2015 Digital Advertising Rate Card

Transcription

1 2015 Digital Advertising Rate Card Recordnet.com LimelightDeals.com ValleyMarketPlace.com ValleyJobFinder.com ValleyHomeFinder.com ValleyAutoFinder.com

2 PROPEL MARKETING 2 Bringing your business from outdated to updated. Who is Propel Marketing? Propel Marketing is a leading Internet marketing company that provides online marketing solutions to local businesses. Propel serves as a trusted, local expert to small and mid-sized businesses, connecting them with new customers and helping them grow their business cost-effectively. Propel utilizes a unique blend of leadingedge technology and high quality customer service to consistently deliver results. Why Propel Marketing? We often hear of customers who have been burned by companies who sell them online services then disappear. At Propel Marketing, we are your trusted partner. We help you get more leads and find more customers. We help you grow your business through proven internet marketing strategies. Today, customers use Internet marketing technologies to research local businesses through websites, display ads, search engines, social media and more. Propel can help. Our mission can be summed up in one word Results. We believe our strength in internet marketing positions us to deliver the results you need and are the foundation upon which our business relationships are based. Propel Marketing is a trusted, knowledgeable company that helps business owners grow their business with Internet marketing. It s All About Results. With Propel, you can track results of your online efforts in one centralized location. We offer a self-service dashboard for real-time results with client service managers available to assist you every step of the way. We do the work so you get results. No Headache. No Hassle. Did you know? 97% of consumers search for local businesses online. GOOGLE, of 10 customers are more likely to use a local business if present on social media. LOCAL CONSUMER REVIEW SURVEY, 2012 Benefits Fortune 500 technology for small and medium-sized businesses. Improved local visibility to drive more business Affordable rates for your budget Up-to-date info on industry trends, best practices and free ebooks Partnered with Business Needs Are Not One Size Fits All. With a full array of online marketing solutions, we can create the perfect mix suited to boost your business. Our services include: Web, Mobile, and Responsive Website Design Social Media management Centralized dashboard with Call tracking Reputation management OnTarget - Display Advertising Search Engine Marketing To view a full list of our products, please visit: propelmarketing.com/products 7.4 billion mobile devices are expected in the market by more devices than people! ABI RESEARCH, 2012 Are you a business manager who needs some marketing expertise? Give us a call today: Visit us at propelmarketing.com to download the latest e-book. #OutdatedtoUpdated

3 WHAT WE DO As digital solution specialists, we provide you with access to technology and resources that may be impractical for a smaller company to tackle on their own. We provide better data and results, delivered with continued support for your company s success in the ever-changing digital landscape. 3 RESPONSIVE WEBSITE DESIGN Create the best user experience on all devices. Say goodbye to spending money on multiple website updates. This cutting-edge technology provides one website that adjusts to the size and resolution for every device - automatically! Get all the features you need on one platform. MOBILE WEBSITE DESIGN Customers should be able to find you from anywhere. Today, more local customers are searching for your business with their smartphones. Are you losing customers searching for your business on the go? Give customers anywhere access to your website while generating more business for you. LOGO CREATION Make a strong impression. Help your business become more credible and visible to potential customers with professional Logo Creation. Create consistent branding across all platforms and stand out from your competitors with a unique logo design. E-COMMERCE Manage your store from anywhere. Build, manage, and grow your online business with E-Commerce. With the ability to reach customers 