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2 Statistics cronista.com Profile Users Page Views Constant growth rate of 20% per month in page views and traffic Men 75% Women 25% Under 30 yeras old 37% Between 30 and 49 years old 47% More than 49 years old 16 % $ Corporate executives (chairmen, CEOs, managers, directors) Businessmen Entrepreneurs 50% 30% 20% Registered users He/she visits Cronista.com more than once a day 85% 40% Rest of the country He/she reads El Cronista as main information source (print edition and online) 40% He/she takes El Cronista as a complement to leading national generalist newspapers (print edition and online) 40% 50% City of Buenos Aires During the morning 80% From 4pm to 7pm (market closure time) 30% 10% Abroad During the evening 40%

3 TRADITIONAL FORMATS 03 Home TOP 980X80 04 TOP RIGHT 300X50 RIGHT 3 MIDDLE 2 468X160 HEADER 950X50 RIGHT 4 FOOTER 728X90 MIDDLE 230X150 RIGHT 1 MIDDLE 1 468X160 RIGHT 5 RIGHT 6 RIGHT 2 RIGHT 7

4 TRADITIONAL FORMATS 04 Sections and Articles TOP RIGHT 300X50 RIGHT 2 RIGHT 1 MIDDLE 1 468X60

5 TRADITIONAL FORMATS 05 General Specifications Weight: Up to 80 Kb Flash version: 7, 8, 9 Materials Submission: Project file (.fla), exported file (.swf), sources used to create it, a banner in.gif format for an alternative use, a destination URL in.txt format and clicktag. Technical Specifications for the assembly in flash: For banners with links to other websites, the layer must be visible as the animation progresses and it should be located on the animation. Within it, create a transparent button of the banner size. Attach the following action: on(release){ ); geturl(_root.clicktag, _blank } Implementation guide at the following URL: e-planning.net/es/soporte/clicktag.html

6 RICH MEDIA FORMATS 06 Home, Sections and Articles 04 MEGAEXPANDIBLE 950X50 a 950x300 RIGHT 3 EXPANDIBLE 350X250 a 600X250 FLY AD FLY AD 400X X400 VIDEO LAYER 400X400 VIDEO BANNER 230X150 RIGHT 1 EXPANDIBLE a 600x250 FLY AD A BOTON 775X300 a EXPANDIBLE PUSH MIDDLE 2 468X160 a 468X280 RIGHT 5 EXPANDIBLE 300X100 a 300X300 VIDEO BANNER

7 RICH MEDIA FORMATS 07 Home, Sections and Articles 04 ARCO BANNER SKIN FULL SCREEN SKIN TAKE OVER 350X250 a 990X727

8 RICH MEDIA FORMATS 08 General Specifications Presence: Home, Sections and Articles Format: Flash versión 7, 8, 9 Weight: 80 KB Material submission: Project file (.fla), exported file (.swf), sources used to create it, the destination URL in.txt format and clicktag. Technical specifications: The format must be created in a piece in Flash, published in versions 7, 8, 9. It must contain three frames: first and third ones for the expanded ad and the second one, for the folded ad. Implementation and programming guide at the following URL: especificaciones/expandible_desplazamiento.html

9 NEWSLETTER 09 Banner Size NEWS 300x250 1 News 468x160 2 News 300x250 NEWS 300x100 3 News 300x100 Daily deliveries to a registered users base. NEWS 468X160 Format: Gif Maximum Weight: Up to 40 Kb Material Submission: A.gif file and destination URL in.txt format.

10 MARKETING 10 Marketing is a form of direct marketing which involves the use of electronic mail as a commercial communication tool. HTML documents displaying advertiser s ads are sent to users to: 1 - Enhance the business relationship with current or previous users. 2 - Promote loyalty and repeat business. 3 - Acquire new users or persuade current users to purchase again. HTML Specifications

11 MOBILE APPS 11 Ipad and Smartphone Banner Breaking news Size 320x50 320X50 On line Markets and Articles 320x50

12 Sections at cronista.com 12 Breaking News: Home, Economics & Politics, Markets & Financial News, Business, Financial Times, Entrepreneurs, Techno Life, Cronista Guides, Online Edition. Print Edition: Home, Economics & Politics, Business, Markets & Financial News, International, Financial Times, Valor, Opinion, Supplements: On line Markets: Stock Exchange, Foreign Exchange, Agriculture, Commodities, Mendoza province in real time

13 COMMERCIAL DEPARTMENT - CONTACTS Sofia Iannuzzi Web Accounts Executive Tel: / Cel: Mediakit Yanina Ayesa Head Online Commercial Tel: Mediakit Tomás Reinke Director Av. Paseo Colón Piso (C1063ACU) Buenos Aires

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