The website is the 1 source for independent news and analysis about Russia. It is the only place to go to get in touch with

Transcription

1 The website is the 1 source for independent news and analysis about Russia. It is the only place to go to get in touch with the foreign audience.

2 01 Like No Other On you can find the latest events in Russia, forecasts of their further development, analysis and commentary by Moscowbased Western specialists and journalists at any time of the night or day. Complete archival material from 20 years of The Moscow Times: more than 200,000 articles and photographs The latest issue several hours before the print edition comes out Real-time site updates Business and politics in Russia Services: useful information for foreigners for living, working and relaxing in Russia Online registration for events hosted by The Moscow Times The Moscow Times for mobile devices Stock market updates alerts

3 02 Sections News online coverage of the latest news and events (Russia and the CIS) Multimedia videos Business news of the business world Jobs useful news and job announcements Opinion thoughtful articles on timely issues Real Estate real estate announcements Culture cultural events: cinema, theater, exhibits, ballet, opera

4 03 Audience According to TNS Media research, The Moscow Times reader is a well-off and active business owner, with a country house and an automobile. 1,537,000 5,224,456 Social status unique visitors per month views per month 30% specialists 78% 60% 26% mid-level managers men 22% women 67% have above-average income are years old 69% have their own car 43% are holders of PhD or MBA degrees 22% 15% 7% executives and business owners students others

5 04 Special projects The Moscow Times has created unique advertising products that go beyond standard packages. Special projects on the website give the advertiser the opportunity to reach its audience in the most effective way possible. Offer Development and structural layout 1 of the section by The Moscow Times 2 designers Content updating in real time Special project for the Global Entrepreneurship Congress Wide range of format options within 3 the project (video, rich media, custom 4 advertising banner formats, quizzes and competitions) Special buttons and banners to announce the project on the main page of Special project with the Coca-Cola Company dedicated to the Olympics and the Olympic Torch Relay Average CTR: 0.29% More than 400,000 click-throughs from custom advertising More than 250,000 visits per month from unique users Special project for the Open Innovations Forum on the latest technology and prospects for international cooperation in innovation

6 05 Advertising options on the website Standard formats 850 rubles (СРМ) 1040х90 px top of the page х240 px rubles (СРМ) middle of the page 950/1,125 rubles (СРМ) 300х250 px / 300x600 px first screen 45, х150 px rubles text and graphics block* positioned in the middle of the page (static on all pages/week) Prices shown without VAT (18%) *small text + pictures 650 rubles (СРМ) 570 rubles (СРМ) 300x250 px middle of the page (on the Home, Arts&Ideas pages) 300х250 px second screen

7 06 Advertising options on the website Video advertising 3,000 rubles (CPM) InBoard Video* (auto-launch) on all pages except the main page, dynamic 1,300 rubles (CPM) InRead Video* (auto-launch) on all pages: articles, dynamic * Small text + picture Additional options Special option 480,000 rubles/week Branded side frames + Leaderboard (100 x 200 px), all pages, static 300,000 rubles/month Sponsorship of ipad & iphone apps (banner + full screen), static Mobile advertising 900rubles (CPM) 300х250 px, all pages, dynamic 700rubles (CPM) 320х50 px (top)/ 320х50 px (bottom), all pages, dynamic 900rubles (CPM) Full screen/full screen video, all pages, F=1, dynamic 30,000 rubles Text marked Advertisement laid out and posted in the archive, without an announcement on the website 35,000 rubles 600 x 90 px banner distributed by (1 day) to the base of website subscribers (80,000 addresses) Prices shown without VAT (18%) Seasonal coefficient: January 0.8, February-May 1.0, June-August 0.9, September-December 1.1 Common header with targeting on the main page only +20% Targeting by time, geography, content. 50% surcharge on the cost of placement for each type of targeting Possible custom forms of placement: text and graphics blocks, static, competitions, video, special projects. The cost of custom placements is calculated on an individual basis. No agency discount is offered on positions not indicated in the price list and special projects Deadline for delivery of advertising material: 3 working days before the beginning of the advertising campaign Placement of advertising is subject to prepayment

8 07 The Moscow Times on social media Facebook Content updated by hand Supports discussion on hot topics Twitter twitter.com/moscowtimes Be the first to know about Russian and global events Readers choose topics of interest themselves active fans, mainly ages 25 to 34 subscribers

9 08 App for iphone & ipad Our updated app for ipad and iphone lets the reader view material from the newspaper and news on The Moscow Times website daily with full access to multimedia material and the ability to comment and repost from the app to social media. 100,000 hits per month More than 20,000 hits per week 60% of the app s traffic is on iphone 4:23 average session dynamics Advertising option: 1 2 Lower banner Full screen App sponsorship: 300,000rubles + VAT

10 09 Сontacts Advertising director Sofia Selivanova Advertising manager Oxana Malkovа