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1 Online Advertising

2 The Network Forum Communications Company online advertising network includes 46 websites across Minnesota, Wisconsin, North Dakota, and South Dakota. Our entire network reaches 2+ Million people, with 8 million visits viewing 29 million pages of content per month.* *Quantcast.com September, 2014

3 300x600 Standard Ad Package All FCC sites have a responsive web design allowing them to adjust the page in order to provide an optimal viewing experience, including devices from mobile phones to desktop computer monitors. The Standard Ad Package allows the ad server to decide the ideal ad size based on the user's screen size. Device Overview* Desktop 51% Mobile 37% Tablet 12% 300x250 Standard ad package includes 4 ad sizes Google Analytics September, x50 728x90

4 Sliding Billboard High impact advertising that dominates the home page with your message. 980x300 A perfect solution when you want to get the word out about offers or upcoming events in a big way. Higher click-thru rates Highly visible & engaging Dominating presence

5 Marketplace Text Ads Marketplace offers are affordable, text ads that get your message placed alongside specific editorial content, the home page, section pages, and the search results page. We include your logo, business name and offer or statement. Offers are easy to update and schedule, and can be linked directly to a specific page on your website or we can build a custom web page for your expanded content. A commercial or short video clip can be added to enhance the user experience.

6 Marketing We offer an marketing solution that is cost effective and reaches the customers you re looking for our database of thousands of 100% opt-in subscribers. Target our audience by gender, age, or zip code. Remessaging is available to hit those interested in your brand and messages with a second contact tailored specifically to them. A higher percentage of s get opened on Tuesdays and Thursdays, while Saturdays and Sundays see the lowest open rates Mailchimp, is almost 40 times better at acquiring new customers than facebook and twitter. Mailchimp, 2014

7 Online Video Advertising Embed your second video as pre-roll in news stories. Video may also be embedded in display advertising as rich media, and in your marketplace campaign. 90% of consumers watch online videos. Mediapost, million people in the US watched 52.4 billion online content videos in December The average American spent more than 19 hours watching online video. Comscore, 2013 Retention rate for visual information can reach 65% vs. 10% for text-based information. SocialMedia Today, 2013

8 Rich Media A Rich Media ad contains images or video and involves some kind of user interaction. The ad can expand, float, or move across the page. You can access aggregated metrics on your audience's behavior, including number of expansions, multiple exits, and video completions. Rich Media allows for complex ads that can elicit strong user response. Using Flash or HTML5 technology, the ads can include multiple levels of content in one placement: videos, games, tweets from an ad, etc. If you have a simple objective to generate clicks or a more ambitious goal to create brand awareness, Rich Media is the format to go with.

9 Native Advertising Users have higher brand awareness when you pair your message with interesting and usable content. Native advertising places your message among other news content on the home page or section pages. Native advertising is an effective way to engage potential customers with your brand in the same way they would engage with a newspaper article or an article on a website. Native advertising supports any content type Photos Videos Links Logo Consumers looked at native ads 52% more frequently than banner ads. Sharethrough, 2014 Native Ads generated 82% brand lift among viewers. Sharethrough via Nielsen, 2014 Content creation services are available

10 Retargeting Search: Marketing to those who are looking for you or your competitors Search Site Keyword Contextual Why is retargeting so effective? Retargeting generates greater online sales by keeping your brand front and center and bringing "window shoppers" back when they're ready to buy. Every time your customer sees your message, your brand gains traction and more recognition. Ads are served on over 500,000 US websites, including Facebook. Site: Marketing to those who are familiar with you Keyword Contextual: Marketing to those who are interested in your products and services Nearly three out of five US online buyers said they noticed ads for products they looked up on other sites. CMO, 2013 Retargeting can boost ad response up to 400 percent CMO, 2013

11 Audience Segment Targeting Reach your target audience on top sites across the web Audience Groups Target up to three of these audience groups for your ad campaign Demographics Interests Intent year olds year olds year olds 55+ year olds Business Professionals High Income Men Women Parents Arts and Entertainment Beauty and Spas Fashion Food Health and Fitness Outdoors Shoppers Travelers Techies Sports Auto Insurance Banking Service Education Health & Medicine Home Improvement Jobs Personal Investment Real Estate Auto by Brands Legal Services Where will my Ad Run? Your ads appear on leading websites including: Too many segments to list! Tell us who you want to target and we will find the segment that fits. Investment As low as $7 CPM FCC Network of 40+ regional news websites including:

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