DESKTOP VIDEO MOBILE SOCIAL DOOH AUDIO UPDATED: JUNE 2015

Transcription

1 300 DESKTOP VIDEO MOBILE SOCIAL DOOH AUDIO UPDATED: JUNE 2015

2 AD TABLE OF CONTENTS Click on ad unit to direct you to the proper page

3 STANDARD SIZES STANDARD IAB SIZES Medium Rectangle 300x250 Rectangle 180x150 Wide Skyscraper 160x600 Leaderboard 728x90 Half Page 300x600 Max Initial File Load Size: 40KB Max Video & Animation Frame Rate: 24 fps Max Animation Time: :15s Audio: Must be user initiated Hot Spot: Not to exceed 1/4 size of ad. Z-Index Range: 0-4,999 Max Percentage of CPU Usage: 20% from web page content, with clearly defined borders Submission lead-time: 3 business days 03

4 DESKTOP RISING STARS BILLBOARD Sizes: 970x250 Description: Large unit that can incorporate video and can be closed by viewer. Benefits: Expansion units provide a larger canvas that can incorporate video from a static display unit. Max Expanded Size: Collapses to Show Ad text with icon (or 88x31 image), or Show Ad text/icon with residual branding in 62x88 px or 196x31 px Max Initial File Load Size: 60KB Subsequent Max Polite File Load Size: 1 MB Subsequent Max User Initiated File Load Size: 1.5 MB for Creative Files, 10 MB for non-youtube served videos, 10 MB total Subsequent Max User Initiated Additional Streaming File Size: Not allowed for this unit Max Video & Animation Frame Rate: 24 fps Max Animation Time: :30s Max Video Length: Unlimited, User-initiated only Audio: Must be user-initiated, muted by default Hot Spot: Not to exceed 1/4 side of ad. Z-Index Range: 0-4,999 Max Percentage of CPU Usage: 40% Submission lead-time: 6 business days Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress. Best Practice: For times when the user s browser does not support creative functionality (i.e. Flash, HTML5), provide a standard image file. Video must include: Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control) 04

5 FILMSTRIP Sizes: 300x600 Description: A 300x3000 canvas, viewable through a 300x600 window and fully controlled by viewer. Benefits: Large creative with engaging aspects and five different segments that scroll vertically. Max Expanded Size: Not allowed for this unit Max Initial File Load Size: 60KB Subsequent Max Polite File Load Size: 110 KB Subsequent Max User Initiated File Load Size: 2.2 MB Subsequent Max User Initiated Additional Streaming File Size: Unlimited streaming for video Max Video & Animation Frame Rate: 24 fps Max Animation Time: :15s Max Video Length: Unlimited, User-initiated only Audio: Must be user-initiated, muted by default Hot Spot: Not to exceed 1/4 side of ad. Z-Index Range: 0-4,999 Max Percentage of CPU Usage: 40% Submission lead-time: 6 business days Best Practice: For times when the user s browser does not support creative functionality (i.e. Flash, HTML5), provide a standard image file 300x600 px (the dimensions of the viewer window). Video must include: Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control) 05

6 PORTRAIT Sizes: 300x1050 Description: 300x1050 canvas format with state-of-the-art plug and play functionality. Benefit: Large canvas with room for up to 3 external apps with the option for expansion; size balances well with page content. Details: Expanding modules must include Close X in expanded mode. Max Expanded Size: Up to 580x460 Max Initial File Load Size: 80KB Subsequent Max Polite File Load Size: 350 KB for creative sizes Subsequent Max User Initiated File Load Size: 2.2 MB Subsequent Max User Initiated Additional Streaming File Size: Unlimited streaming for video Max Video & Animation Frame Rate: 24 fps Max Animation Time: :15s Max Video Length: Unlimited, User-initiated only Audio: Must be user-initiated, muted by default Hot Spot: Not to exceed 1/4 side of ad. Z-Index Range: 5,000-1,999,999 Max Percentage of CPU Usage: 40% Submission lead-time: 6 business days Best Practice: The Rising Star Portrait ad unit is a template for including interactive modular apps. Detailed specs are provided for application options and their controls. Best Practice: For times when the user s browser does not support creative functionality (i.e. Flash, HTML5), provide a standard image file. Video must include: Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control) Other controls dependent on applications used 06

7 PUSHDOWN Sizes: 970x90 Description: A pushdown unit with broad functionality via visual toolbar. Benefits: Rich functionality, clean layout, intuitive visual toolbar with room for up to 2 external apps with the option for full-page expansion. Details: Close button required on expanded pushdown; expansion is initiated by click; uninitiated expanded panel closes automatically and collapsed ad provides expand button that can be initiated with a click; expanding modules must include Close X in expanded mode. Max Expanded Size: 970X415 Max Initial File Load Size: 80KB Subsequent Max Polite File Load Size: 110 KB Subsequent Max User Initiated File Load Size: 2.2 MB Subsequent Max User Initiated Additional Streaming File Size: Unlimited streaming for video Max Video & Animation Frame Rate: 24 fps Max Animation Time: :15s Max Video Length: Unlimited, User-initiated only Audio: Must be user-initiated, muted by default Hot Spot: Not to exceed 1/4 side of ad. Z-Index Range: 0-4,999 Max Percentage of CPU Usage: 40% Submission lead-time: 6 business days Note: Expanding Pushdown ad units push page content down rather than expanding over page content. Best Practice: For times when the user s browser does not support creative functionality (i.e. Flash, HTML5), provide a standard image file. Video must include: Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control) Other controls dependent on modules used 07

8 SIDEKICK Sizes: 300x250, 300x600, 970x250 Description: Expandable format that launches from IAB standard ad, pushing page content leftward, revealing large, functional canvas. Benefits: Large canvas, many creative possibilities delivered without affecting page content, can be closed by viewer. Details: Close X on expanded Sidekick that closes and returns user to publisher page content; user initiated expand control in the in-page display unit slides pages content to the left; expanding modules must include Close X in expanded mode. Max Expanded Size: 970X550 Max Initial File Load Size: 60KB Subsequent Max Polite File Load Size: 110 KB Subsequent Max User Initiated File Load Size: 2.2 MB Subsequent Max User Initiated Additional Streaming File Size: Unlimited streaming for video Max Video & Animation Frame Rate: 24 fps Max Animation Time: :15s Max Video Length: Unlimited, User-initiated only Audio: Must be user-initiated Hot Spot: Not to exceed 1/4 side of ad. Z-Index Range: 5,000-1,999,999 Max Percentage of CPU Usage: 40% Submission lead-time: 6 business days Video must include: Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control) 08

9 SLIDER Sizes: 970x90 Description: Overlay unit on the bottom of a page mirrors touch screen habit, prompting users to slide the entire page over, unveiling a full branded experience. Benefits: Optimal creative space, can be opened and closed by viewer. Details: Click or rollover initiates slider content; must contain Close X in expanded bar and in slider content; the Slider Bar is anchored to the bottom and will be pushed up by any horizontal scroll bars. Max Expanded Size: 970x550 behind slider bar Max Initial File Load Size (Initial Banner): 60KB Max Initial File Load Size (Slided Content): 100KB Subsequent Max Polite File Load Size: 110 KB Subsequent Max User Initiated File Load Size: 2.2 MB Subsequent Max User Initiated Additional Streaming File Size: Unlimited streaming for video Max Video & Animation Frame Rate: 24 fps Max Animation Time: :15s Max Video Length: Unlimited, User-initiated only Audio: Must be user-initiated Hot Spot: Not to exceed 1/4 side of ad. Z-Index Range: 5,000-1,999,999 Max Percentage of CPU Usage: 40% Submission lead-time: 6 business days 09

10 DESKTOP RICH MEDIA EXPANDABLE Sizes: 300x250, 300x600, 160x600, 728x90 Description: 300x250 expands to 600x250, 180x150 expands to 160x150, 160x600 expands to 600x600, 300x600 expands to 600x600, 728x90 expands to 728x315 Benefits: Larger unit with possibly engaging aspects, many content possibilities. Details: Must have Close X on expand panel, react feature must be click to close or enable mouse-off retraction. Max Size: 1600x1050px (1290x768 min) Max Initial File Load Size: 40KB Max Total File Size: 40KB Max Polite Download Size: 100KB Subsequent Max User Initiated File Load Size: 100K Subsequent Max User Initiated Additional Streaming File Size: 2.2MB Max Video & Animation Frame Rate: 24 fps Max Animation Time: :30s Max Video Length: Not allowed for this unit Audio: Must be user initiated Hot Spot: Not to exceed 1/4 side of ad. Z-Index Range: 0-4,999 Max Percentage of CPU Usage: 5% Submission lead-time: 3 business days Best Practice: For times when the user s browser does not support creative functionality (i.e. Flash, HTML5), provide a standard image file. 10

