SPONSORSHIPS & ON-SITE ADVERTISING

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1 SPONSORSHIPS & ON-SITE ADVERTISING TAKE YOUR MESSAGE BEYOND YOUR SHOWROOM TO BOOST TRAFFIC AND SALES High Point Market is the industry s biggest and most important home furnishings trade show, attracting tens of thousands of buyers and designers. Competition for their attention is fierce. Which is why exhibitors should seize every opportunity to connect. IMC locations in High Point are the heart of the Market and the most heavily trafficked properties. IHFC Showplace Plaza Suites Furniture Plaza National Furniture Mart Market Square Market Square Textile Tower Suites at Market Square 300 S. Main Hamilton Market 200/ 320/330 N. Hamilton

2 80% of the population responds to on-site messaging stating that it influences their buying decisions... half of the messaging at highly trafficked sites directly increases sales and... ON-SITE MESSAGING: INSTANT RESULTS Retailers whose livelihoods depend on closing the sale know that when the customer is in the store is when the real salesmanship begins. Point of sale advertising continues to be a popular tactic for a simple reason: it works. In the same way that point of sale advertising works for retailers, on-site messaging works for exhibitors. On-site messaging is the final and, experts agree, most critical part of the marketing mix. With the prospect on the property and in the buying state of mind, your message has its highest potential to incite action. Grab these opportunities while they are available. Many are first-come, first-serve. more than 40% of messaging at secondary sites (away from showrooms) is effective at increasing sales. 02

3 I can t count the number of buyers who have mentioned the bags. We tie the look on the shopping bag to our print advertising to enlarge the impact of our brand message. It has worked wonderfully. CONTENTS: External Signage & Windows Bridge Banners...4 Commerce Wall Boards...4 Commerce Window Boxes...5 Commerce Doors...5 Main Street Windows...6 Other IMC Locations...6 Outdoor Signage...7 Elevators & Interior Signage Elevator Signage...8 Escalator Signage...8 Banners in Buildings...9 You are Here Maps...9 Plasma TVs Restroom Advertising Event Sponsorships Seminars Parties & Events...12 Market Kick-Off Party...12 Other Opportunities Website & Digital Marketing...13 Official Show Bags...13 Table Wraps...14 Hotel Key Cards...14 Sponsorship Contact Information...15 We view our exterior signage at IHFC as critical to our marketing. It s our last and most important opportunity to drive traffic to our showroom. 03 Everyone at Market sees our Window Boxes. It s the best money we spend with a dependable return.

4 EXTERIOR SIGNAGE & WINDOWS Big news demands a big presence and a big audience. Take your message outside to the most visible locations at Market. Bridge Banners Connecting high visibility and your advertising message. This is an ideal location to advertise your brand. Large format allows you to dominate the space that connects the buildings. The active on-the-go buyer is sure to see your message. Restrictions and availability may apply. $10,000 Commerce Wall Boards On-site advertising has stopping power and grabs retailers attention. Large format advertising generates constant 24-hoursa-day exposure to sell your product. High traffic, high visibility creates repeated exposure delivering your message again and again. Our wall boards are big, bold and effective, creating long-lasting impressions, significant coverage, and reaching a prime audience. Attract the attention of all bus transportation traffic and heavy foot traffic during High Point Market with a powerful approach to promote your message. Restrictions and availability may apply. Call for details 04

5 EXTERIOR SIGNAGE & WINDOWS Big news demands a big presence and a big audience. Take your message outside to the most visible locations at Market. Commerce Window Boxes This is the highest traffic entrance with heavy foot traffic and all bus traffic arriving and departing from this area. This is a prime location for your advertising message during High Point Market. Make a strong impression on buyers and make sure your message is seen. Restrictions and availability may apply. $4,900 Commerce Doors Here s an open opportunity to greet retailers as they enter IHFC to shop the building. Great first impression and great space for your advertising. Restrictions and availability may apply. Call for details 05

6 EXTERIOR SIGNAGE & WINDOWS Big news demands a big presence and a big audience. Take your message outside to the most visible locations at Market. Main Street Windows Over 95% of all Market attendees enter the IHFC. This promotional landmark is a key advertising opportunity. Create advertising buzz with this prime location. $5,500/window Other IMC Locations Opportunities are available for window and entry advertising placements at other IMC Properties such as Showplace, Market Square & Suites, Furniture Plaza, National Furniture Mart and Plaza Suites. Ask your Account Executive for complete details and availability. Costs vary by location. 06

7 EXTERIOR SIGNAGE & WINDOWS Big news demands a big presence and a big audience. Take your message outside to the most visible locations at Market. Outdoor Signage Let your message be the first to welcome buyers to Market. Outdoor exposure can refresh your branding strategy. These exclusive outdoor sponsorships look great and are strategically positioned for heavy traffic and high visibility. Outdoor kiosks, Flag Pole Banners, Sidewalk Graphics and more. Locations are limited to IMC Properties and are to be determined and agreed upon in advance. Ask your Account Executive for complete details and availability. Costs vary by type, location, quantity and production methods. 07