24/7, you can expand your geographic reach, drive website traffic, gain more potential customers, and eliminate missed revenue opportunities to boost your bottom line! SEARCH ENGINE OPTIMIZATION Shine brighter than your competitors. When customers search online, are they finding you or your competitors? If search engines don t know you exist, you are invisible. Ranking higher in search results helps customers find you, driving more customers to your website. LIST OPTIMIZATION Get listed. Get found. Get customers. Are you losing customers due to incorrect contact info? Get more customers by increasing your online credibility by maintaining up-to-date, consistent and visible business information across top search engines and directories. LOCAL PROFILES Be where your customers are. You should be the master of your local listing! When you are listed locally, it is easier for customers to find and choose your business. Claim, verify and upgrade your business pages to stand out to customers in your area. SEARCH ENGINE MARKETING Shine in the right places. Go from outdated to updated - search engines are the new yellowpages. Search engine marketing drives the right customers to your business and turns searches into revenue. Contact your account representative or The Record at advertising@recordnet.com ONTARGET - DISPLAY ADVERTISING Shine a spotlight on your business. Spend your advertising dollars where they count the most. Display advertising helps place your business in front of consumers where they spend most of their time: the web. RETARGETING Regain lost customers. Don t miss out on lost business. Today s customers take time to research and reflect before making a purchase. Now you can keep in touch and stay relevant to your customers throughout their buying decision. DIRECT Reach the right people at the right time. Build your marketing campaigns and expand your customer base! Using your most current data ensures your campaigns reach active and high-quality leads. Direct will help to micro-target your audience and provide you with real-time metrics. SOCIAL MEDIA OPTIMIZATION How many places do you shine? Social media is the new word-of-mouth. It s no coincidence that businesses who engage their customers via social media grow faster than those who don t. Now it s easy to keep your loyal customers updated and gain new ones. REPUTATION MONITORING Know what your customers are saying about you. Don t let bad reviews shut you down. Everyone has an opinion and the Internet provides the megaphone. With 70% of consumers trusting online reviews, you can t afford to ignore what s being said online. CALL TRACKING Bring your business out of the shadows. How do you know your marketing strategy is working? Today, more than ever, phone calls are still one of the best sources of quality leads for your business. Now you can shed light on what leads you gain on and off line. INTERACTIVE VIDEO Make the most out of a minute. Interactive Videos are the easiest way to make an impression in a short amount of time, effectively marketing your services. Engage your customers with customized, interactive content for maximum optimization and conversions. LIVE CHAT LEADS Make website visits matter more. Now your business never has to close its doors! Let us deliver 24/7 instant gratification to web visitors by connecting them to a live person with no wait times. Engage more visitors online, off the phone, and easily convert them into leads. Live Chat offers immediate ROI! Partnered with

4 PROPEL Rates RATES 4 97% of consumers search for local businesses online. Google 7 of 10 customers are more likely to use a local business if present on social media. Local Consumer Review Survey SEARCH ENGINE MARKETING SOCIAL MEDIA OPTIMIZATION Search Engine Marketing SEM Landing Page *50 per 2 additonal changes 199 (setup) Custom / mo. 249 / page Creation (Choose 2 from Google+, Facebook, Twitter, LinkedIn or YouTube) Additional Account Creation 19 / mo. 12 / mo. each DIRECT Conversations Starter Conversations Plus 299 / mo. 599 / mo. Gold Package (50,000 s sent) Additional s Sent 1, / 5,000 s Conversations Pro Consulting Starter - 5 Hours* 999 / mo. 800 (one time fee) Silver Package (25,000 s sent) 900 Consulting Plus - 10 Hours* 1,000 (one time