CANADA S GLOBAL DEFENCE & SECURITY TRADE SHOW MAY 25-26, 2016

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1 TRADE SHOW SPONSORSHIPS/PARTNERSHIPS 2016 CANADA S GLOBAL DEFENCE & SECURITY TRADE SHOW MAY 25-26, 2016 EY Centre, Ottawa PRODUCED BY: Canadian Association of Defence and Security Industries defenceandsecurity.ca #CANSEC2016 canseccanada.ca

2 LETTER FROM THE PRESIDENT Dear members, Over the last decade, CANSEC has unquestionably become Canada s Global Defence and Security Trade Show. By the numbers, CANSEC s 2015 record was impressive: 11,000 registrants, up from 6,000 in ,000 square feet of exhibit space, up from 26,000 in exhibitors, up from 155 in countries present, up from none in VIPs: cabinet ministers, senior government officials, ambassadors and high-rank military If you walked the show floor, you saw the many new booths exhibitors had invested in, the energy of attendees networking on the show floor, the business deals underway in the B2B room, and the number of high-level foreign delegations there to see the best you have to offer. All this points to CANSEC being at an inflection point. Together, we are now in a position to take CANSEC from its strong roots to the global defence and security trade show you expect it to be. Over the last year we have been stepping out taking on a more prominent and public-facing role and CANSEC is our most valuable platform in this regard. We hope to use CANSEC more strategically to unveil innovation, bring forward our collective social responsibility and continue to champion our industry as a critical and essential part of Canada s industrial base and a stable and growing economy. To achieve this vision, CADSI needs strategic partners; ones that want to help elevate CANSEC with us. In this document, we set out some of the exciting new partnership opportunities available for CADSI members looking to showcase their leadership across the defence and security community to politicians, senior government decision makers, National Defence, public safety communities, and procurement managers. There are many new high visibility options for you to consider. I look forward to hearing from you as we build CANSEC together. As always, Christyn Cianfarani CADSI President I

3 TABLE OF CONTENTS PREMIUM SPONSORSHIP/PARTNERSHIP CATEGORIES 3 Platinum Sponsorship/Partnership... 5 Gold Sponsorship/Partnership... 8 ELITE SPONSORSHIP/PARTNERSHIP CATEGORIES 11 Registration Sponsorship/Partnership International Delegation Sponsorship/Partnership Transportation Sponsorship/Partnership Main Aisle Sponsorship/Partnership TECHNOLOGY SPONSORSHIP CATEGORIES 23 Event Application Sponsorship WI-FI Sponsorship Digital Signage Sponsorship Mobile Charging Station Sponsorship DELEGATE SERVICES SPONSORSHIP CATEGORIES 33 Carpet Sponsorship Business Development Meeting Program Sponsorship Badge Sponsorship Lanyard Sponsorship Lounge Sponsorship Coat Check Sponsorship Information Kiosk Sponsorship MEAL SPONSORSHIP CATEGORIES 45 Breakfast Reception Sponsorship Breakfast Sponsorship Luncheon Reception Sponsorship Luncheon Sponsorship Networking Evening Reception Sponsorship OUTDOOR STATIC DISPLAY SPONSORSHIP 59 Outdoor Static Display Sponsorship

4 PREMIUM SPONSORSHIP/ PARTNERSHIP CATEGORIES 3

5 PLATINUM SPONSORSHIP/PARTNERSHIP Exclusive Opportunity One (1) available $ 75,000 CADSI is interested in forming a stronger partnership with your organization. By entering a 3 year agreement with CADSI, your organization can take advantage of this sponsorship at a reduced rate, and become a partner. For more information, please contact us directly at ext. 33. BENEFITS AS THE PLATINUM SPONSOR/PARTNER Pre-event Visibility Most prominent location and logo placement on online and printed materials, including pre-event communications and print promotions. Your logo will appear on the CANSEC website linked to your company website. On-site Visibility One prominent event venue sign/advertisement exclusive to the Platinum Sponsor/Partner. (Sponsor/partner is responsible for graphic production and mount expenditures, mount executed via Freeman exclusively, with approval of content by CADSI. Maximum dimensions are 8 x 16. Specifications and conditions provided to sponsor/partner prior to graphic production.) Prominent size and location of logo on the external EY Centre sponsor/partner recognition wall. (Sponsor/partner is responsible for graphic production and mount expenditures, mount executed via Freeman, with approval of content by CADSI. Maximum dimensions will be provided to sponsor/partner by CADSI.) Logo on sponsor/partner recognition signage within a high traffic venue area. Most prominent location and logo placement on sponsor/partner signage, including on-site displays/online. Logo on sponsor/partner recognition page on the CANSEC event application. Your promotional PDF will be made available on the CANSEC event application. (PDF to be provided by sponsor/partner and subject to approval by CADSI.) Exclusive opportunity to distribute a promotional item to exhibition attendees. (Item to be supplied by sponsor/partner and subject to approval by CADSI.) 5

