Mobile Technical Specifications

Transcription

1 Ein Unternehmen der ProSiebenSat.1 Media AG Unterföhring, 25th February 2015 Mobile Technical Specifications

2 Mobile Technical Specifications Index: (1) General references Page 3 (2) Mobile Banner Page 5 (3) Mobile Medium Rectangle Page 6 (4) Pre- / Interstitial Page 7 (5) Sponsoring (Logo integration + Logo Flip) Page 8 (6) Mobile Video Ads Page 9 (7) Briefing & material requirements for advertising media production a. Interactive Pre- / Interstitial b. Expandable Banner Page 10 Page 11 (8) Retina resolution Page 12 2

3 General references Mobile Advertising Delivery: Ads have to be delivered only to Please send your Ads in a ZIP file format not later than three working days before the insertion date. Please include the following information in your mail: Customer name Landing page Campaign name Contact person Booking period Ad-name (optional) Booked pages The target-url has to be fully functional (without Flash) and lead to a operational website upon the campaign start. The Ad may not be relayed to an or to a data file. The Ads should not cause downloads of software without briefing and approval by user. The option to decline the installation is a must. If the Ad doesn t meet the technical specifications or content fundamentals, the full or partial campaign start can be delayed. Should the delivery of advertising material be late or doesn t meet the technical requirements, SevenOne Media reserves the right to shift its start in order to achieve the booked impression and click objectives. If an unusual pause based on maintenance work at the landing page or change of advertising material is necessary, SevenOne Media has to be informed about this in advanced. Delivery of impression pixel without functionality is possible (only image request, no Java Script, no PHP). 3

4 General references Mobile Advertising Advertising identification mark: All Ads have to be marked with -w- inside of the creative for advertising identification. The font color have to be high contrasted and the font size at least 9 point. In case of identification mark absence SevenOne Media reserves the right to insert it. 4

5 Mobile Banner Technical requirements: Mobile Banner Portrait / Landscape File: Weight: 3rd Party: JPG, GIF (static/animated) 30 KB Android ipad 468x78 Pixel 728x90 Pixel Streaming/Sound: Frequency Capping: Counting Pixel: iphone 320x50 Pixel Required: Delivery: Clickcommand or URL to the landing page with mobile capability 5 working days before the campaign start Portrait Banner is always visible, without close Button Please mind the advertising identification mark -w- -w- Landscape For the best visual display of the advertising media there is the possibility to deliver the Mobile Banner in a double size format (e.g. 640x100 pixel instead of 320x50 pixel) to optimize the illustration for high resolution displays. See page 12 5

6 Mobile Medium Rectangle Technical requirements: Medium Rectangle Android / ipad / iphone Portrait / Landscape 300x250 Pixel File: Weight: 3rd Party: Streaming/Sound: Frequency Capping: Counting Pixel: JPG, GIF (static/animated) 35 KB Required: Delivery: Clickcommand or URL to the landing page with mobile capability 5 working days before the campaign start Wetter.com: Banner is always visible, without close button Sport1 is to be seen between pictures on diashow (max. every 3rd or 5th picture) Please mind the advertising identification mark For the best visual display of the advertising media there is the possibility to deliver the Medium Rectangle in a double size format (e.g. 600x500 pixel instead of 300x250 pixel) to optimize the illustration for high resolution displays. See page 12 6

7 Pre- / Interstitial Pre- / Interstitial Android IPad Portrait 768x1024 Pixel Landscape 1024x768 Pixel iphone 320x480 Pixel 480x320 Pixel Technical requirements: File: Weight: 3rd Party: Display Duration: Streaming/Sound: Frequency Capping: Counting Pixel: Required: Delivery: JPG, GIF (static/animated) 70 KB 4 seconds Clickcommand or URL to the landing page with mobile capability 5 working days before the campaign start Please mind the advertising identification mark The close-button is being adjusted by ad server and must not be additionally integrated into the advertising medium For the best visual display of the advertising media there is the possibility to deliver the Pre- / Interstitial in a double size format (e.g. 640x960 pixel instead of 320x480 pixel) to optimize the illustration for high resolution displays. See page 12 7

