INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE

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1 AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct successful corporate and business marketing communications. All of the most relevant topics are explored in depth, offering a coherent overview of this complex sphere, demystifying much of the technical jargon in the process. Subjects examined include: marketing and banner advertising, rich media and video marketing, online PR and news, social networking, pay-per-click advertising and the methods and techniques of successful search engine optimization SEO Course Syllabus Modules includes: Internet & Search Engine Basics HTML Basics Basics of Search engines and Directory How the search engine works? What is Internet Marketing? Importance of Internet Marketing Types of Internet Marketing Methods Google Search Engine Architecture Search Engine Algorithms Google Algorithm Updates Page Rank Technology Panda Update and its Importance Latest Updates about Algorithms How to Choose Domains Understanding the SERP Using Search Operators Yahoo Site Explorer Keywords Research and Analysis Introduction to Keyword Research Business Analysis Choosing right Keywords Keyword Research Methodology Keywords Analysis Tools Adwords Tool / Search Insights Competitor Analysis Preparing a Keyword List for Project Localized Keywords Research Onsite Optimization Introduction to Onsite Optimization Choosing Domain and hosting Website Structure and Navigation Title Tag Optimization Meta Tags Optimization

2 Offsite Optimization Copywriting and SEO Copywriting Header Optimization Introduction to Off Site Optimization Anchor Links Optimization Submission to search engines Image Tag Optimization Linking Building Methodology Footer Optimization Types of Linking Methods Creating an txt, xml sitemaps Free Links / Paid Links Sitemap Generation Tools Directory Submissions for SEO URL Rewrite Techniques Local Business Listing Using Robot.txt Classifieds Posting Malware Removal Guidelines Forum Signatures and Commenting Black Hat SEO and White Hat Using Blogs for SEO Blog Commenting Search engine marketing Writing a Press Release Article Submissions Module 1 Video Submissions Introduction to SEM and Adwords Social Media Optimization Basics of Internet Marketing Social Networking Concepts Benefits of Adwords compared to other Social Bookmarking Networks Adwords Account Setup Reports and Management Creating Adwords Account Adwords Interface Tour Website Analysis Adwords Dash Board Introduction Google Analytics and Billing in Adwords webmaster Module 2 Installing Google Analytics & webmaster Creating First Campaign Visitors Reports Understanding purpose of Campaign Geographic Reports Account Limits in Adwords Traffic Sources Reports Location and Language Settings Keywords Reports Networks and Devices Goals and Conversions Bidding and Budget User Access and Reports Sharing

3 Module 3 Ad groups and Keywords Purpose of Ad Groups Keyword Types (Broad, Phrase, Exact and Negative) Adwords Keyword Tool Text Ad Format Quality Score and Its Importance Understanding the Ad Group and Keywords Dash Board Automate Tool Search Terms + Single Keyword Auction Columns Customization Alerts Setting Filters Module 5 Display Network Targeting Setting a Display Network Campaign Concept of CPM and Branding Automatic Placements Manual Placements Placement Tool Contextual Targeting Tool CPC Bidding and CPM Bidding Setting a Video Campaign Audience Tab Topics Tab Schedule: Start date, end date, ad scheduling Ad delivery: Ad rotation, frequency capping Demographic bidding (Display Only) Social settings (Display Only) Automatic campaign optimization (Display Only) Module 4 Ads Format and Ad Guidelines Ad Types in Adwords Text Ads and Guidelines Image Ad Formats and Guidelines Display Ad Builder Ads and Guidelines Video Ads Format Ads Preview and Diagnosis Module 6 Conversion Tracking Purpose of Conversions Create your Conversion Tracking Code Tracking the Conversions for Multiple Product Website Optimizer Using Website Optimizer Tool A/B Testing Multi Variant Testing

4 Module 7 Reports and Improving Conversions Conversion Tracking Dimensions Reports Google Analytics Tools Multi User Access User Access Levels My Client Centre (MCC) Module 8 Adwords Tools Change History Tool Adwords Editor Tool Adwords Live Project Digital Marketing Social Media Social Networks (Facebook, Myspace, LinkedIn, etc) Blogging (Platforms, Technical Choices, Strategy, Execution, Writing, Marketing) Microblogging (twitter) Community Building Community Management Search Engine Optimization Display and Pay per Click Campaigns Social Media Outreach Mobile Marketing Online Brand & Reputation Management Corporate Websites (design for success, landing page optimization, usability, etc) Measuring Return on Investment Blogger and Influencer Outreach Analytic Reporting Word of Mouth Marketing Content Development Strategic Marketing Viral Marketing Multimedia Marketing (video, photos)

5 Digital Marketing HTML HTML - common tags and their usage Graphics - optimal sizes and uploading Forms - pros and cons CSS - pros and cons Flash and animated GIFs Frames and iframes JavaScript Best methods and practices Creating an HTML Newsletter Using Notepad and Dreamweaver Layout styles: 1, 2 and 3 column layouts Optimal sizes and dimensions Banners, headers and footers Text VS HTML formats Graphics and how to link them Hyperlinks Animation Coding an HTML Newsletter Marketing with HTML Newsletters Uploading your design Setting up an campaign Creating a mailing list Managing subscribers Scheduling & when to send Sending tracking techniques: click-through's, bounces & reports Anti-spam techniques - how to avoid being marked as spam Microsoft Outlook: pros and cons

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