Guide to Conference Sponsorship and Exhibit Opportunities

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1 Guide to Conference Sponsorship and Exhibit Opportunities

2 Build your brand; increase sales and market share through exhibits and sponsorships at AICPA Conferences. AICPA Conferences enable you to target CPA professionals and financial management from across the U.S., leaders in CPA firms and businesses who represent the cream of the crop in their profession. Select from more than 30 conferences focused on topics of tax, audit, accounting, technology and more, and benefit from highly qualified audiences who come to learn from nationally recognized speakers through top-notch agendas. Network with customers and prospects in relaxed settings, and enjoy first-class surroundings in which to showcase your products and services, and enhance your corporate identity. Sponsorships position your company as a leader at a time when key decision-makers are eager to learn, and ready to help their firm or clients grow. So when you think about investing in face-to-face interaction at an AICPA Conference, consider the impact that a sponsorship will make on key customers and prospects. Becoming a sponsor is easy. We offer sponsorships at many price-points, and all come with premium exhibit space and all exhibitor benefits! With any sponsorship you choose, you receive brand-building exposure with your corporate logo on signage, on big screens, in general sessions, in the conference program and more. Exhibit space provides a turn-key selling platform, with carpet, a draped table, two chairs and wastebasket. You receive two full conference passes good for CPE credit, and the chance to purchase additional passes at a significant discount. Multiple networking events on the expo floor give you the chance to interact with and engage buyers, showcase products and generate quality sales leads. Each AICPA conference offers customized pricing for exhibits and sponsorships, and all feature quality selling opportunities and valuable benefits. Some are outlined above, while others are listed in the highlighted box in this guide. All conference sponsorships include the following: P remium 10 x 10 exhibit space with carpet, draped table, two chairs and wastebasket Two full conference passes including CPE credit if applicable (does NOT include pre- or post- conference); a chance to purchase additional conference passes at group discount rates; and unlimited expo only passes for $500 each (no admission to sessions) P remium listing in conference program, with contact information and 50-word description L ogo on Thank You signage in exhibit hall Logo on big screen in general session hall Premium listing on Mobile App P remium listing in online exhibitor directory with 250 word description Conference program advertising for Gold, Silver and Bronze levels Mention in conference marketing materials (deadlines apply) AICPA Guide to Conference Sponsorship and Exhibit Opportunities 2

3 Sponsorships Our top 3 sponsorships of Gold, Silver and Bronze often give you the chance to speak, specifically to present in a 50-minute, sponsored Solution Session. You ll work with the conference planning committee on a topic, and benefit from advance promotion designed to attract the maximum number of attendees to your session. Generally, sponsors earn additional benefits through marketing or networking deliverables. Contact your exhibit/sponsorship sales person for details. GOLD level Gold sponsors earn tremendous, sales-building exposure starting with the chance to speak at the conference in your own 50-minute Solution Session. You ll bring additional staff to help with networking using your total of 5 conference passes, and you ll gain top-billing with your corporate logo on the front cover and your full-page advertising on the inside front cover of the conference program. One additional marketing item or networking event will display your corporate logo (see your sponsorship sales person) and one item in the conference totebag is included. Finally, we ll provide additional exposure onsite with an enhanced listing in the conference mobile app. With GOLD, there s no better way to build brand and look like a leader. SILVER level Show your market leadership with a 50-minute sponsored Solution Session and one networking or marketing sponsored item or event (see your sponsorship sales person). You ll add to your networking ability with a total of 4 conference passes and benefit from added brand exposure through an insert in the conference totebag and full-page advertising in the conference program. BRONZE level As a bronze sponsor, you ll receive greater brand exposure than is possible with an exhibit alone. You ll build booth traffic, increase awareness of your brand with a half-page ad in the conference program, with a possible networking event or marketing item, and earn the right to bring 3 staff members to network with attendees using your 3 conference passes. Bronze is a GREAT value, and a chance to step up to market leadership. Our top 3 sponsorships of Gold, Silver and Bronze often give you the chance to speak, specifically to present in a 50-minute, sponsored Solution Session