8 ELEVATORS & INTERIOR SIGNAGE Your last, best opportunity to capture the attention of your customer; numerous opportunities to drive traffic right to your front door. Elevator Advertising Reach thousands of buyers every day. Move buyers with your message that drives traffic to your showroom. Ask for complete details for all IMC Properties IHFC, Showplace, Market Square & Suites, Market Square, Furniture Plaza, National Furniture Mart and Plaza Suites. $2,900 per outside Elevator Door. $3,900 per Inside Elevator Door. Additional $3,000 premium per Elevator Door in lobby locations and premium spots. Escalator Advertising Move buyers with a clever message and format. Ask for complete details for IMC Properties that offer you an upward opportunity. Costs vary by design and location. 08

9 ELEVATORS & INTERIOR SIGNAGE Your last, best opportunity to capture the attention of your customer; numerous opportunities to drive traffic right to your front door. Banners in Buildings Large format banners command attention with premier locations in various IMC buildings. Positioned for best visibility, these huge and impressive banners showcase your leadership position. Costs vary by type, size and IMC building. You are Here Maps Help buyers locate your showroom and reinforce your brand as a showroom to visit during the busy Market week. Ask for details about specific IMC properties. Costs vary by location and quantity. 09

10 ELEVATORS & INTERIOR SIGNAGE Your last, best opportunity to capture the attention of your customer; numerous opportunities to drive traffic right to your front door. Plasma TVs 17 TVs located throughout the first floor IHFC registration area, dining, elevator and escalator areas. Your 30-second clip highlights your product in a video format. $1,000 Restroom Advertising A unique advertising format. We provide 30 ad boards strategically placed for optimal visibility in restrooms near your showroom. Various opportunities within our IMC Properties (details to be determined with our operations team). $8,900 10

11 EVENT SPONSORSHIPS Make a lasting impression by attaching your name to key events, seminars and gatherings; an ideal way to build awareness and make important connections. Seminars Educated buyers are the best buyers. By sponsoring a seminar, you ll show that their success is important to you. You ll make strong connections with the most dedicated, serious professionals at Market. Includes Cosponsorship listing on all promotional materials. Acknowledgement in Press Releases. Product placement or marketing placement on seats in seminar room. Easel signs in seminar room. Company logo on the Event Listing in the Directory. Costs vary depending on exclusivity and seminar material. 11

12 EVENT SPONSORSHIPS Make a lasting impression by attaching your name to key events, seminars and gatherings; an ideal way to build awareness and make important connections. Parties and Other Events Cohost an entertaining event and take credit for the fun. We offer a variety of events to add excitement to Market, such as buyers breakfasts and Sunset on 3 at Showplace. We can work with your company to customize an event sponsorship ensuring that your brand reaches key audiences in an enjoyable atmosphere. Includes Premium signage at the event. Customized invitations. Product and literature placement. Costs vary by exclusivity and event. Market Kick-Off Party Welcome buyers to Market and help them celebrate the new Market with our annual Kick-Off Party. Exclusive opportunity to mix with top retailers as a cohost. Includes Premium signage at the event. Customized invitations. Product and literature placement. Includes Cosponsorship listing on all promotional materials. Acknowledgement in Press Releases. Company logo on the Event Listings and Advertising. $10,000 12

13 OTHER OPPORTUNITIES New and non-traditional tactics can be among the most effective in the savvy marketer s arsenal; a number of imaginative ways to take your message to your customer. Website & Digital Marketing Coming Soon! Newly designed IMC site offering many new opportunities including website banner advertising, Exhibitor Catalog Gallery and marketing campaigns. Contact your Account Executive for details. Official Show Bags Create your brand recognition that buyers take with them. Attendees carry them wherever they go. A must-have for many buyers. Includes: 10,000 bags produced and supplied by the sponsor to be distributed at all IMC Properties. $10,000 13

14 OTHER OPPORTUNITIES New and non-traditional tactics can be among the most effective in the savvy marketer s arsenal; a number of imaginative ways to take your message to your customer. Table Wraps We ve got you covered with this creative advertising opportunity. Your image on tables located inside and outside of IMC properties delivers your message as buyers eat, relax and gather to discuss their business. A cost-effective and highly visible approach to reach buyers. $250/table Hotel Key Cards Brand your advertising message with 20 to 30 key local hotel operators. Get your ad in buyers hands every day as they enter and leave their hotel rooms. A unique opportunity to create excitement. Costs vary by quantity and participating hotels. 14

15 A Customized Approach Meet with your Account Executive to plan an advertising program that maximizes your exposure and achieves your goals. On-site advertising means never missing an opportunity to remind buyers that they have to visit our showroom. I know it works because buyers tell me it works. IMC Sponsorship Contacts: John Emerick, Director of Advertising jemerick@imcenters.com Patti Preston, Account Executive ppreston@imcenters.com Jessica Hill, Account Executive jhill@imcenters.com Beverly Royals, Account Executive broyals@imcenters.com Bill Utley, Account Executive wutley@imcenters.com Marilyn Fowells, Marketing Assistant mfowells@imcenters.com Ansley Spencer, Production Manager aspencer@imcenters.com Mary Dusek, Production Coordinator mdusek@imcenters.com About IMC: International Market Centers, L.P. (IMC) is the world s largest operator of premier showroom space for the furnishings, home décor and gift industries. International Market Centers owns and operates mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries.