Grow your company with one of the largest AIA chapters in the country!

Transcription

1 2015 MEDIA KIT Grow your company with one of the largest AIA chapters in the country! aiaseattle.org Website Advertising, This Week In Design enewsletter FOR MORE INFORMATION, PLEASE CONTACT: Nick Manis Publication Director Phone: (770)

2 AIA Seattle at a glance: Weareone of the largest AIA chapters in the country. Our members are part of an architecture industry responsible for approximately $5 billion in development and construction. We represent approximately 2,000 architects in the Puget Sound region. Ourmembers include principals in top architecture firms. Our members are the decision makers in Seattle architecture responsible for billions of dollars in building investment each year! Our members are individual architects and member architecture firms across the Puget Sound region which include: aiaseattle.org Website Advertising 65% of media users use websites for work-related purchases research Mithun LMN Architects Weber Thompson Olson Kundig Architects Miller Hull Partnership Callison GGLO NBBJ ZGF Architects Bassetti Architects Reach members of the architecture industry responsible for more than $5 billion in development and construction a year! This Week In Design enewsletter 67% of BSB media users read enewsletters at least weekly for industry news.

3 AIA Seattle Website Advertising Advertising on the AIA Seattle Website aiaseattle.org Advertising on the AIA Seattle website is the perfect way to reach member and non-member visitors to reinforce your marketing message. Visitors log on to learn about upcoming chapter events and to discover ways to maximize their AIA Seattle membership. Advertising on aiaseattle.org offers cost-effective opportunities to position your company as a leader in front of an influential group of architecture professionals. Features of AIA Seattle website advertising: Directs visitors to the landing page of your choice to expedite purchases and services Year-round visibility reinforces your brand recognition Allows dynamic, time-sensitive promotion Web statistics from January 2014-December 2014: Unique visitors: 72,485 Average visits per month: 11,897 Page views per visit: 3.06 Average session duration: 2.12 Run of Site Rectangle 180 x 150 pixels Non-Member Rate: 12 months $4,025 Member Rate: 12 months $3,500 AIA Seattle Sponsor Rate: 12 months $2,800 Run of site. Only two ad spaces available with four advertisers rotating in place. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

4 AIA Seattle Website Advertising AIA Seattle Website Branding Opportunities To build your brand with the official website of AIA Seattle, please select from the options below, then return this completed form to your Naylor account executive. Advertisers will receive campaign performance reports that detail monthly ad impressions and click-throughs on an as-requested basis. Run of Site Rectangle Non-Members -12 months $4,025 Members -12 months $3,500 AIA Seattle Sponsors -12 months $2,800 Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser Information: Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: All cancellations must be received in writing and all premium positions (banners) are NON-cancelable. Cancellations of online ads will be pro-rates to the next 30 days exposure with a $50.00 processing fee. Submission and/or approval of online advertising copy must be received within 60 days of the contract. (AIS-W0015) Please sign and return to: Nick Manis Publication Director Phone: (770) nmanis@naylor.com aiaseattle.org

5 This Week In Design enewsletter About the enewsletter Now more than ever, professionals consume information on the go. AIA Seattle This Week In Design enewsletter allows members to stay informed about timely industry topics and chapter news, whether they are in the office or on the road. Enjoy the benefits of advertising in a targeted enewsletter: Delivers your message directly to the inbox of 3,500 decision makers every week In addition to members, opt-in subscription means that other professionals in the market for your products and services also see your message Frequently forwarded to others for additional exposure Directs visitors to the landing page of your choice to facilitate the purchasing process Limited available ad space makes each position exclusive Change artwork monthly at no additional cost to promote time-sensitive offers and events Rectangles Non-Member Rate: 12 Months $3,450 Member Rate: 12 Months $3,000 AIA Seattle Sponsor Rate: 12 Months $2,400 Only one spot available NO ROTATION Located at the top of the enewsletter Banners Non-Member Rate: 12 Months $3,450 Member Rate: 12 Months $3,000 AIA Seattle Sponsor Rate: 12 Months $2,400 Only four spots available NO ROTATION Placed between popular sections and visible the entire time the enewsletter is being viewed Distributed Weekly Sections include Hot Topics News Briefs Upcoming Events Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