fee) Additional s Sent 170 / 5,000 s Consulting Pro - 25 Hours* 2,000 (one time fee) Content Creation Campaign Landing Page 99 / 249 / page SocialSuite (DIY Plan) 39 / mo. * over 90 days or less REPUTATION MONITORING INTERACTIVE VIDEO Reputation Monitoring 55 / mo. Single Video Seasonal Video Package 4 videos 39 / mo 139 / mo Multi-Location Analytics 10+ Business Locations 20+ Business Locations 75 / business location 70 / location 65 / location 1 Video Hosting Year 2+ 4 Video Hosting Year 2+ 9 / mo 29 / mo CALL TRACKING *1 revision during initial development *50 per additional revision Track & Analyze Results 40 / mo. Online video users are expected to double to 1.5 billion in CISCO, 2013 Effective Date: August 2014 Minimum Agreement: 6-month for Search Engine Marketing, Search Engine Optimization, Reputation Monitoring, Social Media Optimization Conversations packages and SocialSuite (DIY Plan), and Live Chat Leads; 12-Month for Responsive Website Design, Mobile Website Design, List Optimization, Local Profiles, Interactive Video, Ecommerce, and Social Media Optimization Creation and AdditionalAccount Creation. All agreements subject to Propel Marketing s terms and conditions: propelmarketing.com/legal/ advertising_terms. Rates subject to change. LIVE CHAT LEADS Initial Set-up Fee Bronze Package (up to 20 leads/month) Silver Package (up to 40 leads/month) Gold Package (up to 75 leads/month) Custom Packages / mo. 500 / mo. 750 / mo. Available upon request

5 Rates 5 58% of global online consumers said they are more likely to trust a company with a website. Nielsen Advertising Survey 40% of business listings have missing or erroneous information. Universal Business Listing LAUNCH YOUR PRESENCE Establish your business credibility with a web presence all while creating the best experience for your customers. RESPONSIVE WEBSITE DESIGN GET FOUND ONLINE Protect your internet identity. If you are not online, you are missing out on customers. Get more customers by increasing your online credibility. LIST OPTIMIZATION 5-Page Website DIY 5-Page Website DIFM* 99 / mo. (first 12 months) 129 / mo. (first 12 months) Business Listing Distribution 19 / mo. Each Additional Page 5 / mo. Renewal DIY Renewal DIFM* *DIFM packages include 1 hour of maint. / mo. Each additional 2 hours of maintenance: / mo. 79 / mo. LOCAL PROFILES Profile Creation on Google + Local & Yahoo Local 29 / mo. MOBILE WEBSITE DESIGN *includes List Optimization 5-Page Mobile Website Renewal Additional Mobile Website Maintenance Package 29 / mo. (first 12 months) Includes 5 changes 19 / mo. Includes 5 changes plus hosting 5 / mo. Additional 5 changes / 12 mo. period SEARCH ENGINE OPTIMIZATION Basic Package 350 / mo. Starter Package 450 / mo. LOGO CREATION Plus Package Pro Package Deluxe Package 550 / mo. 750 / mo. 1,100 / mo. One-time fee 3 revisions allowed Additional revision Effective Date: May 2014 Minimum Agreement: 3-month for OnTarget - Display Advertising and Retargeting; 6-month for Search Engine Marketing, Search Engine Optimization, Reputation Monitoring and Social Media Optimization Conversations packages and SocialSuite (DIY Plan); 12-Month for Responsive Website Design, Mobile Website Design, List Optimization, Local Profiles, Interactive Video, and Social Media Optimization Creation and Additional Account Creation. All agreements subject to Propel Marketing s terms and conditions: propelmarketing.com/legal/advertising_terms. Rates subject to change. Partnered with

6 San Joaquin Media Group s Websites Recordnet.com Deliver San Joaquin a Prime Media Consumer Group s Audience. Websites As Deliver the San Joaquin Valley s a Prime main source of Consumer online news and information, Audience. Recordnet.com is a key part of the daily lives of the people who live and visit here. With over 19,800 average daily As the San Joaquin unique Valley s main visitors and more than Media source of online news 2.6 million average Group s and information, monthly page views, Websites Recordnet.com is San Joaquin a key part of the daily lives of the people who live and visit here. With over 19,800 average Media Deliver Group Websites a are Prime an attractive medium Consumer for your advertising message. Audience. Combine daily unique visitors and more than 2.6 million average monthly page views, San Joaquin with The Record newspaper and extend your reach even further. Media Group Websites are an attractive medium for your advertising message. Combine As the San Joaquin Valley s main source of online news and information, Recordnet.com is with The Record newspaper and extend your reach even further. a Recordnet.com key part of the provides daily lives a of variety the people of display who advertising live and visit formats here. With to help over you 19,800 reach average the right daily audience unique for a visitors good return and more on your than investment. 