4 Networking Reception Sponsorship As part of your Gold or Silver sponsorship, or sponsored individually, you ll create big news and brand exposure on the first night of the conference. Your company name or logo is prominently displayed on signage and on service items where appropriate (cocktail napkins) and in the conference program. Everyone appreciates your corporate support of the conference and the reception! This sponsorship definitely positions you as a leader in the field. Expert Access Center Sponsorship Grow your brand preference throughout the conference. The Expert Access Center offers attendees the chance to meet and network with conference speakers in a relaxed setting. As sponsor, your exhibit is located next to the Center, and carpet color connects your exhibit with the Center. Your company name is prominently displayed on the center. Your executives are welcome to move between your exhibit and the center as your market leadership is obvious to all. Luncheon Sponsorship Your promotional material is distributed throughout the room a rare opportunity to display your material outside of your booth and prominent signage highlights your sponsorship. You benefit from a premium booth location and all sponsor benefits. And, you ll look like a winner to all who enjoy a quality luncheon between sessions. Breakfast Sponsorship Start the day with great sales exposure at breakfast, and know this is more than just coffee and doughnuts! Your sponsor support allows all attendees to enjoy a hearty breakfast, while you benefit from added exposure through prominent signage and logo-napkins. This is another great value for any corporate promotion budget. Specialty-Bar Sponsorship Imagine your company name added to a specialty drink, as in (company name- tini ), and signage at the bar signifying your support of the conference, and your position as a market leader. Another great value with a fully equipped, premium-location booth as well. Refreshment Break Sponsorship Connect your brand with CPA attendees during one or more refreshment breaks during the conference. Prominent signage and logo-napkins display your corporate logo for all to see as they enjoy networking and good food and drink. Many breaks are themed and offer corporate name tie-ins. Dessert Sponsorship Sit-down lunch is a standard offering at most AICPA conferences. With this sponsorship, we take the dessert course out of the dining hall and into the exhibit hall, and serve it at your booth! And, we name the dessert after your company whenever possible. For example, signage might say, (Company Name) Ice Cream. Always a lot of fun, this sponsorship builds brand and booth traffic! Thank You to Our Networking Break Sponsor National Conference on Banks & Savings Institutions Your company name or logo is prominently displayed on signage and on service items where appropriate (cocktail napkins) and in the conference program AICPA Guide to Conference Sponsorship and Exhibit Opportunities 4

5 Tote Bag Sponsorship Your corporate identity gets maximum exposure on the side of all attendee tote bags as these bags are carried and used during the conference and long afterwards as many attendees take their bags home or to the office. Lanyard Sponsorship Have attendees wear your corporate logo all-conference long! Imagine hundreds of walking advertisements promoting your brand. USB Drive Sponsorship Your logo stands out in high-tech fashion on the side of USB drives given to all attendees upon registration. You benefit from long-term brand exposure as attendees keep their USB drives and use them over and over to store and transfer important data. Wi-Fi/Power Zone Sponsorship An exciting, two-part sponsorship: First, associate your brand with wireless internet capability for all attendees! Your corporate name and logo appear on signs at each of several Wi-Fi hotspots throughout the conference, and on hundreds of business-card sized Wi-Fi cards that show the log-in information. Next, prominent signage makes it clear that your company is a market leader, as you provide a convenient way to recharge computers and cell phones. Power Zones appear, with sponsor signage, in many session rooms. Conference Program Sponsorship You ll make big news with your corporate brand on the front cover of the book everyone uses multiple times a day. Your logo will also jump off pages in the Notes section of the program, and travel back to the office with all who take the program for future reference, or to share with others. All-Day Coffee Sponsorship Sponsor the All-day coffee service in the expo hall each day during the main conference and you ll get great brand exposure through logo napkins and on coffee sleeves for to-go cups. Plus, a Specialty Coffee Bar will be served near sponsor s booth during breaks, driving traffic right to your booth. You ll make big news with your corporate brand on the front cover of the book everyone uses multiple times a day. File Folio Sponsorship Sponsor this highly functional file folder, with your company name and logo printed in dominant fashion on the folder. You ll also insert one piece of literature into the file folder

6 Sports Bottle Sponsorship Always appreciated by conference attendees, this quality sports bottle with your corporate logo is placed in every attendee tote bag, and offers long-lasting branding as attendees take them to home and office. Notebook and Pen Sponsorship Customize this sponsorship to suit! You provide the logo-notebook and pen of your choice and we distribute to all attendees. Want a fancy leather notebook, that s fine. Want to economize, that s fine too. Show us a sample and provide them. We ll make sure attendees receive them at the conference. Sponsorship denotes market leadership, and pulls your company and brand above the competition at a time when buying decisions are being formulated. Remember that you get a 10x10 PREMIUM position booth with any sponsorship, often a $4000 value. So when looking at pricing in each conference prospectus, keep in mind that your sponsorship is actually a greater value than you might otherwise think. Start now to look like the leader you need and deserve to be. Contact our AICPA conference sales team to reserve your corporate sponsorship today. AICPA Sales Representatives: Morris Marketing, Inc Alan Morris, Jessica Erickson, Dana Malvey and Teresa Bruggeman AICPA Guide to Conference Sponsorship and Exhibit Opportunities 6

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