8 Mobile Apps - Sponsoring Sponsoring iphone ipad Android Weight te Galileo-App 130x80 480x x80 30kb Logo should be centered ran-app Sponsoring: 640x100 Co-Sponsoring: 320x100 Sponsoring: 1456x180 Co-Sponsoring: 728x90 Sponsoring: 640x100 Co-Sponsoring: 320x100 30kb Logo should be centered Sport1-App 640x x x100 30kb 7TV-App Sponsoring: 640x100 Co-Sponsoring: 320x100 Sponsoring: 640x100 Co-Sponsoring: 320x100 Sponsoring: 640x100 Co-Sponsoring: 320x100 30kb transparent background Logo should be right-aligned Red-App Sponsoring: 640x100 Sponsoring: 1456x180 Sponsoring: 640x100 30kb transparent background Logo should be right-aligned Sponsoring Co-Sponsoring = the above referred sponsoring sizes are already in retina resolution. See page 12 Technical requirements: File: 3rd Party: Counting Pixel: Required: Delivery: JPG, GIF (static/animated) Clickcommand or URL to the landing page with mobile capability 5 working days before start date 8

9 Mobile Video Ads Best delivery specification for conversion: File type: H264 File extension:.mp4 /.mov Size: PAL 1024 x 576 (16:9) Total bit rate (Video + Audio): 4,0 Mbit/s Video codec: Video frame rate: Audio codec: Audio bit rate: Audio channel: H264 High Profile 25 fps AAC-LC 320 kbit, 48 khz Mono oder Stereo an application-side retrenchment of the video (on the top and bottom, left and right) up to 10% can appear if required Further formats are available upon request. Delivery time = 5 working days Tracking pixels which provide features such as script processing, cookie interaction or other browsers features are not supported te: Please crop the video minding that no black background is allowed to be seen 9

10 Briefing & material requirements for advertising media production a. Interactive Pre- / Interstitial Material requisition Production period static The production period takes three to five weekdays and starts after a detailed briefing and the delivery of the complete art design and text material. During the creation there are up to three corrections loops included in the price. animated interactive The production period takes ten to twelve weekdays and starts after a detailed briefing and the delivery of the complete art design and text material. During the creation there are up to three corrections loops included in the price. Approved texts, product information Design specifications, lettering Special title, claim, slogan Key Visiual / Look & Feel Customer logos (ideally as eps, ai, png, psd) Styleguide Website as landing page Fonts for PC and MAC Copyright line (if desired) Image selection (campaign information, product image for 360 degree view) Video (in high definition as mov, avi) The implementation and scheduling of an individual special differs depending on the mechanics and the complexity. Creative Services has to be informed before the final costumer presentation, so an accurate cost estimate can be done. Arrangement or rather individual briefing and mechanics (arrangement with conception and CS) Material requisition may deviate depending on cencept and mechanics Otherwise the adjacent standard material deliveries and briefing information are effective Wlan Targeting 10

11 Briefing & material requirements for advertising media production b) Expandable Banner Option 1: Delivery - Static Banner Option 2: Delivery - Material Requirements see page 10 Banner Expandable Banner Android 468x78 Pixel 1024x768* Pixel or 300x250** Pixel iphone 320x50 Pixel 320x480* Pixel or 300x250** Pixel Technical requirements: X -w- File: Weight: 3rd Party: Streaming/Sound: Counting Pixel: JPG, GIF (static) 20 KB (Banner), 35 KB (Expandable) X or X -w- -w- Required: Delivery: Clickcommand or URL to the landing page with mobile capability 5 working days before the campaign start Please mind the advertising identification mark Banner Expandable* Expandable** 11

12 Retina Display Retina Display - Banner size 100 Pixel For the best visual display of the advertising media it is possible to deliver the double size (height and width) of the banner. For example: 640x100 pixel banner instead of a 320x50 pixel banner. The display size remains unchanged, as the 640x100 pixel banner still is displayed as a 320x50 pixel banner. Thus more pixels are available for high resolution displays. These are filled by the increased number of pixels and allow a better quality representation. Quelle: MAC Mobile-Report 2014/02 12

13 Contact Alexander Wavra Head of AdOperations mail: fon +49 [0] 89/ Aylin Bostancioglu Head of Project & Advertising Management mail: fon +49 [0] 89/ Patrick Muntowitz Project & Advertising Manager mail: fon +49 [0] 89/ SevenOne Media GmbH Medienallee 4 D Unterföhring Tel. +49 [0] 89/ Fax +49 [0] 89/ Technical Hotline outside working hours: Mo Fr: 19:00 23:00 Uhr Sa, So/Holiday: 10:00 23:00 Uhr fon: