Online. Media Rates. The portal of the creative scene Design. Code. Business. PAGE Online rate card No 6, valid from 1.1.

Transcription

1 Online Media Rates 2016 The portal of the creative scene Design. Code. Business. PAGE Online rate card No 6, valid from

2 Profile PAGE Online - The portal of the creative scene Design. Code. Business. PAGE Online, the platform for Germany s leading design and publishing magazine, PAGE, offers inspiration and know-how for designers of print, digital and mobile media. The users of PAGE Online benefit from the experience and engagement of the online editorial team and gain useful tools, business knowledge and tips for their work through up to the minute contributions. PAGE Online features a recruitment market with an extensive selection of opportunities for those seeking work across the design and advertising industry. PAGE Online is an essential networking tool for creatives and techies. Advertising customers are offered varied and exclusive advertising opportunities that are individually tailored to their requirements. PAGE Online is IVW audited and reaches a high proportion of the industry s designers, developers and techies. As an industry portal, PAGE Online offers a professional and neutral environment for first class creations and campaigns. Its media performance is guaranteed and we offer the very latest marketing solutions for display campaigns, content marketing or lead generation. PAGE Newsletter PAGE Shop edossiers AppStore pagemag 2

3 Contents 004 Multi-Channel Family 011 Stand Alone Newsletter 005 User Structure 012 Sponsored Article Display Advertising Display Banner Specifications Newsletter Lead Generation, Branded Channel, Video Online Recruitment Contacts PAGE Newsletter PAGE Shop edossiers AppStore pagemag 3

4 Multi-Channel-Family Reach Q2/2015 Print subscribers1 11,532 (IVW 2/2015) PAGE is the German-language design and publishing magazine with the greatest reach4 1Including 8 epaper, 2Including 2,593 epaper, 3According to CZAIA reader survey, 4IVW Sold copies2 16,062 (IVW 2/2015) Readers (3.2 readers/copy)3 41,432 Visits/month 185,705 (IVW June 2015) Page impressions/month 934,307 (IVW June 2015) Newsletter subscribers 17,112 PAGE edossier downloads 35,674 Page app downloads 65,000 Facebook fans 30,442 Twitter followers 6,116 Pinterest followers 1,582 Multi-Channel-Family 4

5 User Structure Data Our latest user survey provides important support for media planning. The questionaire confirms strong trends and facilitates a precisely detailed description of visitors. Gender* Age* 14 to 19 years 2 % male 46 % 20 to 29 years 49 % female 54 % 30 to 39 years 33 % 40 to 49 years 13 % 50 to 59 years 3 % Professional function* Education* Grafic designers Art directors Owners/directors Project managers Media designers 7 % 15 % 14 % 18 % 28 % Degree from a high school or vocational school High school leaving certificate / specialized high school leaving certificate Graduated from secondary modern school 9 % 26 % 53 % Creative directors Concept developers 3 % 6 % Graduated from secondary modern school 2 % Others 9 % *Source: User online survey PAGE Online, Netigate 11/2011 ( participators) 5

6 User Structure Data Participation on investment decisions* Are you a reader of the PAGE Magazine?* 74 % 74 % Decider or co-decider 26 % Market research 57 % Yes 43 % No Position in corporation* Company size* 60 % 53 % Up to 10 employees 60 % Executive position 26 % employees 40 % No executive position 21 % Over 50 employees *Source: User online survey PAGE Online, Netigate 11/2011 ( participators) 6

7 Display Advertising Delivery All advertisements will be delivered in rotation. If desired, a time interval can also be exclusively booked. Expandable formats The first time the page is called up, the banner appears in large format (Expandable format). Each subsequent time the user calls up the page, the advertisment remains visible and can be opened by the user's action. Sticky Linked to Skyscraper, Big-Size Skyscraper, Hockeystick and Wallpaper (advertising material must be physically available). +20 % of the relevant CPM* in each case. Superbanner (Leaderboard) 728 x 90 pixels up to 980 x 90 pixels CPM*: 69 Wide-, Skyscraper 120 x 600 pixels or 160 x 600 pixels or 200 x 600 pixels CPM*: 79 Content Ad (Medium Rectangle) 300 x 250 pixels CPM*: 89 Billboard 940 x 250 pixels CPM*: 109 Hockeystick (Superbanner + Skyscraper) 728 x x 600 pixels CPM*: 109 Wallpaper (Hockeystick and colored website) 728 x x 600 pixels CPM*: 119 *Cost Per Mille (CPM) for 1,000 deliveries (i.e. 1,000 ad impressions) 2 1 Big-Size Skyscraper 1 or 2 (Half Page Ad) 300 x 600 pixels CPM*: 99 Fireplace (Billboard and two Skyscraper) 980 x x x 600 Pixel CPM*: 129 7

