Media Data on Official App for IAA Commercial Vehicles Native Apps for: iphone, ipad and Android

Transcription

1 Media Data on Official App for IAA Commercial Vehicles 2014 Native Apps for: iphone, ipad and Android

2 The Official App for the IAA Commercial Vehicles Market leader: over 8,000 downloads for IAA Commercial Vehicles 2012 First place in business category (around 44,000 downloads in 2013 for IAA Cars) 2.Always up-to-date: only with the official IAA app Exhibitor data and hall plans are continuously updated directly and exclusively by the organiser 3.Exclusive: ticket registration via smartphone Ticket not registered before entry? Register on your mobile phone using the official app no need to queue Page 2

3 Features of the Official IAA Commercial Vehicles App List of exhibitors Calendar of events Interactive hall plan Search function: exhibitors, halls, product groups, events Watch list for exhibitors and dates with route display Local navigation Ticket registration Page 3

4 Overview of Advertising Options Advertising option Placement in ios and Android Optional booking in individual apps Page Logo on hall plan (internet and apps) x 5 Logo in list of exhibitors x 5 Banner package with mobile landing page* x x 6 Sponsoring product category x 7 Banner with app-in-app concept* x x 8 *The maximum number of banners per app is 6. Page 4

5 Logo in Hall Plan and List of Exhibitors Logo placements enable you to attract the attention of a specific target group! Logo on the hall plan Price in internet and apps Placement of firm s logo* on the hall plan Logo in the list of exhibitors Price in all apps Placement of firm s logo in the list of exhibitors Large-format logo Format for logo 250 pixels wide Uncompressed PNG *The zoom level for displaying the logo depends on the size of the stand. The stand must have an area of at least 80 m², otherwise the logo cannot be displayed on the stand. The app automatically calculates how to display your logo in conjunction with the stand, depending on the zoom level. Clicking on the stand area takes the user to the standard entry. Page 5

6 Banner Package Very good presence with a banner in site rotation and a mobile landing page. Placement in the iphone and Android app. Features Price in Placement of your banner in rotation with other banners and creation of a mobile landing page with an image and max. 800 text characters Banner 640 px wide x 100 px high, uncompressed PNG Image 10, x 200 px, uncompressed PNG Page 6

7 Sponsoring a Product Category Sponsoring of individual product categories (products or services, in German and English) enables you to advertise based on specific search words. Features Price in all apps Placement of your banner in the exhibitor and product search, with link to the standard entry Large logo Format of logo 640 px wide x 100 px high Uncompressed PNG Page 7

8 Banner with App-in-App Concept: Example The banner is linked to the firm s own part of the apps. Home screen (branded) Plan of exhibitor s stand Integration of videos Page 8

9 Banner with App-in-App Concept The IAA apps guarantee a great deal of attention: placement of your corporate content as a separate area means that you benefit from the traffic and awareness about the official IAA app! Realisation: Display of corporate content in the company s own area of the IAA app Display of products and product innovations Required data formats and graphics available upon request If you are interested we can send you an individual offer please ask for our prices! Page 9

10 Contact If you are interested please contact Ms Anssar: Katja Anssar Tel.: Fax: Deutsche Messe Messegelände Hannover Germany Tel.: Fax: Page 10