MAXIMUM BRAND AWARENESS LET YOUR BRAND REACH ITS POTENTIAL THROUGH MELBOURNE CENTRAL

Transcription

1 MAXIMUM BRAND AWARENESS LET YOUR BRAND REACH ITS POTENTIAL THROUGH MELBOURNE CENTRAL

2 WHAT WE PROVIDE 2 MELBOURNE CENTRAL PROVIDES HIGH VISIBILITY SPACE + HIGH FOOT TRAFFIC 120,000+ VISITORS DAILY 56% OF CUSTOMERS AGED % FEMALE SHOPPERS INCOME OF PTA RESIDENTS 17% ABOVE PER CAPITA INCOME MELBOURNE CENTRAL RANKED #7 OUT OF 91 CENTRES FOR M.A.T PER M 2 IN AUSTRALIA SECOND TOP PERFORMING CENTRE IN AUSTRALIA IN 2011 FOR M.A.T PRODUCTIVITY GROWTH (4.9%)

3 WHAT WE PROVIDE 3 INCREASE YOUR BRANDS REACH AT MELBOURNE CENTRAL IMAGINE YOUR BRAND PARTICIPATING IN: - Centre Dominations - Sponsorship - Experiential Branded Events - Pop-Up Shops - In Centre Messaging - Street Front Messaging - Digital Engagement & Social Media - Roaming and Product Sampling

4 WHAT WE PROVIDE 4 CENTRE DOMINATION THE IMPACT ZONE MELBOURNE S CBD YOUR BRANDS MESSAGE SPREAD THROUGH THE HEART OF MELBOURNE. QUEEN VIC MARKET LATROBE ST MELBOURNE CENTRAL LONSDALE ST RUSSEL ST SWANSTON ST BOURKE ST ELIZABETH ST QUEEN ST WILLIAM ST COLLINS ST FLINDERS ST

5 THE POTENTIAL 5 CENTRE DOMINATION BANNERS TAPPING INTO MELBOURNE CENTRAL S POTENTIAL FOR HIGH IMPACT EXPERIENTIAL PROMOTIONS. SHOT TOWER FLOOR DECALS GLASS WINDOW SIGNAGE USE OF SHOT TOWER SQUARE

6 THE POTENTIAL 6 THE SHOT TOWER MESSAGING & CAMPAIGN CONTENT APPLIED TO MELBOURNE CENTRAL S HIGHEST VISIBILITY SPACES LIMITED ONLY BY YOUR IMAGINATION.

7 THE SPONSORSHIP OPPORTUNITY 7 MELBOURNE CENTRAL S GIANT ICONIC FOB WATCH: THE GIANT FOB WATCH WAS A GIFT TO THE PEOPLE OF MELBOURNE. It has since become one of Melbourne s most loved icons, attracting thousands of visitors from around the world.

8 THE OPPORTUNITY 8 FOB WATCH OPPORTUNITY: MELBOURNE CENTRAL IS LOOKING FOR A BRAND TO SPONSOR THE GIANT FOB WATCH. THE SPONSOR WILL RECEIVE: - Naming rights on or around the clock. - An official promotional launch in OCTOBER 2013 (valued at $60k) - Social media and PR support. - In centre messaging including a one month Shot Tower banner - Wall or floor decals and more THE FOB WATCH WILL BE REMOVED IN JULY AND RE-INSTATED AS PART OF A MEDIA LAUNCH IN OCTOBER 2013.

9 THE SPONSORSHIP OPPORTUNITY 9 EXPERIENTIAL BRANDED EVENTS EXPERIENTIAL MARKETING DIRECTLY CONNECTS THE CONSUMER TO YOUR BRAND THROUGH INNOVATIVE AND ENGAGING EVENTS. CREATE AN EXPERIENCE THAT IS NOT ONLY SEEN & HEARD BUT ALSO EMOTIONALLY FELT.

10 THE SPONSORSHIP OPPORTUNITY 10 POP-UP RETAIL SHOPS: PRESENTS THE IDEAL OPPORTUNITY FOR SMALLER YOUNGER LABELS TO FORGO THE LARGER OVERHEADS OF A PERMANENT SHOP IN FAVOUR OF A MORE DYNAMIC AND CONCEPTUAL DESIGN. Pop-up retail can also serve as a call-to-action for larger brands looking to draw customers back to the main store.

11 THE SPONSORSHIP OPPORTUNITY 11 CASUAL MALL LEASING: CASUAL MALL LEASING IS AN EFFECTIVE WAY OF PROMOTING AND SELLING PRODUCTS AND SERVICES IN ONE OF MELBOURNE S LEADING SHOPPING CENTRES.

