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2 AUDIENCE PROFILE LogHome.com Audience Profile: Visitors to LogHome.com are actively searching for information and resources to help them plan, build, restore, and decorate their primary or vacation log home. Last year, our audience of 800,000 unique visitors viewed more than 8 million pages of content on LogHome.com, making it the most visited site on the Internet for log home information. LogHome.com is an informational and inspirational resource for people interested in building a log home. With a wealth of practical information, the web s most highly accessed directory listings of companies in the log home industry, showcase of custom log homes, and library of log home floor plans, LogHome.com is the most-visited log home website on the internet. LogHome.com is featured in both editorial content and advertising space throughout the pages of Log Home Living and Country s Best Log Homes. Specific ads are run to promote individual sections of the website to best showcase the companies who make up the log home industry. Weekly e-newsletters, twice-monthly magazines, and extensive focus on search engine rankings - not to mention, presence at the largest series of Log and Timber Home Shows in North America make LogHome.com the premiere place for targeted, qualified log home enthusiasts than any other website. (66.01%) (19.40%) (14.21%) (0.39%) *Source: Google Analytics DEMOGRAPHICS Age % % % Sex Male 46% Female 54% Education Level** College 45% Grad School 17% Other 39% Household Income Under $30K 23% $30,000 $60,000 25% $60,000 - $100,000 33% $100, % **Source: Quantcast February 2011 * Compete.com Aug 2011

3 COMPANY STOREFRONTS Premium Company Storefronts Place your company in the most comprehensive listing of log home companies available anywhere. LogHome.com attracts the highest number of qualified log home prospects because it has the most comprehensive listing of log home companies available online. To make a potential customer s short list, a listing in the LogHome.com Company Directory is essential, plus it s the foundation of any successful ad campaign on LogHome.com. The best way to distinguish your company is with a Premium Company Storefront. This is your chance to stand out among the other companies listed in the directory. What does it include: Up to 500 word write-up describing your company Slideshow with up to 6 images Video Logo Contact information Direct link to your website Corner detail image Links to Floor Plans on Loghome.com Links to builder dealers on Loghome.com Link to more info about your company Map to company Upgrade your listing to be listed on Loghome.com main page.

4 WEBINARS Sponsor one of our Webinars Get your brand in front of an audience of log home enthusiasts. The current schedule can be found at Get your audience in front of an audience of log home enthusiasts. Either sponsor an upcoming webinar that we present, or create and do the presentation yourself. The log home audience is very excited about learning more from industry experts. These have been very popular for 2011 and expect them to continue to grow. What does my sponsorship include? Logo included in all pre-webinar promotional s Logo included in all follow-up s to attendees Logo on webinar promotion page online Logo included on webinar presentation Verbal announcement at beginning of webinar Opportunity to be a part of Q&A session Final to all registered names with your company contact information Future webinar topics being scheduled now, please let us know if you have a topic and presentation you would like to co-present with us.

5 FLOORPLAN LISTING Floor Plans Showcase Your Best Floors Plans are the 2nd most visited page on LogHome.com. Get your company floor plans listed here so when folks are planning their dream home, your floor plan is the one that inspires them. Upgrade to a premium listing move one of your plans to the beginning of the category.

6 BUILDER/DEALER DIRECTORY Builder/Dealer State by State Listings Get listed in the largest, most-visited log home builder and dealer directory anywhere. When it comes time to build their log home, our readers know to look to LogHome.com s Builder/Dealer State by State Directory to find the builder who will turn their floor plan into a dream home. Promoted by Log Home Living and Country s Best Log Homes magazines and with key placements in search engines, LogHome.com attracts a highly-targeted audience of log home enthusiasts eager to build a log home. List your business in front of thousands of potential leads in the LogHome.com Builder/ Dealer directory. Your listing in the LogHome.com Builder/ Dealer Directory lasts for the entire year, to ensure that people will find your company as they are actively searching for log home builders and dealers. (More than 225,000 people used the builder/dealer directory in the past year!) What Does My Listing Include? Featured-highlighted on state page Thumbnail logo 300 x 200 Image 250 word description Contact info Upgrade to Premium and add: 500 word description 6 image slideshow Highlighted listing at beginning of directory

