70% of car buyers research their options online before buying. And, as you know, one of the fundamentals of

More information

SOCIAL MEDIA ADVERTISING

SOCIAL MEDIA ADVERTISING SOCIAL MEDIA ADVERTISING f B in Create attention-grabbing ads on Facebook, Twitter, and LinkedIn A Publication of 1 Table of Contents Introduction 3 Advertising on Facebook 4 Advertising on Twitter 19

More information

SPONSOREDUPDATES. user guide

SPONSOREDUPDATES. user guide SPONSOREDUPDATES user guide Why Sponsored Updates? 3 LinkedIn Company Pages 3 Creating your Sponsored Update Campaign 4 Managing your Sponsored Update Campaign 14 Sponsoring from your Company Page 18 Analyzing

More information

Online Marketing Services at Surgeworks

Online Marketing Services at Surgeworks Online Marketing Services at Surgeworks Surgeworks 2040 E Murray-Holladay Rd, Ste 115, Salt Lake City, UT 84117 T 801-272-9800 F 801-272-9810 www.surgeworks.com Table of Contents Why do you need us? 1

More information

How to Use Google AdWords

How to Use Google AdWords Web News Apps Videos Images More Search Tools How to Use Google AdWords A Beginner s Guide to PPC Advertising How to Use Google AdWords offers.hubspot.com/google-adwords-ppc Learn how to use Google AdWords

More information

TCI Interactive Targeted Digital Advertising. Tidewater Communications Interactive: A Division of Saga Communications

TCI Interactive Targeted Digital Advertising. Tidewater Communications Interactive: A Division of Saga Communications TCI Interactive Targeted Digital Advertising Tidewater Communications Interactive: A Division of Saga Communications Targeted Online Advertising Without Limit Saga Communications can provide access to

More information

Effective B2B social media marketing:

Effective B2B social media marketing: Effective B2B social media marketing: Driving traffic, leads & sales Written by Martin Broadhurst Martin Broadhurst Certified by market leading inbound marketing software provider HubSpot, Martin leads

More information

HOW TO CHOOSE A DIGITAL MARKETING AGENCY

HOW TO CHOOSE A DIGITAL MARKETING AGENCY Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion

More information

The website will be developed in English and Arabic

The website will be developed in English and Arabic A. SCOPE 1. Main a) Design Your Website needs a unique and interactive design to fit with the theme of your company. The latest techniques in Website development will be used in order to measure up with

More information

SOCIAL MEDIA SUCCESS IN 14 STEPS

SOCIAL MEDIA SUCCESS IN 14 STEPS SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION

More information

Remarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15

Remarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15 Remarketing and Retargeting By Ann Stanley Managing Director of Anicca Digital Remarketing aka Stalking What is Remarketing and Retargeting? Remarketing/retargeting are online advertising techniques where

More information

Digital Marketing: Strategies & Measurement

Digital Marketing: Strategies & Measurement 1 Digital Marketing: Strategies & Measurement 2 Overview of Terms Bounce = single page visit Click = an advertisement interaction Visit = a user to your website Impression = an advertisement is shown Click-through

More information

Slide 1. Welcome to Chapter 12. This chapter is an excursion on Marketing called Online Marketing. The author is Vicente Lluch.

Slide 1. Welcome to Chapter 12. This chapter is an excursion on Marketing called Online Marketing. The author is Vicente Lluch. Slide 1 Welcome to Chapter 12 This chapter is an excursion on Marketing called Online Marketing. The author is Vicente Lluch. Slide 2 At the end of this chapter you should understand key elements of online

More information

Mobile App Install Ads

Mobile App Install Ads Mobile App Install Ads Product Setup Guide What is launching? Mobile app install ads help developers and advertisers easily drive and measure installs (CPI) for their mobile apps and games. This is the

More information

5 - Low Cost Ways to Increase Your

5 - Low Cost Ways to Increase Your - 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital

More information

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

Paid Search Services

Paid Search Services Paid Search Services Results-driven, mathematical PPC Pay Per Click advertising is widely acknowledged as the most powerful form of direct marketing. Not only are you gaining access to people that want

More information

3 KEYS To Successful Online LEAD GENERATION For Local Businesses

3 KEYS To Successful Online LEAD GENERATION For Local Businesses 3 KEYS To Successful Online LEAD GENERATION For Local Businesses Increasing your business visibility, attracting new customer and increasing growth through the targeted use of online display ads. Advertising

More information

Owning the Google Results Page...