6 BENEFITS AS THE PLATINUM SPONSOR/PARTNER (cont d) Your 75 second corporate video (or logo) on large screen monitors played throughout the facility within high traffic areas. (Video to be provided by sponsor/partner and subject to approval by CADSI.) Verbal recognition during announcements made over the public address system. Partner/sponsor/exhibitor listing online and on the CANSEC event application. All attending employees of your company will wear their CANSEC badge with a sponsor/partner ribbon. Tweets CADSI will tweet about your support and sponsorship/partnership with CANSEC. Extended company partner/sponsor/exhibitor listing online and on the CANSEC event application (250 extra words). Networking Events Benefits Master of Ceremonies at two (2) CANSEC luncheon events. Receive one (1) reserved seat for your company representative at the CANSEC head table at both luncheons. Two (2) complimentary corporate tables of 10 to each of the breakfasts with prime table location. Two (2) complimentary corporate tables of 10 to each of the luncheons with prime table location. Ten (10) complimentary tickets to the CANSEC networking evening reception. Show Bag Benefits Each attending delegate upon on-site registration will receive a show bag with your exclusive branding to be used for the duration of the 2-day event. (Show bag to be provided by sponsor/partner and subject to prior approval. This benefit is an optional visibility benefit to the sponsor/partner.) 6 6

7 BENEFITS AS THE PLATINUM SPONSOR/PARTNER (cont d) Meal Hall Naming Rights Your company name will be identified as the name of the Meal Hall on appropriate materials, such as the website and exhibitor materials. Your company name will appear on all CANSEC floor plans. Most prominent signage at entrance to the Meal Hall with your logo and other CANSEC sponsor/partner (signage provided by CADSI). Your logo will appear on four (4) large screens within the Meal Hall, rotating along with the meal sponsors. CADSI makes every effort to secure a high profile keynote speaker in advance of the event. However, CADSI cannot guarantee replacement of last minute cancellations by suitable alternate speakers despite their best effort. CADSI always strives to meet your sponsorship goals. We are pleased to discuss with you options in tailoring sponsorship/partnership packages to best meet your visibility, budget and payment structure objectives. Visibility benefits are subject to adjustments without notice. 7

8 GOLD SPONSORSHIP/PARTNERSHIP Three (3) available $ 50,000 CADSI is interested in forming a stronger partnership with your organization. By entering a 3 year agreement with CADSI, your organization can take advantage of this sponsorship at a reduced rate, and become a partner. For more information, please contact us directly at ext. 33. BENEFITS AS A GOLD SPONSOR/PARTNER Pre-event Visibility Your logo will appear on appropriate online and printed materials, including pre-event communications and print promotions. Your logo will appear on the CANSEC website linked to your company website. On-site Visibility Your logo will appear on the external EY Centre partner/sponsor recognition wall. (Sponsor/partner is responsible for graphic production and mount expenditures, mount executed exclusively via Freeman, with approval by CADSI. Maximum dimensions will be provided to sponsor by CADSI.) Logo on sponsor/partner recognition signage within a high traffic venue area. Logo on sponsor/partner recognition signage at main entrance to the indoor exhibition. Logo on sponsor/partner recognition page on the CANSEC event application. Your 30-second corporate video or logo on large screen monitors played throughout the facility within high traffic areas. (Video to be provided by sponsor/partner and subject to approval by CADSI.) Your promotional PDF will be made available on the CANSEC event application. Identification in exhibitor/partner/sponsor listing online and on the CANSEC event application. All attending employees of your company will wear their CANSEC badge with a sponsor/partner ribbon. 8 8

9 BENEFITS AS A GOLD SPONSOR/PARTNER (cont d) Tweets CADSI will tweet about your support of and sponsorship/partnership of CANSEC. Extended company partner/sponsor/exhibitor listing online and on the CANSEC event application (200 extra words). Networking Event Benefits Master of Ceremonies at one (1) CANSEC breakfast. (Selection of Day 1 or Day 2 breakfast will be provided to the first contracted Gold Partner. The second breakfast will be provided to the second contracted Gold Partner) Receive one (1) reserved seat for your company representative at the CANSEC head table at your selected breakfast event. One (1) complimentary corporate table of 10 at each of the breakfasts with prime table location. One (1) complimentary corporate table of 10 at each of the luncheons with prime table location. Five tickets to the CANSEC networking evening reception. CADSI makes every effort to secure a high profile keynote speaker in advance of the event. However, CADSI cannot guarantee replacement of last minute cancellations by suitable alternate speakers despite their best effort. CADSI always strives to meet your sponsorship goals. We are pleased to discuss with you options in tailoring sponsorship/partnership packages to best meet your visibility, budget and payment structure objectives. Visibility benefits are subject to adjustments without notice. 9

10 ELITE SPONSORSHIP/ PARTNERSHIP CATEGORIES 11

11 REGISTRATION SPONSORSHIP/PARTNERSHIP (One of four available Elite Sponsorships) Exclusive Opportunity One (1) available $ 25,000 Make that first, powerful impact with 11,000 plus registrants arriving at CANSEC, including ministers, VIPS, ambassadors, generals and top military officials, and over 60 international delegations as the exclusive registration sponsor. Be top of mind and make a lasting impression at the very moment the delegates arrive at the facility. Registration is a key meeting place for delegates, and an assembly point for registrants throughout the event. If you have a powerful message to relay, this is a prime position in which to do it. CADSI is interested in forming a stronger partnership with your organization. By entering a 3 year agreement with CADSI, your organization can take advantage of this sponsorship at a reduced rate, and become a partner. For more information, please contact us directly at ext. 33. BENEFITS AS THE REGISTRATION SPONSOR/PARTNER Pre-event Visibility Your logo will appear on appropriate online and printed materials, including pre-event communications and print promotions. Logo on the CANSEC website linked to your company website. On-site Visibility Your logo will appear on the external EY Centre partnership/sponsor recognition wall. (Sponsor is responsible for graphic production and mount expenditures, mount executed exclusively via Freeman, subject to approval by CADSI. Maximum dimensions will be provided to sponsor by CADSI.) Logo on partner/sponsor recognition signage within a high traffic venue area. Four (4) pop-up banners in the on-site registration area of CANSEC (to be provided by sponsor). 13

