SPONSORSHIPS & ON-SITE ADVERTISING

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1 SPONSORSHIPS & ON-SITE ADVERTISING GET THE MOST OUT OF MARKET. Tens of thousands of buyers with serious intent and solid purchasing power come to Las Vegas Market looking for the latest products, trends and resources. How will the right ones find you? One of the most cost-effective promotional strategies available, Market sponsorships, separate your company from the competition and position your name top-of-mind with your best prospects and customers. Share in the success of home furnishings fastest-growing megaevent. For big results and serious return on your Market investment, put the industry-leading power of Las Vegas Market to work for you.

2 80% of the population responds to on-site messaging stating that it influences their buying decisions... half of the messaging at highly trafficked sites directly increases sales and... ON-SITE MESSAGING: INSTANT RESULTS Retailers whose livelihoods depend on closing the sale know that when the customer is in the store is when the real salesmanship begins. Point of sale advertising continues to be a popular tactic for a simple reason: it works. In the same way that point of sale advertising works for retailers, on-site messaging works for exhibitors. On-site messaging is the final and, experts agree, most critical part of the marketing mix. With the prospect on the property and in the buying state of mind, your message has its highest potential to incite action. Grab these opportunities while they are available. Many are first-come, first-serve. more than 40% of messaging at secondary sites (away from showrooms) is effective at increasing sales. 02

3 I can t count the number of buyers who have mentioned the bags. We tie the look on the shopping bag to our print advertising to enlarge the impact of our brand message. It has worked wonderfully. CONTENTS: Exterior Signage & Displays Garage Banners and Column Wraps; Bridge Banners; Wallboards; Large-Format Banners; Courtyard Displays; Courtyard Backlit Signs; Shuttle Tent Banners; Trailer Placements; Large-Format Sidewalk Graphics; Other Signage Opportunities. Interior Signage & Elevators...10 Elevator Advertising; Escalator Advertising; Building A: Waterfall Logos; Lobby Backlit Signage; Publication Stand Banner; Lobby Column Wraps; Floor Graphics; Digital Signage. Event Sponsorships...15 Event Stage; Educational Tracks; Grab-N-Go Breakfast; International Buyers Lounge; International Buyers Breakfast. Other Opportunities...18 Show Bags; Water Bottles; Attendee Lanyards; Badge Inserts; Sponsored Eating Areas; Table Wraps. We view our exterior signage at Market as critical to our marketing. It s our last and most important opportunity to drive traffic to our showroom. Sponsorship Contact Information Everyone at Market sees our Bridge Banner. It s the best money we spend with a dependable return.

4 EXTERIOR SIGNAGE & DISPLAYS Big news demands a big presence and a big audience. Take your message outside to the most visible locations at Market. Garage Banners There is no better buzz-builder than these enormous banner signs, hung from the Las Vegas Market parking facility. When making a big first impression is important, these hugeimpact promotional landmarks will certainly get the job done. Restrictions and availability may apply. Call for Pricing. Garage Column Wraps These highly visible, large-format opportunities, hung from the corner pillars of The Las Vegas Market parking facility, offer constant exposure for your brand. Restrictions and availability may apply. Call for Pricing. 04

5 EXTERIOR SIGNAGE & DISPLAYS Big news demands a big presence and a big audience. Take your message outside to the most visible locations at Market. Bridge Banners Incredible glass bridges interconnect Buildings A and B on the Las Vegas Market campus, providing an ideal location to advertise your brand. For big impact, supersize your messaging on a cling banner that dominates the exterior window space connecting the two buildings. $12,000 Wallboards Our wallboards are big, bold and effective, creating long-lasting impressions and reaching a prime audience. Communicate your message as buyers enter the Market, with wallboards located alongside Building A. PHOTO: Wallboards located alongside Building A. Call for Pricing 05

6 EXTERIOR SIGNAGE & DISPLAYS Big news demands a big presence and a big audience. Take your message outside to the most visible locations at Market. Large Format Banner Catch your buyers attention with a large format banner on the side of Building A. This display opportunity clearly communicates your message as buyers drive up to and enter Market. Costs vary based on size and location. Call for details. Courtyard Displays Drive traffic to your showroom by highlighting your products and brand in the Grand Plaza. Every on-the-go buyer will view your display as they move through the courtyard throughout Market week. 3 sizes available to suit your individual needs. $12, x 12 $10, x 10 $8,000 5 x 5 06

7 EXTERIOR SIGNAGE & DISPLAYS Big news demands a big presence and a big audience. Take your message outside to the most visible locations at Market. Courtyard Backlit Signs Every buyer entering Market will see your name first if it s displayed on a highvisibility backlit sign in the complex s main courtyard. Three locations available. $10,000 Shuttle Tent Banner Be among the first brands that buyers see as they arrive to Market and the last as they leave each day. These banners position your messaging in front of buyers immediately as they exit the shuttles and continues to do so while they walk under the shuttle canopy. May also be installed to be visible from the taxi line. Costs vary based on frequency of banners. Call for details. 07

