Online. Media Rates. The portal of the creative scene Design. Code. Business. PAGE Online rate card No 5, valid from 1.1.

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1 Online Media Rates 2015 The portal of the creative scene Design. Code. Business. PAGE Online rate card No 5, valid from

2 Profile PAGE Online - The portal of the creative scene Design. Code. Business. PAGE Online, the platform for Germany s leading design and publishing magazine, PAGE, offers inspiration and know-how for designers of print, digital and mobile media. The users of PAGE Online benefit from the experience and engagement of the online editorial team and gain useful tools, business knowledge and tips for their work through up to the minute contributions. PAGE Online features a recruitment market with an extensive selection of opportunities for those seeking work across the design and advertising industry. PAGE Online is an essential networking tool for creatives and techies. Advertising customers are offered varied and exclusive advertising opportunities that are individually tailored to their requirements. PAGE Online is IVW audited and reaches a high proportion of the industry s designers, developers and techies. As an industry portal, PAGE Online offers a professional and neutral environment for first class creations and campaigns. Its media performance is guaranteed and we offer the very latest marketing solutions for display campaigns, content marketing or lead generation. Reach and Traffic Page Impressions (PIs): Visits: (IVW 04/2015) per month per month PAGE The magazine for the creative scene Design. Code. Business. PAGE is the professional magazine for creative media design, publishing and trends. Month by month PAGE provides leading figures in the creative industry with what they need to know about design and advertising as well as developments in classic and digital media. PAGE acts both as a source of inspiration and a guide to investment. The readers of PAGE are young, tech savvy professionals with senior decision-making power who are constantly looking for new ideas, inspiration and solutions for their work. PAGE Newsletter PAGE Shop edossiers AppStore pagemag 2

3 Contacts Media consultants Print/Web/Mobile Alexander Herz Advertising Director Print/Web/Mobile Phone +49 (0) Fax +49 (0) Kim Robertz Ad Sales Print/Web/Mobile, Cooperation Management Phone +49 (0) Fax +49 (0) Sabine Cordes Ad processing Print/Web/Mobile Phone +49 (0) Fax +49 (0) Job Market Publisher Sabine Vockrodt Job Market Director Print/Web/Mobile Phone +49 (0) Fax +49 (0) Gabriele Günder Editor-in-Chief/Publisher of PAGE Phone +49 (0) Fax +49 (0)

4 User structure data Our latest user survey provides important support for media planning. The questionaire confirms strong trends and facilitates a precisely detailed description of visitors. Gender* Age* 14 to 19 years 2% male 46 % 20 to 29 years 49% female 54 % 30 to 39 years 33% 40 to 49 years 13% 50 to 59 years 3% Professional function* Education* Grafic designers Art directors Owners/directors Project managers Media designers 7% 15% 14% 18% 28 % Degree from a high school or vocational school High school leaving certificate / specialized high school leaving certificate Graduated from secondary modern school 9% 26% 53% Creative directors Concept developers 3% 6% Graduated from secondary modern school 2% Others 9% *Source: User online survey PAGE Online, Netigate 11/2011 ( participators) 4

5 User structure data Participation on investment decisions* Are you a reader of the PAGE Magazine?* 74 % 74 % Decider or co-decider 26 % Market research 57 % Yes 43 % No Position in corporation* Company size* 60 % 53 % Up to 10 employees 60 % Executive position 26 % employees 40 % No executive position 21 % Over 50 employees *Source: User online survey PAGE Online, Netigate 11/2011 ( participators) 5

6 Display advertising Delivery All advertisements will be delivered in rotation. If desired, a time interval can also be exclusively booked. Superbanner (Leaderboard) 728 x 90 pixels up to Billboard Data delivery 980 x 90 pixels CPM*: x 250 pixels CPM*: 109 All banner formats up to a maximum of 50 KB Data formats: JPEG, GIF, Flash (when submitting in Flash format, please also supply a back-up file in GIF) Delivery must be made no later than five days prior to the first appearance of the campaign. Wide-, Skyscraper 120 x 600 pixels or 160 x 600 pixels or 200 x 600 pixels Hockeystick (Superbanner + Skyscraper) 728 x x 600 pixels Expandable formats CPM*: 79 CPM*: 119 The first time the page is called up, the banner appears in large format (Expandable format). Each subsequent time the user calls up the page, the advertisment remains visible and can be opened by the user's action. Content Ad (Medium Rectangle) 300 x 250 pixels Wallpaper (Hockeystick and colored website) 728 x x 600 pixels Sticky CPM*: 89 CPM*: 129 Linked to Skyscraper, Big-Size Skyscraper, Hockeystick and Wallpaper (advertising material must be physically available). +20 % 1 Big-Size Skyscraper Fireplace (Billboard and of the relevant CPM* in each case. 2 1 or 2 (Half Page Ad) two Skyscraper) 980 x x *Cost Per Mille (CPM) for 1,000 deliveries (i.e. 1,000 ad impressions) 300 x 600 pixels CPM*: x 600 Pixel CPM*: 149 Euro 6

