2016 MEDIA KIT.

Transcription

1 2016 MEDIA KIT

2 Editorial Calendar, 2016 Plan your advertising campaigns around editorial and topics important to nurses everywhere. DailyNurse publishes articles addressing current issues in nursing and provides industry surveys, reports, and professional events to help nurses stay up-to-date with the changing landscape EDITORIAL FOCUS MARCH 16 APRIL 16 MAY 16 JUNE 16 JULY 16 AUGUST 16 SEPTEMBER 16 OCTOBER 16 NOVEMBER 16 DECEMBER 16 Mental Health and Stress in Healthcare Annual Nurse Salary Report National Nurses Week Diversity (shared content with MinorityNurse.com) Technology for Nurses (Apps for Nurses) Hospitals and Healthcare Profiles Jobs Outlook and Profile of Scholarship Recipients Career Tips from Nurse Recruiters Student Nurse Profiles and Scholarship Announcement Graduate School Profiles 2017 JANUARY 17 FEBRUARY 17 MARCH 17 APRIL 17 New Year Planning and Nursing Event Calendar Best Companies for Nurses Mental Health and Stress Annual Nurse Salary Report Publisher reserves the right to make changes to the editorial calendar.

3 Online RATES AND MECHANICALS DailyNurse is a career resource for nurses and is the leading dedicated nursing jobs board for nurses in the US. We list nursing jobs on DailyNurse.com and offer cross-posting and advertising opportunities that promote diversity on MinorityNurse. com. We also provide a wide range of free articles on employment, educational opportunities, career choices, nursing life, and advice for nurses that span all specialties in nursing from education to research to clinical practice. Need to recruit nurses? Want to promote your academic program? Have an open faculty position? We have a comprehensive range of advertising options to help you find the right candidate and promote your organization. Post your job to our community of nurses. Promote your message with a banner on our home page. Feature your organization or graduate school profile online. JOB POSTS Job posts are offered as single posts, self-posts, or automated packages. Additionally, reach a diverse audience of 70,000 nurses by adding a cross post to MinorityNurse.com. JOB POSTS DAILYNURSE CROSS POSTS Featured Employer Profile $699/year $999/year Job Posting $299/30 days $449/30 days $349/60 days $549/60 days $399/90 days $649/90 days $649/180 days $999/180 days Academic Program Profile $699/year $999/year Faculty Job Posting $399/year $649/year Unlimited Faculty Posting $1,299/year $1,499/year Package JOB POSTING PACKAGES DAILYNURSE CROSS POSTS 5-Pack of 30-Day Job Postings $1,299 $1, Pack of 30-Day Job Postings $1,999 $2, Pack of 30-Day Job Postings $2,999 $3,399 5-Pack of 60-Day Job Postings $1,599 $1, Pack of 60-Day Job Postings $2,999 $3, Pack of 60-Day Job Postings $4,780 $5,180 5-Pack of 90-Day Job Postings $1,725 $1, Pack of 90-Day Job Postings $3,150 $3, Pack of 90-Day Job Postings $5,499 $5, Job Postings Call to discuss pricing discounts. BANNER ADVERTISING Banners are full color advertisements that can include links and animation. A variety of sizes and placement positions are available. BANNERS DAILYNURSE CROSS POSTS Leaderboard $799/month $1,349/month Skyscraper $799/month $1,349/month Footer $500/month $649/month In-Article Banner $799/month $1,349/month Feature-rich media banners appear across NurseLink articles, blog posts, and job search pages. BANNER SIZE REQUIREMENTS WIDTH HEIGHT Leaderboard 728 px 90 px Skyscraper 160 px 600 px Footer 728 px 90 px In-Article Banner 300 px 250 px Academic Program Profile 250 px 125 px Advertising materials should be ed to [email protected], maintaining the following guidelines: -GIF, JPG, or Flash files -Maximum File Size: 60k