2.6 million Your average San Joaquin monthly Media page views, Group San consultant Joaquin Recordnet.com provides a variety of display advertising formats to help you reach the right Media can work Group with Websites you to create are an a custom attractive plan medium that includes for your the advertising message. units that Combine achieve audience for a good return on your investment. Your San Joaquin Media Group consultant with the marketing The Record goals newspaper for your and business extend growth. your reach even further. can work with you to create a custom plan that includes the advertising units that achieve the marketing goals for your business growth. Recordnet.com provides a variety of display advertising formats to help you reach the right audience for a good return on your investment. Your San Joaquin Media Group consultant can work with you to create a custom plan that includes the advertising units that achieve the marketing goals for your business growth. Advertising Management Staff: Jim Robbins: Multimedia Sales Manager (209) jrobbins@recordnet.com Deitra Kenoly: Director of Advertising (209) dkenoly@recordnet.com Sunday Stockton Record Sunday Stockton Record Stockton Record (TV, Ch. (Print 40 & Online) Sunday Stockton Record CBS Fox (TV, Ch & Online) CBS Stockton Record ABC (TV, Ch & Online) NBC ABC (TV, (TV, Ch. Ch. 103 & Online) Fox (TV, Ch. 40 & Online) Lodi News-Setinel NBC (TV, Ch. 3 & Online) (Print) CBS (TV, Ch. 13 & Online) Sunday Lodi Modesto News-Setinel ABC Bee (Print) (TV, Ch. 10 Online) Sunday Modesto Bee NBC (TV, Ch. 3 & Online) Lodi Manteca Modesto News-Setinel Bulletin Bee (Print) (Print) Sunday Sunday Manteca Modesto Bulletin (Print) Bee Sunday Manteca Bulletin Modesto (Print) Bee Recordnet.com Visitor Recordnet.com Profile Visitor Profile Gender Male 45% Female Male 55% 45% Age Female 55% Gender Age 37% Male % 45% 37% 55+ Female % 42% 21% Education Age % College Education Grad 39% 37% Some College College Grad 42% 39% 41% HH 55+ Some Information College 21% 41% Homeowners Education HH Information 65% HH College Homeowners w/ children 35% Grad 39% 65% Household Some HH w/ College childrenincome 35% 41% 75, % HH Household Information income 30,000-74,999 54% Homeowners 75, % 21% Less than 30,000 25% HH 30,000-74,999 w/ children 35% 54% Avg. Income 57,500 Household Less than 30,000 income 25% 75,000+ Avg. Income 57,500 21% News 30,000-74,999 Media: 54% 1 Day Reach News Less than Media: 30,000 25% 1 Avg. Day Income Reach 57, ,500 Recordnet.com Gender Visitor Profile News Media: 1 Day Fox Reach 121, , , , ,700 98,400130,500 93,100 98, ,400 80,300 93, ,700 31,300 80,300 98,400 22,200 31,300 93,100 19,400 22,200 80,300 19,000 19,400 31,300 17,800 19,000 22,200 17,800 19,400 6 SOURCES: 2012 Clark, Martire & Bartolomeo Inc. Market Study, Manteca Bulletin (Print) Omniture Site 19,000 traffic: 3 Month Average (May July 2012) 2012 Clark, Martire & Bartolomeo Inc. Market Study. San Joaquin Adults (479,300) SOURCES: one day use 2012 of Clark, news Martire media though & Bartolomeo print, online Inc. Market or television. Study, Sunday Manteca Bulletin Omniture Site (Print) 17,800 traffic: 3 Month Average (May July 2012) 2012 Clark, Martire & Bartolomeo Inc. Market Study. San Joaquin Adults (479,300) one day use of news media though print, online or television. Roger Coover: Publisher & President (209) coover@recordnet.com SOURCES: 2012 Clark, Martire & Bartolomeo Inc. Market Study, Omniture Site traffic: 3 Month Average (May July 2012) 2012 Clark, Martire & Bartolomeo Inc. Market Study. San Joaquin Adults (479,300) one day use of news media though print, online or television.

