The new Apertura.com has arrived. It is the biggest community of businessmen, entrepreneurs and people who make Argentina

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1 The new Apertura.com has arrived. It is the biggest community of businessmen, entrepreneurs and people who make Argentina Mediakit 2013

2 Profile 02 20% Latin America Breakdown of website traffic Reader Profile $ Entrepreneurs Businessmen and corporate executives (chairmen, CEOs, managers, directors) 30% 50% 70% Argentina University students 20% 10% Others Data He/she visits Apertura.com more than once a day 81% Demographic Profile He/she reads Apertura.com as main information source about technology 65% Reading time from 10 am to 6pm 70% After 6pm and very early in the morning 30% Men 60% Women 40% Under 30 years old 34% Between 30 and 49 years old 46% More than 49 years old 20 % Users Page Views Registered users

3 TRADITIONAL FORMATS Home TOP 980X80 RIGHT 2 HEADER 950X50 RIGHT 1 RIGHT 3 MIDDLE 230X150 MIDDLE 2 468X160 RIGHT 4 RIGHT 5 FOOTER 728X90

4 TRADITIONAL FORMATS 04 Sections and articles RIGHT 2 RIGHT 1 MIDDLE 1 468X160

5 TRADITIONAL FORMATS 05 General Specifications Weight: Up to 80 Kb Flash version: 7, 8, 9 Materials Submission: Project file (.fla), exported file (.swf), sources used to create it, a banner in.gif format for an alternative use, a destination URL in.txt format and clicktag. Technical Specifications for the assembly in flash: For banners with links to other websites, the layer must be visible as the animation progresses and it should be located on the animation. Within it, create a transparent button of the banner size. Attach the following action: on(release){ ); geturl(_root.clicktag, _blank } Implementation guide at the following URL : e-planning.net/es/soporte/clicktag.html

6 RICH MEDIA FORMATS 06 Home, Sections and Articles MEGAEXPANDIBLE 950X50 a 950x300 EXPANDIBLE PUSH MIDDLE 1 468X160 a 468X280 RIGHT 1 EXPANDIBLE a 600x250 VIDEO BANNER 230X150 VIDEO BANNER 720x576 formato.avi FLY AD FLY AD 400X X400 VIDEO LAYER 400X400 RIGHT 2 EXPANDIBLE a 600x250 FLY AD A BOTON 775X300 a EXPANDIBLE PUSH MIDDLE 2 468X160 a 468X280

7 RICH MEDIA FORMATS 07 Home, Sections and Articles ARCO BANNER HEADER 980X90 SKIN 222x780 FULL SCREEN SKIN 222x780 SKIN 222x780 SKIN 222x780

8 RICH MEDIA FORMATS 08 General Specifications Presence: Home, sections, articles Format: Flash version 7, 8, 9 Weight: 80KB Material submission: Project file (.fla), exported file (.swf), sources used to create it, the destination URL in.txt format and clicktag. Technical specifications: The format must be created in a piece in Flash, published in versions 7, 8, 9. It must contain three frames: first and third ones for the expanded ad and the second one, for the folded ad. Implementation and programming guide at the following URL: especificaciones/expandible_desplazamiento.html

9 NEWSLETTER 09 Banner Size 1 News 468x60 NEWS 468X60 Format: Gif Maximum Weight: Up to 40 Kb Material Submission: A.gif file and destination URL in.txt format. NEWS 468X60

10 MARKETING 10 Marketing is a form of direct marketing which involves the use of electronic mail as a commercial communication tool. HTML documents displaying advertiser s ads are sent to users to: 1 - Enhance the business relationship with current or previous users. 2 - Promote loyalty and repeat business. 3 - Acquire new users or persuade current users to purchase again. HTML Specifications

11 MOBILE APPS 11 Ipad and Smartphone Banner Size Breaking news 320x50 BANNER 320X50 Online Markets and Articles 320x50 BANNER 320X50

12 Commercial Department - Contacts Sofia Iannuzzi Web Accounts Executive Tel: / Cel: Yanina Ayesa Online Commercial Head Tel: Tomás Reinke Sales Director Mediakit Editorial Contacts José Del Rio Journalist Director Pablo Martín Fernández Editor in chief Mediakit Joaquín Garau Writer Av. Paseo Colón Piso (C1063ACU) Buenos Aires

40% 50% 10% Abroad. Profile. Statistics cronista.com. Mediakit 2012. 1.000.000 Users. 6.200.000 Page Views. 42.000 Registered users 50% 30% 20% 40%

40% 50% 10% Abroad. Profile. Statistics cronista.com. Mediakit 2012. 1.000.000 Users. 6.200.000 Page Views. 42.000 Registered users 50% 30% 20% 40% Statistics cronista.com 03 02 Profile 1.000.000 Users 6.200.000 Page Views Constant growth rate of 20% per month in page views and traffic Men 75% Women 25% Under 30 yeras old 37% Between 30 and 49 years

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