How to set up a campaign with Admedo Premium Programmatic Advertising. Log in to the platform with your address & password at app.admedo.

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1 How to set up a campaign with Admedo Premium Programmatic Advertising Log in to the platform with your address & password at app..com For further support please

2 Campaign Delivery Settings Getting to this screen: Once you have logged in at app..com, hover over the Campaigns Tab at the top of the page and select New Campaign from the drop down menu 2. Line Item & Landing Page 1. Campaign Name & Vertical 3. Budget 4.Default Bid 5. Conversions 1. Campaign Name & Vertical These are set by you in the pop out window before you reach the delivery screen. Campaign Name should include the advertiser or brand name if possible. Vertical refers to the sector your campaign falls under and does not impact on your campaign targeting or performance in any way. If you need to change either of these you can find them in the campaign summary section. Just click the tab on the left hand margin of your screen. 3. Budget Budget is set either per day or per line item with the drop down menu. This may not be your total campaign budget if you have several line items. Deliver evenly is the best setting to choose, this means your budget will be spent evenly across the days and weeks your campaign is running. Only choose Deliver as fast as possible if you need to increase delivery temporarily. Be careful though as your entire budget could be spent in less than an hour! 5. Conversions Conversion Tracking shows you which line items are achieving the most conversions. Name your pixel so you can recognise it, as this will be stored in your account to enable you to easily use it again for other line items. If you select conversion tracking, there will be a pixel generated in the summary section of your line item. You should Copy & Paste this pixel script into the page that customers see after they convert, e.g. a Thank You page. Place the pixel in the <body> section of the HTML. 2. Line Item & Landing Page URL Line Items make it possible for you to create sub campaigns with different targeting criteria all under your top level campaign. Try to include your targeting differentiator in the name, e.g. contextual, retargeting, London etc. Landing Page URL is the top level URL of the website a user who clicks your ad will land on, ie. this is information we need to pass to the SSPs with your bid. 4. Default Bid Max CPM is the most you will ever pay per 1000 ad views. All impressions are bought using RTB technology, which bids on the most targeted and relevant audiences. It s an auction model meaning you will only ever pay 1c more than the next highest bidder. ecpc is your effective Cost Per Click goal. The system optimises to clicks with this setting. This is a goal rather than a static amount as media is still bought on a CPM and your ecpc can fluctuate slightly due to your Click Through Rate (CTR). You can still have control over your max CPM if necessary with this metric. ecpa is your effective Cost Per Action goal. The system optimises to conversions with this setting. This is a goal rather than a static amount because media is still bought on a CPM and it is affected by the number of conversions your campaign is achieving. You can still have control over your max CPM if necessary with this metric.

3 Campaign Delivery Settings cont. 6. Retargeting 7. Flight Dates 8.Days & Times 9. Frequency Capping 10. Above or Below the Fold 11. Save & Continue 6. Retargeting Retargeting drives conversions by encouraging users to return to your site. If you select retargeting you will need to build out an audience first. Name your audience in the field provided or choose from an existing audience. It is important to note that if it is a new audience, the system will take a little time to build out a pool of users by cookie ing everyone visiting your site. There will be a pixel generated in the summary section of your line item. Copy & Paste this pixel script into the <body> section of the HTML on the pages you specifically want to retarget your audience from or into all pages on your site. 10. Above & Below the Fold Above or Below the Fold (ATF/BTF) is how you can control the position of your ad on the page. ATF is any ad seen before the user scrolls down to view more content. Bear in mind that BTF slots can be more effective on sites with editorial content, so sometimes it s best to leave this open. 7. Flight Dates Flight Dates are when your line item will start and end. 8. Days & Times Days & Times gives you control over which days and hours your line item will run. Remember that setting very narrow time frames can reduce the reach of your campaign when combined with other targeting choices. 9. Frequency Capping Frequency Capping controls the maximum number of times a person will view your ad based on the duration you set in the drop down menu. An industry standard is 3 impressions per user per 24 hours. 11. Save & Continue Save and Continue will take you to the next step - Channel Settings. Don t forget to save before you leave the page.

