Media Information 2016 zza-online.de No. 39 valid from 1 October 2015

Transcription

1 9974 Media Information 2016 zza-online.de No. 39 valid from 1 October /2015 April Including our ABC-advertisement offer for the zza web page TITELI Emotionen sind kaufentscheidend SCHWERPUNKTI Hundenahrung: Für jeden Hund das Passende BRANCHENBERICHTI Die neuen Strukturen im ZZF NETZWERKI Tierbedarf und E-Commerce The journal for the entire pet branch applying the know-how of the ZZF

2 Schedule 2016 Issue Deadline for ads Publication date Printing materials Focus special insert 1 / Aquatics Erlebniswelt Heimtiere / Grüne Woche, Berlin 2 / Small caged animals Heimtiermesse und Internationales Garnelenchampionat, Hannover 3 / Indoor and outdoor toys Garden & ponds ZZF-Forum / Aqua-Fisch, Friedrichshafen 4 / BARF & Co. Interzoo / preliminary report 5 / Interzoo* Special for dog groomers Interzoo, Nürnberg 6 / Travelling with pets Interzoo / follow-up report 7 / Snacks for dogs & cats Super Zoo, Las Vegas 8 / Terraristics Gafa + spoga / spoga horse Herbst 9 / Food for wild birds & animals Zooevent 10 / Animal health: Food supplement and medication Expertise round aquatics tierisch gut, Karlsruhe / Animal, Stuttgart 11 / Trends of dog food Everything for cats Zoosphere, St. Petersburg 12 / Shopfitting Special for dog groomers * Increased Circulation of Copies

3 Advertisement prices No. 39 valid from 1 October 2015 Average printed circulation: copies (IVW second quarter 2015) Size of journal: Type area: DIN A 4, 210 mm width x 297mm height 184 mm width x 270 mm height, 4 columns of 43 mm oder 3 columns of 58 mm width Sizes of ads and basic prices: Format width x height 4-colour black/white 2/1 page 394 x 270 mm EUR EUR /1 page 184 x 270 mm EUR EUR /2 page 90 x 270 mm or 184 x 133 mm EUR EUR /3 page 184 x 87 mm or 58 x 270 mm EUR EUR /4 page 90 x 133 mm or 184 x 65 mm EUR EUR /6 page 58 x 133 mm EUR 760. EUR /8 page 90 x 65 mm or 184 x 31 mm EUR 550. EUR 300. Prices for special placements: 2nd cover page full coloured EUR first right page full coloured EUR rd cover page full coloured EUR /2 page beside the content full coloured EUR th cover page full coloured EUR Tunnel ad full coloured EUR Extra charge HKS or Pantone for special colour: Regardless of format, per colour EUR 725. Bleed: 3 mm EUR 225. Charge for box-number: EUR Small ads: Per 43 mm width mm-column in black EUR 2.80 Ads for vacancies, etc.: Per mm in black EUR 1.75 Discounts: Taking off in one year 3 ads 3 % 3 pages 5 % 6 ads 5 % 6 pages 10 % 12 ads 10 % 12 pages 15 % Loose inserts: Up to 25g weight per %o copies EUR 270. (no discount) Up to 50g weight per %o copies EUR 335. Including postage costs. Bound inserts : 1 double page (4-pages) EUR (no discount) Bleed: at the top, at the bottom, right: per 3 mm Copy beforehand to hw-studio weber, Leimersheim Frequency: Monthly publication (refer to schedule) Deadline: Circa 14 days before publication (refer to schedule) Payment: Prices in Euros and subject to statutory VAT if the service is taxable in Germany General terms: Account: Nassauische Sparkasse Wiesbaden Konto-Nr (BLZ ) BIC: NASSDE55XXX IBAN: DE Printing process: Offset, 60 screen, Euroscale Ad data: File types: PDF, EPS, TIF with a colour proof Extra charge of EUR 80.- for manuscripts or photos Data transfer: technik@zza-online.de, CD-ROM for MAC Fashioning: Wire binding, trade fair issues: adhesive binding Printing-paper: 90g/m 2 woodfree matt 200g/m 2 woodfree mat (cover) Delivery adress Carriage free for inserts: Druckhaus Karlsruhe, Ostring 6, Karlsruhe GERMANY