7 Digital Display Advertising 7 LEADERBOARD 728 x 90 Pixels BIG BOX 300 x 250 Pixels HALF PAGE 300 x 600 Pixels MOBILE DISPLAY AD 320 x 50 Pixels Banner Ads Banner ads are the foundation of online advertising and the standard for building brand awareness. They reach a large audience and provide a healthy return on your investment. Banner ads are available on all pages of Recordnet.com, but you can reach the audience that s most desirable for your business with a Targeted Campaign, or promote your business across all areas of the site with a Run of Site Campaign (ROS.) Mobile Display Ads Reach your customers wherever they are: At home, at work, or on the go! A Mobile Display Ad is a great way to put your business in the palm of your customers hands! Ad Size Rates (Based on ) 1 Month 3 Months 6 Months 12 Months Big Box (Home) Big Box (ROS) Half Page (ROS) Leaderboard (ROS) Half Page and Leaderboard ads are not available on the Home page. Add 25% for video. Minimum 30,000 views for ROS. Minimum 50,000 views for Home page. Over 3,400 Daily unique visitors * 513,600 Monthly mobile page views * Rates (30,000 views per month) 3 Months 450/month 6 Months 405/month 12 Months 360/month *SOURCE: 2012 Clark, Martire & Bartolomeo Inc. Market Study, Omniture Mobile Site traffic: 3 Month Average (May July 2012) For more information about digital advertising, contact: (209) (800) advertising@recordnet.com

8 Rich Media Options 8 Sliding Billboard Ad Your ad will be the first thing users see on the home page of Recordnet.com. Limited to one advertiser per day.* Large billboard ad reduces to 980x30 px Leave-Behind Pencil ad that stays at the top of the page all day. PENCIL AD 980 x 30 Pixels SLIDING BILLBOARD 980 x 300 Pixels 1 Day Days 425/day 3+ Days 375/day Virtual Sticky Note Your ad will be the first thing users see on the home page of Recordnet.com. Limited to one advertiser per day.* Exclusive Position! Your 600 x 300 px message hovers over the home page for 10 seconds, then disappears, displaying a 980 x 30 Leave-Behind Pencil ad that stays at the top of the home page all day. PENCIL AD 980 x 30 Pixels VIRTUAL STICKY NOTE 600 x 300 Pixels 1 Day Days 225/day *Only one Sliding Billboard or one Virtual Sticky Note is available per day. For more information about digital advertising, contact: (209) (800) advertising@recordnet.com

9 Sponsorship Options Sponsorship Options Carousel Carousel Ad Details: Unit Dimensions: Media Gallery Sponsorship Carousel Ad 396 x 474 pixels Thumbnail Companion - Media Gallery Sponsorship INTRODUCING INTRODUCING THE NEW CAROUSEL THE NEW CAROUSEL AD UNIT. AD UNIT. This ad unit appears in our rotating homepage carousel LOCAL and will be the only ad running 127 x 102 pixels This Gallery ad unit advertising appears in the in carousel. our appeals rotating to The homepage our carousel visitors. carousel is located and above NEWS the fold among SITE top new stories. Format: Static jpg ANIMATION: 600 x 365 Pixels will It s be captivating the only Being ad running to all the audiences, in the only carousel. ad entertaining located The carousel in is this prime position, it is sure to get visitorsõ Gallery advertising appeals to File our size: visitors. 