11 SIDE SKIN Sizes: Two 300x1050 units Description: A 300x1050 unit that automatically resizes with website. Benefits: Large units that are always in-view and adapt to any websites content layout without covering any of the ad/creative. Max Size: 300x1050 Max Initial File Load Size: 80KB per side Subsequent Max Polite File Load Size: 350KB for creative fields Subsequent Max User Initiated File Load Size: 2.2MB Max Video Length: Unlimited for streaming video Best Practice: Ad Call to Action button on top of creative, fade sides and bottom to solid color for smooth transition on high-res screen, actual creative size can be smaller, flash preferred side skin size: 160x

12 SUPER LEADERBOARD Sizes: 970x90 Description: a larger leaderboard unit that fits the width of a publisher s page. Benefits: Can be incorporated with side skins for a full page takeover. Details: 970x90 is offered by some publishers. Max Expanded Size: Not allowed for this unit Max Initial File Load Size: 40KB Subsequent Max Polite File Load Size: Not allowed for this unit Subsequent Max User Initiated File Load Size: Not allowed for this unit Subsequent Max User Initiated Additional Streaming File Size: Not allowed for this unit Max Video & Animation Frame Rate: 24 fps Max Animation Time: :15s Max Video Length: Video not allowed for this unit Audio: Must be user-initiated Hot Spot: Not to exceed 1/4 side of ad. Z-Index Range: 0-4,999 Max Percentage of CPU Usage: 5% Submission lead-time: 3 business days Best Practice: For times when the user s browser does not support creative functionality (i.e. Flash, HTML5), provide a standard image file. 12

13 BACKGROUND SKIN Sizes: 1600x1050 Description: a 1600x1050 unit that fills the entire page, with parts covered by the site s content. Does not resize or scroll with page. Max Size: 1600x1050px (1290x768 min) Max Initial File Load Size: 100KB Best Practice: Ad Call to Action button on top of creative, fade sides and bottom to solid color for smooth transition on high-res screen, keep essential copy close to content edge (within 120px of safe area ), minimum creative size 1280x768px, account for ~980px center Website content 13

14 NATIVE Description: Ad unit that looks and behaves as if it is apart of publisher s site. Benefits: Seamless ad experience. Max Image Size: 300x300 Image Format: JPEG Number of Images to Provide: Max Image File Size: 1MB Required URLs: Image-specific landing page URLs need to be provided Image Captions: Image-specific caption needs to be less than 500 characters 14

15 VIDEO IN-BANNER VIDEO Sizes: 300x250, 300x600, 728x90, 160x600 Max Total File Size: 100MB or K Max Initial File Load Size: 40KB Max Polite Download Size: 100KB Max User Initiated Additional Streaming File Size: 2.2MB Max Video & Animation Frame Rate: 24 FPS Max Animation Time: :15s Max Video Length: :30s Video Aspect Ratio: 4:3 or 16:9 Video Frame Rate: or P/Site Serving: Site/3P/Vast Tracking Pixel: Impression and click redirect 3P Tracking Tags: Yes Tag Preferences: i-frame/javascript, Standard 1x1 Accepted: yes Vast Compliant: N/A Audio: User initiated Audio Code: MP3 or AAC Click Through: URL or direct tag (URL has 2048 character limit) Hot Spot: Not to exceed 1/4 size of original ad Z-Index Range: 0-4,999 Max Percentage of CPU Usage: 30% Submission lead-time: 6 business days before campaign starts Best Practice: For when browser does not support creative functionality: provide a standard image file the same dimension as original ad dimension 15

16 IN-STREAM SKIPPABLE Max Ad Length: :30s Unit Size: 640x480 preferred, 400x300 minimum Ad Format: MOV, MP4, FLV Max File Size: 100MB or K Video Aspect Ratio: 4:3 or 16:9 Video Frame Rate: or P/Site Serving: Site, 3P Tracking Pixel: Impression and click redirect 3P Tracking Tags: Yes 1x1 Accepted: Yes AST Compliant: Yes Video: User initiated Max BITS/Second: 1-2MB Codec: H.264 Audio: Auto Audio Code: MP3 or AAC Click-Through: URL or redirect tag (URL has limit of 2048 characters)dimension as original ad dimension 16