12 THE SPONSORSHIP OPPORTUNITY 12 IN CENTRE MESSAGING: REINFORCE BRAND MESSAGING IN KEY HIGH TRAFFIC AREAS. BRANDING OPPORTUNITIES: - Escalator advertising - Pillar / wall advertising - Bulkhead advertising - Floor / wall / glass / door decals - Large format banners - Tower laser advertising

13 THE SPONSORSHIP OPPORTUNITY 13 STREET FRONT MESSAGING: MELBOURNE CENTRAL OFFERS PREMIUM OUTDOOR ADVERTISING OPTIONS. OFFERING EXCEPTIONAL VISIBILITY TO : - Shoppers - Office workers - Students - Commuters

14 THE SPONSORSHIP OPPORTUNITY 14 DIGITAL ENGAGEMENT: PROMOTE YOUR BRAND VIA A RANGE OF IN-CENTRE DIGITAL CHANNELS DESIGNED TO REINFORCE YOUR BRAND & PRODUCTS. 1. i.phone APP ADVERTISING 3,000+ downloads per month 2. WIFI ADVERTISING 15,000+ downloads per month 3. LARGE FORMAT LCD VIDEO DISPLAY

15 THE SPONSORSHIP OPPORTUNITY 15 ONLINE & SOCIAL MEDIA: MELBOURNE CENTRAL S STRONG SOCIAL MEDIA PRESENCE OFFERS THE OPPORTUNITY TO TAP INTO A HIGHLY TARGETED & EXTENSIVE NUMBER OF SHOPPERS. 1. FACEBOOK 2. TWITTER 3. INSTAGRAM 4. DATA BASE 5. WEBSITE 35,000+ SOCIAL MEDIA FOLLOWERS 70,000+ SUBSCRIBERS TO OUR DATABASE 40,000+ WEBSITE VISITS PER MONTH

16 THE SPONSORSHIP OPPORTUNITY 16 CENTRE ROAMING & PRODUCT SAMPLING ROAMING / PRODUCT SAMPLING IS A GREAT WAY TO ENGAGE WITH CUSTOMERS ON A PERSONAL LEVEL PROMOTING YOUR BRAND WITHIN A HIGH TRAFFIC ENVIRONMENT.

17 SUCCESS STORIES 17 TESTIMONIALS MELISSA IEMMA TRAFFIK ACCOUNT MANAGER WE LOVE MELBOURNE CENTRAL AS A LOCATION TO HOLD EXPERIENTIAL MARKETING ACTIVITIES FOR OUR CLIENTS AS WE ALWAYS ACHIEVE GREAT RESULTS AND EXPOSURE TO A LARGE NUMBER OF CONSUMERS. THE SERVICE WE RECEIVE FROM THE TEAM AT GPT IS ALSO FANTASTIC AND REALLY HELPS US TO RUN OUR CAMPAIGNS AS SEAMLESSLY AS POSSIBLE. GREG JOHNSTON MEDIA PLANET DIRECTOR MELBOURNE CENTRAL IS THE JEWEL IN THE CROWN OF VICTORIAN SHOPPING CENTERS. THE HIGHLY SUCCESSFUL RESULTS THAT OUR CLIENTS ACHIEVE WITH MELBOURNE CENTRAL ARE TESTAMENT TO THE HUGE FOOT TRAFFIC FIGURES OF THE CENTRE WHICH ARE ARGUABLY UNPARALLELED NATIONALLY. JAMIE TETLEY CENTRE SPACE DIRECTOR CENTRESPACE HAVE HAD A LONG RELATIONSHIP WITH GPT SHOPPING CENTRES OVER MANY YEARS AND I HAVE ALWAYS FOUND THEIR CENTRES TO BE MOST SUITABLE FOR MANY OF OUR CLIENTS. THE BUSINESS DEVELOPMENT TEAM REALLY UNDERSTAND CASUAL LEASING AND WHAT MY CLIENTS NEED IN TERMS OF RETAIL SPACE, THEY HAVE DONE A FANTASTIC JOB IN HELPING ME BUILD MY BUSINESS IN THE RIGHT SITES AND IN THE APPROPRIATE CENTRES. MELBOURNE CENTRAL IS DEFINITELY THE BEST OF THE BEST OF SHOPPING CENTRES WITH EXTRAORDINARILY TRAFFIC FIGURES AND DIVERSE CUSTOMER MY CLIENTS ARE RARELY DISAPPOINTED WITH THEIR RESULTS AT THIS CENTRE.

18 CONTACT: WILL MASON BUSINESS DEVELOPMENT EXECUTIVE - MELBOURNE CENTRAL PHONE MOBILE FAX will.mason@gpt.com.au THE GPT GROUP Level Latrobe Street Melbourne VIC 3000

19 THANK-YOU FROM THE BUSINESS DEVELOPMENT TEAM AT MELBOURNE CENTRAL

20 WHAT WE PROVIDE 20 CENTRE DOMINATION CBD MELBOURNE S THE IMPACT ZONE TAPPING INTO MELBOURNE CENTRAL S POTENTIAL FOR HIGH IMPACT EXPERIENTIAL PROMOTIONS. QUEEN VIC MARKET LATROBE ST LONSDALE ST MELBOURNE CENTRAL RUSSEL ST SWANSTON ST BOURKE ST ELIZABETH ST QUEEN ST WILLIAM ST COLLINS ST FLINDERS ST

21 WHAT WE PROVIDE 21 CENTRE DOMINATION - THE IMPACT ZONE TAPPING INTO MELBOURNE CENTRAL S POTENTIAL FOR HIGH IMPACT EXPERIENTIAL PROMOTIONS. MELBOURNE S CBD QUEEN VIC MARKET LATROBE ST MELBOURNE CENTRAL LONSDALE ST RUSSEL ST SWANSTON ST BOURKE ST ELIZABETH ST QUEEN ST WILLIAM ST COLLINS ST FLINDERS ST NORTH