50k max VIDEO: 600 x 340 Pixels located and engaging. above attention the fold among and top make new a stories. lasting Being impression the that will connect ANIMATION: with your 600 audience. x 365 Pixels only It s ad captivating located in to this all audiences, prime position, Ranked entertaining position: is sure to get VIDEO: COMPANION #3 on site(s) purchased 600 x 340 Pixels visitors and engaging. BIG BOX AD Includes attention a companion and make Big a lasting Box Ad. impression that will 300 COMPANION Carousel x 250 Pixels connect with Ad your Details: audience. Pricing: BIG BOX AD Dimensions: Includes Autoplay a muted companion with user-initiated Big Box All Ad. pricing audio. is per site 300 x 250 Pixels Carousel Ad Ad Details: for 15 day cycle 396 Dimensions: Autoplay x 474 pixels muted Carousel with Ad user-initiated 396 x 474 Please pixels. audio. refer to page 2 for list of rate tiers. Thumbnail LOCAL Animation: Companion 10 second MAX. x 102 pixels 127 x 102 pixels Tier 1: 1,350 per site Format: Static jpg Animation: NEWS SITE Format: 800/month 10 second MAX. Tier 2: 1,050 per site File size: Static 50k max jpg Tier 3: 900 per site File Ranked size: 50k max 800/month position: #3 site(s) purchased Tier 4: 750 per site Ranked Pricing: Video 1,050. Pre-Roll: position: All 15 pricing seconds is for 15-day cycle. #3 on site(s) purchased Tier 5: 450 per site Video 1,000/month Pre-Roll: 15 seconds Tier 6: 300 per site Terms & Conditions: Pricing: Title 1,000/month must be Advertisement Terms & Conditions: All Carousel Video pricing Pre-Roll: is ads per are site 30 not included secondsin site Title takeovers must be for 15 day cycle Video Ò AdvertisementÓ Please Political refer ads 1,250/month Pre-Roll: to page not allowed 30 2 seconds Carousel ads are not for Cannot list of rate change tiers. ad content within 15-day included cycle in site takeovers Political ads not allowed Tier Standard 1,250/month 1: 1,350 limited per site inventory discounts Cannot DO NOT change apply. ad content Tier No 2: multi-site, 1,050 per no site multi-month discounts within 15 day cycle Tier 3: 900 per site Tier 4: 750 per site Site Takeover Site Takeover Tier 5: 450 per site Tier 6: 300 per site Take over Recordnet.com for a day with your Terms & Conditions: message. Great for special events and sales! Take Title over must Recordnet.com be for a day with your message. EXCLUSIVE: Ò AdvertisementÓ Great Only for one special advertiser events can and take sales! over. Carousel ads are not included in site takeovers EXCLUSIVE: Only one advertiser can take over. Your Political brand ads takes not allowed over the entire home page and background, Cannot change your ad message content won t be missed. Your within brand 15 day takes cycle over the entire home page and background, Standard limited Includes: Leaderboard, your inventory message Half won t Page, be Background missed. discounts DO NOT apply. image, No multi-site, Sliding no Billboard, multi- and Pencil ads! Includes: month discounts Leaderboard, Half Page, Background image, Sliding Billboard, and Pencil ads! Take over for only Take over for only 1,600 PER DAY! 1,600 PER DAY! Carousel Ad Unit INTRODUCING THE NEW CAROUSEL AD UNIT. This ad unit appears in our rotating homepage carousel and will be the only ad running in the carousel. The carousel is located above the fold among top new stories. Being the only ad located in this prime position, it is sure to get visitorsõ attention and make a lasting impression that will connect with your audience. Standard limited inventory discounts DO NOT apply. No multi-site, no multimonth discounts 9 Recordnet.com LimelightDeals.com ValleyMarketplace.com ValleyJobFinder.com ValleyHomeFinder.com ValleyAutoFinder.com esanjoaquin.com Recordnet.com LimelightDeals.com ValleyMarketplace.com ValleyJobFinder.com