17 IN-STREAM VIDEO Sizes: 640x480 : 15 seconds Format: FLV, MP4, MOV Max File Size: 100MB Max Ad Length: :15 video (Linear) Max Backup GIF Size (Static): N/A Max Loops: N/A Video Aspect Ratio: 4:3 or 16:9 Max Animation: N/A Video Frame Ratio: or P/Site Serving: Yes Tag Preferences: iframe/jacascript, Standard AST Compliant: Yes Audio Time: :15s Max FPS: or Hot Spot: N/A Codec: H.264 : 30 seconds Format: FLV, MP4, MOV Max File Size: 100MB Max Ad Length: :30 video (Linear) Max Backup GIF Size (Static): N/A Max Loops: N/A Video Aspect Ratio: 4:3 or 16:9 Max Animation: N/A Video Frame Ratio: or P/Site Serving: Yes Tag Preferences: iframe/jacascript, Standard AST Compliant: Yes Audio Time: :15s Max FPS: or Hot Spot: N/A Codec: H

18 IN-STREAM YOUTUBE Sizes: 400x300 Description: 400x400 or larger : 15 seconds Format: MOV, MP4 or FLV Max File Size: 100MB or K Video Aspect Ratio: 4:3 or 16:9 Video Frame Ratio: or P/Site Serving: Site/3P Tracking Pixel: Impression and click direct 3P Tracking Tags: Yes Tag Preferences: iframe, Javascript, Standard AST Compliant: Yes Video: User initiated Codec: H.264 Audio: Auto Click Through: URL or redirect tag (URL limit of 2048 characters) 18

19 MOBILE STANDARD SIZES STANDARD INTERSTITIAL Static Interstitial 300x250 Static Banner 300x50 Static Wide Banner 320x50 Max Expanded Size: Not allowed for this unit Max Initial File Load Size: 30KB Subsequent Max Polite File Load Size: Not allowed for this unit Subsequent Max User Initiated File Load Size: Not allowed for this unit Subsequent Max User Initiated Additional Streaming File Size: Not allowed for this unit Max Video & Animation Frame Rate: Not allowed for this unit Max Animation Time: :15s Max Video Length: Not allowed for this unit Audio: Not allowed for this unit Z-Index Range: 6,000,000+ Max Percentage of CPU Usage: Changing connectivity speeds and device variability affect how ad display is processed Submission lead-time: 3 business days Best Practice: Ensure images are mobile web optimized, do not use Flash assets, landing pages must be mobile optimized, include dimensions in file name 19

20 MOBILE RISING STARS FULL PAGE FLEX Initial Dimensions: 320x50 Description: Full screen ad experience with sight, sound, motion, and interaction capabilities. Responsively fits across mobile devices. Benefits: Full page, runs across screen sizes, interaction capabilities, can be opened and closed by viewer. : SMARTPHONE Max Expanded Size: Varies by device Max Initial File Load Size: 40KB Subsequent Max User Initiated File Load Size: 100KB Subsequent Max Additional User Initiated Streaming File Size: 2.2MB Max Video & Animation Frame Rate: 24 FPS Max Animation Time: :15s, no looping Max Video Length: :30s Audio: User initiated Z-Index Range: 5,000-1,999,999 (for entire ad unit) Max Percentage of CPU Usage: Not available for this unit Submission lead-time: 10 business days Best Practice: Ensure images are mobile web optimized, no flash Video Must Include: Play, Pause, Mute : TABLET Max Expanded Size: Varies by device Max Initial File Load Size: 60KB Subsequent Max User Initiated File Load Size: 150KB Subsequent Max Additional User Initiated Streaming File Size: 2.2MB Max Video & Animation Frame Rate: 24 FPS Max Animation Time: :15s, no looping Max Video Length: :30s Audio: User initiated Z-Index Range: 5,000-1,999,999 (for entire ad unit) Max Percentage of CPU Usage: Not available for this unit Submission lead-time: 10 business days Best Practice: Ensure images are mobile web optimized, no flash Video Must Include: Play, Pause, Mute 20