8 Display Advertising Premium Display Advertising (Premium Ad Package) The banner is shown in expanded format the first time the page is displayed. The advertisement continues to be visible with subsequent page displays and can be opened again by user actions (mouse-over or click). References Banderole Ad (Expandable) (closes automatically after 10 seconds) 770 x 250 pixels Price: /week Frequency Capping one/session in expandable format Push Down Ad (Expandable) (closes automatically after 10 seconds) max. 980 x 90 pixels (closed) max. 980 x 90 pixels (opened) Price: /week Frequency Capping one/session in expandable format Maxi Ad (closes automatically after 10 seconds) 640 x 480 pixels Price: /week Frequency Capping one/session 8

9 Specifications Displaybanner Data Delivery All banner formats up to a maximum of 50 KB Data formats: JPEG, GIF, Flash (when submitting in Flash format, please also supply a back-up file in GIF) HTML 5 Media/Displaybanner We can host HTML 5 media. The following guidelines have to be observed: Use unique IDs, classes, variables and function names (per banner). No folder structure, all files have to be in the root directory. Only index.html can dissolve ad server variables, *. Js or other file types, as well as further HTML files, cannot resolve. Ad server variables are needed, for example to count clicks or for correct paths to the images. To avoid this, the necessary files can be stored on a file server and the absolute path can be used. If possible, all scripts should be installed in the index.html. No HTML basic structure (html, head, title, body) should be installed, because banners are already supplied as HTML. Flash Media/Displaybanner It is important for click-counting of Flash Media to integrate a push-button on the highest level of the fi lm, with the following click tag. Flash Version 6 or higher on (release) { geturl(_root.clicktag, _blank ); } Flash Version 5 and lower on (release) { geturl(clicktag, _blank ); } Multiple click tags With the integration of several target-urls, the click tag has to be modifi ed the following ways: click tag 1; click tag 2 etc. max. 10 click tags can be included in the Flash File. With each SWF-fi le, please deliver a default-gif or -JPG. Please consider using fl ash-animation: If you have booked several ads, which should be delivered simultaneously and communicating with each other (for example Wallpaper/Hockeystick), delivery is incorrect when the user opens the ad media in several browser windows simultaneously. Further information Redirect TAGs can be a GIF Rich Media or an internal redirect. 9

10 Newsletter Subscribers to the PAGE Newsletter receive exclusive updates of the industry s key news stories and events. Even more importantly, they are offered a heads up of emerging themes and developments in the creative, design and agency world. Guaranteed Mailing We guarantee > 17,000 newsletter subscribers and we send you a report of the opening and click rates. Advertising Options Native ad Banner Promotion (text + picture) Billboard (580 x 250 pixels) Promotion Specification Text header max. 40 characters (including spaces) Body text characters (including spaces) One picture W 22 x H 255 pixels (JEPG) Marking»Anzeige«[advertisement] Promotion Promotion Billboard Specification Desktop/Tablet Media Size 580 x 250 pixels, max 100 kb* Mobile Media Size 320 x 100 pixel, max 80 kb* File Size JPEG or GIF (static**), resolution 72 dpi ** Please always supply both desktop/tablet and mobile formats. ** Animated GIFs are not correctly delivered from Outlook 2007 onwards. We recommend that only static GIFs are used. Prices Promotion Price on request Billboard 880 Billboard 1 Billboard 2 Billboard 1 Billboard 2 10

11 Stand Alone Newsletter Stand Alone Newsletter (Business Information) Send your exclusive, co-branded PAGE newsletter containing just your news, images and direct deeplinks to your websites to over 17,000 newsletter subscribers. Specification/Data Delivery Various templates are available for you to choose from so that we can present your message, event, open house most effectively. Identification Stand Alone Newsletters are marked as Business Information. Price On request 11

