Promotional and Sponsorship Opportunities at Intersec January,

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1 Promotional and Sponsorship Opportunities at Intersec January, 2013 Dubai International Convention and Exhibition Centre, Dubai, United Arab Emirates

2 Table of Contents Introduction...3 Sponsorship Packages...4 Pre-show Opportunities:...5 Website Exposure - Homepage Skyscrapper Banner - Visitor Registration Banner E-Newsletter Press Releases Onsite Opportunities...6 Exhibition Bags Bags Inserts Exhibition Lanyards Exhibition Badges Registration Pens Registration Staff T-shirts Visitor Registration Forms Exhibition Route Planner Area Branding and Signage...8 Pop-up Banners Hanging Banners Directional Carpet Stickers You are here Floor Plan Boards Registration Area - Registration Desk - Registration Back-Wall Feature Branding...10 VIP / Media Centre Sponsorship Cocktail Reception Sponsorship 2

3 Intersec Promotional and Sponsorship Opportunities Give your brand a voice your tool to be heard! Intersec is proud to present different vehicles to create a stronger impact of your participation at the show. Our sponsorship enables your company to be more interactive and creates more brand recognition within the industry. It s your way to raise your profile among Intersec visitors prior to and during the event, and to stand out from the crowd. Intersec offers selective branding and sponsorship opportunities where you can choose from a variety of dynamic and innovative vehicles to generate high awareness levels. Take advantage of our sponsorship tools now and firmly plant your brand into the minds of your existing and potential clients. 3

4 Sponsorship Packages Main Categories: 1) Pre-Show Opportunities Announce your participation prior to the show providing your potential clients with more information about the products and services which you will be showcasing during Intersec. The sooner you promote your presence, the higher the chance to reach more customers! 2) Onsite Opportunities Build your brand recognition through direct eye-to-eye communication that allows you to expose your brands to all trade visitors and to stand out amongst your competitors and co-exhibitors. 3) Area Branding and Signage Your gateway to raise your brand awareness and to receive the maximum branding amongst over 18,000 industry professionals, VIPs & media. 4) Feature Branding Intersec offers Exclusive Sponsorship of the VIP / Media Centre and the Cocktail Reception to maximise your exposure and put your company in the spotlight. 4

5 1. Pre-show Opportunities: 1.1. Website Exposure Raise your popularity amongst your current and potential customers! 12 months of visibility on the Intersec website is one of your most valuable advertising mediums providing information and higher reach to existing and potential buyers. Intersec s renowned brand assures visibility to a qualified professional audience looking for updates on the market or the show. a. Homepage Skyscraper Banner: Catch your customers attention and guide them to your homepage! b. Visitor Registration Banner: An excellent opportunity to ensure every visitor is aware of your presence at the show by displaying your logo on the Pre-registration web page Over 50% of the visitors at Intersec are expected to pre-register through our website using the online form before attending the fair. Brand Visibility Maximum Duration Price (USD) Homepage Skyscraper Banner Up to 6 months prior to show 6,000 per month Visitor Registration Banner Up to 4 months prior to show 4,000 per month 1.2. E-Newsletter Your chance to provide our Industry professionals with information about your company and products! Every month (and more frequently prior to the show) we send out an e-newsletter to a carefully selected database of over 45,000 qualified contacts, containing a show preview as well as market information and showcasing selected exhibitors. Enjoy this added exposure to thousands of prospective customers by submitting a short company profile and pictures along with your company name. Brand Visibility Price (USD) Editorial and Logo in the show newsletter 2,500 Banner with web link in the show newsletter 1, Press Releases* Take advantage of our public relations network to reach a wider target audience! Send your newsworthy information to our PR Department and we can include it in our press communication, including our show website (Latest News section). * The decision of whether or not to publish a press release belongs solely to the individual journalist and cannot be influenced by Epoc Messe Frankfurt. 5

6 2. Onsite Opportunities: 2.1. Exhibition Bags Over 20,000 bags will be printed with your artwork* and distributed at all registration desks to all exhibitors and visitors. This marketing opportunity provides your company with a viable take home visibility to be used after the show concludes. It is an excellent opportunity to grant your company maximum visibility inside the show, throughout the entire concourse and after the show. * Sponsor s artwork will be printed on both sides of the bag together with the Intersec show logo and dates Bags Inserts You also have the option to insert any of your flyers / catalogues in our exhibition bags to make sure it reaches all the visitors to the show. A successful medium to promote your presence at the show and to lead the visitors to your stand! 2.3. Exhibition Lanyards Avail of the exclusive rights to have your logo printed on the official show lanyards*. It is compulsory for all attendees to wear the lanyards during the exhibition, allowing you to expose your brand to all exhibitors, visitors, VIPs and media at the show. * Sponsors are responsible for the production of the lanyards, which should be supplied to Messe Frankfurt at least 3 weeks prior to the exhibition. Sponsor s logo and stand number will be printed on the lanyard together with the Intersec show logo Exhibition Badges Front side: On the top right corner of the badge Back side: Above the floor plan on the flip-side of the badge 6

7 2.5. Registration Pens Add more value to your company name and produce branded pens at all the registration desks and seminar areas throughout the show. The pens can also be given out to every visitor that attends the show Registration Staff T-Shirt Onsite staff at all registration areas will be equipped with t-shirts* branded with the sponsor s logo. Sponsor s logo will be printed on the front side of the t-shirts together with the Intersec logo. * The sponsor is solely responsible for the production of the staff t-shirts (3 t-shirts per staff member) 2.7. Visitor Registration Forms Create an impression right from the start by sponsoring the visitor registration forms. Every visitor is required to complete the form prior to entering the exhibition hall. The sponsoring company s logo and stand number will feature prominently at the top right hand corner of each page Exhibition Route Planner The Route Planner is distributed free of charge to all visitors at each entrance point and information desks. The Route Planner is one of the highly credible forms of sponsorship reaching attendees by clearly highlighting your company logo with your stand number on the floor plan. Onsite Opportunities Quantity Production Exhibition Bags 20,000 Bags Inserts Option I: 3 Flyers maximum Option II: A Catalogue of maximum 6 pages Exhibition Lanyards 20,000 Exhibition Badges (to be produced for Visitors, VIPs, Media, Exhibitors) Option I: 20,000 Badges (Front side) Option II: 20,000 badges (Back Side) Price (USD) Included 35,000 Excluded 18,000 Excluded 6,000 Included 35,000 Excluded 25,000 Excluded 15,000 Excluded 5,000 Registration Pens -- Excluded 6,000 Registration Staff T-Shirt Visitor Registration Forms Option I: 10 Halls (11 entrances) Excluded 20,000 Option II: 1 Hall Excluded 4, Included 6,000 Exhibition Route Planner -- Included 15,000 7

8 3. Area Branding and Signage: 3.1. Pop-Up Banners Pop-up Banners* can be positioned in prominent areas throughout the show subject to organiser s approval. * The sponsor is solely responsible for the production of the banners Hanging Banners Hanging Banners* can be placed inside the exhibition hall for extra exposure at the show. A powerful source of branding to interact with Intersec visitors! *Artwork is to be provided by the sponsor company. Permission subject to approval and availability Directional Carpet Stickers These highly visible stickers can be placed either on the aisles throughout the exhibition floor to act as directional signage to your stand (maximum 50cmx50cm), or one big floor sticker at the entrance of the hall (maximum 2mx2m) 8

9 3.4. You are here Floor Plan Boards These large, highly visited floor plans are strategically positioned at all entrances in the concourse of the exhibition centre. Highlight your stand here with your logo and make it easier for visitors to find you! 3.5. Registration Area Create an impression at the entry point! a. Registration Desk Make sure your branding greets all attendees to the exhibition. Branding the registration area is a highly visible marketing tool as it s mandatory for all visitors to register and pass through the registration desk to enter the fair. b. Registration Back-Wall The area between the entrance/exit and directly behind the registration area can be branded by an exhibitor. *The sponsor is solely responsible for the production of the banner or display. Area Branding Quantity Production Price (USD) Pop-Up Banners 1 unit Excluded 2,500 Hanging Banners Option I: 1 Hanging Banner 3mx1m Included 3,500 Option II: 1 Hanging Banner 3mx2m Included 4,000 Directional Carpet Stickers Option I: 30 Floor Stickers in the hall 50cmx50cm Option II: 30 Floor Stickers in the hall 2mx2m Included 2,000 Included 3,500 You are here Floor Plan Boards 20,000 Included 15,000 Registration Area Registration Desk Branding -- Included 3,000 Registration Back-Wall -- Excluded 5,000 9

10 4. Feature Branding: 4.1. VIP / Media Centre Sponsorship Have more professionals talking about you! VIP delegates, press, regional and international journalists for television, radio and newspapers will be present in this area throughout the show. Exclusive sponsorship ensures your brand is at the forefront and would provide you maximum exposure. You can invite your guests to your own VIP Centre, offering them an exclusive meeting place with refreshments and snacks Cocktail Reception Sponsorship Spotlight your company s name even outside the exhibition! The Cocktail Reception is one of Intersec s highlights, taking place at an exclusive venue in Dubai. Entry to the Cocktail Reception is by invitation only and the evening is designed to create an outstanding opportunity for international and regional executives to meet and network in a relaxed and informal atmosphere as well as enjoy some lively entertainment. The following options have been carefully packaged together to ensure your brand achieves the greatest impact and maximises all opportunities. Pre-Event (From the date of receiving contract) Your company logo will appear in a prominent position on: All the printed marketing and promotional material for the Cocktail Reception All printed and electronic Cocktail Reception invitations All Cocktail Reception adverts The official Intersec website has the Cocktail Reception Sponsor with a hyperlinked logo As a sponsor of the Intersec Cocktail Reception you receive: 20 invitations to the Cocktail Reception for your guests Distribution of corporate brochure during the Cocktail Reception Placement of dedicated company pop-up banners at the Cocktail Reception venue Distribution of your corporate gifts to all Cocktail Reception attendees Your company logo in prominent positions on all Intersec signage and banners displayed throughout the Cocktail Reception as well as on the tables and the menus Option of a 2-minute speech at the event Feature Branding Price (USD) VIP / Media Centre Sponsorship 30,000 Cocktail Reception Sponsorship 40, For any further queries, please contact: Ravi Ramchandni - Tel: +971 (0) ,

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