6 This Week In Design enewsletter enewsletter Branding Opportunities To be included in the This Week In Design, please select from the options below, then return this completed form to your Naylor account executive. Advertisements must be in JPG format (animation and Flash/SWF files are not accepted) and the total file size must not exceed 100kb. Contract advertisers may change their ad artwork once a month at no additional cost. Advertisers will receive campaign performance reports that detail monthly ad impressions and click-throughs on an as-requested basis. Rectangles Banners Non-Members -12 months $3,450 Members -12 months $3,000 AIA Seattle Sponsors -12 months $2,400 Non-Members -12 months $3,450 Members -12 months $3,000 AIA Seattle Sponsors -12 months $2,400 All advertisers will receive an invoice for the total amount, due upon activation. When renewing online ads, priority and first right-of-refusal will be given to advertisers who commit to 12 months. All other companies will be renewed on a first-come, first-served basis. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser Information: Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: All cancellations must be received in writing and all premium positions (banners) are NON-cancelable. Cancellations of online ads will be pro-rates to the next 30 days exposure with a $50.00 processing fee. Submission and/or approval of online advertising copy must be received within 60 days of the contract. (AIS-N0015) Please sign and return to: Nick Manis Publication Director Phone: (770) nmanis@naylor.com aiaseattle.org

7 AIA Seattle Website Advertising This Week In Design enewsletter Online Specifications For more information, visit: enewsletter Rectangle 180 x 150 pixels JPG only (no animation) Max file size 100 KB Banners 400 x 75 pixels JPG only (no animation) Max file size 100 KB Website Rectangle 180 x 150 pixels JPG, GIF or Flash/SWF* accepted Max file size 100 KB *Website Flash/SWF Information Publish or export.swf file for Flash Player 9 and ActionScript 3.0 Bitmaps should have smoothing enabled for best presentation All fonts, images, and support animations files should be embedded within the file Do not use flash stage color as background; Create a bottom layer and draw a solid filled box Animation time limit is approximately 25 seconds (including multiple loops); A stop action is needed at the end of the animation Create an invisible button using Action Script Open your.fla file. 2. Lock all your layers 3. Create a new layer on top and select the first frame. 4. Draw a large rectangle or shape that will cover the whole banner. 5. Then convert your shape to a `Symbol' and track it as a button. 6. In the PROPERTIES panel set the `Color Effect' as `Alpha' and set it to 0%. 7. Then change the instance name to 'naylornet_btn' 8. Create a new layer on top of the button and select the first frame. 9. Go to the ACTIONS panel, copy and paste this snippet below naylornet_btn.addeventlistener(mouseevent.click,function(event: MouseEvent) : void { flash.net.navigatetourl(new URLRequest (root.loaderinfo.parameters.url), "_blank"); } ); NOTE: Do not type your intended url in the code. Leave the word url as-is. The purpose of setting up your Flash creative like this is so that we can control the landing page. Please supply the desired URL to your Naylor account executive. 10. Publish or export.swf file for Flash Player 10 or higher and ActionScript 3.0 NOTE: AIA Seattle must approve all ad copy and design prior to posting of ad

8 AIA Seattle Website Advertising This Week In Design enewsletter Advertisement Guidelines There's a fine line between a professional-looking ad and an ineffective ad. Online ads cannot be treated like a magazine ad, brochure, or billboard. Since ads are limited in physical size, the advertiser only has a few seconds to impact the viewer on the web page and get them to click on the ad. AIA Seattle's members are a very design-savvy audience who are highly influenced by good design and aesthetics. In order to make your ad stand out and receive a high click-thru rate, please consider the following design suggestions: Limit your word count to 15 characters: Well-written ad copy is important. Keep it short and simple. Too much information and illegible fonts will often have a negative impact and lead to a low click-thru rate on the ad. A logo and random text thrown together will not get results, but well written content and a strategically-designed banner can increase click-thru rate dramatically. Tagline or a hook phrase: To interest and entice the potential clients, a well-conceived tagline or catchy phrase is key. To hook the viewer or potential client and increase the click-thru rate, it's important to have a brief Call to Action phrase. Design-Savvy: Complementary colors, font selection, and typography treatment are essential. For inspiration, refer to design magazines or websites. Please keep in mind AIA Seattle's brand colors on our website and in our weekly enews. The ad should complement AIA Seattle's red (R: 238; G: 45 B: 52). Pictures, Graphics and Color: A picture tells a thousand words. Properly selected pictures that relate to the ad copy (product /services) should be integrated. Design-savvy graphics, composition and color are highly recommended. The ad should complement AIA Seattle's red (R: 238; G: 45 B: 52). Please keep these design principles in mind to make your ad standout. AIA Seattle must approve all ad copy and design prior to posting of ad.