Owning the Google Results Page... Owning the Google Results Page............................................................................................. 1 Owning the Google Results Page.............................................................................................

More information

Presented by Spyros Mygdanis & Giorgos Kalaitzis

Presented by Spyros Mygdanis & Giorgos Kalaitzis Presented by Spyros Mygdanis & Giorgos Kalaitzis About this presentation 1. Websites Elements of a successful website 2. Content 3. Internet Marketing Channels 4. Building your online strategy 1. Websites

More information

Optimise Webinar Series 2012 Running Effective Online Paid Advertising Campaigns

Optimise Webinar Series 2012 Running Effective Online Paid Advertising Campaigns Optimise Webinar Series 2012 Running Effective Online Paid Advertising Campaigns Webinar Outline Section 1 The Online Ad Marketplace % of the marketing mix Online in the campaign plan Google paid search

More information

Consumer Engagement Index

Consumer Engagement Index Consumer Engagement Index Volume 1 Issue 1 Spring 2014 The Vantage Media Consumer Engagement Index Content and media are being consumed on different devices at a growing rate, while consumers want better

More information

About MKE. 3182 Nazaret St. Floor 1 Office 11 - Las Rosas, Córdoba, Argentina - Tel. ++54-351-4823577

About MKE. 3182 Nazaret St. Floor 1 Office 11 - Las Rosas, Córdoba, Argentina - Tel. ++54-351-4823577 About MKE is one of the most prestigious digital marketing consultants in Latin America. We focus on web advertising, SEO and web content. Contents A bit of History Who we are Successful cases Our services

More information

Lead Generation Blueprint for Effective Inbound Marketing

Lead Generation Blueprint for Effective Inbound Marketing Lead Generation Blueprint for Effective Inbound Marketing 2014 Jason and Nikki Christiansen, Internet Media Consultants 1 Page What every business owner needs to know about generating more quality leads.

More information

Shallow Review of Online Advertising

Shallow Review of Online Advertising Shallow Review of Online Advertising There are four main types of online advertising: 1. Search Engine Marketing: Techniques that increase a sites visibility in search engine results. 2. Social Media Marketing:

More information

Choices in Marketing Automation

Choices in Marketing Automation White paper Choices in Marketing The term marketing automation is deceptive it suggests a clean, intuitive and straightforward way of generating, monitoring and cultivating your customer base. In reality

More information

Syndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI

Syndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI Syndacast AdBoost Product Description and Features Find out how AdBoost can guide your business to higher ROI What is AdBoost? AdBoost is Syndacast s proprietary RTB Display Advertising solution AdBoost

More information

TOP 5 MARKETING TRENDS

TOP 5 MARKETING TRENDS TOP 5 MARKETING TRENDS WITH MARKETING TRENDS CHANGING RAPIDLY, it s imperative that today s healthcare marketers remain ready to adapt. Recently, Healthcare Data Solutions surveyed over 1 million Physicians

More information

Five Steps to Inbound Marketing Bliss. Presented by

Five Steps to Inbound Marketing Bliss. Presented by Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop

More information

Digital Playbook. November 2010. 2 Big Ideas

Digital Playbook. November 2010. 2 Big Ideas Digital Playbook November 2010 2 Big Ideas Why we are here today! Digital media is an ever-evolving, always-changing medium! Our objective of this presentation is to:! Provide you with a resource that

More information