Why It Is Important? Retargeting. Common Objections

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2 What Is It? Why It Is Important? Retargeting After Yes Common Objections Summary

3 What is it? A digital marketing strategy designed to win back lost customers by displaying ads on other sites to users who have visited a business website and left. 98% of consumers leave a website without taking action or converting. A proactive process to turn browsers into buyers. Repeated exposure to a business message increases the probability of return visits to their site by 40%.

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6 A cookie: Retargeting uses code installed on a business website that tags a site visitor by placing a cookie in their browser. This enables our technology to follow the user as they navigate other sites, displaying a business marketing message to them as they browse. Your ad here

7 Stay with them: We can tag this visitor and retarget messaging to them as they surf any website within our large network for up to 30 days. Your ad here

8 Why it s important: Drives customers through the conversion funnel / buying cycle It minimizes wasted reach targets an interested audience Increases return visits to the site, click-through rates, and conversions Builds brand awareness

9 Why it s important: Battles shopping cart abandonment. Uplift for clients who used retargeting: Auto +37% Telecom +43% Consumer Services +128% Financial Services +147%

10 Success strategies: Retargeting code can be placed across the entire site or on specific pages: Target product pages deliver ads related to those products and/or services. Depending on the types of products and/or services, when and how often you retarget ads should be considered.

11 Success strategies: Example: Someone researching travel should be retargeted immediately; they are typically further in the buying cycle

12 Success strategies: Be more creative with ads than typical display. Someone has already expressed interest - capitalize on that. Trigger a memory of a site visit. Catch the eye of the consumer. Make sure attention is paid to the landing pages. Use calls to actions and offers in display ads to drive conversion.

13 Success strategies: Be careful about being a stalker 15 ads per 30 days is an average number We can cap per hour, day, week or month Excess can have a negative effect Contract length Like any display campaign, the longer the better to have improved traction and results 3 months is a minimum to get traction

14 Integrates nicely: Retargeting is a perfect complementary solution to: Search Engine Marketing, Search Engine Optimization, and Display Advertising These investments are designed to drive traffic to the site initial brand interest Audience to your site is important. Building traffic is important. Need to create the audience to retarget. Post-strategy Retention, other products and services, engage in Socializing Social Media Optimization

15 3 Ad Sizes: Sky Scraper, Leaderboard and Medium Rectangle Leaderboard 728x90 Medium Rectangle 300x250 Sky Scraper 160x60

16 Pricing: Up to 10,000 impressions $ / flat fee

17 After yes: After customer transition, the CSM will collect: Design ideas or an existing ad creative The call to action Click Thru URL If our team is designing the ad, a proof will be available within 3 business days for approval. Once approved, the campaign can go live within 24 hours, or on a date specified by the customer. Propel can install a pixel to their site for tracking - MUST have access to the site. Client could also be given pixel to self-install.

18 After yes: Customer Portal access is created for the customer and sales rep for access to impressions, clicks, CTR, etc.

19 Questions?

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