7 LOGHOME.COM s MARKETPLACE DIRECTORY LogHome.com s Marketplace Directory (Building Products, Decor & Furniture, Maintenance Wood Treatment, Services) Find everything you need to plan, build, design and outfit your log home in the Log Home Suppliers and Services Marketplace. Browse listings of builders and dealers, find maintenance and wood treatment suppliers, building products, window-shop for decor and furniture, real estate and land for sale, or find the service provider who will turn your log home dream into a reality. What is it? LogHome.com attracts the highest number of qualified log home prospects because it has the most comprehensive listing of log home products and services available online. What does my listing include? Thumbnail logo 300 x 200 Image 250 word description Contact info Upgrade to Premium and add: 500 word description 6 image slideshow Highlighted listing at beginning of category

8 LEADS Leads Get On Their Short List Use these pages to quickly find and request free information on the products and/or services found in the pages of Log Home Living. You can ask companies to provide you with more information or link directly to their web site. Visitors to LogHome.com are actively searching for information and resources to help them plan, build, restore, and decorate their primary or vacation log home. Last year, our audience viewed more than 8 million pages of content on LogHome.com, making it the most visited site on the Internet for log home information. LogHome.com is the premiere place for targeted, qualified log home enthusiasts than any other website. Our audience needs your guidance and information to help them move forward with building their dream log home. What do I get? Logo Link directly to web site Short description Generate leads by sending free information to our audience. Find out if they already own land, what is their time frame to build, what is their budget we will ask for you and follow up directly with consumers that are planning and ready to build.

9 E-NEWSLETTER LogHome.com s E-Newsletter Reach the inbox of log home enthusiasts. The LogHome.com E-Newsletter delivers useful, timely content to opt-in subscribers who are planning, designing and decorating, or building their dream log home. Put your brand alongside valued editorial, in a direct, welcoming and highlytargeted manner in the most widely-read E-Newsletter dedicated to log homes. These readers are already online researching companies, products and suppliers. Reach them directly via the media they use most: ! 2 Advertising Opportunities: There are four positions available to promote your business and link directly to your website in the weekly LogHome.com E-Newsletter Marketplace Sponsorship Promote an event, floor plan, decor item or anything else you d like to share with our engaged subscribers. The Marketplace position has the most visibility on the E-Newsletter (240x400). 2. Banner Sponsorship Place a 728x90 banner ad at the very top of the newsletter-it will be the first thing readers see Banner Sponsorship Place a 120x600 banner ad next to content, along the side of the newsletter. 4. Banner Sponsorship Place a 728x90 banner ad with a link directly to your site directly above our popular Announcements section. 4 Our valuable editorial content. Your company s message. Directly in their inbox.

10 FLOORPLAN E-NEWSLETTER Floor Plans Monthly E-Newsletter, by LogHome.com Showcase your floor plans and drive traffic to your website! Floor Plan E-Newsletter Want to get your floor plans in the inboxes of log home enthusiasts? Then getting your plan in the Monthly Floor Plans E-Newsletter should be on your marketing to-do list. This special monthly e-newsletter focuses on the content most popular with our audience: floor plans. What does it include: We ll feature floor plans each month to get our readers home search started. Each floor plan listing includes: - Vital statistics of the plan (square footage, bedrooms, bathrooms, etc.) - Photo of the plan (exterior image) or snapshot of the actual plan itself word description of the plan - A DIRECT link to the plan on YOUR website. Call Rod Rodriguez at x 2271 today to learn more!

11 CUSTOM MARKETING LogHome.com Custom Marketing Have a special event coming up? Is there big news on the horizon that you want to share with a targeted audience of log home enthusiasts? Are you sending an e-newsletter to your leads but want to find ways to expand your audience? Then a LogHome.com customized is for you. What is it? A customized, targeted , devoted exclusively to your product or company. We ll send it to our entire list of opt-in subscribers. The can contain photos, text and direct links to your site. Who does it reach? More than 120,000 log home enthusiasts and prospective homebuyers - who are actively researching companies, products and suppliers for their planning, designing and building needs. When is it sent? Sending dates are flexible - we will work with advertisers to find optimal sending dates throughout each month.

12 FACEbook Favorites FaceBook Likes Be listed as one of the companies that LogHome.com, Log Home Living, Contry s Best Cabins likes on their Facebook pages. Facebook is the fastest growing site on the web make sure you are where your consumers would expect to find you.