7 Premium advertising Premium display advertising (Premium Ad Package) The banner is shown in expanded format the first time the page is displayed. The advertisement continues to be visible with subsequent page displays and can be opened again by user actions (mouse-over or click). Stand Alone Newsletter (Business Information) An exclusive Stand Alone Newsletter with the look and feel of the editorial newsletter but with only your contents, images and links distributed to >14,000 newsletter subscribers with a follow-up report. Distribution and price on request. Banderole Ad (Expandable) (closes automatically after 10 seconds) 770 x 250 pixels Price: /week Frequency Capping one/session in expandable format Push Down Ad (Expandable) (closes automatically after 10 seconds) max. 980 x 90 pixels (closed) max. 980 x 90 pixels (opened) Price: /week Frequency Capping one/session in expandable format Maxi Ad (closes automatically after 10 seconds) 640 x 480 pixels Price: /week Frequency Capping one/session 7

8 Newsletter PAGE Newsletter subscribers receive exclusive updates about important industry news and activities. Even more crucially, it alerts them to emerging topics and upcoming events in the creative, design and agency world. Guaranteed distribution We guarantee >14,000 newsletter subscribers with each PAGE Newsletter and we will produce an opening rate and click report for you. Banners, advertising media 1st Position 2nd Position 3rd + 4th Position Banner format File size Promotion (1 picture, characters) Content Ad (300 x 250 pixels) Fullsizebanner (468 x 60 pixels) JPEG or GIF-Banner (motionless*) max. 50 KB * Starting with Outlook 2007, animated GIF files will no longer be shown in animated form Price 1x Promotion Price on request 1x Content Ad 620 1x Fullsizebanner 480 8

9 Special forms of advertising Lead Generation Discover potential customers who are interested in your product now: advertising combined with direct, measurable sales. Video and moving image PAGE Online transmits your video at the best possible quality given the available bandwidth. This significantly reduces the failure rate. We would be happy to explain all the technical details to you. Information Activation User contact Coverage Clicks Downloads Addresses Branded Channel on PAGE Online Native advertising at its best! Pursue successful content marketing via your own branded channel on PAGE Online. This allows you to create a buzz and win the creative community over with high quality and useful content. Sponsored Article on PAGE Online Hosting Teaser Guaranteed Price weeks Preview of the video 20,000 ad impressions (teaser image) Technical details for video delivery File format Preferred MPG4 (H.264) or SWF, WMA, ASF, AVI, MOV, M4V, PNP4, M4A Duration 0,5 up to 1,5 minutes (recommended) Format 16:9 or 21:9 Preview image 1280 x 720 pixels, JPEG, TIFF, PNG We publish an article sponsored by you on our homepage. You supply text, images and links and we give your sponsored article the look and feel of PAGE Online. No report will be supplied and the sponsored article will be marked with the word Anzeige [advertisement]. Lead Generation, Landing Page and Sponsored Article We would be delighted to explain these special forms of advertising in further detail. Prices on request. 9

10 Online job market PAGE Online your access to professional creatives and talents The target group of people who visit PAGE Online is more than merely top-class: 57 %* (filter: employed persons) of the readership are creatives. PAGE reaches precisely those readers who are most relevant for filling highly professional creative job positions. For many years, media houses such as ProSiebenSat1, Bertelsmann, Spiegel-Verlag and enterprises like Mercedes Benz, REWE, Amazon, Nintendo, Allianz as well as agencies like METK, Jung von Matt, Scholz & Friends and Scholz & Volkmer have successfully used PAGE as an efficient job advertisement platform and as an integral component of their recruiting portfolios. With almost no delay whatsoever, you can place advertisements in PAGE s online job market without having to wait for the next print edition. Intership advertisement Non-styled online job advertisement without logo. Online for six weeks. Price 295 Basic offer Non-styled online job advertisement without logo. Online for six weeks. Price 695 Silver offer Styled standard online job advertisement with logo. Styled advertisement in online appearance according to predefined templates. Online for six weeks. Price 795 Gold offer Individually styled online job advertisement with logo. Styled advertisement in online appearance according to client s preferences. Online for six weeks. Price /stellenmarkt ** Source: Telephone survey of readers conducted in June 2006 (C.A.T.I.) Basic population: PAGE subscribers Number of respondents: 253 interviews (net number) Concept & implementation: CZAIA Marktforschung GmbH, Bremen ** Werben & Verkaufen GmbH for PAGE // Ebner Verlag GmbH & Co KG Your contact for the PAGE job market section** Sabine Vockrodt Job Market Director Print/Web/Mobile Phone +49 (0) Fax +49 (0) stellenangebote@wuv.de 10

11 Crossmedia Increase your reach and the success of your campaign through crossmedia marketing: Extend the reach of your advertising message through the combination of print, online and newsletter. Use every channel to increase recognition of your brand and your products by your target group. Exploit the full freedom of crossmedia campaigns with creative and innovative attention grabbing concepts. CPM (Cost Per Mille): the fair pricing model. PAGE Online only bills for the advertising performance (ad impressions) that is actually delivered and reporting guarantees this. We guarantee your advertisement in the PAGE Newsletter will be sent out to the >14,000 PAGE Newsletter subscribers and we will provide you with the proof. Print run for PAGE magazine (IVW 01/2015) PAGE Online visits (IVW 04/2015) PAGE Newsletter subscribers >14,000 (Date 04/2015) PAGE Magazine Newsletter Terms and Conditions for Print Terms and Conditions für Online 11