10 Rich Limelight Media Deals Options & Promo-Pak 10 Sliding Billboard Ad What s in it for YOU. Your ad will be the first thing users see on Risk-Free the home Promotion! page of Recordnet.com. No upfront Limited fees. to We one make advertiser money per when day.* you make money. Acquire Large New billboard Customers, ad reduces 980x30 and Get px Paid! Leave-Behind Pencil ad that stays at the Unbeatable reach! Your offer will be promoted to 41% top of the page all day. of the local market through San Joaquin Media Group s audience.* Plus customers pre-pay for their deals, so payment 1 Day to you is guaranteed. 475 We Feature Your Business! Your business 2 Daysis featured on our Daily Deal to an engaged audience looking for your deal. 425/day Others 3+ Days Promote Your Business! Social networking 375/day will get your offer passed around to other potential customers. Now that s word of mouth! Different than Other Advertising Channels! An easy, fast and risk-free way to promote your business, gain new customers, and increase revenue. Virtual Sticky Note *Source: 2012 San Joaquin Media Group Market Study; Clark, Martire Bartolomeo. Base: Total Adults (18+) in Market (479,300) who have read 1 Daily, 1 Sunday, or visited recordnet.com in the past week. Your ad will be the first thing users see on the home page of Recordnet.com. PENCIL AD 980 x 30 Pixels SLIDING BILLBOARD 980 x 300 Pixels Reach your market! Limelight Deals already has over 4,200 local subscribers waiting to receive your deal! Secure your date now! PENCIL AD 980 x 30 Pixels Subscriber Gender Male 32% Female 68% Subscriber Age % % % Limited to one advertiser per day.* Promo-Pak Exclusive Position! Your 600 x 300 px message hovers over the home page for 10 seconds, then Enhanced disappears, business displaying listing a 980 x 30 Leave-Behind Promote Pencil 3 special ad that offers stays at (coupons, the top of specials, the home events, page etc.) all day. Access to events calendar Upload PDF files to your business listing (menus, brochures, etc.) 1 Day 24/7 Access to update your listing information Featured 375 in Deals Widget throughout Recordnet.com 2+ Days 12 Month 6 Months 3 Months Deal of the week 59/month 225/day 69/month 79/month 99/week VIRTUAL STICKY NOTE 600 x 300 Pixels *Only one Sliding Billboard or one Virtual Sticky Note is available per day. For more information about digital Limelight advertising, Deals, contact: (209) Tamra Vargas: (800) (209) advertising@recordnet.com tvargas@recordnet.com

11 * CONFIDENTIAL Ð INTERNAL DOCUMENT * * CONFIDENTIAL Ð INTERNAL DOCUMENT * * CONFIDENTIAL Ð INTERNAL DOCUMENT * Digital Display Advertising Floor Rates 2014 Digital Display Advertising Floor Rates 2014 Digital Display Advertising Floor Rates GateHouse Media SW Region, LMG & LARGE DAILIES GROUP GateHouse Media SW Region, LMG & LARGE DAILIES GROUP GateHouse Media SW Region, LMG & LARGE DAILIES GROUP Geo-Targeting Display Pre-Roll Video Facebook (solo) Facebook* 40,000 Ð 249,999 Imp Geo-Targeting 250,000 Ð 499,999 Imp Display 8 Pre-Roll 20 Video Facebook 10 (solo) Facebook* 8 Geo-Targeting 40, ,000 Ð Ð 249,999 1 Million Imp Imp Display 10 6 Pre-Roll Video 12 8 Facebook (solo) 10 6 Facebook* 40, ,000 Ð Ð 249, ,999 Imp Imp , ,000 Demo OR Ð Ð Behavioral 499,999 1 Million Imp Imp Targeting 8 6 Display Pre-Roll Video 8 Facebook 10 (solo) 6 Facebook* 8 500,000 40,000 Ð 1249,999 Million Imp Demo 250,000 OR Ð Behavioral 499,999 Imp Targeting Display 10 Pre-Roll 22 Video Facebook 12 (solo) Facebook* 10 Demo 40, ,000 OR Ð