12 BENEFITS AS THE REGISTRATION SPONSOR/PARTNER (cont d) All registration kiosks will be branded with your logo. All registration staff will wear your branded sponsor/partner shirts at each kiosk. (Shirts to be provided by sponsor upon prior approval by CADSI.) Extended company exhibitor/partner/sponsor listing online and on the CANSEC event application (200 extra words). Networking Event Benefits Five (5) tickets to each of the two breakfasts. Five (5) tickets to each of the two luncheons. Five (5) tickets to the CANSEC networking evening reception. CADSI makes every effort to secure a high profile keynote speaker in advance of the event. However, CADSI cannot guarantee replacement of last minute cancellations by suitable alternate speakers despite their best effort. CADSI always strives to meet your sponsorship goals. We are pleased to discuss with you options in tailoring sponsorship/partnership packages to best meet your visibility, budget and payment structure objectives. Visibility benefits are subject to adjustments without notice

13 INTERNATIONAL DELEGATION SPONSORSHIP/PARTNERSHIP (One of four available Elite Sponsorships) Exclusive Opportunity One (1) available $ 25,000 In 2015, CANSEC almost doubled its international delegation attendance with 61 international delegations. Over 52 countries were represented at the event. CANSEC has become a truly global phenomenon, one that enjoys unparalleled acclaim. This is your exclusive opportunity to speak to the global community, as the exclusive international delegation sponsor at the event. There is no better opportunity in 2016 to speak to a highly qualified and receptive international audience than at CANSEC. CADSI is interested in forming a stronger partnership with your organization. By entering a 3 year agreement with CADSI, your organization can take advantage of this sponsorship at a reduced rate, and become a partner. For more information, please contact us directly at ext. 33. BENEFITS AS THE INTERNATIONAL DELEGATION SPONSOR Pre-event Visibility Your logo will appear on appropriate online and printed materials. Your logo on the CANSEC website linked to your company website. On-site Visibility Your logo will appear on the external EY Centre partner/sponsor recognition wall. (Sponsor/partner is responsible for graphic production and mount expenditures, mount executed exclusively via Freeman, and subject to approval by CADSI. Maximum dimensions will be provided to sponsor by CADSI.) Logo on partner/sponsor recognition signage within a high traffic venue area. One (1) sponsor/partner representative acting as delegation welcome host to greet them upon their arrival. 15

14 BENEFITS AS THE INTERNATIONAL DELEGATION SPONSOR (cont d) Exclusive opportunity to distribute a promotional item to the international delegation representatives. Four delegation tour assistants will assist senior CADSI staff with delegate exhibit hall tours. (Tour assistants to be provided by CADSI.) Tour representatives will wear coordinated attire identifying their role with your logo on their shirts. (Shirts to be provided by sponsor and subject to approval by CADSI.) Logo on sponsor recognition page on the CANSEC event application. Verbal recognition during announcements made over the public address system. Sponsor/partner exhibitor listing online and on the CANSEC event application. Attending employees of your company will wear their CANSEC badge with a sponsor ribbon. Tweets CADSI will tweet about your support and sponsorship of CANSEC. Extended company exhibitor/partner/sponsor listing online and on the CANSEC event application (200 extra words). Networking Event Benefits Five (5) tickets to each of the two breakfasts. Five (5) tickets to each of the two luncheons. Five (5) tickets to the CANSEC networking evening reception. Show management continually strives to ensure delegations arrive in a timely fashion, however, external schedules and adjustments are beyond the control of CADSI. CADSI is not responsible for cancellations made on part of visiting delegations. Due to the nature of delegations, final participant list will only be available until 48 hours prior to CANSEC. CADSI makes every effort to secure a high profile keynote speaker in advance of the event. However, CADSI cannot guarantee replacement of last minute cancellations by suitable alternate speakers despite their best effort. CADSI always strives to meet your sponsorship goals. We are pleased to discuss with you options in tailoring sponsorship/partnership packages to best meet your visibility, budget and payment structure objectives. Visibility benefits are subject to adjustments without notice

15 TRANSPORTATION SPONSORSHIP/PARTNERSHIP (One of four available Elite Sponsorships) Exclusive Opportunity One (1) available $ 25,000 Whether arriving and departing by shuttle or car, every delegate attending CANSEC will be exposed multiple times to your corporate branding with this exclusive premium sponsorship that delivers excellent ROI on your sponsorship expenditure. The CANSEC shuttle service is provided to assist the dense population of attendees in the downtown core, and is heavily promoted to all registrants in advance of the event. Align your corporate identity with our convenient, relaxing shuttle service to and from the event. CADSI is interested in forming a stronger partnership with your organization. By entering a 3 year agreement with CADSI, your organization can take advantage of this sponsorship at a reduced rate, and become a partner. For more information, please contact us directly at ext. 33. BENEFITS AS THE TRANSPORTATION SPONSOR/PARTNER Pre-event Visibility Your logo on appropriate online and printed materials, including pre-event communications and print promotions. Your logo on the CANSEC website linked to your company website. Your logo on online bus schedules and parking instructions. On-site Visibility Logo on the external EY Centre partnership/sponsor recognition wall. (Sponsor is responsible for graphic production and mount expenditures, mount executed exclusively via Freeman, with approval of content by CADSI. Maximum dimensions will be provided by CADSI.) 17

