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1 online advertising information CemNet.com - the online home of International Cement Review

2 Introduction A complete internet-based service for the global cement sector, CemNet.com provides a wealth of daily industry news, statistics, technical support and commentary. CemNet.com complements International Cement Review (ICR) with wide-ranging industry information, technical discussion, training and conference activities, along with daily and weekly newsletters. CemNet also features comprehensive research facilities, digital versions of ICR, video reports, cement industry supplier database and access to cement plant information and statistics. Continuous improvements to the site ensure that CemNet.com retains strategic value to subscribers. Key features for advertisers: Cemnet.com attracts more visitors each month than any other website in the cement sector Advertisers can track their campaigns performance online via a personal login A selection of advertising options to suit every budget All traffic figures independently audited by the BPA Daily cement industry news ICR digital magazine Cement plant database Industry supplier database Technical discussion forum Over 12 years of ICR reports Daily and weekly newsletters Advertise on the new ICR App Upgrade your directory listing Choose from more advertising options in newsletters the industry-leading online portal

3 Advertising With such a strong audience, CemNet.com is the ideal place to hold the attention of the cement industry s key decision makers. Our website offers four prime positions for advertising, all designed for real impact. 1. Leader Board 2. Large Rectangle Highly-visible premium position shown throughout the website and A key position set within the page content maximises visibility. associate sites (ie, CemNet e-learning). Displayed across the top These adverts are carefully placed to be noticed while visitors of the page, this position commands attention from any visitor to browse the website. Limited to 8 advertisers the site. Limited to 6 advertisers 3. Half Page 4. Peel Down Positioned within the news and premium online editorial sections. Shown on all pages of the site in the top-right corner, these This position will give you greater exposure to key industry spaces offer an eye catching showcase for your company. Adverts personnel who regularly visit the site. Limited to 8 advertisers can be targeted to users of these specific pages (please see 2015 Rates section). Single monthly positions available

4 Demographics CemNet.com enjoys the highest volume of web traffic to its pages when compared to competitor websites and is the only cement industry website with traffic figures independently audited by the BPA. Site traffic sources overview* Referring sites 7.48% Visitor statistics show CemNet.com offers consistently high value content to industry professionals time and again. CemNet.com continuously seeks to build awareness of its resources through independent advertising and links with other industry sites, driving new visitors and creating dynamic content which keep existing users returning. Direct 21.01% Other 0.44% Search Engines 71.07% Visitor location by continent Asia % Europe % Americas % Africa % Oceania % (Not set) % visits...46,079 absolute unique visitors...32,917 page visits...134,250 average page views per session average time per session mins Top 10 visiting countries India % United States % United Kingdom % Germany % France % Pakistan % Indonesia % United Arab Emirates % Turkey % South Africa % Data audited by the BPA * Figures based on a six-month average from January to June 2014.

5 e-newsletters Sent five days a week, with the option to receive an additional news summary each Friday, our newsletters offer advertisers a regular platform to boost brand awareness and exploit current industry trends. Positions available: 1. Leader Board Commanding position shown at the top or bottom of the newsletter. 2. Large Rectangle A key position set within the newsletter content for your attention-grabbing graphics. 3. Text Adverts Eye-catching text advert nestled within news story content ensures reader attention. Complement your CemNet.com campaign with tailored advertising in our newsletters. Choose between three striking positions, all designed to maximise visibility and encourage reader interaction. CemNet newsletters offer you: Direct access to readers inboxes worldwide A daily or weekly vehicle for your adverts Perfect platform for time-sensitive campaigns Highly-targeted audience the most popular website by visitor volume in the cement industry

6 2015 Rates Leader Board 728 x 90 CemNet.com offers solutions for all your online advertising needs, whether it is part of a big campaign or a simple one-off message. From just EUR 125 per week* the global cement industry is within your reach! * based on a 12-month MPU campaign Sales of all positions are capped to prevent dilution. Adverts are displayed at random and automatically refreshed every 30 seconds to ensure fair viewing opportunities. Track the performance of your web banner at any time using a dedicated analytics portal. Large Rectangle (Mid Page Unit - MPU) 300 x 250 Peel Down 300 x 250 Half Page 300 x 600 Type of advert Size (pixels) Price Advert duration Leader Board 728 x 90 EUR months MPU 300 x 250 EUR months Half Page 300 x 600 EUR months Peel Down 300 x 250 EUR 1250 Monthly Newsletters: Leader Board 728 x 90 POA Daily/weekly MPU 300 x 250 POA Daily/weekly Text adverts n/a POA Daily/weekly Non-standard advertisements Expandables...price on application Overlays...price on application Advertorials...price on application Competitions...price on application CemNet B2B Directory stand out from the crowd CemNet B2B is a long-established directory of over 2000 equipment suppliers in the cement industry. It now offers a revised interface with enhanced features to showcase your company to potential customers. Choose an increased level of exposure by selecting one of the premium Gold or Silver subscription packages outlined below: Silver Subscription: only EUR 300 per year Add a Twitter account to give visitors an up-to-the-minute voice for your company Direct traffic to your corporate LinkedIn page Improve SEO rankings by linking key products back to your website Add your corporate YouTube channel to display key product videos List main contacts and information Gold Subscription: only EUR 950 per year All the features of a Silver subscription, plus: Premium listing at the top of each category above other tiers Add a half-page web advert next to your listing to boost your presence Your company logo will rotate on the home page of CemNet.com Rotating link to your listing appearing on the CemNet daily newsletters Start creating your listing today at /B2B

7 Specifications Files should not exceed 200KB (or 300KB for rich media). Artwork should be supplied as Flash, GIF or JPG. General ad requirements Guidelines for all expanding ads We accept GIF, JPG and rich media Flash files, with a 15 second Expanding ads must be user-initiated. User-initiated standard maximum for any animation. Any sound must be user-initiated, ad units expand beyond standard size on mouse-over and must defined as a click and not a mouse-over or rollover, and clearly include language to indicate rollover functionality, such as rollover labelled with Play and Stop controls. All advertising content to learn more or rollover to expand. Non user-initiated expanding must be clearly differentiated from editorial content. CemNet ads are accepted on a case-by-case basis. reserves the right to reject any ads that are disparaging to CemNet and its associated brands, have potential for confusion or have The ad must have a PROMINENT CLOSE X button, not less than a detrimental effect on the user experience. We accept all thirdparty code to display advertising material from vendors such as portion of the ad. The expanded portion MUST automatically close 10-pt type, in the upper right corner or the bottom of the expanded DoubleClick. when the user s cursor moves off the ad. Flash ad requirements If sending Flash ads, the following information must be sent: SWF file The click-thru (destination) URL Alternative gif/jpg file for non-flash browsers For the ad to be made clickable, Flash creatives should use a clicktag instead of click-through. More information on this can be found at: Key contacts: Advertisement Manager: Elodie Compos e: t: +44 (0) Regional representative for Germany, Switzerland and Austria: Gabriele Fahlbusch e: t: +49 (0) CemNet.com Information at your fingertips the smart choice for online advertising in the cement industry

8 advertising contacts Advertisement Manager Elodie Compos International Cement Review t: +44 (0) e: Regional sales offices Representative for Germany, Austria and Switzerland: Gabriele Fahlbusch IMP InterMediaPartners GmbH e: Editorial Thomas Armstrong e: Subscriptions e: Main t: +44 (0) f: +44 (0) e: w: CemNet.com Since 1988 Tradeship Publications Ltd Old King s Head Court 15 High Street, Dorking Surrey, RH4 1AR United Kingdom

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