4 Campaign Channel Settings 1. Channels 2. Devices 3. Device Makers 4. Operating Systems 5. Browsers 6. Save & Continue 1. Channels Channels are online marketing channels. You have access to display and facebook (video is coming soon). Display refers to web and mobile display. The following IAB ad sizes are supported: 120x600, 160x600, 300x250, 300x600, 468x60, 728x90, 300x50 and 320x50 pixels. 3. Device Makers Device Makers refers to the device makers you want your ads to appear on. You have a choice of all major device makers. Please note that selecting fewer Device Makers will reduce your reach and the delivery of your line item. 5. Browsers Browsers refers to the Web Browsers you want your ads to appear on. You have a choice of all major browsers. Limiting browsers should be avoided if possible. 2. Devices Devices refers to the devices you want your ads to appear on. You have a choice of PC, Phone and Tablet. Avoid limiting these settings if possible so that your line item can run across multiple devices. 4. Operating Systems Operating Systems refers to the operating systems you want your ads to appear on. You have a choice of all major operating systems. It is advisable to select all operating systems as standard. 6. Save & Continue This will take you to the next step - Inventory Settings. Don t forget to save before you leave the page. You can also save using the pink button in the navigation bar.

5 Campaign Inventory Settings 1. Exchanges 2. Domains 3. Save & Continue How Real Time Bidding Works 1. Exchanges Exchanges or SSPs are the suppliers of inventory where impressions are bought with our Real Time Bidding Technology. Step One: Exchange sends us an impression or user Data Gather Targeting Rules Budget Rules The platform processes hundreds of thousands of ad opportunities across the Exchanges in milliseconds and decides which one is best for your audience and budget. All exchanges listed are selected for your campaign by default. If you would like the ability to choose from the list please contact us. 2. Domains Domains is a feature where you can control the domains that your campaign runs on. You can upload a black list of banned sites or a white list of approved sites. You can also manually input URL s that you want to restrict or target. Unless you have an incredibly extensive white list you should avoid using this feature. The Platform bans all inappropriate IAB barred content categories and has safety measures in place to prevent fraudulent clicks. 3. Save & Continue This will take you to the next step - Targeting Settings. Don t forget to save before you leave the page. You can also save using the pink button in the navigation bar. We send a bid winner to compete in auction Exchanges Bid Data Gather We receive data from ad impressions. Match against user cookie pool & advertiser campaigns Targeting Rules Filters advertisers for targeting rules that restrict creative candidacy Budget Rules Evaluates creatives for budget availability and prediction of click / conversion likelihood The 7 Stages of the RTB Decision Process Log Render Internal Auction Internal Auction Scores remaining candidate creatives according to optimisation goal objectives, best creative is chosen Render Winning creative s macros are populated with data points (Click url. Tracking/notify pixels etc) Log Decision event is logged for reporting including machine learning

6 Campaign Targeting Settings 1. Contextual Targeting 2. Behavioural Targeting 3. Demographics 4. Save & Continue 1. Contextual Targeting Contextual Targeting is based on IAB content classification at a page, section and site level. The main categories are Arts & Entertainment; Automotive; Business; Careers; Education; Family & Parenting; Food & Drink; Health & Fitness; Hobbies & Interests; Home & Garden; Law Government & Politics; News; Personal Finance; Pets; Real Estate; Religion & Spirituality; Science and Shopping. Within these categories are detailed sub categories that you can choose from. Within a single line item, you can choose more than one contextual category but the platform will only target based on one of them at a time. 3. Demographics Demographics are characteristics of people that you d like to target. All demographic groups are included in your line item automatically unless you select specific groups from the tabs in the Demographic section. 2. Behavioural Targeting Behavioural Targeting is based on 3rd party data segments that have been built around peoples behaviour, interest and intention online. It is an additional layer to increase the performance of your campaign but could also reduce the availability of impressions. Some of the top level segments are Automotive, Brand, Emotions, Entertainment & Lifestyle, Finance, Food & Drink, Retail & Consumer Goods and Travel. Within these segments are sub-segments which are very granular and detailed behavioural targeting options. Within a single line item, you can choose more than one segment and if several are matched in the same impression you will only be charged for the highest in value. Please note that segments have individual prices. 4. Save & Continue This will take you to the next step - Geo Targeting Settings. You can also save using the pink button in the navigation bar.

