ONLINE LEAD GENERATION & BRANDING //

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1 ONLINE LEAD GENERATION & BRANDING // Media Pack 2015 Interested in lead generation opportunities? Please call +44 (0) or 1

2 About Econsultancy Econsultancy is a globally renowned information and capability development service for digital marketing and ecommerce professionals. We help our clients seize opportunities and avoid threats that are presented by a digital world and connected consumer. Founded in 1999, Econsultancy has offices in London, New York and Singapore and has grown to become the world s leading source of independent and original advice and insight on digital marketing and ecommerce, with over 240,000 registered users. Econsultancy.com currently reaches 580,000 unique visitors each month, drawn by our award-winning digital marketing and e-commerce focused content. Find out more about the Econsultancy subscriber base by region, user role and organisation type. Take a look at which suppliers are already advertising with Econsultancy. Information about advertising on the Econsultancy website, available in leaderboard and MPU formats. Advertise in our daily digest newsletter for anyone working in digital marketing and ecommerce. Further details on the formats of advertising that we use on the website and Daily Pulse . Talk to us about your requirements. Interested in lead generation opportunities? Please call +44 (0) or uk.commercial@econsultancy.com 2

3 Audience Certificate Certificate of average monthly audience covering 1 January April 2014 Seniority Job function Industry sector Independent assurance by PricewaterhouseCoopers LLP UK All charts are based on the average monthly audience (580,250). Refer to econsultancy.com/audience for detailed methodology and the PricewaterhouseCoopers LLP UK independent assurance opinion. Interested in lead generation opportunities? Please call +44 (0) or uk.commercial@econsultancy.com 3

4 Audience Certificate Certificate of average monthly audience covering 1 January April 2014 Geographic location Company size (%) Company role Independent assurance by PricewaterhouseCoopers LLP UK All charts are based on the average monthly audience (580,250). Refer to econsultancy.com/audience for detailed methodology and the PricewaterhouseCoopers LLP UK independent assurance opinion. Interested in lead generation opportunities? Please call +44 (0) or uk.commercial@econsultancy.com 4

5 Who advertises with Econsultancy? We work closely with the world s most successful suppliers and agencies. Interested in lead generation opportunities? Please call +44 (0) or uk.commercial@econsultancy.com 5

6 Online display advertising The Econsultancy website is home to the largest community of digital marketing and ecommerce professionals in the world. We serve our advertising across the busiest areas of the website, including the homepage, Econsultancy blog, forums, and member and supplier directories. Leaderboard 728 x 90px Targeting If you sell to digital marketing and ecommerce professionals, advertising your products and services via Econsultancy means you are already hitting the right people. If you have specific targeting criteria to really refine a campaign then we can: Target ads to a specific country and region Limit the number of times a user views an ad during the same session or timeframe Optimise your campaign response rates by rotating creative to see which generates the best response Serve advertising at certain times of day to test and maximize response Have a specific criteria? Get in touch today and we ll do our best to help. uk.commercial@econsultancy.com or call us on +44 (0) Display Advertising Rates UK/EMEA US/APAC MPU 75 CPM $120 CPM Leaderboard 75 CPM $120 CPM MPU 300 x 250px Both ad units can incorporate images, animated files and flash ads. See the specifications page (page 8) for full details. Interested in lead generation opportunities? Please call +44 (0) or uk.commercial@econsultancy.com 6

7 Daily Pulse sponsorship Leaderboard 728 x 90px The Daily Pulse is the essential digest for anyone working within digital marketing and ecommerce. Containing the latest top news, blog articles and other award winning content from Econsultancy, it also includes personalised content based upon each subscriber s preferences, ensuring an engaging experience for every reader. Circulation Each week, we send the following quantity of Daily Pulse s: UK/EMEA/APAC 340,000 US - 100,000 Ad placement Within each Daily Pulse , there are three ad placements: two image-based slots above-the-fold, and one content-led sponsored whitepaper ad which sits in-line with Econsultancy content. Each ad placement is bought on a weekly run basis e.g. if you choose to take the leaderboard in the Daily Pulse, your ad will be in that slot for every sent to every subscriber for that whole week (Monday to Friday). Whitepaper Sponsor MPU 300 x 250px Daily Pulse Ratecard UK/EMEA/APAC US Leaderboard 4,250 $2,500 MPU 4,250 $2,500 Whitepaper Sponsor 4,250 $2,500 Interested in lead generation opportunities? Please call +44 (0) or uk.commercial@econsultancy.com 7

8 Advertising specifications Display advertising specifications - MPU and leaderboard Daily Pulse sponsorship specifications - static MPU and leaderboard 300px 250px 728px 90px MPU The MPU dimensions are 300 x 250 (as opposite) but please note that the only formats accepted for this are static images (.GIF or.jpeg). Leaderboard The dimensions for the leaderboard are 728 x 90. This must be a static image banner (.GIF or.jpeg format). Accepted formats.gif (animated.gifs are also acceptable) Third party Tags Flash (.swf files) Flash guidelines Up to Flash version 8 only - more recent versions are not compatible Please ensure that the Flash file is using ActionScript 2.0 ActionScript 3.0 is NOT compatible with our system The clicktag variable is an industry standard method of tracking flash creative clicks. Please ensure that the clicktag variable is properly implemented in the action of the button Please send through desired landing page URLs The actionscript should read exactly as follows: 728px 90px Whitepaper sponsor The Sponsored Whitepaper slot is a custom ad unit and all you need to do is send us the following. Whitepaper title - maximum 50 characters Short description of the content maximum 35 words Company logo 150 x 80 in size (.GIF or.jpeg) Link to where the whitepaper can be downloaded On(release){ geturl(clicktag, _blank ); } Interested in lead generation opportunities? Please call +44 (0) or uk.commercial@econsultancy.com 8

9 Get in touch For more details about advertising, branding and lead generation opportunities please contact a member of our team who will be happy to assist you. EMEA US Mark Thompson VP of Business Development Adam Candlish Sales Manager +44 (0) Danyon Billings Account Manager +44 (0) Jefrey Gomez VP, APAC APAC Natalie Spence Account Manager (0) Interested in lead generation opportunities? Please call +44 (0) or uk.commercial@econsultancy.com 9