4 1 Media Information Magazine / Publisher / Analysis of the volume In brief: Institution: Publisher: Editorial staff: zza - Zoologischer Zentralanzeiger is the journal for the entire pet branch applying the know-how of the ZZF. Next to current news, zza features high-standard expert articles on pets, merchandise knowledge, new products, assortment services, educational and legal issues, marketing and microeconomics, trade and industry reports as well as news from the ZZF association (Germany) and the VZFS association (Switzerland) and WKO Austria-Info (Austria). Official institution of ZZF Zentralverband Zoologischer Fachbetriebe Deutschlands e.v. Vera Grünewald, responsible (gruenewald@zza-online.de) Sabine Gierok (gierok@zza-online.de) Kathrin Handschuh (handschuh@zzf.de) Publishing house: zza-verlag der Wirtschaftsgemeinschaft Zoologischer Fachbetriebe GmbH Postfach 6164, Wiesbaden Mainzer Straße 10, Wiesbaden, GERMANY Telephone: / 611 / Telefax: / 611 / Internet: zza@zzf.de CONTACT Advertisements, hw-studio weber Production, medienagentur Distribution: Gewerbegebiet Leimersheim Telephone: 0049 / 7272 / Telefax: 0049 / 7272 / Internet: anzeigen@zza-online.de Leimersheimer Kommunikation- und Servicecenter Object conductor: Advertisements: Annual set: 112. Volume 2016 Frequency: Hans Weber (hansweber@zza-online.de) Thomas Riegel (anzeigenverkauf@zza-online.de) Fabrice Weber (anzeigen@zza-online.de) Monthly publication, (refer to schedule) Subscription prices: Abroad: Annual subscription EUR For one issue EUR 7.00 including postage costs Analysis of the volume: October 2014 till September 2015 = 12 issues Total volume: 816 pages = 100,00 % Editorial: 671 pages = 82,23 % Advertising: 145 pages = 17,77 %

5 2 Media Information Print analysis / Circulation analysis Audited by: Circulation analysis: Printed circulation: Actual circulation:* Paid circulation: Free copies: IVW Copies per issue on an average of the 2nd quarter of copies copies copies 691 subscriptions 468 copies for members 833 other sales copies 124 rest-, archives-, voucher copies Circulation by countries: Copies Percent Germany Abroad Actual circulation Per postal code (Germany): Abroad Actual circulation *Audited by IVW 2nd quarter 2015 IVW - Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e. V. = Information Community for the Assessment of the Circulation of Media, comparable to the Audit Bureau of Circulation certifies and audits the circulations of major publications, including newspapers and magazines within Germany.

6 3 Media Information Circulation analysis By target groups Copies Percent Pet specialty retailers, pet stores (independent, chain, franchise), mass markets Garden centres and DIY stores with pet departement Grooming salons, pet boutiques Manufacturers, wholesalers Others (Veterinarians, professional breeders, specialist authorithies) Actual circulation* *Audited by IVW 2nd quarter 2015 IVW - Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e. V. = Information Community for the Assessment of the Circulation of Media, comparable to the Audit Bureau of Circulation certifies and audits the circulations of major publications, including newspapers and magazines within Germany.

7 The ABC-advertisement offer of the zza-web page A Horizontal Desktop Banner 860 x 100 Pixel B Skyscraper Banner 120 x 600 Pixel A B Horizontal Desktop Banner The Horizontal Desktop Banner is placed above the content and comprises the whole width of the web page. It is displayed at the homepage only. The dimensions in pixels are 860 width x 100 height. It is displayed upon desktop und tablet-computers. Pricing: 360 euro for one month. Skyscraper Banner The Skyscraper Banner is placed at the right side. It is displayed at the homepage and at any single directory page. The dimensions in pixels are 120 width x 600 height (for the desktop-display). Pricing: 320 euro for one month. C Sidebar Banner 300 x 250 Pixel C Sidebar Banner The Sidebar Banner is placed at the right side at mobile phones underneath the main content. It is displayed at the homepage and at any single directory page. The dimensions in pixels are 300 width x 250 height (for the desktop-display). It is displayed upon desktop, tablet-computers and mobile phones. Pricing: 290 euro for one month. Placement duration from the first until the last day of the month. Discounts 10 percent discount given for a 6 month contract. 20 percent discount given for a 12 month contract. Data gif und jpg, gif-animation; no flash-animationen.

8 Advertisements, Production, Distribution hw-studio weber medienagentur Gewerbegebiet 39, D Leimersheim Phone: 0049 / 7272 / Fax: 0049 / 7272 / anzeigen@zza-online.de Leimersheimer Kommunikation- und Servicecenter Conductor Hans Weber hansweber@zza-online.de Phone 0049/7272/ Advertisement marketing Fabrice Weber anzeigen@zza-online.de Phone 0049/7272/ Advertisement sales Thomas Riegel anzeigenverkauf@zza-online.de Phone 0049/7272/ Distribution Rosemarie Zellner vertrieb@zza-online.de Phone 0049/7272/ Technical advisor Susanne Schwarz technik@zza-online.de Phone 0049/7272/ Chief Editor Vera Grünewald gruenewald@zza-online.de Phone 0033/3/ Editor Sabine Gierok gierok@zza-online.de Phone 0049/7243/ Editor Kathrin Handschuh handschuh@zzf.de Phone 0611/ Publishing house zza-verlag der Wirtschaftsgemeinschaft Zoologischer Fachbetriebe GmbH Postfach 6164, Wiesbaden, GERMANY Phone : 0049 / 611 / Fax : 0049 / 611 / zza@zzf.de