Technical Specifications For Online Advertising Shows

Transcription

1 Technical specifications for Online Advertising 1. Trade show websites Format Pixel Max. filesize Max. filesize Dateiformats Gif/JPEG Flash Fullsize Banner 468 x KB 40 KB GIF/JPG/SWF Button 175 x KB 40 KB GIF/JPG/SWF Skyscraper 160 x KB 40 KB GIF/JPG/SWF Hockeystick 728x90 160x600 50KB 80KB GIF/JPG/SWF Noteices about the Hockeystick: This format consists of a Superbanner (728x90) and a Skyscraper (160x600), which are positioned like an angle on the top right side of the website. The Skyscraper is attached to the Superbanner from the right side. The users of Messe Frankfurt s websites are located all around the globe but many of them are form German-speaking countries. To allow the best possible user experience, please send us an alternative version of your banner with German texts (and if spossible the link to a German landingpage). Image banners Possible image formats: GIF and JPEG Maximum image size: up to 25 KB (see table above) Static and animated GIFS are allowed. Please do not use Flash 11 or ActionScript 3 for creative the banner. Maximum Size: up to 40KB. Always send a fallback image (see Image and Fallback Advertising Media). The Fallback image will be shown to users who do not have the flash plug-in or JavaScript enabled. Notices about linkage All URLs and target windows are generated through the AdServer. Please use the Action-Script feature geturl(). Our AdServer will deliver the destination URL and destination window to the flash movie via the variables clicktag and clicktarget. Please mind the case. The link URL in the Flash file will be passed in the variable clicktag. The variable will be connected to a button action in most cases. Messe Frankfurt Exhibition GmbH Ludwig-Erhard-Anlage Frankfurt am Main Amtsgericht Frankfurt am Main HRB Geschäftsführung: Wolfgang Marzin (Vorsitzender) Detlef Braun, Uwe Behm

2 Seite 2 Example 1 on (release) { geturl (clicktag, clicktarget); } Sollte die Variable nicht an der Stelle verfügbar sein, an der das geturl aufgerufen wird, so muss gegebenfalls _root. hinzugefügt werden. } Example 2 on (release) { geturl (_root.clicktag, _root.clicktarget); The exact upper and lower case of the variable is mandatory! Although ADTECH IQ detects different variants for upper and lower case the given one is highly recommended: clicktag! We do not recommend the following variants: clicktag, clicktag, ClickTag, CLICKTAG. The link URL will be entered in the ADTECH IQ user interface during the banner booking process (for details see the separate Flash Banners user guide). If there advertising media contains multiple links, please use sequential variables: clicktag, clicktag1, clicktag2 etc. Please inform us of which names you used for which button. geturl (_root.clicktag, _root.clicktarget); Changing or Renewing the flash movie Please send us the complete.swf file. The additional adding of scenes in the swf-file is not permitted. Number of loops Anmiated advertising material may rotate 3 times and have to stop after the third rotation. This may be achieved by using the stop() function at the end oft he timescale. Please make sure the the motion-sequence of the animation is user friendly. Flash with independent HTML control file If you would like to use a Flash movie with an additional control file (HTML) then please note the following: Please note that under certain circumstances some JavaScript might have the same name as other JavaScript features on the same page. It is therefore strongly recommended to use the company name when choosing a name for the feature or variable, to avoid name conflicts. Please integrate the control file, a so called sniffer code, for the checking of whether the user has the flash plug-in and JavaScript enabled. Accordingly you will also need to create a fallback-image (See Image and Fallback Advertising Media). Per advertising media you must define the wmode for Flash. Example <PARAM NAME= wmode VALUE= opaque...> <EMBED wmode= opaque...>

3 Seite 3 Top Boxes Formats We offer Top Boxes for companies as well as products. Up to 5 of each category will be shown at the same time on the website Exhibitors and products of each trade show site. Overall, up to 25 company Top Boxes and 25 product Top Boxes are available. Conditions All you need is a complete exhibitor profile and at least 1 product on the website of the respective trade show website, which is included in your media package. Linking Please include the name of the product or company as stated in your profile, so we can make sure to link to the correct site of your profile. Please note: linking to an external website is not possible. Text lenght Please send us a short description of your company or product, which will be displayed directly in the Top Box. This text may be up to 70 characters long. If possible, please send us the short description in English as well as in German.

4 Seite 4 2. productpilot.com Format Max. filesize Max. filesize Dateiformats Max. filesize Gif/JPEG Flash Gif/JPEG Fullsize Banner 468 x KB 40 KB GIF/JPG/SWF Skyscraper 160 x KB 40 KB GIF/JPG/SWF Button 175 x KB 40 KB GIF/JPG/SWF The users of Messe Frankfurt s websites are located all around the globe but many of them are form German-speaking countries. To allow the best possible user experience, please send us an alternative version of your banner with German texts (and if spossible the link to a German landingpage). Image banners Possible image formats: GIF and JPEG Maximum image size: up to 25 KB (see table above) Static and animated GIFS are allowed. They are subject to the same obligations as flash banners on the trade show websites (please see above). Top Boxes Formats We offer Top Boxes for products only. Up to 3 will be shown at the same time on the homepage of productpilot.com. Overall, up to 15 Top Boxes are available. Conditions All you need is a complete company profile on productpilot.com including at least 1 product. Linking Please include the name of the product as stated in your profile, so we can make sure to link to the correct site of your profile. Please note: linking to an external website is not possible.

5 Seite 5 3. Trade show Apps Please note, that all of the below listed formats have to be sent to us. It is the only way to make sure, that your banner will be displayed correctly on most current mobile device. Format Pixel max. filesize file formats App Banner 720x100 30KB GIF/JPG App Banner 640x100 30KB GIF/JPG App Banner 480x50 30KB GIF/JPG App Banner 360x50 30KB GIF/JPG App Banner 320x50 30KB GIF/JPG App Banner 300x50 30KB GIF/JPG Are currently not offered and would not be visible on ios devices. Other formats on request. Linkage In order to increase usability, we recommend to link to website which is optimized for mobile devices. If such a site should not be available, we suggest to link to the respective exhibitor profile on the trade show website. The users of Messe Frankfurt s websites and apps are located all around the globe. Therefore we recommend to use English for any text.