7 Campaign Geographic Settings 1. Geo Targeting 2. Save & Continue 1. Geographic Targeting Geographic Targeting allows you to target your line item to certain countries, regions or postcodes with a radius. You can choose multiple areas for each line item. Make sure you remember to click the Add + Button to store your selection. 2. Save & Continue This will take you to the next step - Creative Settings. You can also save using the pink button in the navigation bar. Refine allows you to refine the targeting selection from country, down to region, down to city level, down to a Postcode with a radius. The platform combines IP and location data to geo-target ads and this has been identified as one of the key enablers of higher campaign relevance, performance and a dramatic reduction in wasted page impressions. Be mindful that very narrow geo targeting will reduce the amount of impressions available for your campaign.

8 Campaign Creative Settings 4. Save & Continue 3. My Library 1. Upload Creatives 2. Upload Server Tags 1. Upload Creatives or Tags Upload Creatives is where you upload your banner ads. These files should not be larger than 98KB and if they are animated, no more than 30 seconds long. The file formats that are accepted are GIF, JPEG, PNG and SWF. The supported IAB ad sizes are 120x600, 160x600, 300x250, 468x60, 728x90, 300x50 and 320x50. You also need to supply your click URL here. This is the URL that will fire when someone clicks your ad, e.g. a landing page or 3rd party tracking URL. Click Select Ads to select a file. It is important that you name your ad set and press Upload once you have selected a file/files. 3. My Library 2. Upload Ad Server Tags Upload Ad Server Tags is where you upload your 3rd Party Ad Server Tags. Name your banner, select its size then paste your tag into the field below your banner name. You can preview Ads to make sure they are working and upload more than one tag at a time. It is important that you press Upload once you have input all your tags. We will need to implement a click tracker into your tag so may request additional information from you to enable us to do this. 4. Save & Continue Once you have selected your banner set don t forget to click Save and Continue. You can also save using the pink button in the navigation bar. This completes your campaign set up. The My Library tab is where your creatives are stored and also where you can edit, clone, download or delete your files. Once you have uploaded your ads you need to make sure your banner set has been selected by clicking the Use Banner button here. Your selected set with then be highlighted in green.

9 Campaign Summary Settings 1. Summary 2. Clone Line Item 3. Pixels 4. Edit Line Item 6. Add a New Line Item 5. Save & Add to Cart 1. Summary Summary is where you can view your delivery, channels, inventory, creatives, targeting, pixels, days & times and frequency capping selections. This section is available to view throughout the set up process by clicking the tab on the left hand margin of your screen. 3. Pixels Pixels is where you can view and copy your Conversion Pixel or Retargeting Pixel. You have the option to copy the pixel as either a secure or non-secure pixel depending on your site page security. (http or https) 5. Add a New Line Item Add New Line Item allows you to create a brand new line item from the beginning with no pre existing settings. 2. Clone Line Item Clone Line Item enables you to quickly create a new line item with duplicated settings of another. You can then edit a cloned line item if you want to change one or two variables, it is there to save you time. 4. Edit Another Line Item Edit Line Item the function to edit a line item other than the one you are currently viewing/editing. Simply click the side arrow of the line item you want to edit and select it by clicking the Edit Line Item button. 6. Save and Add To Cart Save and Add To Cart takes you to the payment screen where you can pay for your campaign.

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