16 BENEFITS AS THE TRANSPORTATION SPONSOR/PARTNER (cont d) Logo on sponsor recognition signage within a high traffic venue area. Logo and link to your website on the CANSEC 2016 shuttle bus schedule page. Pick-up and drop off zones at the event site will be identified with your company name on appropriate materials, such as the website and exhibitor materials. Recognition as the transportation sponsor in all announcements sent to attendees promoting the shuttle bus service. Corporate recognition as the transportation sponsor on shuttle bus service page. Branded signage within the on-site pick-up and drop-off areas (graphic production to be supplied by sponsor). Your on-site shuttle pick-up and drop-off zone will be identified as such by staff giving directions. Your corporate logo on 6 x 12 decals in windows of shuttles, visible to every passenger. (Decals to be provided by CADSI, graphic production to be supplied by sponsor and subject to approval by CADSI.) Opportunity to distribute a promotional item to shuttle bus passengers. (Item to be supplied by sponsor and subject to approval by CADSI.) Opportunity to provide your own attendant on shuttle buses who will greet passengers and distribute approved promotional items. Verbal recognition during announcements made over the public address system. Logo on all signage specifically promoting the free shuttle. Company name or logo used in all communication pieces mentioning parking areas for CANSEC. Company name or logo used on all digital maps of the facilities and parking areas. Logo on parking flags within the main lot flanking main entranceway. Logo on external parking and security tents within the main lot. Lot signage with sponsor logo in main parking lot. Logo on sponsor/partner recognition page on the CANSEC event application. Verbal recognition during announcements made over the public address system. Identification in exhibitor listing online and on the CANSEC event application. Up to 10 attending employees of your company will wear their CANSEC badge with a sponsor ribbon. Tweets CADSI will tweet about your support and sponsorship of CANSEC. Extended company exhibitor/partnership/sponsor listing online and on the CANSEC event application (200 extra words)

17 BENEFITS AS THE TRANSPORTATION SPONSOR/PARTNER (cont d) Networking Event Benefits Five (5) tickets to each of the two breakfasts. Five (5) tickets to each of the two luncheons. Five (5) tickets to the CANSEC networking evening reception. CADSI makes every effort to secure a high profile keynote speaker in advance of the event. However, CADSI cannot guarantee replacement of last minute cancellations by suitable alternate speakers despite their best effort. CADSI always strives to meet your sponsorship goals. We are pleased to discuss with you options in tailoring sponsorship/partnership packages to best meet your visibility, budget and payment structure objectives. Visibility benefits are subject to adjustments without notice. 19

18 MAIN AISLE SPONSORSHIP/PARTNERSHIP (One of four available Elite Sponsorships) Exclusive Opportunity One (1) available $ 25,000 Receive countless brand impressions from this prestigious sponsorship opportunity. Spanning the entire CANSEC exhibition area, your logo will be exclusively displayed on the main aisle carpeting as delegates make their way throughout the 2-day event. Countless impressions of your brand will remain top of mind with the 11,000 plus attendees throughout their visit to the show. CADSI is interested in forming a stronger partnership with your organization. By entering a 3 year agreement with CADSI, your organization can take advantage of this sponsorship at a reduced rate, and become a partner. For more information, please contact us directly at ext. 33. BENEFITS AS THE MAIN AISLE SPONSOR/PARTNER Pre-event Visibility Your logo on the CANSEC website linked to your company web site. Company name (text) listed on online floor plans. On-site Visibility Your logo on the external EY Centre partner/sponsor recognition wall. (Sponsor is responsible for graphic production and mount expenditures, mount executed exclusively via Freeman, subject to approval by CADSI. Maximum dimensions will be provided by CADSI.) Up to 40 carpet decals placed on the CANSEC main trade show aisle traversing the EY Centre trade show floor halls. (Decals to be provided by sponsor and subject to approval by CADSI.) Logo on sponsor/partner recognition signage within a high traffic venue area. Logo on sponsor/partner recognition page on the CANSEC event application

19 BENEFITS AS MAIN AISLE SPONSOR/PARTNER (cont d) Identification in exhibitor listing online and on the CANSEC event application. Up to 10 of your attending employees will wear their CANSEC badge with sponsor/ partner ribbons. Extended company exhibitor/partner/sponsor listing online and on the CANSEC event application (200 extra words). Networking Event Benefits Five (5) tickets to each of the two breakfast events. Five (5) tickets to each of the two luncheon events. Five (5) tickets to the CANSEC networking evening reception. CADSI makes every effort to secure a high profile keynote speaker in advance of the event. However, CADSI cannot guarantee replacement of last minute cancellations by suitable alternate speakers despite their best effort. CADSI always strives to meet your sponsorship goals. We are pleased to discuss with you options in tailoring sponsorship/partnership packages to best meet your visibility, budget and payment structure objectives. Visibility benefits are subject to adjustments without notice. 21

20 TECHNOLOGY SPONSORSHIP CATEGORIES 23

21 EVENT APPLICATION SPONSORSHIP (One of four available Technology Sponsorships) Exclusive Opportunity One (1) available $ 10,000 CANSEC 2016 will once again feature its popular mobile web-based event application, featuring dynamic agendas, exhibitor profiles, event highlights, floor plans, sponsor recognition, and more. It is continuously updated throughout the duration of the event. This is an unparalleled opportunity to be showcased prominently as delegates and attendees turn again and again to the event application for event information throughout the course of the event. BENEFITS AS THE EVENT APPLICATION SPONSOR Pre-event Visibility Your logo on the CANSEC website linked to your company website. On-site Visibility Full screen event application landing page with your logo. Logo on sponsor recognition signage within a high traffic venue area. Logo on sponsor recognition page on the CANSEC event application. Text or logo visibility provided in all web and print material highlighting the CANSEC event application. Event application sponsor identification in exhibitor listing online and on the CANSEC event application. Up to 10 of your attending employees will wear their CANSEC badge with a sponsor ribbon. Extended company exhibitor/partnership/sponsor listing online and on the CANSEC event application (150 extra words). 25

