Media Data 2012 ONLINE Rate Card valid from 1st February 2012

Transcription

1 Media Data 2012 ONLINE Rate Card valid from 1st February 2012

2 READERSHIP & DEMOGRAPHIC DATA berliner-zeitung.de 2 AGOF internet facts : 3,10 Mio. Page Impressions Unique User IVW online use data 2012/02: 7.20 Mio. Page Impressions 1.72 Mio. Visits ONLINE RESSORTS PI Homepage Berlin Politic Economy Miscellaneous Culture Sport Science GENDER Men 58 % Women 42 % AGE 14 to 19 Years 11 % 20 to 29 Years 24 % 30 to 39 Years 14 % 40 to 49 Years 27 % 50 to 59 Years 12 % 60 Years or older 12 % FAMILY STATUS single 47 % married 43 % divorced / widowed 10 % HHNI or more 34 % to % to % less % PROFESSION Self-employed, Worker 21 % Employed 40 % other 39 % Source: IVW online use data 2012/02 Source of demographic data: AGOF internet facts (April - June 2011)

3 READERSHIP & DEMOGRAPHIE DATA berliner-kurier.de 3 ONLINE AGOF internet facts : 2,96 Mio. Page Impressions Unique User IVW online use data 2012/02: 8,45 Mio. Page Impressions 1.21 Mio. Visits RESSORTS PI Startseite Berlin Politik Nachrichten Sport Lust & Liebe Ratgeber Source: IVW online use data 2012/02 Source of demographic data: AGOF internet facts (April - June 2011) GENDER Men 66 % Women 34 % AGE 14 to 19 Years 14 % 20 to 29 Years 26 % 30 to 39 Years 20 % 40 to 49 Years 22 % 50 to 59 Years 10 % 60 Years or older 7 % FAMILY STATUS single 52 % married 38 % divorced / widowed 10 % HHNI or more 33 % to % to % less % PROFESSION Self-employed, Worker 22 % Employed, Public servant 40 % other 38 %

4 READERSHIP & DEMOGRAPHIE DATA tip-berlin.de 4 AGOF internet facts : 1,14 Mio. Page Impressions Unique User IVW online use data 2012/02: 1,20 Mio. Page Impressions ONLINE RESSORTS PI Homepage Food & Drink Calender Cinema & Movie Culture & Leisure Time Music & Party Source: IVW online use data 2012/02 Source of demographic data: AGOF internet facts GENDER Men 45 % Women 55 % AGE 14 to 19 Years 10 % 20 to 29 Years 33 % 30 to 39 Years 19 % 40 to 49 Years 20 % 50 to 59 Years 11 % 60 Years or older 7 % FAMILY STATUS single 55 % married 36 % divorced / widowed 9 % HHNI or more 29 % to % to % less % PROFESSION Self-employed, Worker 17 % Employed 40 % other 43 %

5 POSSIBLE POSITIONING & EXAMPLES 5 berliner-zeitung.de berliner-kurier.de tip-berlin.de BANNER POSITIONING n s n Super Banner o Skyscraper p Content Ad q Teaser-Ad Rechts o r Teaser-Ad Mitte p s Wallpaper r q

6 EXAMPLES & PRICE 6 Super Banner Format W 728 x H 90 Px TCP 10,00 Expandable Super Banner Format W 728 x H Px TCP 20,00 Skyscraper Format max. W 200 x H 600 Px TCP 15,00 Expandable Skyscraper Format max. W x H 600 Px TCP 25,00

7 EXAMPLES & PRICE 7 Content Ad Format W 300 x H 250 Px TCP 20,00 Fixed Positioning on demand Expandable Content Ad Format W 300 x H 250 Px to W 400 x H 400 Px TCP 30,00 Wallpaper Format W 728 x H 90 Px + W 200 x H 600 Px Data size 80 kb TCP 45,00 Expandable Wallpaper Format W 728 x H 90 Px + W x H 600 Px Data size 120 kb TCP 55,00

8 EXAMPLES & PRICE 8 Layer Format W 400 x H 400 Px max. 10 Sec. TCP 45,00 Banderole Format W 770 x H 250 Px max. 10 Sec. TCP 45,00 Teaser-Ad Right Teaser-Ad Center Format Data type Data size W 300 x H 100 Px JPEG, GIF, FLASH 40 kb Format Data type Data size W 480 x H 100 Px JPEG, GIF, FLASH 40 kb Fixed Positioning on demand Fixed Positioning on demand no fixed positioning on Homepage possible

9 EXAMPLES & PRICE 9 Advertorial 1 2 Einbindung eines commerziellen Artikels (2) Verlinkung auf Advertorial durch Artikelteaser (1) Suchmaschinenoptimierung (Keyword-Analyse) Verlinkung auf eigene Webseite möglich Laufzeit mind. 1 Monat Preis inkl. Erstellung auf Anfrage Microsite bis zu 4 HTML-Seite mit Titel, Text, Bild (max. 3) Link auf Kundenseite Veränderung möglich Laufzeit mind. 1 Monat Preis inkl. Erstellung auf Anfrage Please ask for individual offers concerning : Ad bundle Advertorials Exclusive positioning Microsites

10 CONTACT 10 POSTAL ADRESS Postfach Berlin VISITORS ADRESS Berliner Verlag GmbH Karl-Liebknecht-Straße Berlin ADVERTISEMENT DEPARTMENT ONLINE Head of Online-Sales Björn Wendler Phone Telefax Sales Manager Online Steffen Kunert Phone Telefax Sales Manager Online Philipp Hergenröther Phone Telefax BANKERS Bank Deutsche Bank Berlin Bank Code No Account No Swift-Code DEUTDEBB IBAN DE