Media Kit 2013 Valid from

Transcription

1 Media Kit 2013 Valid from Projekt Magazin Berleb Media GmbH Machtlfinger Str Munich Tel Fax Page 1

2 Table of contents PROJEKT MAGAZIN OUR PROFILE... 3 DATES OF PUBLICATION ISSUES DATES OF PUBLICATION SPOTLIGHT STRUCTURE OF SUBSCRIBERS... 6 IN WHICH SECTORS DO OUR SUBSCRIBERS WORK?... 7 IN WHICH KIND OF PROJECT DO OUR SUBSCRIBERS WORK?... 8 STRUCTURE OF READERS... 9 STATISTICS OF VISITORS ENTRIES IN OUR COLUMNS SERVICE PROVIDERS AND SOFTWARE PREMIUM ENTRY IN SOFTWARE EXAMPLE OF ENTRY IN SOFTWARE WITH PERFORMANCE PROFILE TOP-ENTRY IN SERVICE PROVIDER OR SOFTWARE EXAMPLE OF PREMIUM-ENTRY IN "SERVICE-PROVIDERS WITH COMPANY PROFILE SPOTLIGHT ALL PRICES ARE NET-PRICES PLUS VAT IN EURO FOR A BOOKING OF 30 DAYS ADVERTORIALS PUBLISH YOUR OWN TEXT JOB MARKET CONTACT US Tel Fax [email protected] Seite 2

3 Projekt Magazin our profile Projekt Magazin is the leading German journal specialized in project management. It was founded in February 2000, since then an edition is published twice a month (24 editions per year). Projekt Magazin is published online on our readers are mainly from Germany, Austria and Switzerland. Visitor frequency: monthly over visitors (ip addresses) (February 2013) Number of subscribers: (February 2013) Our target groups: project managers, project leaders and managing directors Every 14 days we inform about the current issue in the pm-newsletter (impression: s, February 2013) The portal of knowledge every 14 days appears the current issue of the Projekt Magazin every 4 weeks appears the Spotlight, a special issue of the Projekt Magazin The column all articles includes a knowledge base of over professional articles and reports The column Tools includes over 100 check lists and patterns Over 40 Software-reports, company portraits and user reports More than 100 market overviews of companies concerning software and service providing Over 900 definitions of technical terms in our glossary With your advertisement on you reach all visitors of Projekt Magazin site - monthly over visitors - people who lead and operate projects. Tel Fax [email protected] Seite 3

4 Dates of publication Issues 2013 Projekt Magazin-Issues Month Date Month Date 01/ / / / / / / / / / / / / / / / / / / / / / / / Tel Fax Seite 4

5 Dates of publication Spotlight 2013 Spotlight-Ausgaben Monat Datum Thema January Negotiation of targets and results February Conflict Management March Employee Motivation April Communication May Scrum June Stakeholder Management July Topic is not defined yet August Topic is not defined yet September Topic is not defined yet October Topic is not defined yet November Topic is not defined yet December Topic is not defined yet Tel Fax Seite 5

6 Structure of subscribers We address to the whole community of project management in small, medium and large companies. The number of subscribers is increasing constantly. At the moment we have subscribers (February 2013). Our Readers are mainly from Germany, Austria and Switzerland. Tel Fax Seite 6

7 In which sectors do our subscribers work? Project management is a topic concerning all sectors. So you find subscribers in all sectors too. The main sectors are IT, financial services, public authority and automotive. Sectors our readers work in Tel Fax [email protected] Seite 7

8 In which kind of project do our subscribers work? Our subscribers work in different kinds of project, for example: development of organization, IT, research, product design, marketing, event management and construction. Tel Fax Seite 8

9 Structure of readers Projekt Magazin is read by decision makers on project management-, business unit- or company level. About 80% of the subscribers have the following job titles: project leader, business unit manager, project manager or general manager. In our audience there are students, graduands and postgraduates as well. We offer sponsored subscriptions to universities. At the moment we are sponsoring 49 universities. We advance the next generation of project managers by providing knowledge, for future projects. Tel Fax Seite 9

10 Statistics of visitors Projekt Magazin has the broadest coverage and lowest wastage in the German-speaking project management market. Total of subscribers (by February September 2013) Pay per views about 200 articles per month Visitors per month nearly , recurring visitors: Average visitor time about 2,5 minutes Tel Fax Seite 10

11 Entries in our columns Service providers and Software Our market overviews "Service Providers" or "Software" assist customers to search business partners in project management The sub-columns in "Software" are: Planning, Solutions to Branches, Special Solutions, Management & Controlling und Portals The sub-columns in "Service providing" are: Consulting Services, Professional Training, IT Services, Associations and Organizations. To make searching easier, the columns are subdivided (e.g. main column: solutions to branches, sub columns: Construction, Automotive, etc). Your company or software is listed in the sub column. Projekt Magazin is offering an audience specific advertising rostrum. We publish your company s profile linking to your webpage. Facilities of presentation The position of an entry depends on the actuality and is arranged in alphabetically order Leistungen After actualization of entry, Link with logo will be presented on portal Homepage (rotating) Linking to professional articles published by Projekt Magazin Linking to portrait of firm or user report if available Choice of 4 sub columns in the open access area or Projekt Magazin Top ranking within the categories Up to 5 documents for download Performance profile (Software) company profile (service providers) Announcement oft the new entry in the pm-newsletter (sent to recipients) Publishing of press releases Premiumeintrag Appointment of 5 main focusses 5 Tel Fax [email protected] Seite 11