21 ADHESION BANNER Initial Dimensions: 320x50 Description: Maximizes content and device compatibility across all screens Benefits: Consistent with user interaction, uses minimal bandwidth, can be opened and closed by viewer. Details: Ad unit must include close button in the upper right hand corner. : SMARTPHONE Max Expanded Size: Not available for this unit Max Initial File Load Size: 40KB Subsequent Max User Initiated File Load Size: Not available for this unit Subsequent Max Additional User Initiated Streaming File Size: Not available for this unit Max Video & Animation Frame Rate: 24 FPS Max Animation Time: :15s Max Video Length: Not available for this unit Audio: User initiated Z-Index Range: 5,000-1,999,999 (for entire ad unit) Max Percentage of CPU Usage: Not available for this unit Submission lead-time: 10 business days Best Practice: Ensure images are mobile web optimized : TABLET Max Expanded Size: Not available for this unit Max Initial File Load Size: 60KB Subsequent Max User Initiated File Load Size: Not available for this unit Subsequent Max Additional User Initiated Streaming File Size: Not available for this unit Max Video & Animation Frame Rate: 24 FPS Max Animation Time: :15s Max Video Length: Not available for this unit Audio: User initiated Z-Index Range: 5,000-1,999,999 (for entire ad unit) Max Percentage of CPU Usage: Not available for this unit Submission lead-time: 10 business days Best Practice: Ensure images are mobile web optimized 21

22 PULL Initial Dimensions: 320x50 Description: Top or bottom banner with full screen, sight, sound, motion, and interaction capabilities. Benefits: Full page, user interaction, user control, uses minimal bandwidth Details: Base ad component: must include expand or other CTA, Full page ad component: must include, close button. : SMARTPHONE Max Expanded Size: Varies by device Max Initial File Load Size: 40KB Subsequent Max User Initiated File Load Size: 100KB Subsequent Max Additional User Initiated Streaming File Size: 2.2MB Max Video & Animation Frame Rate: 24 FPS Max Animation Time: :15s, no looping Max Video Length: :30 s Audio: User initiated Z-Index Range: 5,000-1,999,999 (for entire ad unit) Max Percentage of CPU Usage: Not available for this unit Submission lead-time: 10 business days Best Practice: Expand CTA is clearly defined, tapping anywhere on banner expands ad, Full page ad: 40x40 close button, clearly located in upper right corner, tapping the close button will collapse the unit, Wallpaper: 320x480 for phone, Navigation Tray: ensure images are mobile web optimized, no flash Video Must Include: Play, Pause, Mute : TABLET Max Expanded Size: Varies by device Max Initial File Load Size: 60KB Subsequent Max User Initiated File Load Size: 150KB Subsequent Max Additional User Initiated Streaming File Size: 2.2MB Max Video & Animation Frame Rate: 24 FPS Max Animation Time: :15s, no looping Max Video Length: :30 s Audio: User initiated Z-Index Range: 5,000-1,999,999 (for entire ad unit) Max Percentage of CPU Usage: Not available for this unit Submission lead-time: 10 business days Video Must Include: Play, Pause, Mute 22

23 SLIDER Initial Dimensions: 320x50 Description: Top or bottom banner with full screen, sight, sound, motion, and interaction capabilities. Benefits: Full page, user interaction, user control, uses minimal bandwidth Details: Must have back button, swipe or slide to expand full page ad. : SMARTPHONE Max Expanded Size: Varies by device Max Initial File Load Size: Phone: 40KB Subsequent Max User Initiated File Load Size: Phone: 100KB Subsequent Max Additional User Initiated Streaming File Size: 2.2MB Max Video & Animation Frame Rate: 24 FPS Max Animation Time: :15s, no looping Max Video Length: :30 s Audio: User initiated Z-Index Range: 5,000-1,999,999 (for entire ad unit) Max Percentage of CPU Usage: Not available for this unit Submission lead-time: 10 business days Best Practice: Ensure images are mobile web optimized and no flash. Video Must Include: Play, Pause, Mute : TABLET Max Expanded Size: Varies by device Max Initial File Load Size: 60KB Subsequent Max User Initiated File Load Size: 150KB Subsequent Max Additional User Initiated Streaming File Size: 2.2MB Max Video & Animation Frame Rate: 24 FPS Max Animation Time: :15s, no looping Max Video Length: :30 s Audio: User initiated 22 Z-Index Range: 5,000-1,999,999 (for entire ad unit) Max Percentage of CPU Usage: Not available for this unit Submission lead-time: 10 business days Best Practice: Ensure images are mobile web optimized and no flash. Video Must Include: Play, Pause, Mute 23

