WE WILL SET THE STAGE FOR YOUR ADVERTISEMENT NECKERMANN MACHT S MÖGLICH. ON AVERAGE 14,4 MIO PAGE IMPRESSIONS PER MONTH 12/2010 ONLINE ADVERTISING RATES 2010/11 NECKERMANN REISEN.DE
A SMALL INSIGHT INTO NECKERMANN-REISEN.DE Neckermann macht s möglich this is our claim! Being one of the largest and best known tour operators in Germany, Neckermann Reisen has fulfilled the dreams of more than 80 million holiday makers over the last 40 years. It has become a hallmark for good quality at good prices. neckermann-reisen.de offers an extensive range of products like package tours, last minute offers, hotel only, flights, rental cars, family holidays, city trips, wellness and sporting holidays. Permanent transparency is guaranteed by clearly represented offers and prices. PORTRAIT
BENEFIT FROM OUR SUCCESS Tested by IVW More than 14,4 Mio Page Impressions per month More than 893 thousand Visits and over 450 thousand Unique Users per month Personalised Newsletter with more than 142 thousand subscribers Reference: AGOF internet facts 2010-I IVW: Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.v. BASIC DATA
NECKERMANN-REISEN.DE USERS 60% are aged 30 to 59 years more than 31% have an available net income of at least 3.000 Euro per month are educated above average have superior spending power update themselves regularly online on package, lastminute and city tours, wellness, culture and technics TARGET GROUP
OUR USERS YOUR CLIENTS SOCIODEMOGRAPHY
THREE COLUMNS FOR YOUR SUCCESS Bannering Eye-catching advertising space on our website Teaser Your advertisement within content Newsletter A highly motivated customer group for your advertisement UP TO 40% INCREASE IN CONVERSION GOOD REASONS
CHOOSE YOUR PLACE TOP (880 x 149) TEASER A (340 x 290) TEASER B (162 x 290) SKYSCRAPER (160 x 600) ADVERTISING SPACE
TEASER Integration in content area increases customers trust in your sales message Especially for touristy regions, hotels or airlines with direct linkage to your offers within our websites Manifold range of advertising formats Direct targeting by placement in the appropriate subject area Can be booked on a weekly basis Attractive price offers ADVERTISING SPACES
TOP HOTEL Perfect for individual hotels Highly effective placement in the list of hotels Per region 2 hotels as a maximum possible Cognition as recommendation Price per week: 300 ADVERTISING SPACE
BANNERING Eye-catching advertising space guarantees high click rates Possibility for direct linkage to your offers within our websites or to your own website Available for touristy und non-touristy products Display guaranteed according to the volume booked Individual adjustment of advertising periods Minimum volume required: 1.000 ADVERTISING SPACE
NEWSLETTER INTEGRATION Mailed to a highly motivated and identified group of clients Direct and personalised targeting according to interests chosen by subscribers Available for touristy and non-touristy products Large-sized advertisements (570 x 120) An individual Standalone-Newsletter ensures a successful campaign Prices: starting from 2.500 per distribution ADVERTISING SPACE
ADVERTISING SPACES Premium (Onsite + Bannering, 2-4 weeks) Skyscraper (200TDS PageImpressions) 2x Teaser A Homepage 2x Teaser B Doorpage Ad-Creation Editorial Subpage 9.000 Savings 1.200 TOP OFFERS Standard (Onsite + Newsletter, 1-2 weeks) Newsletter Combination (identic ads) 1x Newsletter-Banner 1x Teaser A Homepage 1x Teaser B Doorpage Editorial Subpage 2x Newsleter-Banner thomascook.de 2x Newsleter-Banner neckermann-reisen.de 2x Editorial Subpage 5.000 Savings 600 8.500 Savings 1.100 Special advertisements Top Hotel 300 Bannering Newsletter Skyscraper Rotation / Category Super Banner Category (Hotelinfo PopUp) Banner Standalone CPT 25/30 CPT 30 2.500 10.000 Service Features Creation Editorial Subpage Ad-Creation 300 300
CONTACT US Kerstin Rodatus Ad Sales Manager TC Touristik GmbH ecommerce Thomas Cook Platz 1 61440 Oberursel T +49 (0) 6171 65-2759 F +49 (0) 6171 65-3990 kerstin.rodatus(at)thomascook.de 12/2010 ONLINE ADVERTISING RATES 2010/11 NECKERMANN-REISEN.DE