REACH THE MOST QUALIFIED TRAVEL BUYERS IN THE WORLD
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- Norah Caldwell
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1 REACH THE MOST QUALIFIED TRAVEL BUYERS IN THE WORLD THIS DOCUMENT IS INTERACTIVE! To turn the page forward click on the triangle in the bottom right corner of each page. To go back, click the triangle in the top left corner of each page. Be on the look out for additional icons and words that reveal hidden information or jump to specific sections! ARE YOU READY TO INCREASE YIELD AND REVENUE? Sabre Media helps you carry out measurable, targeted and creative marketing campaigns. Take advantage of top shopping display placement, advertising and marketing to place your brand in front of professional travel agents and buyers worldwide. Sabre Media products helps you REACH more customers, DRIVE more revenue and MEASURE your success.
2 REACH MORE BUYERS HOVER YOUR MOUSE OVER THE ICONS TO SEE SABRE S REACH WHAT IF YOU SELL TO THE PEOPLE WHO PURCHASE TRAVEL EVERY DAY, AND, IN THE PROCESS, GROW YOUR REVENUES? With Sabre Media you can reach the most powerful travel audience in the world over 425,000 travel agents. You ll consistently capture the attention of people who work in travel every day and have a stake in creating quality travel experiences.
3 USE UNIQUE TARGETING CAPABILITIES TO DISPLAY YOUR MESSAGES TO TRAVEL AGENTS WHO ARE IN THE PROCESS OF BOOKING TRAVEL FOR THEIR CLIENTS. Sabre Media has a suite of tools that can help you consistently capture the attention of people who purchase travel every day. Our team will work with you to assess which opportunities will meet your unique needs and then build and launch measurable, targeted and creative marketing campaigns from start to finish.
4 SABRE SIGN-IN ADVERTISING Our homepage advertising connects you with over 425,000 Sabre connected travel agents as they sign-in to Sabre an average of three times each day! With text or graphical Sabre Sign-In Messages, you can: Strengthen and increase brand awareness with travel agents Feature new promotions, deals, incentives or loyalty offers Announce new airline routes, new hotel properties/remodels or new services and features Build targeted campaigns to agents in specific regions or countries or broadcast your message worldwide.
5 SABRE HOTEL SPOTLIGHT & WEEKEND SPOTLIGHT GET ABOVE YOUR COMPETITION Get to the top of the list in the Sabre Travel Marketplace hotel availability display and stay top of mind with travel agents who book travel every day. Influence buyers and increase conversions, helping you to outperform your competition. Compare look-to-book ratios of Hotel Spotlight participants and non-spotlight hotels for your selected airport or city codes -- Spotlight properties on average achieve 12% sales conversion compared to 3% for non-spotlight properties. INCREASE YOUR CONVERSION RATES BY 300% UTILIZE WEEKEND SPOTLIGHT TO INCREASE THURSDAY-SUNDAY LEISURE TRAVEL Gain valuable marketing insights with campaign reporting that includes pre-production estimates and actual performance.
6 SABRE PROMOSPOTS Sabre PromoSpots is a targeted marketing tool that enables you to get your message in front of buyers at the point of decision. When Sabre ConnectedSM agents are shopping and booking travel, PromoSpots relevant to the transaction will be delivered to their screen. With text or graphical PromoSpots, you can: Deliver messages relevant to agents searches and influence bookings Reach the right buyer with PromoSpots precise targeting capabilities: Travel agent s location Destination and/or origination city code Specific agency codes (PCC or IATA) Shopping Dates Dates of travel Days until travel Increase sales and gain market share by presenting offers to shift business from your competition Display time-sensitive offers by targeting travel date searches Ensure you are present at key points in the purchase funnel with a unique message at each point. Incorporate Dynamic Rate Update to display your hotel s lowest available published rate (hotels only)
7 DRIVE MORE REVENUE SABRE PROMOSPOTS - SABRE CRUISES Increase leisure bookings with special pre- and postcruise offers. PromoSpots on Sabre Cruises provides access to a market of over US$120 BILLION in travel agents annual cruise bookings, all from one online cruise shopping and booking tool. Promote your message as agents shop and book cruises worldwide: Market pre-and post-cruise hotel stay packages, flights and tours. Feature targeted offers for port destinations, travel dates, agent locations and more. Increase brand awareness among travel agents booking cruises in your markets. 90% OF CRUISES ARE BOOKED THROUGH TRAVEL AGENTS
8 MARKETING Through targeted opportunities you can engage directly with travel agents. Exclusive content is delivered right to the inbox whether you want to promote special offers, or increase awareness. HotSheet ed directly to over 40,000 Sabre connected travel agents. HotSheet marketing provides you exclusive content on the message, and then links to a custom landing page with your additional offer details and the Sabre booking path.
9 SABRE CUSTOMER EVENTS Are you looking for more opportunities to interact with the travel buyers around the world who participate in the Sabre travel marketplace? Sponsorship opportunities are available for you to exhibit your brand attributes, drive new revenue and network with new customers.
10 MEASURE YOUR SUCCESS MEASURE YOUR MARKETING SUCCESS, AND GAIN INSIGHT WITH OUR INDUSTRY-LEADING CAMPAIGN PERFORMANCE REPORTS. Based on the campaign, these comprehensive reports may include: Year-over-year market share and booking analysis Return-on-investment analysis Advertiser-defined comp set results and comparison Trend chart views Impressions and click-through rates Spotlight program performance for your property and across the market
11 CONTACT US For more information contact your account manager or Sabre Travel Network is part of Sabre, an innovative technology company that leads the travel industry by helping our customers succeed. Sabre, Sabre Travel Network, GetThere, PromoSpots, Hotel Spotlight, Sabre Cruises and the Sabre Travel Network logo are trademarks and/or service marks of an affiliate of the Sabre corporation Sabre All rights reserved. TN /15
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