13 LOG HOME COMMUNITY The Log Home Community The web s only social community for log home enthusiasts. This rapidly growing online community site is the gathering place for log home enthusiasts, builders, editors and anyone with an interest in sharing information and stories about log homes. (Over 1 million page views in the past year) Our community members are serious about building the log home of their dreams, and eager to share tips, photos, videos and connect with other people going through the same process. Visitors can set up a profile, upload pictures and videos of their home and projects, write their own blog for the rest of the community to read and start discussions in the forums. Become a sponsor: As a sponsor, you get a 150x150 button that shows up on EVERY page of the community site. This is a direct link to your site and is a way to gain great exposure in front of a highly engaged audience. That s not all! You also can blog one time a month and have it featured on the home page (pending editorial review). This is a tremendous opportunity to interact with our readers who will become YOUR customers. Place a 150x150 static banner in the right rail of every page of the community

14 Product Giveaway Promotion Your product front and center: Generating leads and building brand awareness. Generate thousands of interested leads for your line of products by taking part in the LogHome.com Product Promotion Giveaway. What does the Product Promotion Giveaway entail? You give away a product. We promote it and gather leads for you. How does the promotion work? We create a customized page on our site for your product and company. This page describes your company with your logo and branding, photos of your products and links to your website. We ll create an offer for our readers to register for a chance to win the product of your choice. This is where we generate interest in your company while gathering leads. We ll send a customized follow-up to everyone who entered to win your product - with the objective of turning leads into your customers. What are the benefits? Your giveaway promotion will be promoted via banner ads on LogHome.com, LogHomeU.com and TimberHomeLiving.com, as well as mentioned on our other partner web sites. You ll get a static link from our site to yours. Through follow-up that we send you ll have a chance to follow-up with thousands of people who entered to win your product - and have the chance of converting leads to customers.

15 AD BANNERS Ad Banner Advertising Extend your reach and promote your business on the highest-trafficked online site dedicated to log homes. LogHome.com offers the highest-quality, most costeffective online advertising programs of any site dedicated to log homes with banner ads at just one cent per impression. Our audience of more than 120,000 monthly visitors are serious about their log home dreams, and are enthusiastic about each decision they make in regard to their current or future dream home. Our targeted banner campaigns put you into the conversation, in an affordable and welcoming way. 728x90 We have two options for ad banner campaigns: 1. General Run-of-Site (R.O.S.) Banners are rotated throughout the entire site, placed directly next to editorial content. 300x Customized Banner Campaigns: You can customize your ad banners with the following custom targeting: Geo-Targeting Target your advertising banner impression to display only to visitors within a registered geographic area. Choose state, city, or designated marketing areas. We can get as specific as zip code for you. 300x250 Sponsorships Ensure that your advertising messages are delivered in the most appropriate editorial contextual positioning by sponsoring specific category content. Performance Reporting With LogHome.com banner advertising you receive performance reporting including impressions delivered and number of click thrus delivered to your website. This will be ed to you on a monthly basis. Get banners starting at 1 per impression

16 Roadblocks Home Show Take Over Extend your reach. Augment your presence. Boost your success at the Log & Timber Home Show! So you have a booth at the Log & Timber Home Show, but you really want to stand out to the ready-to-buy enthusiasts who are planning to attend. You want to introduce yourself before the show. You want to have a guaranteed spot on their must-see list. You want to be the first company they visit. Sounds perfect. But is it possible? Take advantage of the Extreme Home Show Takeover, and the resounding answer is Yes! What is the Extreme Home Show Takeover? For each show this year, one company can become the Show s premier online sponsor. This is a limited opportunity first come, first served, so take advantage today! What does it include? For the week leading up to The Log & Timber Home Show, the sponsor is the PREMIER advertiser on The Log & Timber Home Show website (loghome.com/ shows). Your banner ad (728x90) will greet every visitor to the site, as they pre-register, check for dates and times, get directions and plan what exhibitors they want to see. Your company will be the first one they see! The premier sponsor is the exclusive banner advertiser on all Log & Timber Home Show promotions, announcements, reminders and invitation s, sent to thousands of log home enthusiasts in the geographic area of the show. Your 728x90 ad will prominently appear promoting your product or services. This is a limited opportunity first come, first served Home Show Takeovers Get in front of our audience first

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