Table of Contents General information 2. MPU Ad 300x Video MPU Ad 300x Expandable MPU Ad 300x250 5.

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2 Table of Contents 1. General information 2. MPU Ad 300x Video MPU Ad 300x Expandable MPU Ad 300x MPU Ad 300x250 + Floating Ad 6. Sponsored Card 7. Header ROS 750x Video Header 750x Header 750x120 + Audio Ad 10. Header 750x120 + Billboard Ad 11. Expandable Header 750x120 > 750x Leaderbord 728x Home Page Masthead 750x Template - Masthead 750x Home Page Push-Down 770x120 > 770x Immersive Player 750x120 > 990x Prehome Interstitial 800x Takeover 19. Template - Takeover 20. Special Features 21. Ad Gallery 29. About us - Deezer Media

3 CLICKTAG AS1 ou AS2 : on (release) { geturl (_root.clicktag, "_blank"); } General information AS3 : import flash.net.urlrequest; import flash.events.mouseevent; var param:object = loaderinfo.parameters; btn.addeventlistener(mouseevent.click, onclick); function onclick(e:mouseevent):void { navigatetourl(new URLRequest(param.clickTag), param.target); } TRACKING AND TECHNICAL ELEMENTS The delivery of Tracking and Technical elements has to be made at least 3 working days before the campaign launch. Technical elements (SWF, JPG, FLV or F4V Video, FLA and Fonts if necessary) must be packed in a zip file (for site served creatives) Tracking elements: Advertiser URL, or Pixels + Click Commands, or Ad Tags (if 3 rd party served) For usual Flash or JPG formats (300x250px, 728x90px) the Max File Size is 50 Ko. Any Audio must be «OFF» by default, and click-initiated (with a Sound icon: «ON / OFF»), and not by mouse-over. The Flash wmode must be Opaque (except sometimes for Floating Ads) The Flash creatives Frame Rate should not be over 25 frames/second (25 fps) For your information, in our SMART Adserver, our Cachebuster parameter is timestamp and our Click Tracking parameter is clickcommand 1

4 TRACKING MPU Ad 300x250 Redirection URL or Click-Command (Click Tracking) Counting Pixel (Impression Tracking) Ad Tags accepted (JavaScript / Standard) Creative Elements required if «Site Served»: o SWF Flash File o Source Files (FLA + Fonts) o Backup: JPG Image Dimensions: 300x250 Max File Size: 50 Ko (Flash and Image) Flash 10 max All locally served Flash ads need to have our clicktag encoded: on (release) { geturl (_root.clicktag, "_blank"); } Do not use the functions «Mouse.hide()» or «hittest()» in the script of the Flash Ads. Any Audio must be «OFF» by default, and click-initiated (with a Sound icon: «ON / OFF»), and not by mouse-over. The Flash wmode must be Opaque. 2

5 TRACKING Video MPU Ad 300x250 Redirection URL or Click-Command (Click Tracking) Counting Pixel (Impression Tracking) Ad Tags accepted (JavaScript / Standard) Creative Elements required if «Site Served»: o SWF Flash File, as a player for the video o Source Files (FLA + Fonts) o Video File (FLV or F4V only) o JPG Image in addition of the Video (Brand logo, or product Packshot) OR: o Video file only (FLV or F4V only), without a Flash player Ad o JPG Image in addition of the Video (Brand logo, or product Packshot) Dimensions: 300x250 Max File Size: 50 Ko (Flash and Image) and 1 Mo (Video) Max Length of the video: 30 seconds Flash 10 max All locally served Flash ads need to have our clicktag encoded: on (release) { geturl (_root.clicktag, "_blank"); } Any Audio must be «OFF» by default, and click-initiated (with a Sound icon: «ON / OFF»), and not by mouse-over. Loops are accepted for the video. If no loops, you should add a Replay button. For site served elements with video, do not write the path to the video in the Flash with an absolute URL. We host the Flash player and the video on our server in the same folder: specify its name only. For example : stream_ns.play( video_300x250.flv"); AND NOT : stream_ns.play(" NOR: stream_ns.play("../file/video_300x250.flv"); 3