12 Sponsored Article Sponsored Article Present your message prominently with the look & feel of a PAGE Online editorial article. Every week we place just one sponsored article on our home page so as to ensure a healthy balance between editorial articles and commercial material and to ensure that you achieve the strongest response. Your sponsored article in the PAGE layout will be highlighted by teasers on our home page for seven days and all the text, pictures and videos will be hosted for 365 days and available through our search facility. Mo Th We Su Specification/Data Delivery Headline Intro Body text Image size No. of pictures URLs c. 40 characters, including spaces c characters, including spaces c. 2,500 characters, including spaces W 1300 x H xxx (Retina ready) c. 3 5 pictures (JPG, PNG, TIFF or video) Deliver links with copy Marking Sponsored articles will be marked as»anzeige«[advertisement]. Price On request Teaser Homepage Landingpage 12

13 Lead Generierung, Branded Channel, Video Lead Generation Use the PAGE Special Interest Community to generate leads and for sales promotion. You make a white paper (edossier) on a relevant topic available to our community and we promote it through our channels (print, online, newsletter, social media ) and generate guaranteed leads for you by offering it for download subject to the provisions of the applicable laws. We would be happy to advise you on the choice of topics for the white paper. Price on request Video and Moving Image PAGE Online delivers your video at the best possible quality given the available bandwidth, which significantly reduces the interruption rate. We d be happy to explain all the technical details. Hosting 2 weeks Teaser Video preview Guaranteed 20,000 ad impressions (teaser image) Price Technical details for video delivery Branded Channel File format Preferably MPG4 (H.264) or SWF, WMA, ASF, AVI, MOV, M4V, PNP4, M4A File size max. 100 mb Duration 0.5 to max. 1.5 minutes (recommended) Aspect ratio 16: 9 or 21: 9 PAGE is the ideal communication platform for anybody wanting to talk to the creative industry s decision makers. We will produce your own Branded Channel for you that will be prominently anchored on page-online.de through integration into the second level navigation. Here we will place your news, images and videos for your product and brand world and ensure that our community is fully aware of your Branded Channel. Price on request 13

14 Online Job Market PAGE Online Your Access to Professional Creatives and Talents The target group of people who visit PAGE Online is more than merely top-class: 57 %* (filter: employed persons) of the readership are creatives. PAGE reaches precisely those readers who are most relevant for filling highly professional creative job positions. For many years, media houses such as ProSiebenSat1, Bertelsmann, Spiegel-Verlag and enterprises like Mercedes Benz, REWE, Amazon, Nintendo, Allianz as well as agencies like METK, Jung von Matt, Scholz & Friends and Scholz & Volkmer have successfully used PAGE as an efficient job advertisement platform and as an integral component of their recruiting portfolios. With almost no delay whatsoever, you can place advertisements in PAGE s online job market without having to wait for the next print edition. Intership Advertisement Non-styled online job advertisement without logo. Online for six weeks. Price 295 Basic Offer Non-styled online job advertisement without logo. Online for six weeks. Price 695 Silver Offer Styled standard online job advertisement with logo. Styled advertisement in online appearance according to predefined templates. Online for six weeks. Price 795 Gold Offer Individually styled online job advertisement with logo. Styled advertisement in online appearance according to client s preferences. Online for six weeks. Price /stellenmarkt ** Source: Telephone survey of readers conducted in June 2006 (C.A.T.I.) Basic population: PAGE subscribers Number of respondents: 253 interviews (net number) Concept & implementation: CZAIA Marktforschung GmbH, Bremen ** Werben & Verkaufen GmbH for PAGE // Ebner Verlag GmbH & Co KG Your contact for the PAGE job market section** Sabine Vockrodt Job Market Director Print/Web/Mobile Phone +49 (0) Fax +49 (0) stellenangebote@wuv.de 14

15 Contacts Media consultants Print/Web/Mobile Alexander Herz Advertising Director Print/Web/Mobile Phone +49 (0) Fax +49 (0) Kim Robertz Ad Sales Print/Web/Mobile, Cooperation Management Phone +49 (0) Fax +49 (0) Sabine Cordes Ad processing Print/Web/Mobile Phone +49 (0) Fax +49 (0) Job Market Publisher Sabine Vockrodt Job Market Director Print/Web/Mobile Phone +49 (0) Fax +49 (0) Gabriele Günder Editor-in-Chief/Publisher of PAGE Phone +49 (0) Fax +49 (0)

16 Design. Code. Business. Media consultants Print/Web/Mobile Phone +49 (0) Fax +49 (0) Terms and Conditions for Print Terms and Conditions für Online 16