12 Premium Entry in Software You have the possibility to offer customer manifold and detailed information about your services. The Product entry is available to subscribers and non subscribers. We revise and expand the column permanently. Your suggestions are welcome. The following services are included: Detailed performance profile of your software (page 13). Linking to other entries or software-reports, company portraits or user reports (if available). Providing up to 5 own documents to download Publishing of your press releases. Announcement of a new entry in our pm-newsletter ( recipients). You find an example for an entry on page 13 of the media kit. An entry is online at least for a period of 6 month. The extension of the period will be extended automatically if there s no denouncement. The costs are 99 Euro (plus tax) per month and product Including an entry in two main column and max. four sub columns. Tel Fax [email protected] Seite 12

13 Example of entry in software with performance profile You have the possibility to create a performance profile of your software to point out its functions and specialties. There are consistent charts for defined features of your product. You can give additional explanations as well. The performance profile will be verified by quality management. Tel Fax [email protected] Seite 13

14 Top-Entry in Service Provider or Software You have the possibility a book additional a top entry for software or service provider homepage or for the appropriate category your premium entry is in. Present your entry prominent on Software or Service Homepage or within the categories. Price Top-Entry for Homepage Price Top-Entry for category 179 Euro (plus tax) 99 Euro (plus tax) Duration period: minimum 3 month. Duration period: minimum 3 month. Tel Fax [email protected] Seite 14

15 Premium-Entry in Service-Provider You have the possibility to give a presentation of your company and provide customers with detailed information about your services Your entry is listed in 2 main column and 4 sub-columns. The entry is available to subscribers and non-subscribers of Projekt Magazin. We revise and expand the column permanently. Your suggestions are welcome. The following services are included: Linking to other entries or to you company portrait. Providing up to 5 own documents to download Publishing of your company s press releases Announcement of a new entry in our pm-newsletter ( recipients). Announcement of a company profile You find an example for an entry on page 16. An entry is online at least for a period of 6 month. The extension of the period will be extended automatically if there s no denouncement. The costs are 99 Euro (plus tax) per month and product Including an entry in two main column and four sub columns. Tel Fax [email protected] Seite 15

16 Example of Premium-Entry in "Service-Providers with company profile Tel Fax Seite 16

17 Event Calendar The column "events" is one of the most visited pages of Projekt Magazin. The readers use this page to inform themselves about courses and trainings in project management. In the calendar of events you can book a specific number of dates. During a period of 6 months you can easily appoint your dates yourself. In addition you have the possibility to accentuate single dates. They appear as Top-Events and in bold in each column. It is an advantage to have an entry additional to the date in the calendar of events, so we are linking your events to your company profile and also the other way back. Calendar of events Prices in Euro Up to 5 events 85 Up to 10 events 140 Up to 25 events 320 Up to 50 events 610 Up to 100 events, (including 3 accentuations) Additional fee for each accentuation 25 All prices plus tax, valid for a 6 month period. The extension of the period will be carried out automatically if there s no denouncement Tel Fax [email protected] Seite 17

18 Spotlight Spotlight is a special issue of Projekt Magazin, a thematic collocation of the best articles, patterns and tips of relevant topics in project management. It s one of the most visited pages of Projekt Magazin. Each Spotlight edition is complemented by a selection of technical terms of our glossary, further reference of webweiser as well as announcements of courses and events. The Spotlight appears once a month and is announced in the spotlight newsletter. Subscribers have regularly access to the Spotlight, for non-subscribers it is available per views. In the spotlight newsletter is your exclusive text display place ( recipients, February 2013). Your skyscraper is online for 6 months on the spotlight page. We offer an exclusive advertisement space in each Spotlight edition. Your advantage: You reach your audience project managers and project leaders. You find an example on page 19. Spotlight-Advertisment Spotlight-Newsletter ( recipients) Banner ad On the Spotlight-DetailPage Combined Price 1 Skyscraper - Banner Werbebundle 6 month 1 exclusive text display With your logo max. 8 lines à 60 signs Format: 120 x 600 oder 160 x 600 Pixel max. 60KB 1.295, 00 Euro (netto) You find the spotlight topics overview on Tel Fax [email protected] Seite 18

19 Advertisement in the Spotlight This could be you re exclusively advertisements: In Spotlight-NL: Your Text-Ad with company logo Your Skyscraper: On detail-homepage of des Spotlights Kundenreferenz: Das Sponsoring von zielgerichteten Newslettern hat uns werbungstechnisch am meisten gebracht. Vor allem das Spotlight des Projekt Magazins hat uns wiederholt bei der Generierung von qualitativ-hochwertigen Leads effektiv unterstützt." Gerald Aquila, CEO Onepoint Tel Fax Seite 19

