- Saint Charles Convention Center - Sponsorship & Advertising Guide

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1 - Saint Charles Convention Center - Sponsorship & Advertising Guide One Convention Center Plaza St. Charles, MO

2 To our future partner: The Saint Charles Convention Center offers a wide variety of exciting and affordable advertising programs. These programs create highly effective marketing opportunities for your company, reaching the local community, business leaders, decision makers, meeting planners, and out of town guests that attend one or more of our 250 plus events annually. Our programs include static, digital, and interactive components that can be customized to fit any budget. These advertising programs create unique options for our sponsors to promote and market their business. The following guide is designed to describe the various opportunities that exist at the Saint Charles Convention Center. Please take time to review and explore how these advertising programs will help market your business to our attendees, clients, and guests. Please contact me to discuss how you can become a sponsor at the Saint Charles Convention Center! With anticipation, Kristin Bowen Kristin Bowen Marketing Manager

3 Venue Details The Saint Charles Convention Center is the finest full service convention venue in the Greater St. Louis metro area, and proudly managed by Spectra Venue Management. With 80,000 square feet of rentable, flexible space, the facility is the ideal choice for groups ranging from 20 3,000. SAINT CHARLES CONVENTION CENTER FEATURES: Grand Ballroom: 16,200 square feet, capable of configuration into six separate breakouts The York Conference Room: Seating for 18 The Executive Boardroom: Seating for 22 27,600 square foot Exhibit Hall that can be expanded into the Junior Ballroom, creating 35,700 square feet of contiguous space 6,025 square foot Junior Ballroom which can be configured into four separate breakouts/ rooms Five separate meeting rooms The Guest & Business Services Center The Cyber Café In-house services include catering, decorating, audio/visual, event management, marketing, telecommunications, Wi-Fi, electrical and plumbing, booth cleaning, staging, concessions, security and drayage.

4 Attendance The majority of our consumer shows, banquets, meetings, and seminars draw from a local St. Charles/St. Louis audience. Conventions and trade shows are typically more regional in scope and bring attendees from all over the state and beyond. This translates into well-rounded exposure for the sponsor, giving you the ability to get in front of both local and out-of-town guests ATTENDANCE & EVENT MIX Type of Event # of Events Attendance Conventions Consumer Shows ,588 Banquets 66 22,973 Trade Shows 18 13,716 Special Events 22 36,593 Meetings , ,183 TOTALS

5 Naming Rights GRAND BALLROOM EXHIBIT HALL BOARDROOM GUEST & BUSINESS SERVICES CENTER CYBER CAFÉ The Saint Charles Convention Center offers naming rights for various venue event and service spaces. All available locations allow the sponsor to obtain prime visibility and engagement in high traffic areas of the facility, capturing the audiences of our wide range of event types. Initial package details are listed below. Please note that packages can be customized to fit the sponsor. Category exclusivity in all advertising elements Official Sponsor Category of the St. Charles Convention Center Naming Rights Company Name Venue Space -- Company name signage affixed to venue space area -- Logo included on directional signage -- Name recognition in sales collateral Full flat screen advertising package; (1) 60 sec spot, (5) 30 sec spots, or (10) 15 sec spots Static ad on exterior marquee *restrictions apply Logo/link inclusion on the sponsor page and home page of the Saint Charles Convention Center website Free room rental for events up to 250 people twice/year Logo/link inclusion on SCCC monthly Cyber Club enewsletter Valued between $15,000 and $30,000 annually based on location choice