24 FILMSTRIP : SMARTPHONE : TABLET Initial Dimensions: 320x50 Description: Scrolling, multi-panel ad experience designed to provide a content-rich, interactive ad space. Benefits: Multi-panel, user interaction, user control, uses minimal bandwidth. Details: Must include expand CTA button, close button, navigation icons to transition between content cells. Max Expanded Size: Varies by device Max Initial File Load Size: 40KB Max User Initiated File Load Size: 100KB Max Additional User Initiated Streaming File Size: 2.2MB Max Video & Animation Frame Rate: 24 FPS Max Animation Time: :15s, no looping Max Video Length: :30 s Audio: User initiated Z-Index Range: 5,000-1,999,999 (for entire ad unit) Max Percentage of CPU Usage: Not available for this unit Submission lead-time: 10 business days Best Practice: Ensure images are mobile web optimized Video Must Include: Play, Pause, Mute Max Expanded Size: Varies by device Max Initial File Load Size: 60KB Max User Initiated File Load Size: 150KB Max Additional User Initiated Streaming File Size: 2.2MB Max Video & Animation Frame Rate: 24 FPS Max Animation Time: :15s, no looping Max Video Length: :30 s Audio: User initiated Z-Index Range: 5,000-1,999,999 (for entire ad unit) Max Percentage of CPU Usage: Not available for this unit Submission lead-time: 10 business days Best Practice: Ensure images are mobile web optimized Video Must Include: Play, Pause, Mute 24

25 MOBILE RICH MEDIA RICH INTERSTITIAL Size: 300x50 Details: Must have close x on expand panel, expand on collapsed panel. Max Expanded Size: Expansion not allowed for this unit Max Initial File Load Size: 35KB Subsequent Max User Initiated File Load Size: Best practice Subsequent Max Additional User Initiated Streaming File Size: Best practice Max Video & Animation Frame Rate: 24 fps Max Animation Time: :15s Max Video Length: :30s Audio: User initiated Z-Index Range: 6,000,000+ Max Percentage of CPU Usage: Changing connectivity speeds and device variability affect how ad display is processed Submission lead-time: 5 business days Best Practice: Ensure images are mobile web optimized and no flash. Supported Creative Types: HTML5, JavaScript, Animated GIF Video Must Include: Play, Pause, Mute 25

26 RICH BANNER & EXPANDABLE Size: 300x50 Details: Must have close x on expand panel, expand on collapsed panel. Max Expanded Size: 300x250, Full Screen Max Initial File Load Size: 35KB Subsequent Max User Initiated File Load Size: Best practice Subsequent Max Additional User Initiated Streaming File Size: Best practice Max Video & Animation Frame Rate: 24 fps Max Animation Time: :15s Max Video Length: :30s Audio: User initiated Z-Index Range: 5,000-1,999,999 Max Percentage of CPU Usage: Changing connectivity speeds and device variability affect how ad display is processed Submission lead-time: 5 business days Best Practice: Ensure images are mobile web optimized and no flash. Supported Creative Types: HTML5, JavaScript, Animated GIF Video Must Include: Play, Pause, Mute 26

27 RICH WIDE BANNER & EXPANDABLE Size: 320x50 Details: Must have close x on expand panel, expand on collapsed panel. Max Expanded Size: 320x416, Full Screen Max Initial File Load Size: 35KB Subsequent Max User Initiated File Load Size: Best practice Subsequent Max Additional User Initiated Streaming File Size: Best practice Max Video & Animation Frame Rate: 24 fps Max Animation Time: :15s Max Video Length: :30s Audio: User initiated Z-Index Range: 5,000-1,999,999 Max Percentage of CPU Usage: Changing connectivity speeds and device variability affect how ad display is processed Submission lead-time: 5 business days Best Practice: Ensure images are mobile web optimized and no flash. Supported Creative Types: HTML5, JavaScript, Animated GIF Video Must Include: Play, Pause, Mute 27

28 MOBILE VIDEO IN-STREAM Size: 640x480, 720x480 : SMARTPHONE Video Length: :30s Video Aspect Ratio: 4:3 or 16:9 Media Bit Length: 400Kbps File Format: MP4, MOV Codec: H.264 3P Ad Serving: Yes (via VAST tag) Frame Rate: or Tracking Pixel: Impression and click redirect Vast Compliant: Yes Audio: Auto Video: Auto or user-initiated URL Limit: 256 characters 28