20 Banner formats You can select between different types and formats of banner ads. You can deliver animated or non-animated banners as gif or flash file. The linking s of flash banners have to have a clicktag for tracking your clicks Information about prices and positions you find on page 21 conditions: Delivery as animated or notanimated gif- or Flash-files. Superbanner 728 x 90 Pixel (max. filesize 90 KB) Skyscraper 120 x 600 Pixel 160 x 600 Pixel (max. filesize 60 KB) Horizontaler Vollbanner 468 x 60 Pixel (max. filesize 35 KB) Example of Text Banner Rectangle Banner 180 x 150 Pixel (max. filesize 20 KB) Text Banner (HTML) 180 x 150 Pixel maximale length depending on text - variable dimension Tel Fax [email protected] Seite 20

21 Banner Prices Banner prices depend on the website position. In the list below you find the net-prices for a runtime of 30 days (minimum runtime for banner advertisements). All Prices are net-prices plus VAT in EURO for a booking of 30 days. Site Portal Superbanner Skyscraper Rectangle Banner Full Pos. Rectangle Banner Rotationspos. Horizontal fullbanner 1-2 Portal Homepage Issues Homepage Glossary Homepage Events Homepage Themes Homepage Software Homepage Service-Provider Homepage News Homepage Tools Homepage Links Homepage Spotlight Homepage Books Homepage Glossary Banner- Theme* All 8 Glossary Banner- Themes* Text Banner *Glossary-Themes: Implementation & Basics / Planning & Cost / Organization & Processes / Special Terms / Strategy & Portfolio / Management & Soft skills / Controlling & Finance / Quality & Risk please note: each theme consist of 80 to 150 terms on which your banner can be placed. 65% of visitors come via search engines. Further positions and prices are available on request. Please contact: [email protected] Tel Fax [email protected] Seite 21

22 Text-Ads in our newsletter For each edition Projekt Magazin is sending the pm-newsletter to recipients (February 2013). The newsletter is not only sent to subscribers, it addresses also future customers for our market overviews service- providers or software. We also address persons that are using Projekt Magazin on a pay-per-view basis. pm- newsletter Format: Text Ad (8 lines) 60 signs per line max. 500 signs in whole (incl. spaces) Prices: 25 Euro a advertisement every contacts Example: February 2013: 700 Euro (plus tax). 4 ads package 15 Euro per advertisement every contacts Example February 2013: Euro (plus tax) Prices are without editorial services Closing date is Thursday before the next issues appearance. Tel Fax [email protected] Seite 22

23 Text-Ads with logo in our portal-nl Portal-Newsletter will be sent out once a month. It reports about news of our information platform and will be send to recipients. (February 2013). In Portal- Newsletter you can place your exclusively Text-Ad with your logo. Portal- Newsletter Exclusively Text-Ad plus Company logo Format: Text Ad (8 lines) 60 signs per line max. 500 signs in whole (incl. spaces) Prices: 35 Euro a advertisement every contacts Example: February 2013: 980 Euro (plus tax). 4 ads package 25 Euro per advertisement every contacts Example February 2013: Euro (plus tax) Prices are without editorial services Closing date is Thursday before the next issues appearance. Tel Fax [email protected] Seite 23

24 Advertorials Publish your own text Advertorial is an advertisement in form of an article. This offers companies the possibility to introduce its products, services, company profile or all other information to a broad public. The advertorial is a good option for introduction of complex products. Because of the editorial format our readers do like this sort of articles very much. For the text production and layout the editor of advertorial is responsible. The guidelines of Projekt Magazin have to be considered. The advertorial will be presented very prominent on portal homepage including your company logo. The price for publication of advertorial: EUR plus Tax for 12 months in open area of Projekt Magazin Look here, how advertorials will be implemented on our site: - On homepage: title and teaser with direct link to PDF with minimum duration of 3 months - In theme category articles from companies title and teaser with direct link to PDF for complete 12 months - Detail-entry on SW or Serve-Provider: Title with direct link to PDF for complete 12 months (Ranking of marketplace entries. Entries with advertorials are placed above) In addition we advise to new advertorials in our Portal-Newsletter with recipients (February 2013) nonrecurring. Are you interested? Please request for information brochure with guidelines for content, range and layout. Tel Fax [email protected] Seite 24

25 Job market In cooperation with Jobscout24.de we run our job market, to bring employers and job applicants for project management together. Under we publish regularly Top-Jobs for project management. In addition you find detailed search function for individual requests. Take out your job advertisement on and our partnernetwork of from 175 Euro. Request for a non-binding offer under [email protected] with notification of period of duration and your individual layout-requests. For job applicants exits the possibility to publish cost-free a CV Tel Fax [email protected] Seite 25

26 Contact us You have further questions? Please do not hesitate to get in touch with me: Brigitte Groth Marketing & Sales Tel Fax Tel Fax Seite 26