Advertising on BUNTE Display

Transcription

1 Advertising on BUNTE Display

2 BUNTE Europe s largest people magazine on mobile phones BUNTE mobile website for women, reaching a large audience users are provided with news and stories from the world of stars and celebrities mobile Website offers lifestyle trends and the latest news on stars from the largest people magazine with more than 50% female users, advertisers have the opportunity to target an attractive audience typical mobile users are between 20 and 49 years old and have a high household net income Page 2

3 BUNTE presenting star news in an innovative way iphone App, Mobile Web ipad App BUNTE offers all the latest news on stars and lifestyle trends from Europe s largest people magazine on mobile phones. The BUNTE categories Stars (Homepage), Society, Royals and Videos are available both on the iphone App and the mobile website. Daily horoscopes, competitions, a personalised start page with the individual interests of the users and the option to be notified automatically about news on the users favourite stars make BUNTE a unique experience. The BUNTE ipad app was specifically designed for the Apple ipad and supports touch screen control as well as the option to conveniently view the content in landscape and portrait view. Immediately after its launch, the BUNTE ipad app has already enjoyed great popularity with ipad users. Page 3

4 BUNTE Reach and traffic

5 BUNTE reach Unique User in Mio. Digital net coverage 4,28 Online 2,31 Mobile Web 2,15 Smartphone Apps 0,12 Source: AGOF ; net coverage (digital facts), Online (internet facts), Mobile Web, iphone App, Android App (mobile facts) Page 5

6 BUNTE traffic Page Impressions in Mio. 107,68 105,03 37,31 42,78 12,75 14,96 7,26 6,31 Okt 15 Nov 15 Okt 15 Nov 15 Okt 15 Nov 15 Okt 15 Nov 15 Online Mobile Web Smartphone Apps Tablet App Source: IVW 11/2015 Page 6

7 BUNTE User demographics

8 BUNTE user demographics Percentage in % Gender male 26 female 74 Age 14 up to 19 years 10,9 20 up to 29 years 27,4 30 up to 39 years 24,7 40 up to 49 years 20,1 50 years and older 16,8 Education not (yet) graduated 3,4 GCSEs 47,7 Levels, University Degree 48,9 Occupation employed 71,5 unemployed/retired 12,1 in full-time education 16,4 OTB amount up to Euro 18, to Euro 45, Euro and more 36 Source: AGOF digital facts Seite 8

9 BUNTE Rates and additional services

10 Rates Media 2015 / 2016 Booking opportunities and rates valid from 01. October 2015 (TKP in Euro) Multi Screen - Desktop Smartphone Tablet PREMIUM REACH Ad Format Device Category Run of Site Channel Run of Network Pre Roll Post Roll Billboard MCA 2:1 Halfpage Ad Fireplace Frame Ad Floor Ad Interstitial Flash Layer Wallpaper Premium Ad Bundle (Billboard, Halfpage Ad) Medium Rectangle Ad Bundle (Super Banner, Skyscraper, Medium Rectangle) Skyscraper Super Banner MCA 2: Page 10

11 Rates value-added service and volume discounts Value-added service Creating advertising media Creating Landing Pages (all devices) Targeting Audience Extension Rate upon request upon request extra charge per criteria upon request Targeting on real data, keyword targeting 7,5 Retargeting, Predictive Behavioral Targeting, Technisches Targeting (e. g. Geo-, Browser-Targeting), Weathertargeting Exclusion of individual devices on Multi Screen booking (extra charge per excluded device) Excluding several websites / Apps of rotation (extra charger per website / App) VOLUME DISCOUNT (gross) on basis calender year, valid from Quantity ordered per customer/enterprise Discount ab Euro 2,50% ab Euro 5,00% ab Euro 7,50% ab Euro 10,00% ab Euro 15,00% ab Euro 20,00% ab Euro 25,00% All rates are stated in euros and are subject to VAT. ForwardAdGroup reserves the right to adjust rates. Current rates, fixed rates, terms and conditions, information and advertising formats can be found under 5 Discounts depend on the reached volume level. No refund payment of discount credits. The minimum booking amount at ForwardAdGroup is 4,000 Euro net. Page 11

12 BUNTE contact Claudia Weiß Head of Sales International Simone Richter Senior Account Manager International Tel.: 040/ Tel.: 040/ Page 12

13 Contact us! Images are used from: