Advertising Information for 2016 by Neckermann Hungary. June 2015.
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1 Advertising Information for 2016 by Neckermann Hungary June 2015.
2 OVERVIEW Neckermann Hungary 1 1 Market leading tour operator 26 own shops + 12 franchise rd party retails shops Ca. 20% market share in charter flight market
3 CONTENT overview of activities 2 2 SHOPS AGENTS EVENTS CATALOGUES TRAVEL & DOCUMENTS OTHER OFFLINE ACTIVITIES ONLINE ADVERTISING CONTACT US - 2 -
4 SHOPS Digital TV screens with OFFER 3 DETAILS OFFER of Partner on Digital TV Screens in 26 Neckermann travel shops Offer for partner (1 hotel), including logo+picture, displayed in rotation with other offers on TV screen in all 26 Neckermann shops. 2 TV screens/shop: 1 in the shop area, 1 in the shop window. Advertisement displayed for seconds / occasion Frequency: min. 100 times /day 1 months all year possible 750 / 1 month Design, programming, execution, tracking Digital signage to be in place in Neckermann shops as of November 2015.
5 SHOPS Digital TV screens with VIDEO + OFFER 4 VIDEO + OFFER of Partner on Digital TV Screens in 26 Neckermann travel shops DETAILS 15 seconds video of hotel + max. 2 offers for partner, including logo+picture, displayed in rotation with other offers on TV screen in all 26 Neckermann shops. 2 TV screens/shop: 1 in the shop area, 1 in the shop window. Advertisement displayed for seconds / occasion Frequency: min. 100 times /day Partner to provide video! 1 month all year possible / 1 month Design, programming, execution, tracking Digital signage to be in place in Neckermann shops as of November 2015.
6 SHOPS Window flyers 5 1 flyer (A4 size) for specific offer of 1 partner with logo and 2 pictures in all 26 NEC shops In booking season W15-16: Sep 2015 Mar 2016 S15: Dec 2015 Sep EUR / flyer / month Design, printing, distribution of flyers Placement of1 flyer for 1 month in all 26 NEC HUN shops Potentially Window flyers will be replaced by offers on Digital TV Screens during 2016.
7 SHOPS Window decoration 6 Specially designed shop window decoration in 1 Neckermann shop 2 months In booking season W15-16: Sep 2015 Mar 2016 S15: Dec 2015 Sep EUR / shop / 2 months Design, printing, decoration of selected shop window, flyer placements Placement of decoration for 2 month in 1 shop
8 SHOPS Complete Branding of 1 shop 7 Special decoration of all possible surfaces in one travel shop for partner All year possible 2500 EUR / Travel shop / 4 months Design, production, decoration, placement for min. 4 months
9 SHOPS Neckermann calendar 8 ALL YEAR VISIBILITY! Specially designed calendar for calendar year 2016 with 12 individual pictures (unique for every month) + logo Distribution in all Neckermann + franchise + partner shops All through EUR Design, printing and distribution of 500 calendars
10 SHOPS Poster placement 9 DETAILS Placement of poster in shop, exclusivity for selected shop All through the year 150 EUR / month / shop Production, distribution and placement of poster in shop Co-branded with Neckermann Hungary A2 size
11 SHOPS Lama poster 10 Placement of Lama poster in shop, exclusivity for selected shop 3 MONTHS GUARANTEED VISIBILITY!!! All through the year 300 EUR / piece DETAILS Design, production, distribution and placement of poster in shop Co-branded with Neckermann Hungary 420 x 1350mm, only 1 poster allowed / shop / month
12 SHOPS Roll-up 11 Production of partner specific roll-up, co-branded with Neckermann Roll-up to be used at Neckermann events, fair, or in shops 3 MONTHS GUARANTEED VISIBILITY!!! All through the year 350 EUR / piece Design, production, distribution and placement of roll-up wherever applicable DETAILS Co-branded with Neckermann Hungary 800 x 2000mm, only 1 roll-up allowed / shop (multiple roll-ups used at events)
13 AGENTS Webinar 12 Dedicated web based training to Neckermann agents, max. 30 minutes training duration All through the year possible 500 EUR / training event Set-up of web training, invitation of partners, moderation of training, translation of partner s training material into Hungarian PPT presentation delivered by partner Avg. Participation: shops = agents Duration: ca. 20 minutes Preferred topic: news, events, interresting novelties in the hotels and the destination to give a reason to sell the product
14 EVENT Road show for agents 13 Series of regional partner meetings, ca. 5 locations in Hungary country side, ca agents/location Ca. 30 minutes presentation time for partner/location Not exclusive for Partner. Up to 5 Partners may present/location Summer 16 roadshow: January 2016 Winter roadshow: September EUR / road show Preparation, invitation, presentation, rental of venues, catering, travel cost and accommodation of NEC HUN colleagues; does not include travel and accommodation cost of partner representative
15 EVENTS Neckermann cooking event for agents 14 Exclusive invitation to a Neckermann event for agents with a particular motto suited to the partner Participation: max. 20 agents per event Theme inline with key destination and national specialties of partner All year possible, maximum 5 times / year organized EUR / event Preparation, invitation, organization of event
16 CATALOGUE Advertisement 15 SUMMER 2016 WINTER Circulation Mediterranean flight: ca pcs Mediterranean car: ca pcs Mediterranean Börze: ca pcs Mountains&Lakes car: ca pcs Ski: ca pcs Exotic & Mediterranean flight: ca pcs Issue date December 2015 August 2016 B1: EUR (picture + logo only) B4: EUR (full ad) B3: EUR 1/1: 1500 EUR DETAILS B1 contains picture + logo only - All others contain full advertising 1/1 size: 210 x 280 mm, 4c, composite PDF format
17 TRAVEL & DOCUMENTS Online booking confirmation 16 Issue date DETAILS GREAT TOOL TO TARGET LOYAL NECKERMANN CUSTOMERS! SELL THE SUMMER VACATION ALREADY WITH THE WINTER BOOKING!!!! Banner on every page of electronic confirmation letter for all bookings. Sent our every time some change is done. Ca. 2,5 times for each booking All year possible based on agreement 1500 EUR/month Placement & delivery to customers 750x75 px + linking to Hotel page on Neckermann.hu website BEST WAY TO SELL NEXT VACATION!