Behavioral Ð 249,999 1 Million Imp Imp Targeting Display 12 8 Pre-Roll Video Facebook (solo) 12 8 Facebook* 40, ,000 Ð 249,999 Ð 499,999 Imp Imp , Demo,000 AND Ð Ð 499,999 Behavioral 1 Million Imp Imp Targeting 8 10 Display Pre-Roll Video 10 Facebook 12 (solo) 8 Facebook* ,000 40,000 Ð 1249,999 Million Imp ` Demo 250,000 AND Ð Behavioral 499,999 Imp Targeting Display 12 Pre-Roll 24 Video Facebook 14 (solo) Facebook* 12 40,000 Demo 500,000 Ð AND Ð 249,999 Behavioral 1 Million Imp Imp 14 Targeting Display Pre-Roll 22 ` 16 Video 12 Facebook 14 (solo) 10 Facebook* 250,000 Ð 499,999 Imp , ,000 Ð 249,999 Imp ` ,000 Mobile Ð 1 Million Imp 10 Ð 499,999 Imp 12 GEO Content** 12 Facebook Notes: 10 Recommended 14 image size to upload: x315px 500,000 40,000 Ð 249,999 1 Million Imp Imp Mobile GEO Content** Facebook Displayed 12 image Notes: dimensions: 254x133px ,000 Ð 499,999 Imp 8 10 Recommended Image aspect ratio: image 1.91:1 size to upload: 600x315px 500,000 40,000 Ð Ð 249,999 1 Million Imp Imp Mobile GEO Content** Displayed Text Facebook Limits: image 25 Notes: Characters dimensions: for 254x133px Headline 90 Characters for Body 250,000 Ð 499,999 Imp 8 10 Recommended image size to upload: 600x315px 40, ,000 Ð 249,999 Ð 1 Million Imp Imp Image No changes aspect to ratio: view 1.91:1 tags/click trackers Re-Targeting Displayed image dimensions: 254x133px 250,000 Ð 499,999 Imp 8 10 Text Limits: 25 Characters for Headline 90 Characters for Body Small Business Package: 199/MO (Up to 40,000 Imp/Mo) No Image changes aspect to view ratio: tags/click 1.91:1 trackers 500,000 40,000+ Re-Targeting Ð Imp/ 1 Million Mo: Imp 6 5 (Traffic confirmation 8 required) Text Limits: 25 Characters for Headline 90 Characters for Body Small Business Package: 199/MO (Up to 40,000 Imp/Mo) No changes to view tags/click trackers Re-Targeting 40,000+ Imp/ Mo: 5 (Traffic confirmation required) Small Notes: Business Additional Package: discounts may apply for display campaigns 199/MO over 1M (Up IMP. to Rates 40,000 available Imp/Mo) upon request. Minimum Display Buy Ð 400 spread over a maximum of 13 weeks 40,000+ Imp/ Mo: 5 (Traffic confirmation required) Notes: Additional Impression discounts tiers are for may total apply flight. for Maximum display campaigns Re-targeting over Imp 1M - IMP. 100K/Mo Rates first available 2 mos. upon request. Minimum ** Demo and Display behavioral Buy Ð 400 targeting spread not over available a maximum on mobile. of 13 Mobile weeks targeted by GEO and Content Impression tiers are for total flight. Maximum Re-targeting Imp - 100K/Mo first 2 mos. Notes: Additional discounts may apply for display campaigns over 1M IMP. Rates available upon request. Minimum ** Demo Display and behavioral Buy Ð 400 targeting spread not over available a maximum on mobile. of 13 Mobile weeks targeted by GEO and Content Impression tiers are for total flight. Maximum Re-targeting Imp - 100K/Mo first 2 mos. ** Demo and behavioral targeting not available on mobile. Mobile targeted by GEO and Content Recordnet.com LimelightDeals.com ValleyMarketplace.com ValleyJobFinder.com ValleyHomeFinder.com ValleyAutoFinder.com esanjoaquin.com

12 Retail Advertising Rate Card 530 E. Market Street, P.O. Box 900 Stockton CA Phone: (209) , Toll Free: 1 (800) , Fax: (209) Rev Expires December 27, 2015 Recordnet.com LimelightDeals.com ValleyMarketplace.com ValleyJobFinder.com The Record Recordnet.com ValleyHomeFinder Vida Lifestyles San Joaquin Woman San Joaquin Coupon Book ValleyHomeFinder.com ValleyAutoFinder.com esanjoaquin.com