22 BENEFITS AS THE EVENT APPLICATION SPONSOR (cont d) Networking Event Benefits Two (2) complimentary tickets to each of the CANSEC breakfasts. Two (2) complimentary tickets to each of the CANSEC luncheons. Two (2) complimentary tickets to the CANSEC networking evening reception. CANSEC Mobile Application Information Station Benefits Digital screen will play event application advertisement graphics, and event application usage information, including your logo played in rotation. Your logo will be placed on station main delegate counter. CADSI makes every effort to secure a high profile keynote speaker in advance of the event. However, CADSI cannot guarantee replacement of last minute cancellations by suitable alternate speakers despite their best effort. CADSI always strives to meet your sponsorship goals. We are pleased to discuss with you options in tailoring sponsorship/partnership packages to best meet your visibility, budget and payment structure objectives. Visibility benefits are subject to adjustments without notice

23 WI-FI SPONSORSHIP (One of four available Technology Sponsorships) Exclusive Opportunity One (1) available $ 10,000 Over 11,000 registered attendees to the event will unquestionably want to stay connected during their 2-day visit. This is an unparalleled opportunity for your company to be top of mind as they turn to their devices and connect to the event s Wi-Fi for show information, including the CANSEC event application. BENEFITS AS THE WI-FI SPONSOR Pre-event Visibility Your logo on the CANSEC website linked to your company website. On-site Visibility Text or logo visibility provided in all web and print material highlighting Wi-Fi login information. Custom Wi-Fi network name and password. Login advertisement visible to each user per login. Opportunity to provide two (2) pop-up banners placed strategically within the venue. Logo on sponsor recognition signage within a high traffic venue area. Logo on sponsor recognition page on the CANSEC event application. Wi-Fi sponsor identification in exhibitor listing online and on the CANSEC event application. Up to 10 of your attending employees will wear their CANSEC badge highlighted with a sponsor ribbon. Extended company exhibitor/partnership/sponsor listing online and on the CANSEC event application (150 extra words). 27

24 BENEFITS AS THE WI-FI SPONSOR (cont d) Networking Event Benefits Two (2) complimentary tickets to each of the CANSEC breakfast events. Two (2) complimentary tickets to each of the CANSEC luncheon events. Two (2) complimentary tickets to the CANSEC networking evening reception. CADSI makes every effort to secure a high profile keynote speaker in advance of the event. However, CADSI cannot guarantee replacement of last minute cancellations by suitable alternate speakers despite their best effort. CADSI always strives to meet your sponsorship goals. We are pleased to discuss with you options in tailoring sponsorship/partnership packages to best meet your visibility, budget and payment structure objectives. Visibility benefits are subject to adjustments without notice

25 DIGITAL SIGNAGE SPONSORSHIP (One of four available Technology Sponsorships) Exclusive Opportunity One (1) available $ 8,000 CANSEC s digital event monitors are positioned throughout the venue, and the over 11,000 attendees will refer to these signs continuously for information and direction as they make their way through the 2-day event. As the exclusive digital signage sponsor, you ll make countless impressions on a highly qualified and targeted audience. It s simple, it s highly effective, and it provides excellent ROI on your sponsorship investment. BENEFITS AS THE DIGITAL SIGNAGE SPONSOR Pre-event Visibility Your logo on the CANSEC website linked to your company website. On-site Visibility Your logo on sponsor recognition signage within a high traffic venue area. Static company logo on digital event monitors strategically placed in high traffic locations within the venue. Logo on sponsor recognition page on the CANSEC event application. Identification in exhibitor listing online and on the CANSEC event application. Up to 10 of your attending employees will wear their CANSEC badge with a sponsor ribbon. Extended company exhibitor/partnership/sponsor listing online and on the CANSEC event application (150 extra words). Networking Event Benefits Two (2) complimentary tickets to each of the CANSEC breakfasts. Two (2) complimentary tickets to each of the CANSEC luncheons. Two (2) complimentary tickets to the CANSEC networking evening reception. CADSI makes every effort to secure a high profile keynote speaker in advance of the event. However, CADSI cannot guarantee replacement of last minute cancellations by suitable alternate speakers despite their best effort. CADSI always strives to meet your sponsorship goals. We are pleased to discuss with you options in tailoring sponsorship/partnership packages to best meet your visibility, budget and payment structure objectives. Visibility benefits are subject to adjustments without notice. 29

