How to create your high-reach ad campaign
|
|
- Kerry McKinney
- 8 years ago
- Views:
Transcription
1 User Guides for the plista Content and Advertising Platform How to create your high-reach ad campaign
2
3 How to create your plista campaign Take advantage of the easy-to-use self-service booking portal! Our user-friendly input screen offers various options for the delivery of your campaign to premium pages: Budget, duration and design of the advertising medium in the form of a text/image ad are individually customizable. In 3 steps, we will explain how the process of campaign generation works in the portal, and show you which other advertising formats we offer as self-service. 1. Step: Ad creation 2. Step: Targeting 3. Step: Budget settings 4. Attachment: Checklist Additional ad formats at the self-service booking portal: a. Native Content Distribution; b. FlyAds (Rich Media Ads)
4 Step 1a: Ad creation (image) Create the first set of advertising material. The requirements for the text-image recommendations can vary by each website operator. In order for your campaign to generate maximum reach, you should therefore provide us with image and text material in all the formats specified below. After the set is created, the right text/image combination is selected automatically: The plista recommendation technology ensures that the version delivered to a website is the one which best suits the website s individual requirements. This ensures that your ad is displayed optimally on every website. Images should be uploaded in all the following formats: Choose a name for your campaign. Here you can add more sets of advertising material. Enter the URL of a landing page which corresponds with the content of your ad (e.g. homepage, online shop or microsite). 1:1 (500 x 500 px recommended) 4:3 (640 x 480 px recommended) 16:9 (640 x 360 px recommended) After your upload, the advertising image is displayed in the preview. Upload the ad images in three different formats. Use photos and emotional images instead of logos. Detailed images are not recommended.
5 Step 1b: Ad creation (text) After uploading the image material, you can enter the text for your ad. At least the Standard version should be created: It contains a headline with max. 50 characters in combination with a teaser of an optimal length of 70 characters. Longer texts may be shortened, depending on the publisher. The headline should not consist of capital letters only. It is recommended to submit also the other specified text versions: Short: 25 characters (appears with teaser) Only headline: 40 characters (appears without teaser) Make specific and realistic customer promises in order to avoid disappointment. For the Short version you can use the same teaser text as for the standard version. You only have to enter a shorter title (max. 25 characters). Benefits of creating further sets of advertising material: You can test different messages and images to find out which one has the best performance Using the test results, you can optimise your ads The Title only version appears without teaser. Choose an eye-catching headline with max. 40 characters. You can use the same title as in the Standard version if applicable. Your ads are displayed immediately in the ad preview. You can also generate a preview of your ads on a sample page from our premium network. After finishing the ad creation, you can move to the next step of the campaign process or create another set of creatives.
6 Step 2: Targeting You can achieve an optimal delivery by leaving the targeting to the plista algorithm. This algorithm analyses the reading behaviour of the user. As a result, plista can deliver the right article recommendations and ads for every reader. To refine the targeting settings, you can optionally select channels (categories), age, gender, geo-targeting, as well as delivery to mobile devices and/or desktop. The channel selection has a focusing effect but your campaign will not be placed exclusively in the selected channels.
7 Step 3: Budget settings Existing customers from Germany can select between payment in advance, credit card, invoice, and direct debit. For first-time customers, payment in advance or via credit card is required. No minimum booking volumes! The higher the budget, the more users can be reached. The CPC must be at least The CPC should be higher, the more precise your targeting (geo, devices, etc.) is. smaller the target group is. You can specify the budget you want to make available daily. Please note that the daily budget must be greater than your CPC. If the daily budget is not reached, we automatically adjust the budget for the remaining days to your overall budget so that complete delivery is possible by the end of your campaign. This option is only available if total budget and end of the campaign are registered. You can specify the budget you want to spend in total for this campaign. Please note that the overall budget must exceed your daily budget. It is not recommended to set an end date unless you choose to have your daily budget automatically adjusted (see option above). Your ad will be optimised for quick delivery.
8 4. Attachment Checklist: Got everything right? Your Checklist 1. Advertising specifications Photos and emotional images 3 different formats and sizes Specific and realistic customer promises 3 different text lengths Optimum design of your landingpage 2. Targeting Limit the target group, where appropriate 3. Budget settings CPC depending on targeting settings and audiences Budget amount depending on campaign goals
9 4. Attachment Additional ad formats at the self-service booking portal In order to expand your online marketing mix, you can test and book even more advertising formats. a. Native Content Distribution Are you interested in content marketing? Do you want to intelligently distribute your content, like blog entries and test reports? Then get to know our content distribution format. Learn more about plista Native Content Distribution. b. FlyAds (Rich Media Ads) Would you like to raise brand awareness for your product or service with high attention campaigns? Then get to know our interactive FlyAds with additional video option. Learn more about plista FlyAds.