6 Digital Advertising FLAT SCREENS The Flat Screen Sponsorship offers advertisers the opportunity to serve company messages and ads to our guests. You can air company commercials, static ads, and animated messages. Your exposure is maximized through the use of our display software, which shows sponsor ads, upcoming events, and daily events simultaneously on the screen, thus encouraging viewership and maximizing exposure. EXTERIOR MARQUEE The LED video messaging board located along Interstate 70 allows an opportunity to gain over 3 million impressions per year on one of the busiest interstate highways in the area. Our new, upgraded 13 9 x 25 9 marquee is a great way to showcase your partnership with the Convention Center and the products or services you offer our guests. *Restrictions apply Sponsor message(s) on seven (7) flat screens strategically located in highly trafficked areas Ability to air (1) 60 sec spot, (5) :30 sec spots, or (10) :15 sec spots within the rotation Ability to utilize video or picture formats (.avi or.jpeg) :10 sec static or video ads within the rotation (ad displays approx. 25 times/hour) Ability to utilize video or picture formats (.avi or.jpeg) Valued at $10,000 annually Valued at $5,000 annually

7 Static Advertising INFO-VISION KIOSK The Info-Vision kiosk, located at the base of the escalator provides static backlit space to display your company advertisement. Located beneath your ad is the ability to distribute company collateral, flyers, coupons, menus, or brochure. The kiosk provides a unique opportunity for guests to see your message and grab a take-away piece in the most highly trafficked area of the facility. One (1) 12 x 22 backlit panel Ability to distribute company collateral at base of kiosk and at Guest Services Valued at $2,500 annually EXTERIOR MARQUEE STATIC DISPLAY Below the exterior LED marquee board on the Saint Charles Convention Center signage is the opportunity for static advertising. The backlit billboard style sign, located along Interstate 70, will offer up to 5.4 million impressions per month. *Restrictions apply One (1) 4 x 12 backlit static sign Opportunity to select either east or west facing panel Valued at $30,000 annually

8 Interactive Advertising WIRELESS INTERNET SPONSORSHIP The Convention Center s upgraded wireless capability ensures that even the most demanding event wireless needs are accommodated. Sponsors have a prime opportunity to serve their message to wireless users by sponsoring the splash landing page. This gateway style page requires users to input data before they re allowed to surf the web and can be customized by the sponsor. Customization of wireless landing page (ads, text, images, etc.) Wireless Internet Powered by Ability to gather data from users logging on Valued at $10,00 annually CYBER CLUB ENEWSLETTER Capitalize on over 2,750 opt-in subscribers looking for information on upcoming events at the Saint Charles Convention Center. Our monthly enewsletter utilizes marketing software that allows tracking of click thrus, opens, and has options for banners and text. Skyscraper or horizontal banner with click thru included within newsletter Valued at $1,000 annually WEBSITE ADS The Saint Charles Convention Center website is where planners, exhibitors, and attendees go for the latest information about the facility. Opportunities exist for banners with click thrus located on the home page and sponsor page. Linkable logo on rotating banner on home page Linkable logo and brief description of services on sponsors/partners page Valued at $2,000 annually

9 Additional Opportunities The Convention Center has made additional advertising opportunities available that may fit specifically with a sponsor s category or demographic. The marketing department is also willing to work with the partner to customize a package component that can allow for unique interactions between the guest and the sponsor. TICKET BACKS Utilize our in-house ticketing software to place your message on the back of over 50,000 tickets annually. Utilized for public shows, this provides a great opportunity to target the local St. Charles/St. Louis market. Ability to place advertisement on the back of 20,000, 40,000, or 60,000 ticket backs at a time Cost based on quantity and color Valued between $2,800 and $8,400 annually COURTESY TRAM Market your ad on the Saint Charles Convention Center Courtesy Tram, which operates during large events to shuttle people from their parking space to the main entrance. *Call for pricing PARKING LOT BANNERS Advertise your message throughout the 1,200 spaces of our complimentary parking lot. Utilize light poles to affix signage.*call for pricing ADDITIONAL OPTIONS You tell us! We are happy to examine options that best fit your marketing strategy to ensure the partnership is mutually beneficial. Contact Us Maximize your exposure to over 275,000 people annually and become a St. Charles Convention Center Sponsor or Advertiser. Contact the Marketing Department today to begin customizing partnership and proposal options. Kristin Bowen Marketing Manager

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