8 EXTERIOR SIGNAGE & DISPLAYS Big news demands a big presence and a big audience. Take your message outside to the most visible locations at Market. Trailer Placement Park your branded trailer in the highly trafficked Las Vegas Market parking lot, catching the eyes of buyers as they arrive at Market and as they depart each day $5,000 Large-Format Sidewalk Graphics Attract a flurry of buyers with this new opportunity at the Winter Market. Largeformat sidewalk graphics create instant awareness. Call today to learn more about available options. Costs vary based on type, location and quantity. Call for details. 08

9 EXTERIOR SIGNAGE & DISPLAYS Big news demands a big presence and a big audience. Take your message outside to the most visible locations at Market. Other Signage Opportunities Let your message welcome buyers to Market! These outdoor sponsorships look great and are strategically placed throughout the Courtyard for heavy traffic and maximum visibility. Outdoor kiosks, sidewalk graphics, table wraps and more. Costs vary based on type, location and quantity. Call for details. 09

10 INTERIOR SIGNAGE & ELEVATORS Your last, best opportunity to capture the attention of your customer; numerous opportunities to drive traffic right to your front door. Elevator Advertising Reach thousands of buyers every day. Door wraps deliver your message to a captive audience and let you consistently tell your story throughout Market week. $4,900 per Inside Elevator Door. $3,900 per Exterior Elevator Door. Additional $3,000 premium per elevator door for lobby level exteriors. 010

11 INTERIOR SIGNAGE & ELEVATORS Your last, best opportunity to capture the attention of your customer; numerous opportunities to drive traffic right to your front door. Escalator Advertising Move buyers to your showroom with a clever message and format. $4,000 per floor Escalator Ads in Motion! A NEW offering launched at the Summer 2013 Market: Moving escalator riser ads. 4 sets of 7 risers display your brand message during Market and move buyers to your showroom. $10,

12 INTERIOR SIGNAGE & ELEVATORS Your last, best opportunity to capture the attention of your customer; numerous opportunities to drive traffic right to your front door. Building A: Waterfall Logo We will project your company logo onto the waterfall in the beautiful atrium foyer in Building A, located directly above the Registration table. This opportunity creates a dramatic first impression that is impossible to miss. $10,000 Lobby Backlit Signage Prominently placed for maximum exposure in the high-traffic lobby of Building A, these signs deliver your message to thousands of Market attendees. Be one of the first names they see as they enter market! $14,

13 INTERIOR SIGNAGE & ELEVATORS Your last, best opportunity to capture the attention of your customer; numerous opportunities to drive traffic right to your front door. Publication Stand Banner Catch buyers attention as they peruse industry publications. Located just inside the entrance to Building A, offering a high-impact impression. Costs vary based on size and location. Call for details. Lobby Column Wraps Send your message soaring! This limitedavailability opportunity means your name will tower over the lobby, providing unbeatable exposure at every angle. Building B, 4 columns available $8,000 per column Building C, 2 columns available $10,000 per column 013

14 INTERIOR SIGNAGE & ELEVATORS Your last, best opportunity to capture the attention of your customer; numerous opportunities to drive traffic right to your front door. Floor Graphics Lead buyers to your showroom with floor graphics promoting your brand and the location of your showroom. $1, x 24 stickers (Available on non-carpeted surfaces only) OR $5,000 One 60 sticker placed in a prominent location (usually off escalators). Digital Signage More than 150 plasma screens, scattered throughout every level of all three Las Vegas Market buildings, give attendees Market Information and promote brand stories throughout the day, all five days of Market. Give your brand ongoing visibility with your promotion repeating throughout the 90 minute loop. Purchase one spot to run for 7 seconds, repeating 1, 2 or 3 times during the 90 minute loop. Cost does not include production. $1,500 :07 sec. spot 014

15 EVENT SPONSORSHIPS Make a lasting impression by attaching your name to key events, educational tracks and gatherings; an ideal way to build awareness and make important connections. Center Stage Package Co-host an entertaining evening and take credit for the fun. We will work with you to customize an event sponsorship for Market s nightly entertainment events, ensuring your name reaches key audiences during the week. NOTE: Photo only depicts representation. Final sizes will be different. Costs vary based on exclusivity, event, and scale of advertising. Call for details. Grab-N-Go Breakfast Greet buyers every morning with your brand messaging and breakfast. Co-sponsorship (with IMC) of the Grab-N-Go Breakfast each morning in the courtyard is a great opportunity to reach buyers as they prepare to start their day at Market. $10,