26 MOBILE CHARGING STATION SPONSORSHIP (One of four available Technology Sponsorships) Exclusive Opportunity One (1) available $ 5,000 There s no question CANSEC s audience is highly connected. Ministers, VIPs, generals, ambassadors and top military officials cannot afford to be out of touch while at the event. They rely on CANSEC s mobile charging stations to stay connected. This is a prime opportunity to get your message across as they take a break at one of the four available stations, and to position your company in a positive, collaborative light. It s not just a branding opportunity: you have the option to provide a 30-second message, whether to announce news, products, or activities you want to promote. BENEFITS AS THE MOBILE CHARGING STATION SPONSOR Pre-event Visibility Your logo on the CANSEC website linked to your company website. On-site Visibility Four (4) strategically located charging stations will have your exclusive branding within high traffic areas of the event. Your logo will appear on sponsor recognition signage within a high traffic venue area. Logo on sponsor recognition page on the CANSEC event application. Identification in exhibitor listing online and on the CANSEC event application. Up to 5 of your attending employees will wear their CANSEC badge with a sponsor ribbon. CADSI makes every effort to secure a high profile keynote speaker in advance of the event. However, CADSI cannot guarantee replacement of last minute cancellations by suitable alternate speakers despite their best effort. CADSI always strives to meet your sponsorship goals. We are pleased to discuss with you options in tailoring sponsorship/partnership packages to best meet your visibility, budget and payment structure objectives. Visibility benefits are subject to adjustments without notice

27 BENEFITS AS THE MOBILE CHARGING STATION SPONSOR (cont d) Opportunity to provide a 30-second Powerpoint with your logo for the screen provided with the charging station. (Powerpoint to be supplied by sponsor and subject to approval by CADSI 45 days before the event.) Extended company exhibitor/partnership/sponsor listing online and on the CANSEC event application (100 extra words). 31

28 DELEGATE SERVICES SPONSORSHIP CATEGORIES 33

29 CARPET SPONSORSHIP (One of seven available Delegate Services Sponsorships) Exclusive Opportunity One (1) available $ 8,000 CANSEC boasts over 135,000 square feet of exhibit space. This is an excellent opportunity for repeat branding impressions as attendees navigate through the show throughout the 2-day event through the central main venue foyer. You are in creative control of the message you want to present on the decals an excellent branding opportunity. BENEFITS AS THE CARPET SPONSOR Pre-event Visibility Your logo on the CANSEC website linked to your company website. On-site Visibility Sponsor to provide up to 15 carpet decals placed on the CANSEC red carpet aisle within EY Centre main venue foyer. (Decals to be provided by sponsor and subject to approval by CADSI.) Logo on sponsor recognition signage within a high traffic venue area. Logo on sponsor recognition page on the CANSEC event application. Identification in exhibitor listing online and on the CANSEC event application. Up to 8 of your attending employees will wear their CANSEC badge with a sponsor ribbon. Extended company exhibitor/partnership/sponsor listing online and on the CANSEC event application (150 extra words). 35

30 BENEFITS AS THE CARPET SPONSOR (cont d) Networking Event Benefits Two (2) complimentary tickets to each of the CANSEC breakfasts. Two (2) complimentary tickets to each of the CANSEC luncheons. Two (2) complimentary tickets to the CANSEC networking evening reception. CADSI makes every effort to secure a high profile keynote speaker in advance of the event. However, CADSI cannot guarantee replacement of last minute cancellations by suitable alternate speakers despite their best effort. CADSI always strives to meet your sponsorship goals. We are pleased to discuss with you options in tailoring sponsorship/partnership packages to best meet your visibility, budget and payment structure objectives. Visibility benefits are subject to adjustments without notice

31 BUSINESS DEVELOPMENT MEETING PROGRAM SPONSORSHIP (One of seven available Delegate Services Sponsorships) Exclusive Opportunity One (1) available $ 6,000 The business development meeting program is an innovative facet of CANSEC that allows delegates and attendees to arrange meetings with other attendees, executives and exhibitors throughout the event. Position your organization as a B2B/B2G facilitator by sponsoring the business development program. Attendees will identify your meeting room as an area where they increase their contacts, conduct business intel, and manage their time effectively. Your company will have visibility in all activities promoting the business development meeting program, in advance and on-site. BENEFITS AS THE BUSINESS DEVELOPMENT MEETING PROGRAM SPONSOR Pre-event Visibility Your logo on the CANSEC website linked to your company website. Company name and/or logo listed on the online event schedules. Logo and link on the online meeting booking tool. On-site Visibility Logo on sponsor recognition signage within a high traffic venue area. Identification of the business development meeting room with your company name on appropriate materials such as the website or materials marketing this area. Company name listed on the online and onsite floor plans. One (1) pop-up banner at the entrance to the business development meeting room (banner to be provided by sponsor). 37

32 BENEFITS AS THE BUSINESS DEVELOPMENT MEETING PROGRAM SPONSOR (cont d) Tent cards with your company logo placed on each meeting table (approximately 30). Company logo on sponsor recognition page on the CANSEC event application. Identification in exhibitor listing online and on the CANSEC event application. Up to 5 of your attending employees will wear their CANSEC badge with a sponsor ribbon. Extended company exhibitor/partnership/sponsor listing online and on the CANSEC event application (100 extra words). CADSI makes every effort to secure a high profile keynote speaker in advance of the event. However, CADSI cannot guarantee replacement of last minute cancellations by suitable alternate speakers despite their best effort. CADSI always strives to meet your sponsorship goals. We are pleased to discuss with you options in tailoring sponsorship/partnership packages to best meet your visibility, budget and payment structure objectives. Visibility benefits are subject to adjustments without notice

