ENGAGE MEMBERS WHO SPEND MORE THAN $1.5 BILLION ANNUALLY ON PRODUCTS AND SERVICES

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1 2014 MEDIA KIT ENGAGE MEMBERS WHO SPEND MORE THAN $1.5 BILLION ANNUALLY ON PRODUCTS AND SERVICES Online Buyers' Guide Texas Health Care Association FOR MORE INFORMATION, PLEASE CONTACT: SaraCatherine Goodwin Project Manager (800) , ext

2 TEXAS HEALTH CARE ASSOCIATION Why advertise with THCA? THCA members spend more than $1.5 billion on products and services each year to help care for the aging population. The Online Buyers' Guide is utilized by the key decision makers in Texas' health care community, including: Nursing facility owners Operators and administrators Assisted living managers 100 percent of the state's hospital discharge planning departments Online Buyers' Guide thca.officialbuyersguide.net Texas is home to the fourth-largest population of older adults, with the number of elderly citizens increasing rapidly. Texas has more than 2.7 million residents over the age of 60, representing 13 percent of the state's population. Who We Are THCA represents long term care providers and professionals offering long term, rehabilitative and specialized health care services. Member facilities include nursing facilities, specialized rehabilitation facilities and assisted living facilities. You do not want to miss out on this exclusive once-a-year opportunity. Call your Naylor account executive today to secure your space.

3 About the Online Buyers' Guide The THCA Online Buyers' Guide is a user-friendly forum designed to bring suppliers and end-users together. Available whenever you need it, the Online Buyers' Guide makes it easy to locate products and professional services geared to the Texas health care industry. A Reference at Your Fingertips: Cross-promoted in other THCA communication pieces Optimized to drive traffic from search engines and the THCA home page Efficient browsing with fewer clicks Users can set the Online Buyers' Guide as their default browser, bringing them to your listing Directs visitors to a landing page to learn more about your business Google integration returns richer results Consumers come to you when they are ready to buy Customized listing and enhanced content On average, the Online Buyers' Guide receives: More than 280 visitors per month 1,116 page views per month 4.07 pages views per visit *Traffic from August 1, January 31, 2014 The purchase of any Online Buyers' Guide display ad comes with a COMPLIMENTARY Premier Listing a $275 value! Banner Package (Leaderboard: 728 x 90 pixels; Rectangle: 300 x 250 pixels) Maximize your visibility! The banner package is run-of-site and will show on both the top and bottom leaderboard and in the top two rectangles on the home page, as well as the top rectangle on all sub pages. Only two rotations are available so participate today. Member $2,000 Super Category Rectangle Ad (300 x 250 pixels) The Super Category Rectangle appears in the second and third rectangle positions on the right column of the category(ies) of your choice and on all related sub-category pages, ensuring your message impacts those in the market for your specific products and services. Exclusive position per super category. Member $750 Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Continued on next page...

4 The purchase of any Online Buyers' Guide display ad comes with a COMPLIMENTARY Premier Listing a $275 value! Premier Listing Package Member $250 Non-member $275 Premier Listings are designed to offer heightened visibility within the Online Buyers' Guide. Premier Listings appear on a first-reserved, first-listed basis on top of all basic listings, ensuring they are seen first. Premier Listings contain all basic information. Includes five (5) product/service category listings of your choice. Additional category listings are $50 each. Premier Listing additional features: Full-color company logo Active website, social media links, address and up to five contacts Extended company profile and products and services listing Full-color product image and description linked to your website Google map of your business location Google site search: to search your website from your Premier Listing Request for information: a contact form to reach a representative from your business Maximize the impact of your Premier Listing with the video upgrade. Video Upgrade Bring your Premier Listing to life! Add a video with sound that shows your product or company in real life. Videos can run up to 5 minutes. Upgrade $250 Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

5 Premier Listing Categories Our Online Buyers' Guide allows visitors to locate your business quickly and easily. Your Premier Listing will appear under the categories of your choice, ensuring that your company is seen by those in the market for your products and services. Five free categories are included with your Premier Listing, and additional categories are only $50 each. Bold terms are for grouping purposes only and are not available for selection. Business Management Consultant Finance Insurance/Risk Management Legal Services Other Facility Management Design/Building/Remodeling Fire/Safety Furniture/Furnishings Linen/Carpet Hiring & HR Services Educational/Training Employment/Recruitment Medical Dental Services Dysphasia Imaging Laboratory Services Mental Health Services Mobile Clinic Pharmaceutical Radiology Skin Care/Incontinence Patient and Resident Services Adult Day Care Assisted Living Hospice Nursing Facilities Nutrition Occupational Therapy Physical Therapy Rehabilitation/Therapy Transportation Products & Supplies Environmental Supplies & Services Medical Supplies & Equipment Technology & Electronic Equipment Security/Monitoring Technology/Software Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Five (5) free categories with any Premier Listing. Additional listings are $50 each. No limit. Additional Categories X $50 = $ Initial: Date:

6 Online Specifications For more information, visit: Leaderboard 728 x 90 pixels JPG, GIF or Flash/SWF* accepted Max file size 100 KB Rectangle Ad/Super Category 300 x 250 pixels JPG, GIF or Flash/SWF* accepted Max file size 100 KB Video Upgrade Runtime: 5 Minutes Maximum AVI, MOV, MP4, MPG, QT, RM, SWF or WMV accepted. 400 x 300 pixels *Online Buyers Guide Flash Guidelines Publish or export.swf file for Flash Player 9 and ActionScript 2.0 Bitmaps should have smoothing enabled for best presentation All fonts, images, and support animations files should be embedded within the file Do not use flash stage color as background; Create a bottom layer and draw a solid filled box Animation time limit is approximately 25 seconds (including multiple loops); A stop action is needed at the end of the animation Create a proper ActionScript 2.0 button as follows: 1. Symbol type needs to be button 2. Set action script code exactly as below: on (press) { geturl(url, _blank ); } NOTE: Do not type your intended URL in the code. The purpose of setting up your Flash creative like this is so that we can control the landing page. Please supply the URL to your Naylor account executive.

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