6 TRACKING Expandable MPU Ad 300x250 Redirection URL or Click-Command required (Click Tracking) Counting Pixel required (Impression Tracking) No Ad Tag accepted, except from MassMotion Media, Mediamind, Piximedia, or Adrime (Delivery of the Tag at least 72 hours before the campaign launch). When site served, the Expandable MPU Ad must be made with 2 creatives: the 300x250 MPU and the second Expandable creative) : o 2 SWF Flash files o 2 Sources files (FLA + Fonts) o Backup: 2 JPG Images Dimensions: 300x250 (MPU) and 600x250 or 600x500 (Expandable) Max File Size : 50 Ko (MPU) and 75 Ko (Expandable) Flash 10 max Our clicktag needs to be encoded in the 2 Flash creatives: on (release) { geturl (_root.clicktag, "_blank"); } + Expanding Script for the 300x250 MPU: on (rollover) { geturl ("javascript:dclk_show()"); } + Collapse Script for the Expandable: on (rollout) { geturl ("javascript:dclk_hide()"); } The Expandable is initiated on rollover and collapses on rollout. The Expandable stretches out to the left (300x250 > 600x250), or to the left and down (300x250 > 600x500). Any Audio must be «OFF» by default, and click-initiated (with a Sound icon: «ON / OFF»), and not by mouse-over. The Flash wmode must be Opaque. 4

7 TRACKING When site served, 2 creatives are needed: the 300x250 MPU and the second Floating creative) : o 2 SWF Flash files o 2 Sources files (FLA + Fonts) o Backup: 2 JPG Images Dimensions: 300x250 (MPU) and 500x400 (Floating Ad) Max File Size : 50 Ko (MPU) and 75 Ko (Floating Ad) Flash 10 max Our clicktag needs to be encoded in the 2 Flash creatives: on (release) { geturl (_root.clicktag, "_blank"); } Max Length of the Floating Ad: 8 seconds No loop in the Floating Ad. + This automatic self-closing script is compulsory (on the last Frame of the Floating Ad): geturl ("javascript:dclk_hide()"); + A «Close» button (with a cross) is also compulsory on the Floating Ad, with this Script: on (release) { geturl ("javascript:dclk_hide()"); } MPU Ad 300x250 + Floating Ad Redirection URL or Click-Command required (Click Tracking) Counting Pixel required (Impression Tracking) No Ad Tag accepted, except from MassMotion Media, Mediamind, Piximedia, or Adrime (Delivery of the Tag at least 72 hours before the campaign launch). The «Close» button of the Floating Ad and its cross must be clearly visible: o Cross dimensions: 20x20px, clickable o «Close» notice height: 20px, clickable The Floating Ad wmode must be Opaque with a colorful background layer, except in case of transparency effect with no background color, and with a Transparent wmode. 5

8 Sponsored Card TRACKING Redirection URL or Click-Command required (Click Tracking), 1 for the whole card Counting Pixel required (Impression Tracking), 1 for the whole card No Ad Tag accepted Format 400x200 : o Flash file SWF or Image JPG o Max File Size : 50 Ko (Flash and Image) o Flash 10 max o All locally served Flash ads need to have our clicktag encoded: oon (release) { geturl (_root.clicktag, "_blank"); } If video it must be called in the flash : o Max 1 Mb o Format flv ou f4v o Max Length 30 secondes Format 120x80 : o Image File, JPG only o Max File Size : 50 Ko Title : 50 characters max (space included) Text : 150 characters max (space included) Any Audio must be «OFF» by default, and click-initiated (with a Sound icon: «ON / OFF»), and not by mouse-over. The Flash wmode must be Opaque. 6

9 TRACKING Redirection URL or Click-Command (Click Tracking) Counting Pixel (Impression Tracking) Ad Tags accepted (JavaScript / Standard) Creative Elements required if «Site Served»: o SWF Flash File o Source Files (FLA + Fonts) o Backup: JPG Image Dimensions: 750x120 Max File Size: 75 Ko (Flash and Image) Flash 10 max All locally served Flash ads need to have our clicktag encoded: on (release) { geturl (_root.clicktag, "_blank"); } Header ROS 750x120 By default, the header dimensions are 750x120px (alone), except in case of a Takeover, when associated with a Skin: 770x120px. Do not use the functions «Mouse.hide()» or «hittest()» in the script of the Flash Ads. Any Audio must be «OFF» by default, and click-initiated (with a Sound icon: «ON / OFF»), and not by mouse-over. The Flash wmode must be Opaque. 7

10 Video Header 750x120 TRACKING Redirection URL or Click-Command (Click Tracking) Counting Pixel (Impression Tracking) Ad Tags accepted (JavaScript / Standard) Creative Elements required if «Site Served»: o SWF Flash File, as a player for the video o Source Files (FLA + Fonts) o Video File (FLV or F4V only) o JPG Image in addition of the Video (Brand logo, or product Packshot) Dimensions: 750x120 Max File Size: 75 Ko (Flash or Image) and 2 Mo (Video) Max Length of the video: 30 seconds Flash 10 max All locally served Flash ads need to have our clicktag encoded: on (release) { geturl (_root.clicktag, "_blank"); } Any Audio must be «OFF» by default, and click-initiated (with a Sound icon: «ON / OFF»), and not by mouse-over. Loops are accepted for the video. If no loops, you should add a Replay button. For site served elements with video, do not write the path to the video in the Flash with an absolute URL. We host the Flash player and the video on our server in the same folder: specify its name only. For example : stream_ns.play("nom_video_750x120.flv"); AND NOT: stream_ns.play(" NOR: stream_ns.play("../dossier/nom_video_750x120.flv"); (No Directory Tree) 8

11 TRACKING Header 750x120 + Audio Ad Redirection URL or Click-Command required (Click Tracking) Counting Pixel required (Impression Tracking) No Ad Tags accepted Audio o MP3 128 CBR Format only o Max Sound Level: 89db (use o Length of the Audio: 10 to 30 seconds maximum o Max File Size: 1 Mo o Text (optional) : It is possible to provide us with a text (non clickable) of 36 characters maximum, displayed in our Player while the Audio is broadcasted (Example: «Advertiser Product Baseline»). Header o SWF Flash File o Source Files (FLA + Fonts) o Backup: JPG Image o Dimensions: 750x120 o Max File Size: 75 Ko (Flash and Image) o Flash 10 max o All locally served Flash ads need to have our clicktag encoded: on (release) { geturl (_root.clicktag, "_blank"); } A 728x90 Leaderboard can also be displayed with the Audio instead of the 750x120 Header. In this case, the Technical Elements required are the same as above, except the dimensions of the banner: 728x90 instead of 750x120. Do not use the functions «Mouse.hide()» or «hittest()» in the script of the Flash Ads. The Flash wmode must be Opaque. 9

12 TRACKING Billboard o JPG image only (No Flash). o Dimensions: Varying, up to 990x435 maximum. o Poids max: 100 Ko Header o SWF Flash File o Source Files (FLA + Fonts) o Backup: JPG Image o Dimensions: 750x120 o Max File Size: 75 Ko (Flash and Image) o Flash 10 max o All locally served Flash ads need to have our clicktag encoded: on (release) { geturl (_root.clicktag, "_blank"); } Header 750x120 + Billboard Ad Redirection URL or Click-Command required (Click Tracking) Counting Pixel required (Impression Tracking) No Ad Tags accepted A 728x90 Leaderboard can also be displayed with Billboard ad instead of the 750x120 Header. In this case, the Technical Elements required are the same as above, except the dimensions of the banner: 728x90 instead of 750x120. The Audio creative must be «OFF» by default, and click-initiated (with an audio icon: «ON / OFF»), and not by mouse-over. The Flash wmode must be Opaque. 10

13 TRACKING The Expandable Header must be made of 2 creatives (Folded format and unfolded format): o 2 Flash SWF files o 2 Sources files (FLA + fonts used) o Backup: 2 Images JPEG. Dimensions: 750x120 (folded format) and 750x240 (unfolded format) Max File Size : 75 Ko (folded format) and 100 Ko (unfolded format) Flash 10 max Our clicktag needs to be encoded in the 2 Flash creatives: on (release) { geturl (_root.clicktag, "_blank"); } Expanding Script for the 750x120 folded format: on (rollover) { geturl ("javascript:dclk_show()"); } Collapsing Script for the 750x240 unfolded format: on (rollout) { geturl ("javascript:dclk_hide()"); } In case of Video in the 750x240 unfolded format: o Video file (FLV format or F4V only) + SWF and FLA 750x240 o Max File Size: 3 Mo o Max duration of Video: 30 seconds o Loops are accepted for the video. If no loops, you should add a Replay button. o Do not write the path to the video in the Flash with an absolute URL. We host the Flash player and the video on our server in the same folder: specify its name only, for example: stream_ns.play("nom_video_750x120.flv"); Expandable Header 750x120 Redirection URL or Click-Command required (Click Tracking) Counting Pixel required (Impression Tracking) No Ad Tags accepted The Expandable is initiated on rollover and collapses on rollout. The Expandable stretches out to the bottom. The Audio creative must be «OFF» by default, and click-initiated (with an audio icon: «ON / OFF»), and not by mouse-over. 11

14 TRACKING Leaderboard 728x90 Redirection URL or Click-Command required (Click Tracking) Counting Pixel required (Impression Tracking) Ad Tags accepted (JavaScript / Standard) Creative Elements required if «Site Served»: o SWF Flash File o Source Files (FLA + Fonts) o Backup: JPG Image. Dimensions: 728x90 Max File Size: 50 Ko (SWF and Image) Flash 10 max All locally served Flash ads need to have our clicktag encoded: on (release) { geturl (_root.clicktag, "_blank"); } Any Audio must be «OFF» by default, and click-initiated (with a Sound icon: «ON / OFF»), and not by mouse-over. Do not use the functions «Mouse.hide()» or «hittest()» in the script of the Flash Ads. The Flash wmode must be Opaque. 12

15 TRACKING Redirection URL or Click-Command (Click Tracking) Counting Pixel (Impression Tracking) Ad Tags accepted (JavaScript / Standard) Creative Elements required if «Site Served»: o SWF Flash File o Source Files (FLA + Fonts) o Backup: JPG Image Dimensions: 750x200 Max File Size: 75 Ko (Flash and Image) Flash 10 max All locally served Flash ads need to have our clicktag encoded: on (release) { geturl (_root.clicktag, "_blank"); } Home Page - Masthead 750x200 Do not use the functions «Mouse.hide()» or «hittest()» in the script of the Flash Ads. Any Audio must be «OFF» by default, and click-initiated (with a Sound icon: «ON / OFF»), and not by mouse-over. The Flash wmode must be Opaque. 13

16 Template - Masthead 750x200 Download the template : 14

17 TRACKING Home Page Push-Down Redirection URL or Click-Command required (Click Tracking) Counting Pixel required (Impression Tracking) No Ad Tags accepted Header 770x120 or 750x120 o Swf or JPG File, max 50 Kb Video File: o Format: Quicktime File (.mov) o No Max File Size Limit: only the best Video Quality counts. o Video: 25 or 24 images / second o Sound: 48 Khz - 16 bits Stereo o QuickTime Codec «Apple Prores HQ 422» ou H264 (ou mp4): over 40 Mbps flow Dimensions: o For the best quality: HD i.e.1280x720 Pixels or 1920x1080 pixels o Without HD: PAL 16/9-720x576 pixels (Allowing a 1024x576 pixels display) Always use HD source for best quality, if possible. To ban : Mpg2, FLV, Mpeg1, DV, WMV, PAL 4/3, etc. Demo URL: 15

18 TRACKING Redirection URL or Click-Command required (Click Tracking) Counting Pixel required (Impression Tracking) No Ad Tags accepted Header 750x120 : Swf or JPG File, max 50 Kb Immersive Player 750x120 > 990x400 Video File: o Format: Quicktime File (.mov) o No Max File Size Limit: only the best Video Quality counts. o Video: 25 or 24 images / second o Sound: 48 Khz - 16 bits Stereo o QuickTime Codec «Apple Prores HQ 422» ou H264 (ou mp4): over 40 Mbps flow Size: o For the best quality: HD i.e.1280x720 Pixels or 1920x1080 pixels o Without HD: PAL 16/9-720x576 pixels (Allowing a 1024x576 pixels display) Always use HD source for best quality, if possible To ban : Mpg2, FLV, Mpeg1, DV, WMV, PAL 4/3, etc. Demo URL: e_player_tvspot/ 16

19 Prehome Interstitial 800x600 TRACKING Redirection URL or Click-Command (Click Tracking) Counting Pixel (Impression Tracking) Ad Tags accepted (JavaScript / Standard) Creative Elements required if «Site Served»: o SWF Flash File or JPG Image o Source Files (FLA + Fonts) Dimensions: 800x600 Max File Size: 100 Kb (SWF or Image) Flash 10 max All locally served Flash ads need to have our clicktag encoded: on (release) { geturl (_root.clicktag, "_blank"); } Creative Elements required for a video Prehome: o «Player» Flash SWF o Video (FLV or F4V format only) o Max File Size: 100 Kb (SWF) and 1 MB for the video Any Audio must be «OFF» by default, and click-initiated (with a Sound icon: «ON / OFF»), and not by mouse-over. Loops are accepted for the video. If no loops, you should add a Replay button. For site served elements with video, do not write the path to the video in the Flash with an absolute URL. We host the Flash player and the video on our server in the same folder: specify its name only. For example : stream_ns.play( video_300x250.flv"); AND NOT : stream_ns.play(" NOR: stream_ns.play("../file/video_300x250.flv"); 17

20 TRACKING Redirection URL or Click-Commands required (Click Tracking: 1 cc / Format) Counting Pixels required (Impression Tracking: 1 px / Format) No Ad Tags accepted for the Header and the Skin Our Takeover is made of one Header 770x120 or Masthead 770x200, a Skin image 500x1200 and a Leaderboard 728x90 (if it s a Home Page Takeover) Creative Elements required: o Skin 500x1200 JPG Image, PSD Source File and Fonts used for the Skin (see template on next page). Dimensions (Skin): 500x1200 Max File Size (Skin): 100 Ko o Header 770x120: A Flash file is recommended instead of a static image. (Cf. Technical Specifications for this format p.7: Only the dimensions change: 770x120 instead of 750x120) o Masthead 770x200: A Flash file is recommended instead of a static image. (Cf. Technical Specifications for this format p.13: Only the dimensions change: 770x200 instead of 750x200) oleaderboard 728x90 (Cf. Technical Specifications for this format p.12) Takeover 500x x120 On a regular laptop screen (1280px width), the only visible part of the Skin will be the 300x900 zone on the left-hand side of the creative: please put the main message of the advertiser on this 300x900 zone. The color used on the bottom border and on the right-hand side of the Skin must be the same, so we can set a unique background color for the Takeover: if necessary, make a color-shading on these borders to a single color. Any Audio must be «OFF» by default, and click-initiated (with a Sound icon: «ON / OFF»), and not by mouse-over. Please do not forget the shades effect on the Header and the Skin (see template on next page). 18

21 Template - Takeover Download the template Header + Wall: Download the template Masthead + Wall: 19

22 Special Features Deezer allows you to make Special «Custom» Features. You just have to brief us at least 2 weeks before it is planned to run online. For these Special Features, Deezer will exclusively work with these external Service Providers: Massmotion Media, Mediamind, or Piximedia. Indeed, the Deezer website is very particular, technically speaking, and they are the only ones to be able to make these Special Features work properly on our site with their technical elements (Redirects). Technical elements from another Provider may block the site and our Audio Player, and will not be accepted. As each Special Feature is unique, there are no specific Technical Specifications: They will be set by us after the initial briefing. Ad Tags accepted (JavaScript / Standard) Any Audio must be «OFF» by default, and click-initiated (with a Sound icon: «ON / OFF»), and not by mouse-over. Special Features examples: Destructuring of Home Page Mega Video Floating Ad on Home Page Customized Deezer Audio Player 20

23 Ad Gallery MPU Ad 300x250 MPU Ad 300x250 Expandable MPU Ad 300x250 > 600x Expandable MPU Ad 21

24 Ad Gallery Home Page Takeover 22

25 Ad Gallery MPU Ad 300x250 + Floating Ad 500x400 MPU Ad 300x250 Floating Ad 500x400 Billboard 990x435 Billboard 990x435 23

26 Ad Gallery Header 750x120 Header 750x120 Takeover ROS 24

27 Ad Gallery Masthead 750x200 Immersive Player 990x400 Immersive Player 990x400 25

28 Ad Gallery Sponsored Card Sponsored Card 26

29 Ad Gallery Destructuring of Home Page

30 Ad Gallery Mega Video Floating Ad on Home Page 28

31 About us - Deezer Media TRAFFIC / TRACKING ZIELINSKI Denis Head of Traffic Management dz@deezer.com / trafic@deezer.com COUANON Julien Traffic Manager jc@deezer.com / trafic@deezer.com ROUCOU Mathieu Traffic Manager mro@deezer.com / trafic@deezer.com DEEZER MEDIA DESLANDES David Global Ad Sales Director dd@deezer.com LE VAVASSEUR Marianne Head of Trade Marketing and Research mlv@deezer.com CEZARD Clément International Executive Director cc@deezer.com HORSFALL Niki Executive Assistant nh@deezer.com CHARRIAUT Quentin International Trade Marketing Manager qch@deezer.com