RECRUITMENT MARKETING GUIDE & RATES
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- Gavin Ross
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1 Your guide to recruitment marketing campaigns for your academic positions with New Scientist Jobs Webpacks More than just a job site Our webpacks offer you 40% discount or more off rate card prices for one listing in comparison to purchasing them as separate inventory. Speak to your account manager for further information. 180,000 jobseekers visit our site every month 89,000 Jobs By alerts are triggered every day TARGET Featured Recruiter E-newsletter Button Tweet Job Target 1,794 46,000 active jobseekers receive our enewsletters Target 1000 s of relevant candidates in our database 4,690 candidates follow us on Twitter IMPACT E-newsletter Button Top Job 1,374 We can extend your reach to thousands of additional science students, graduates and professionals through New Scientist magazine and on NewScientist.com CONNECT Jobs by Button ,000 readers per week 4.2m unique users per month Target up to 100,000 impressions by location, topic or specific keyword Academic Exposure Package: Colour advert in New Scientist Community package Graduate Pulse or Jobseeker E-newsletter Button Post a single job listing with logo for 28 days for 690
2 inventory guide JOB TARGET Target the most relevant jobseekers by drilling into our database of active jobseekers. We can segment by Job Title, Location and Qualification Level to target the most suitable candidates for your vacancy. JOBSEEKER ENEWSLETTER We send 2 e-newsletters a month to our European audience of over 46,000 recipients which target jobseekers actively looking for their next science role. GRADUATE PULSE Fortnightly e-newsletter sent to over 22,000 students and graduates looking for career advice and the latest graduate opportunities. Average open rate: 20% Average open rate: 28% Average open rate: 16% TARGET 1,500 What response can you expect? We sent a target on behalf of Syngenta to 7805 relevant jobseekers. The had an open rate of 23% and received 456 clicks and 304 additional applications for their vacancy. Find out how we can help you reach a targeted and highly qualified candidate audience. JOB OF THE WEEK: 750 Exclusive slot above the fold offering you maximum exposure Typically generates 156 clicks TOP JOBS / FOCUS ON: 750 Premium inventory providing additional job detail Typically generates 210 clicks LOGO BUTTON: 600 A great branding opportunity to direct traffic to multiple listings Typically generates 20 clicks JOB OF THE WEEK: 750 Exclusive slot above the fold offering you maximum exposure Typically generates 126 clicks MPU: 750 An exclusive branding opportunity in a prominent position Typically generates 56 clicks LOGO BUTTON: 600 A great branding opportunity to direct traffic to multiple listings Typically generates 11 clicks JOBS BY ALERTS Our candidates have signed up to over 230,000 JBE alerts so when you post your job it will be matched and sent to the most relevant candidates on our database. Logo Button slots are available to give your brand additional exposure to the 2.7million JBEs that are sent every month. LOGO BUTTON: 250
3 Additional job inventory on the homepage These additional advertising solutions can drastically increase the response to your vacancy, offering you maximum exposure on the homepage of New Scientist Jobs. Job of the Week Your job will be live in this exclusive and prominent slot for 1 week Your company logo and job title, location and salary will be displayed in this high-visibility placement Receives 7 x more views per job COST: 500 per week Your job will be live for 1 week Your company logo and job title, location and salary will be displayed in this high-visibility placement Receives 8 x more views per job COST: 300 per week MPU Exclusive position to grab the attention of jobseekers with the use of video or animation A great way to drive traffic to multiple vacancies Great for branding and being seen as an employer of choice COST: 600 per week Featured Recruiter Button Your company logo will be live on the site for 1 month A great way to drive traffic to multiple vacancies Great for branding and being seen as an employer of choice COST: 600 per week
4 Additional job inventory on the search pages Search page advertising enables you to target relevant candidates by appearing against specific search criteria. Your job will appear prominently on the right hand side against relevant category or keyword searches e.g. Research Scientist Your company logo, vacancy job title and small introduction will be displayed, along with an option to view all your jobs Receives 10 x more views per job COST: 300 per week Top Job / Keyword Sponsored Job Your job will be live for 1 week at the top of the search results page Appear against relevant sector/category or keyword searches A great way to stand out amongst your competitors Receives 15 x more views per job COST: 400 per week Additional branding opportunities Make your organisation stand out with our additional branding options: Enhanced Branded Job: Add your own branding to your job listing to match your existing recruitment campaign and make the most impact COST: 250 Video Job: Give jobseekers a true insight into the role on offer and what it s like to work for your organisation COST: 500 Leaderboard/Banner or Skyscraper: Give jobseekers a true insight into the role on offer and what it s like to work for your organisation COST: 45 per 1,000 page impressions Access our CV database Find the candidates that suit your exact criteria by searching our CV database Unlimited CV Access Access to 52,000 quality CVs in our candidate database for a month COST: 1000 CV Credits Receive 10 CV credits to take your pick of high quality CVs from our candidate database COST: 500 Plus, you can now sign up for our CV by alerts to get relevant candidate details sent to you as soon as a new CV is uploaded
5 Print Advertising Place your ad in our popular science weekly magazine New Scientist to attract a wider audience to your opportunities. Standard Package Rates: Your advertisement will appear in New Scientist s recruitment section for 1 week and on NewScientistJobs.com or NewScientistStudy.com for 4 weeks. Add additional online listings to any Standard Package above at a discounted price of 495 per ad. *Single Column Centimetre Advertisements: Add 995 onto the SCC rate to appear in print for 1 week and online for 4 weeks. Mono Spot Colour Full Colour SCC* Quarter Page 2,670 2,845 3,170 Half Page 3,865 4,400 4,725 Full Page 6,885 7,170 7,495 DPS 12,995 13,345 13,995 Booking deadline: 10.30am on Friday of preceding week Copy deadline: Midday Friday of preceding week Maximise response to your advert with our added value recruitment packages Our added value recruitment packages help you to extend your reach to both our print and online audiences at a heavily discounted price. Mono Spot Colour Full Colour Quarter Page 2,670 2,845 3,170 Half Page 3,865 4,400 4,725 Full Page 6,885 7,170 7,495 DPS 12,995 13,345 13,995 Our adpacks include: 1 week print ad in New Scientist's recruitment section 2nd week in print with an identical repeat ad 4 weeks online with a standard listing on NewScientistJobs.com or NewScientistStudy.com Work out how much you could save at:
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