18 TRAVEL & DOCUMENTS Ticket Pouches 17 Issue date All Neckermann customers receive printed offers in the shops in these envelopes pcs / 3 months quarterly DETAILS EUR / page Printing, distribution of vouchers envelopes Full pages: front side, back side, inside page & Inside holder Size: full pages: 220x113mm, inside holder: 192x88mm, 4c
19 OTHERS OFFLINE Outdoor Billboards 18 Cost Joint advertising on giant outdoor posters (5 x 2.5 m) 50 pcs in Budapest 1 month EUR / 50 posters Design, production, distribution, media cost, tracking
20 OTHERS OFFLINE Restaurant Advertising 19 Issue date DETAILS Advertising on paper table cover sheets upstyle restaurants in Budapest s most fancy shopping malls (for example Leroy) monthly 1100 EUR / month / restaurant Printing, distribution, control of placement A3 size paper covers for tables pcs. of covers for 50% of places / restaurant / month Option to rent 100% of places with upcharge.
21 OTHERS OFFLINE Restaurant Advertising + LINKED WITH REGISTRATION GAME 20 Advertising on paper table cover sheets upstyle restaurants in Budapest s most fancy shopping malls (for example Leroy) + QR code on creative + landing page on Neckermann.hu for registering. Customer can win free stay in Hotel Issue date 1 month, possible in January May 2016 period DETAILS EUR / month / restaurant Printing, distribution, control of placement, design and execution of landing page, organization of game, taxes for prize A3 size paper covers for tables pcs. of covers for 50% of places / restaurant / month Option to rent 100% of places with upcharge. + Landing page on
22 ONLINE Google Adwords campaign 21 Google Adwords campaign with flash banners. (swf 150K various sizes) All year possible 2000 EUR / month Full execution
23 ONLINE exclusive B2C newsletter Dedicated newsletter to our database: ca addresses with partner message, logo, photos, offers. Max. 6 hotel offers All year possible 1100 EUR Full execution
24 ONLINE B2C newsletter banner 2333 Banner in weekly B2C newsletter. Database ca addresses Size: 700x220px JPG. + link All year possible 500 EUR Creative design + placement of banner
25 ONLINE Display banner on 24 Display banner through Adtech ad server on in rotation with other advertisements. Possible sizes: 1110x142, 350x132, 340x206), possible formats: jpg, gif, swf. Link to 1 hotel in Neckermann portfolio 2 weeks duration All year possible 500 EUR Creative design + placement of banner example
26 ONLINE Hotel PROMO BOX 25 Special offer box on Hotel name + picture + Tripadvisor/Hoidaycheck rating comments from guests about their stay at the hotel 2 weeks duration All year possible 750 EUR Complete management example
27 ONLINE extranet/intranet publication 26 B2B marketing info to Neckermann + 3rd party agents. PDF format, ca pages, English/German ok 1x per season possible 500 EUR Placement of document
28 ONLINE Facebook Posts fans. Facebook Post campaign 1 post/month for 3 months duration includ es All year possible, 3 months/post campaign 250 EUR for Post Full execution 27
29 ONLINE Facebook Photo album fans. Facebook Photoalbum - Logo, partner name, pictures displayed. All year possible Photo album available for 6 months 500 EUR for Photoalbum Full execution
30 ONLINE Facebook VIDEO fans 1 video post on Neckermann facebook profile with video about partner. Partner to provide video All year possible Video available for 6 months 250 EUR for video Full execution
31 ONLINE YouTube video post 30 Special video post on YouTube Neckermann video channel All year possible Video available for 6 months 250 EUR for Photoalbum Full execution
32 CONTACT US 31 Péter Kálmán Orsolya Kapus Tel: Tel:
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