33 BADGE SPONSORSHIP (One of seven available Delegate Services Sponsorships) Exclusive Opportunity One (1) available $ 6,500 Attendees must wear a show badge at all times while at the event. Your organization can be the exclusive sponsor of this very cost-effective opportunity to make a lasting impression on attendees all day, every day, for the duration of the event. Your corporate logo will be featured on all CANSEC attendee badges that s over 11,000 attendees who will see your logo almost literally everywhere they turn. BENEFITS AS THE BADGE SPONSOR Pre-event Visibility Your logo on the CANSEC website linked to your company website. On-site Visibility Your logo on sponsor recognition signage within a high traffic venue area. Company logo and exhibit number on all attendee badges. Company logo on sponsor recognition page on the CANSEC event application. Two (2) tickets to CANSEC networking evening reception. Two (2) complimentary tickets to the Day 1 breakfast. Identified sponsor exhibitor listing online and on the CANSEC event application. Up to 5 of your attending employees will wear their CANSEC badge with a sponsor ribbon. Extended company exhibitor/partnership/sponsor listing online and on the CANSEC event application (100 extra words). CADSI makes every effort to secure a high profile keynote speaker in advance of the event. However, CADSI cannot guarantee replacement of last minute cancellations by suitable alternate speakers despite their best effort. CADSI always strives to meet your sponsorship goals. We are pleased to discuss with you options in tailoring sponsorship/partnership packages to best meet your visibility, budget and payment structure objectives. Visibility benefits are subject to adjustments without notice. 39

34 LANYARD SPONSORSHIP (One of seven available Delegate Services Sponsorships) Exclusive Opportunity One (1) available $ 5,000 A very cost-effective option for high visibility, the lanyard sponsorship offers you the opportunity to provide lanyards for all show attendees, which holds their show badge for the duration of the event. BENEFITS AS THE LANYARD SPONSOR Pre-event Visibility Your logo on the CANSEC website linked to your company website. On-site Visibility Your exclusive company logo on the official show lanyard that must be worn by all CANSEC attendees. (Lanyard to be supplied by sponsor and is subject to approval by CADSI.) Company logo on sponsor recognition signage within a high traffic venue area. Company logo on sponsor recognition page on the CANSEC event application. Two (2) tickets to CANSEC networking evening reception. Two (2) tickets to the Day 1 breakfast. Identification in exhibitor listing online and on the CANSEC event application. Up to 5 of your attending employees will wear their CANSEC badge with a sponsor ribbon. Extended company exhibitor/partnership/sponsor listing online and on the CANSEC event application (100 extra words). CADSI makes every effort to secure a high profile keynote speaker in advance of the event. However, CADSI cannot guarantee replacement of last minute cancellations by suitable alternate speakers despite their best effort. CADSI always strives to meet your sponsorship goals. We are pleased to discuss with you options in tailoring sponsorship/partnership packages to best meet your visibility, budget and payment structure objectives. Visibility benefits are subject to adjustments without notice

35 LOUNGE SPONSORSHIP (One of seven available Delegate Services Sponsorships) Exclusive Opportunity One (1) available $ 5,000 Own the Lounge with this excellent and cost-effective opportunity for your company to make a positive, lasting impression on delegates and attendees who come to the CANSEC lounge for a break from the activity on the show floor. BENEFITS AS THE LOUNGE SPONSOR Pre-event Visibility Your logo on the CANSEC website linked to your company website. On-site Visibility Your logo on sponsor recognition signage within a high traffic venue area. Your corporate hanging wall banner. (Banner to be provided by sponsor, plus rigging charges.) Corporate branding signage located within the lounge (signage to be supplied by sponsor). Tent cards with your logo placed within the lounge. Company name or logo used on any CANSEC floor plans. Company logo on the CANSEC event application sponsor recognition page. Identification in exhibitor listing online and on the CANSEC event application. Up to 5 of your attending employees will wear their CANSEC badge with a sponsor ribbon. Extended company exhibitor/partnership//sponsor listing online and on the CANSEC event application (100 extra words). CADSI makes every effort to secure a high profile keynote speaker in advance of the event. However, CADSI cannot guarantee replacement of last minute cancellations by suitable alternate speakers despite their best effort. CADSI always strives to meet your sponsorship goals. We are pleased to discuss with you options in tailoring sponsorship/partnership packages to best meet your visibility, budget and payment structure objectives. Visibility benefits are subject to adjustments without notice. 41

36 COAT CHECK SPONSORSHIP (One of seven available Delegate Services Sponsorships) Exclusive Opportunity One (1) available $ 5,000 First and last impressions are important and by sponsoring the CANSEC coat check, you ll achieve that in a very cost-effective way. Your corporate branding will take centre stage at two coat check areas, and your logo will appear on all coat check claim tickets. BENEFITS AS THE COAT CHECK SPONSOR Pre-event Visibility Your logo on the CANSEC website linked to your company website. On-site Visibility Your logo on sponsor recognition signage within a high traffic venue area. Company logo on signage at two (2) coat and baggage check locations. Opportunity to have coat check staff in sponsored apparel. (Shirts to be provided by sponsor and subject to approval by CADSI. Maximum of four shirts.) Your logo placed on each coat baggage check claim ticket. Company logo on the CANSEC event application sponsor recognition page. Identification in exhibitor listing online and on the CANSEC event application. Up to 5 of your attending employees will wear their CANSEC badge with a sponsor ribbon. Extended company exhibitor/partnership/sponsor listing online and on the CANSEC event application (100 extra words). CADSI makes every effort to secure a high profile keynote speaker in advance of the event. However, CADSI cannot guarantee replacement of last minute cancellations by suitable alternate speakers despite their best effort. CADSI always strives to meet your sponsorship goals. We are pleased to discuss with you options in tailoring sponsorship/partnership packages to best meet your visibility, budget and payment structure objectives. Visibility benefits are subject to adjustments without notice