4 Newsletter ADVERTISING RATES AND REQUIREMENTS Each week, the DailyNurse newsletter is delivered to our nursing community. We have a reach of over 200,000 nurses in the US, supported by our print and digital nursing publications from Springer Publishing Company and MinorityNurse.com. Each newsletter highlights the growing demand for nurses and the changing career landscape. Whether weighing the decision to pursue a graduate degree or looking for information on emerging career paths, nurses can find relevant content to address and manage their careers on DailyNurse. SPONSORSHIP BANNERS DAILYNURSE CROSS POSTS* Position 1 Top $1,000 $1,700 Position 2 Middle $850 $1,450 Position 3 Bottom $700 $1,150 Position 4 Footer $500 $850 *Cross-posting rates apply to employers who want to reach users in both the weekly NurseLink and MinorityNurse newsletters. If a specific week is unavailable in either, we will work with you to schedule available options that best fit your recruitment goals. MECHANICAL AND PRODUCTION REQUIREMENTS WIDTH HEIGHT Newsletter Sponsorship 468 px 60 px Banner Reporting: Impressions, click-through rate, and total clicks provided upon request. Advertising materials should be ed to [email protected], maintaining the following guidelines: -GIF, JPF or Flash files -Maximum File Size: 60k NEWSLETTER DISTRIBUTION SCHEDULE Each new issue is delivered each Wednesday to our opt-in subscribers. Reach 200,000 nurses. Receive immediate response. The publisher reserves the right to make changes to the newsletter calendar. POSITION 1 - TOP POSITION 2 - MIDDLE POSITION 3 - BOTTOM POSITION 4 - FOOTER

5 Job Wraps and XML Feeds POST JOBS ON DAILYNURSE DIRECTLY FROM YOUR COMPANY S SITE Job wraps and XML feeds are the fastest way to scrape job ads from your company s website directly to the DailyNurse job board. With job wraps, you can: Save time. Jobs are exported automatically to DailyNurse. Eliminate repetitive tasks. The same job will only be posted once. Control which jobs are posted. Job wraps can be customized to pull only the jobs relevant to our site. Reach diversity candidates by cross posting your ads to MinorityNurse.com. HOW IT WORKS Job Wraps 1. Provide the URL for your career site. 2. We scan that page daily and automatically post all new jobs to DailyNurse. 3. Your jobs will be visible on our job search pages. Learn more about job-wrapping: JOB WRAPS AND XML FEEDS DailyNurse Cross Posts Job Wraps $6,000 $7,699 XML Feed $6,000 $7,699 XML Feed 1. Provide DailyNurse with an XML feed of relevant jobs. 2. NurseLink will link relevant fields to our job board so that it follows our job ad format. 3. All relevant jobs will be added to DailyNurse each week.

6 Dedicated Blasts Send your custom message to our list of nursing professionals, educators, and students. Each month, DailyNurse distributes one blast containing exclusive, sponsored content from a single advertiser. Your message will be the only content in the . Our blasts are scheduled for the middle of each month, however, we can tailor our schedule to fit your requirements. Use your message to: Promote career opportunities Advertise academic programs Announce special events 2016 RATES Dedicated Blasts: $6,000 GUIDELINES FOR PREPARING YOUR MESSAGE Format When submitting images, use PNG or JPG format. You can use GIF format if you need to retain transparency, but keep in mind that this format supports fewer colors. While a GIF works well for a logo or icon, you ll want to stick with PNG or JPG for photos and other images that use a lot of color variety. Color Mode or Profile Colors used online are different from those used in print, so it s important to make sure the colors in your image are set correctly. Web images should be saved using the RGB color profile or mode. CMYK, which is what designers use for print, does not render accurately online and in some cases, can actually break your embedded image. Image Sizes When you re saving images, take into account any padding or margin styles in the campaign template. For example, in a template that s 600 pixels wide that includes 20-pixel padding, a full-width image would only need to be 560 px wide. We recommend a width of 560 px. Suggested Templates Pre-header area: 560 px Body area for templates (no sidebar): 560 px Social bar and utility bar: 560 px Header: 600 px Body area (with sidebar): 350 px Sidebar: 160 px 2 column: 260 px 3 column: 160 px 4 column: 110 px Footer left: 370 px Footer right: 170 px BLAST SCHEDULE* Ad Material Due Mail Date April 6 April 15 May 6 May 15 June 5 June 15 July 6 July 15 August 7 August 17 September 4 September 15 October 6 October 15 November 6 November 16 December 4 December 15 *Call to discuss a mailing date that fits your schedule.