29 SOCIAL AD FACEBOOK LINK OUT Image Size: 1,200 x 628 pixels Image Ratio: 1.9:1 Text: 90 characters Headline: 25 characters Link Description: 30 characters (News Feed only) Recommended: Best suited for Direct Response campaigns *Your image may not include more than 20% text FACEBOOK PAGE POST ENGAGEMENT News Feed Image Size: 1,200 x 900 pixels News Feed Image Ratio: 4:3 Right Column Image Size: 254x133 pixels Right Column Image Ratio: 1.9:1 Text: 90 characters Recommended: Best suited for Awareness campaigns *Your image my not include more than 20% text LINKEDIN SPONSORED UPDATES Supported Content Types: Text, images, videos, links, presentations, documents Tex Character Limits: 600 characters - copy will be truncated after, Embedded Image: JPEG, GIF, PNG, 320x265 pixels max, image sampling ratio up to 4:4:2 Embedded Video: No video embed, only linking from other sites: Youtube plays on site in player, Vimeo and SlideShare play on site in player on Home Page but not Company Page, player 700x700 pixels Link: Title: 230 characters, Preview: 180x110 pixels Presentations and Documents: Presentations: PDF, PPT, PPS, PPTX, POT, POTX, Documents: PDF, DOC, DOCX, RTF (MSOffice); Apple iwork Pages, 100MB max TWITTER PROMOTED TWEET Text: 140 characters Details: Appears in Twitter feed, can be retweeted, replied to and favorited TWITTER PROMOTED TRENDS Details: Trends appear on the left side of the hompage. Positioned at the top of the list for 24-hours, clearly marked with a promoted icon. TWITTER PROMOTED TRENDS Details: An ad that invites targeted Twitter users to follow your brand 29

30 DIGITAL OUT OF HOME AD DISPLAY: 4:3 AD DIMENSIONS Size: 1024x768 Formats: EPS, JPEG, PNG, BIT Photo Resolution: 300 DPI DISPLAY: 16:9 AD DIMENSIONS Size: 1920x1080 Formats: EPS, JPEG, PNG, BIT Photo Resolution: 300 DPI DISPLAY: 9:16 AD DIMENSIONS Size: 1080x1920 Formats: EPS, JPEG, PNG, BIT Photo Resolution: 300 DPI VIDEO: 4:3 Resolution: 1024x768 Duration: :30s Bit Rate: 50Mbits/Sec Format: MOV Codec: H.264 VIDEO: 16:9 Resolution: 1280x720 Duration: :30s Bit Rate: 5Mbits/Sec Format: MOV Codec: H

31 DIGITAL OUT OF HOME VENUE PROFILES Airport Waiting Areas/Lounges Airplanes Bars/Restaurants Big Box Stores Casinos College Campuses Doctor s Offices Gas Stations Gyms/Health Clubs Hospitals Hotels Inside Taxis Malls Nail Salons Office Building Lobbies Office Building Elevators QSRs Race Tracks Supermarkets Sports Arenas Transit Stations 31

32 AUDIO AD AD UNITL AUDIO Duration/Dimensions: :15, :30, or :60 seconds Format: WMA, MP3 or WAV File Size: 1MB Flash: n/a Flash Size: n/a Tracking: Triton/1x1 Pixel 3rd Party Ad Server: No Reporting Metric: Impressions AD UNIT: SYNCED BANNER Duration/Dimensions: Medium Rectangle 300x250; 300x50; 728x90 Format: GIF, JPEG, or Rich Media File Size: 120K Flash: Yes Flash Size: 1MB Tracking: Triton, 1x1 Pixel or JS/iFrame Tag 3rd Party Ad Server: DFA, Atlas, EB & DB Reporting Metric: Impressions & Clicks Flash Support: Flash banners can be tracked when the industry standard ClickTAG tracking layer is used Flash Looping Restrictions: 3x per served ad Flash Animation Speed: 24FPS in Rich Media Flash Animation Time: Max 7sec Best Practices: 1x1 tracker on audio and a separate set of display creative trackers. Suggest to run a 3rd party banner that will warp creative and tracking in one package 32