Your opportunities with media

Transcription

1 Your opportunities with mediakit

2 WELCOME TO BOATS.COM EUROPE What is boats.com? boats.com is the largest global marine website with new and used boats for sale. With over 350,000 boat listings offered by manufacturers, brokers, dealers and private advertisers, it is the most comprehensive marine site in the world, translated into 6 languages. What will boats.com offer my business? boats.com receives over 750,000 unique global boat buyers each month. Over 200,000 of these boat buyers visit one of the six boats.com Europe sites. By adding your listings to boats.com, you too can gain exposure to these visitors and benefit from their telephone and lead enquiries. Why should I choose boats.com? boats.com delivers you a highly engaged global audience of potential buyers to your boat listings. With more boats for sale than any other marine site, boats.com attracts more visitors. With great search technology, our visitors, your potential buyers will easily navigate to your boat listings. 1

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4 THE BENEFITS OF BOATS.COM Membership of boats.com provides a wealth of simple and effective marketing tools to support boat dealers and brokers in becoming more efficient in running their boat sales businesses. Membership of boats.com saves you time so you can focus on selling boats: Boat Listing Management Software Save time and effort. Manage all of your new and used boat listings in one location, with no cap on the number of listings you can upload. Online Listing Distribution Access the largest boat buying audience possible via our feeds to many marine portals. All third party websites are updated automatically with any listing edits. Listings On Your Website If you don t have a website, boats.com will provide you with a simple, user friendly website. Use it to present your listings, your company information and contact details. If you already have a website, we ll send your listings to it. With either option, there is no additional data entry. Manage Your Leads Our CRM tool helps you quickly and effortlessly manage your leads, match your contact list of buyers with your listings and track all of your outgoing communications. 3

5 stay in touch +44 (0) Website Analytics Understand your online business and serve your customers better by tracking who is visiting your website, where they come from and what they are looking at. Customer Service We are your experts. Full training and support will help you get the most from your membership. Our dedicated Account Management team are only a phone call or away. Sign up to for 80 per month Add Dealer locator to your membership 30 for the first brand you represent and 10 for each subsequent brand Dealer Locator As a member of the boats.com dealer locator you ll be part of the largest network of authorised boat dealers in the world. You ll be listed as a dealer of the manufactures you represent and your contact information will be presented in the search results for the territory you service. As the authorised dealer for a brand, you will receive the leads for new model enquiries entered by the manufactures in your territory. 4

6 ENHANCE YOUR LISTING Boat Listing Enhancements boats.com offers a number of enhancements that can be applied to boat listings. An enhancement will make your boat listing stand out within a list of search results, maximising your opportunity to receive lead enquiries. Featured Boats Highlighted on the home page for maximum impact 125 per boat, per month Highlighted on the home page for maximum impact Sponsored Search Results At the top of every search results page two listings are highlighted 25 per boat, per month 5

7 stay in touch +44 (0) Enhanced Listings Highlighted to stand out within a list of search results 25 per boat, per month Special pricing is available when you choose to sponsor and enhance all of your listings in one go. Pricing is based on the volume of your listings and is available on request. 6

8 BANNER ADVERTISING Banner advertising on boats.com offers a targeted, cost effective and flexible way of communicating with visitors on our website. Increase your brand awareness, launch a new product or promote an event; banner advertising will support all of these business challenges. boats.com s sophisticated targeting software delivers your campaign to your precise target audience, maximising the return on your investment. Targeting Options Include By visitors search criteria, target your banner message to: Boat buyers looking at certain size boats Boat buyers browsing boats in a certain price bracket Boat buyers searching for power or sail boat, new or used boats By visitors location, target your banner message by visitors location Choose to serve your message to boat buyers in a certain country through our IP address recognition software By your location, target your banner messages by language By selecting one of our language sites 7

9 stay in touch +44 (0) Rates standard campaign 8 Per 1,000 impressions of your banner Targeted campaign 9 Per 1,000 impressions of your banner rich Media/video Add 2 Per 1,000 impressions of your banner Creative Requirements Full Banner: 728x90 Standard, animated gif, Flash & rich media, available on all internal pages Skyscraper Banner: 160x600 Standard, animated gif, Flash & rich media, available on all internal pages Video Banner: 300x250 Standard, animated gif, Flash & rich media, available on the home page With the use of simple, clear designs and a strong call to action, banner advertising will deliver traffic to your website. 8

10 MAILINGS FROM BOATS.COM Do you have a valuable message that you d like to share with a consumer audience? boats.com s marketing solutions provide you with a targeted and effective route to our consumer audience. boats.com Consumer Newsletter Delivered fortnightly, directly to the inboxes of our consumers, the UK Newsletter highlights the latest features, news, boat reviews and videos on uk.boats.com. Consider booking a featured boat or highlight a product or service in the 300x200 banner advertising position. 300x250 Banner advertising position Featured boats for sale 9

11 stay in touch +44 (0) Inbox Boat Show Exhibiting at a boat show? Tell our registered consumers! Our Inbox Boat Show mailing is delivered to the inbox of our consumers just prior to a show opening. Add a boat to our Inbox Boat Show mailing, highlight your stand details and invite consumers to book an appointment to visit you. Bespoke Campaigns Do you have a message that you d like to deliver to a consumer database? boats.com offers a design agency service to create an campaign that delivers your message and achieves your goals. Consumer mailing lists are available for UK, France, Spain, Germany, Italy and the Netherlands. Full tracking and reporting is offered on all products from boats.com 10

12 stay in touch +44 (0) WANT A PIECE OF THE ACTION? Sign up to boats.com today! It s simple. Contact: ecs@boats.com or give us a call +44 (0)