We look forward to working with you during this exciting weekend of art, education and cultural entertainment.

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2 Confirming Los Angeles rising status as a destination and marketplace for curators, collectors and art enthusiasts are the city s many new and established galleries, world-class museums and outstanding university programs. Now in its 25th year, photo l.a., the longest running art fair west of New York City, carries on its mandate to showcase emerging and established artists from around the globe alongside traditional and contemporary art galleries and private dealers. photo l.a. continues the discourse on photography s place in the fine art universe, providing a platform for the display of vintage masterworks from the 19th & 20th centuries, contemporary photography alongside video and multimedia installations. This exciting juxtaposition creates the character that is uniquely photo l.a. From January 21-24, 2016 photo l.a. returns to the L.A. Mart/ The Reef s 60,000 square foot Exhibition Hall. The resurgence of downtown Los Angeles as a cultural and artistic hub continues a does Los Angeles increased importance in the international art market. photo l.a. is proud to join the acceleration of downtown L.A. s artistic impetus. Joining the renewed support of downtown Los Angeles are major art establishments including the new Broad Museum, The Geffen Contemporary, MOCA, and the Japanese American National and Chinese American Museums, along with many new contemporary galleries. photo l.a. and L.A. Mart/ The Reef are connecting with this scene to present a phenomenal artexperience in We look forward to working with you during this exciting weekend of art, education and cultural entertainment. By hosting more than sixty prestigious galleries and 12,000 attendees comprised of collectors, curators, gallerists, and lovers of fine art, photo l.a. has developed a distinguished history as one of the top photography fairs in the world. The fair has had a major influence on the art and photography landscape of Los Angeles by increasing public awareness of photography and promoting the inclusion of photo-based art in almost all contemporary galleries and museum exhibitions. Since 1992, over 400 galleries, private dealers, and publishers have participated in the fair, and more than 200 lectures, panels, and collecting seminars have been presented. Many influential and renown artists have entered the public eye for the first time at photo l.a., and we are honored to play a crucial role in the cultural life of Los Angeles Marlena Elise McClain

3 Our Audience With over 12,000 patrons including curators, collectors, artists, students, and enthusiasts attending, photo l.a. continues to attract an affluent crowd interested in high culture, leisure and luxury. Sponsor alignment with photo la affords brand visibility to established and affluent clientele as well as to an influx of international collectors and supporters. Because of its proximity to Hollywood, the fair naturally attracts patrons from the entertainment field. Celebrity guest hosts and speakers from the arts, film, and television production regularly bolster our programming. photo l.a. has cultivated brand associations in the fine arts community. Our reach extends into secondary markets domestically and internationally, including artists, schools, students, and collectors of fine art. Marketing Reach As a leader in the fine arts world for many years, we have earned the attention of the global arts community as well as additional markets of artists, designers, students, and the general public. We increase public awareness of the fair through media partnerships, advertising, and VIP programming. As a Sponsor, your company gains exposure and recognition through our extensive marketing plan, which offers a dynamic platform for Sponsors and Media Partners to be included in promotions, e-newsletters, and social networking. Beyond the photo la machinery promoting the partnership, all the exhibiting galleries and vendors will further extend your market reach as they link to the photo la website and attract patrons themselves. Sponsorship Opportunities Areas of general Sponsorship are listed on the next page and we can customize specific events tied to your marketing needs to include an early press preview or press conference, private VIP reception and gift bags. Our VIP Lounge and the Point of View collectors exhibition both provide exclusive respite for patrons to unwind, refresh, and recharge, making it the perfect settings for luxury brands to be experienced firsthand in an intimate atmosphere. The VIP Lounge or Point of View exhibition space can host a brunch before public hours, cocktails, or an after party Marlena Elise McClain

4 Title Sponsor Company logo featured on the digital catalogue cover A dedicated information kiosk available for your company On-site signage for your company Company name listed as Title Sponsor in marketing materials, press releases, VIP programs, fair guide, website A full-page digital catalogue advertisement VI P tickets to Opening Night Gala & day passes to the fair Admission for your top clients during general hours Entry for invited guests to all programming events. Individualized programming (fair tours, events, cocktail parties) Company logo on all digital announcements and invitations Company logo on digital fair guide Company logo on VIP Invitations (3,500 printed) Company logo on photo l.a. banners and signage Company logo and link on photo l.a. website Special materials included in the press kits Special Twitter & Facebook posts linking to your website Opening Night Gala The Gala, January 21, 2015, gathers international art world professionals, patrons, celebrities, and movers and shakers of Los Angeles for a charitable event. This provides a unique cultural opportunity to advance public awareness of your service or product. Sponsoring the Gala, brands the event with your company name, which will appear on and print announcements and on VIP invitations. Your name will appear on the website as the Sponsor of the Gala and on the Sponsors page with a live link to your site. Company logo digital announcement/invitation Company logo on digital fair guide Company logo on VIP Invitations (3,500 printed) Full age digital catalogue advertisement On-site signage for your company Special materials included in the press kits Special Twitter & Facebook posts linking to your website Printed acknowledgment on the Gala tickets 2015 Arial Hayat

5 Program Sponsor Fair Location Catalog Info Programming (lectures and panels): Company logo on all programming materials Company logo on our website program page On-site signage for your company at programming entrance Twitter & Facebook post linking to your website & programming Special Marketing press kit materials for programming Programming tickets for your employees and/or clients Point of View installation: Company logo on wall of installation Friday night cocktail reception in POV installation for your clients L.A. Mart/ The Reef 1933 S. Broadway Los Angeles, CA Public Hours Friday January 22, 2015 Saturday January 23, 2015 Sunday January 24, am - 7 pm 7354 Beverly Boulevard Los Angeles, CA Docent Tours: Company logo featured on program materials Meet the Docents tickets for each tour to hand out to your employees and/or clients Catalog App: Company logo featured on digital application Vendor booth with company materials featuring your product

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