16 EVENT SPONSORSHIPS Make a lasting impression by attaching your name to key events, educational tracks and gatherings; an ideal way to build awareness and make important connections. Educational Tracks Educated buyers are your best buyers. By sponsoring a set of educational businessbuilding seminars, you ll not only show them that their success is important to you, you ll make strong connections with the most dedicated, serious professionals at Market. Includes Co-sponsorship listing on all promotional materials (Preview, Market Resource Guide, Website, Educational Track Cards). Acknowledgement in Press Releases. Product placement or marketing literature placement on seats in seminar room (subject to IMCLV approval). Easel sign in seminar room. Special mention in seminar introduction and closing comments. Sponsor recognition with your company logo on the Event Directory of the website. $3,500 per track (3 seminars per track limited opportunity based on participation) 016

17 EVENT SPONSORSHIPS Make a lasting impression by attaching your name to key events, educational tracks and gatherings; an ideal way to build awareness and make important connections. International Buyers Lounge The International Buyers Lounge attracts attendees from more than 100 countries. An exclusive sponsorship here ensures your company will be noticed among Market s growing number of international buyers. Signage and literature placement in the International Buyers Lounge. Banner ad on the International page of the website. One blast three weeks before Market to all registered international buyers. Display ad in the online International Buyers Guide. Possible product placement in the International Buyers Lounge (if space allows). $10,000 International Buyers Breakfast A cost-effective alternative to a sponsorship of the International Lounge, this special breakfast is an excellent way to get premium exposure and quality time with international attendees. $5,

18 OTHER OPPORTUNITIES New and non-traditional tactics can be among the most effective in the savvy marketer s arsenal; a number of imaginative ways to take your message to your customer. Show Bags Take advantage of the high visibility and lasting exposure these co-branded bags provide, as attendees carry you with them wherever they go. Distributed near the Registration desk in each of the three Las Vegas Market buildings, these bags are considered by tens of thousands of buyers to be a must-have. 10,000 bags produced and supplied by the sponsor to be distributed in selected Las Vegas Market buildings. Production not included. $10,000 per building. Water Bottles You can lead a buyer to water and in Las Vegas, they ll sure drink it! Your company s signature bottled water distributed at Las Vegas Market just might be the highest visibility and most appreciated sponsorship available. Includes 1,500 cases of branded, bottled water, distributed in shuttles, taxi stand, valet area and the Grand Plaza. $10,

19 OTHER OPPORTUNITIES New and non-traditional tactics can be among the most effective in the savvy marketer s arsenal; a number of imaginative ways to take your message to your customer. Attendee Lanyards Distributed to buyers at registration, lanyards support the badges that every show participant must wear. When your name and logo appear on these cords, you ll have nonstop exposure moving all throughout Market. Includes 35,000 exclusive branded lanyards. Production not included. $15,000 Badge Inserts Every buyer wears a badge, and you ll be right there with them when you place your message on a badge insert. Distributed to the entire attendee base, this opportunity is an effective traffic-builder, especially when used to promote special show offers, or as a coupon to be redeemed at your showroom or exhibit. Badges are mailed to attendees prior to Market during the registration period, or available at the Registration tables during Market. Includes printing of 30,000 badge inserts. $4,

20 OTHER OPPORTUNITIES New and non-traditional tactics can be among the most effective in the savvy marketer s arsenal; a number of imaginative ways to take your message to your customer. Sponsored Eating Areas Launched at the Fall High Point Market we now give your brand lots of exposure in our eating areas. Sponsorship Includes prominent signage, branded napkins & coffee clutches, tabletops, and logoed shirts. $15,000 Table Wraps We ve got you covered with this creative branding opportunity. Your image on tables throughout Market spreads your message in a unique and effective way, as your buyers gather to eat, relax and plan their day. A cost-effective and highly visible approach to reach buyers. Locations and quantity to be determined and agreed upon in advance. Table size and type vary. Costs vary based on quantity. Call for details. 020

21 A Customized Approach Meet with your Account Executive to plan an advertising program that maximizes your exposure and achieves your goals. On-site advertising means never missing an opportunity to remind buyers that they have to visit our showroom. I know it works because buyers tell me it works. About IMC: IMC Sponsorship Contacts: John Emerick, Director of Advertising jemerick@imcenters.com Vanessa Gentile, Account Executive vgentile@imcenters.com Jessica Hill, Account Executive jhill@imcenters.com Beverly Royals, Account Executive broyals@imcenters.com Bill Utley, Account Executive wutley@imcenters.com Marilyn Fowells, Marketing Assistant mfowells@imcenters.com Ansley Spencer, Production Manager aspencer@imcenters.com Mary Dusek, Advertising Production Specialist mdusek@imcenters.com International Market Centers, L.P. (IMC) is the world s largest operator of premier showroom space for the furnishings, home décor and gift industries. International Market Centers owns and operates 11.5 million square feet of world-class exhibition space in High Point, N.C. and Las Vegas. IMC s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries.