ITB Berlin Media Data 2016

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1 The Virtual Market Place with an innovative design reach your target group on all devices!

2 Desktop computer, tablet or smartphone: The Virtual Market Place is optimised for all devices and automatically adapts to all available display sizes. Book one advertising space and present your company on all devices Reach more potential customers with exclusive online advertising Increase your visibility before, during and after the trade show Attract more visitors to your stand and boost your sales potential Approximately % of of the users access the portal from a a mobile device a a growing trend. Source: web web statistics VMP VMP

3 Banner formats on the start page Position Format (px) File size File type Price Top Position (Desktop) 468 x 60 (Tablet) 234 x 60 (Smartphone) Desktop max. 15 kb jpg, png or gif 2,900 Content Ad 300 x 140 jpg, png or gif 2,900 The ad sections rotate up to five customers per advertising space. Valid from 12 / 01 / / 30 / The banner position (Content Ad) is located within the marked area. Messe Berlin reserves the right to change the exact position and size of the advertising space. Tablet Smartphone

4 Banner formats on the search results page Position Format (px) File size File type Price Top Position Content Ad (Desktop) 468 x 60 (Tablet) 234 x 60 (Smartphone) (Desktop + Tablet) 234 x 60 (Smartphone) Desktop max. 15 kb max. 15 kb The ad sections rotate up to five customers per advertising space. Valid from 12 / 01 / / 30 / Positioned after the third search result. jpg, png or gif 2,400 jpg, png or gif 1,800 Tablet Smartphone

5 Exhibitor logo on the start page TOP POSITION TOP POSITION TOP POSITION CONTENT AD EXHIBITOR LOGOS CONTENT AD Desktop Position Format (px) File type Price Logo jpg, png 300 EXHIBITOR LOGOS The exhibitor books one of 50 logo spaces on the Virtual Market Place start page. The order in which the logos appear is random. Valid from 01 / 14 / / 14 / The logo is located within the marked area depending on the display size. Tablet CONTENT AD EXHIBITOR LOGOS Smartphone

6 Use AdKeywords to place your company at the top of the search results! Keyword / search term The majority of your potential customers use the search field to find products and services. By book Your company name YOUR LOGO Exhibitor City Country Hall Your company profile appears here. Keyword assigned to your company for top position ranking in the search results. ADVERTISEMENT Save ing an AdKeyword you will make sure your company appears at the top of the search results for this keyword. Secure your top listing Guide more visitors to your online profile Be visible on all devices by ranking first in the search results Benefit from absolute exclusivity: Each keyword is assigned only once for the price of 499 Contact us for a personal consultation and an individual offer!

7 Top Position on the start page of the ITB-Berlin website Start page ITB-Berlin.de Position Dimensions (px) File size File type Price / week Top Position (Desktop) 468 x 60 (Tablet) 234 x 60 (Smartphone) max. 15 kb The ad sections rotate up to five customers per one advertising space. Valid from 02 / 03 / / 16 / jpg, png oder gif 1,600

8 Newsletter ITB Trade Visitor Newsletter Regularly sent to approximately 15,000 subscribers (as of October 2015) Personalized newsletter: Subscribers choose their product groups of interest and receive corresponding product information Recipients are trade visitors and journalists Subscribers (GER + EN) ITB Trade Visitor Newsletter approx. 15,000 Price CPM 60 Banner dimensions Cost per Mille 580 x 60 px ITB Trade Visitor Newsletter

9 Contact us! Messe Berlin GmbH Virtual Market Place Online Marketing Team Messedamm Berlin T F Terms and conditions

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