37 INFORMATION KIOSK SPONSORSHIP (One of seven available Delegate Services Sponsorships) Exclusive Opportunity One (1) available $ 5,000 When attendees need help, they ll turn to the CANSEC Information Kiosk. Your company can position itself as a positive, helpful solutions provider for every attendee that visits the kiosk throughout the duration of the event. BENEFITS AS THE INFORMATION KIOSK SPONSOR Pre-event Visibility Logo on the CANSEC website linked to your company website. On-site Visibility Company logo on signage at the Information Kiosk located in a high traffic area of venue. Opportunity to have Information Kiosk staff in sponsored apparel. (Shirts to be provided by sponsor and subject to approval by CADSI. Maximum of 2.) Company logo on the CANSEC event application sponsor recognition page. Identification in exhibitor listing online and on the CANSEC event application. Up to 5 of your attending employees will wear their CANSEC badge with a sponsor ribbon. Extended company exhibitor/partnership/sponsor listing online and on the CANSEC event application (100 extra words). CADSI makes every effort to secure a high profile keynote speaker in advance of the event. However, CADSI cannot guarantee replacement of last minute cancellations by suitable alternate speakers despite their best effort. CADSI always strives to meet your sponsorship goals. We are pleased to discuss with you options in tailoring sponsorship/partnership packages to best meet your visibility, budget and payment structure objectives. Visibility benefits are subject to adjustments without notice. 43

38 MEAL SPONSORSHIP CATEGORIES 45

39 BREAKFAST RECEPTION SPONSORSHIP (One of five available Meal Sponsorships) One (1) Exclusive Reception Sponsor per Breakfast Two (2) available $ 3,000 The breakfast reception is a networking event that precedes the breakfast itself, and is ideal for any organization that wishes to convey its message to the reception s highly qualified attendees, through brand presence and person-to-person contact. BENEFITS AS THE BREAKFAST RECEPTION SPONSOR Pre-event Visibility Your logo on the CANSEC website linked to your company website. Your logo and link to your website on the schedule of events on the CANSEC website. On-site Visibility Logo on sponsor recognition signage within a high traffic venue area. Company banner at the breakfast reception (banner to be provided by sponsor and subject to approval by CADSI). Logo on digital signage during reception. Verbal recognition over the venue public address system during breakfast reception announcement. Verbal recognition of your organization by the CADSI president during the breakfast event. Logo on signage at the entrance to the breakfast reception. Logo on tent cards placed on all tables within the breakfast reception area. Opportunity to distribute a promotional item to breakfast reception attendees. (Item to be supplied by sponsor and subject to approval by CADSI 45 days before the event.) * Logo on sponsor recognition page of the CANSEC event application. * Two (2) tickets to the breakfast the day of sponsorship. 47

40 BENEFITS AS THE BREAKFAST RECEPTION SPONSOR (cont d) * Identification in exhibitor listing online and on the CANSEC event application. * Up to 3 of your attending employees will wear their CANSEC badge with a sponsor ribbon. * Extended company exhibitor/partnership/sponsor listing online and on the CANSEC event application (50 extra words). CADSI makes every effort to secure a high profile keynote speaker in advance of the event. However, CADSI cannot guarantee replacement of last minute cancellations by suitable alternate speakers despite their best effort. CADSI always strives to meet your sponsorship goals. We are pleased to discuss with you options in tailoring sponsorship/partnership packages to best meet your visibility, budget and payment structure objectives. Visibility benefits are subject to adjustments without notice

41 BREAKFAST SPONSORSHIP (One of five available Meal Sponsorships) Two (2) available per Breakfast Four (4) total available $ 7,500 The breakfast events at CANSEC are very popular networking events. As a sponsor, you ll have an unparalleled opportunity to make connections with countless qualified individuals, in a comfortable and positive setting, and be top of mind with attendees as your organization is highlighted verbally and physically. BENEFITS AS THE BREAKFAST SPONSOR Pre-event Visibility Your logo on the CANSEC website linked to your company website. Your logo and link to your website on the Schedule of Events on the CANSEC website. On-site Visibility Opportunity to introduce or thank the keynote speaker. Two (2) pop-up banners at the breakfast event (banner to be provided by sponsor and subject to approval by CADSI). Rotating logo on four (4) large screens with the other breakfast sponsor. Verbal recognition over the venue public address system during breakfast announcements. Verbal recognition of your organization by the CADSI president during the breakfast event. Logo on tent cards on all tables at the breakfast identifying sponsoring company. Opportunity to distribute a promotional item to breakfast attendees. (Item to be supplied by sponsor and subject to approval by CADSI 45 days before the event.) Logo on event schedule online and on the CANSEC event application. Company logo on sponsor recognition page on the CANSEC event application. Two (2) breakfast tickets to the breakfast event you are sponsoring. 49

42 BENEFITS AS THE BREAKFAST SPONSOR (cont d) Identification in exhibitor listing online and on the CANSEC event application. Up to 5 of your attending employees will wear their CANSEC badge with a sponsor ribbon. Extended company exhibitor/partnership/sponsor listing online and on the CANSEC event application (100 extra words). CADSI makes every effort to secure a high profile keynote speaker in advance of the event. However, CADSI cannot guarantee replacement of last minute cancellations by suitable alternate speakers despite their best effort. CADSI always strives to meet your sponsorship goals. We are pleased to discuss with you options in tailoring sponsorship/partnership packages to best meet your visibility, budget and payment structure objectives. Visibility benefits are subject to adjustments without notice

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