10
11 How to optimise your plista campaign Have you booked a campaign and would now like to optimise it? No problem! Here s where you can get more information on the following topics: 1. Ideal conditions for starting a campaign 2. Advertising optimisation 3. Performance optimisation 4. Attachment Checklist
12 1. Ideal conditions for starting a campaign Create multiple sets of creatives at the beginning of your campaign. You will easily obtain a choice of creatives by combining several texts and images. Once your campaign has started you can optimise your ad creatives for the best click rates. Example: Optimising an ad campaign for a bank. BEFORE: Logo as a motif, dreary text, missing keywords AFTER: Emotional motifs, specific keywords in the headline, content instead of advertising message CTR: 0,048% CPC: EUR 1,50 The CPC is set very high and may still be corrected downward without significantly impacting the delivery. For this advertisement, only 66 clicks were achieved with EUR ,147% EUR 0,52 For this advertisement, even 192 clicks were achieved with EUR
13 Implement tracking right at the start of your campaign! Tracking is used to measure relevant actions of users on your website, such as registering for newsletters, entering data in forms or buying goods. This information contributes to a significant increase in the success of your campaign and increases the display on conversion-strong pages! plista offers a conversion pixel for this type of tracking. The HTML code can be easily implemented on your landing page. The success of your advertisements can be evaluated not only with regard to the clicks, but also with regard to the performance rates. Please get in touch with your personal contact person. 2. Advertising optimisation The data in the dashboard gives you information on the success of your plista campaign. There you will find statistics on clicks, CTR, impressions, and conversions within specific time periods. This lets you optimally compare the different advertisements with each other. A need for optimisation exists if the advertising for a campaign has a low CTR. Options for optimisation: Remove the ads with low click-through rates or combine the best-clicked images and texts into the ideal advertisements for your campaign.
14 3. Performance optimisation A need for optimisation exists if the campaign has few impressions. Options for optimisation: Change the targeting settings such as geo-targeting or channel selection, if these are not absolutely required. This allows you to increase the reach of your campaign. Of course, should regionally set-up campaigns maintain narrow geo-targeting, then these settings should not limit the ad delivery anymore than necessary. A need for optimisation exists if the campaign has generated too few orders or leads. Options for optimisation: Increase the attractiveness of your landing page with clear interactive offerings. This includes the unique placement of the advertised products as well as forms that require only information which is absolutely necessary. The customer should be directed to complete the action as quickly as possible (e.g., buying goods or subscribing to a newsletter). Our recommendation: creating a microsite with plista. Best practice example: High-performance ad design and landing page for a tour operator.
15 4. Attachment Checklist: Got everything right? Your Checklist 1. Ideal starting point Several ad designs Emotional images Specific keywords in the headline Content instead of advertising message Implement tracking 2. Advertising optimisation Remove ad media with low click rates Combine most clicked-on images and texts 3. Performance optimisation Review targeting settings Clear interactive offers on the landing page
16
17 How to optimise your landing page The optimal design of your landing page is an important factor in the success of your campaign. We ll show you how to immediately increase the performance of your landing page with just 5 simple items. Sample page 1. Relevant content 2. Confidence-building measures 3. No distraction 4. Incentive 5. Emotionalisation 6. Attachment Checklist
18 a. Images show a clear reference to the advertisement. b. Text includes keywords. 1. Relevant content Show the user that visiting your landing page was the right choice. a. Create a reference: Your landing page must have a clear relation to the advertisement. Design your landing page with graphic elements similar to those in the advertisement. b. Keyword analysis: Analyze which keywords and ad text bring visitors to your site and design your content around that. Use keywords that are the same or similar to those in the advertisement. c. Clear value proposition: Answer the following questions with your text: What added value do you promise to your customers? Why should the user choose your offer? c. Text includes value proposition and keywords.
19 a. Quality seal and contact options directly in field of vision. b. Customer reviews increases confidence. 2. Confidence-building measures Build the user s trust. a. Placement of quality seals and contact options: Select placement with good visibility for the quality seals, awards, partner logos, and contact options like phone number, and online chat. b. Create transparency: Publish customer reviews and the number of your customers or transactions on your landing page (for example, hotel bookings: Only two rooms still available, 143 reservations already booked ). c. Overview of payment options: Clearly show your customers what payment options are available for selection. c. Clear overview of payment options.
20 a. Disrupter with urgency: A disrupter catches the eye of the observer because it disrupts the harmony of the overall impression, thereby attracting attention. With the similarly striking colours, the observer s eye is directed right to the call-to-action button. b. By using the same eye-catching colours the user s eyes travel directly to the call-to-action button. 3. No distraction Avoid elements that lead the user away from your landing page. This means: No additional advertisement As little navigation as possible Minimum of links 4. Incentive Incite visitors to your landing page to take action. 1. Urgency and scarcity: Refer to the limited availability of your offer: For a short time only, perhaps with a disrupter. 2. Guidance: Guide your user by means of design elements, such as arrows, contrasting colours, line of sight from images to the call-to-action button. 3. Convincing call-to-action button: This should be immediately recognizable as a button and be highlighted in colour. c. Call-to-action button with eye-catching colours.
21 Images and videos emotionalise. 5. Emotionalisation The user and his needs and emotions must be at the forefront. An image says more than a thousand words: images are key factors in creating an emotional environment, and are immediately and subconsciously perceived by the human brain. Use images or videos that suit your products/services and emphasize their benefits. Be sure to use motifs with strongly emotional appeal, for example: Babies, small children, and young animals Love and affection Safety & security Success
22 6. Attachment Checklist: Got everything right? Your Checklist 1. Relevant content Clear reference to advertising Keyword analysis Clear value proposition 2. Confidence-building measures Quality seals, awards, partner logos Contact options Number of customers or transactions and/or customer reviews Clear presentation of payment options 3. No distraction No advertising, as little navigation as possible, no links 4. Incentive Convincing, eye-catching call-to-action button Attention-grabber: Urgency and scarcity Guide the user 5. Emotionalisation Images/videos with strong emotional appeal
23 Our employees are standing by to help you at any time, if needed! Contact our support: plista GmbH Torstraße Berlin Tel: +49 (0) Fax: +49 (0)
Native RecommendationAds Text/image recommendation ads in an editorial environment
Native RecommendationAds Text/image recommendation ads in an editorial environment ADVERTISEMENT More attention, more leads, more ROI plista can help you to achieve higher performance in comparison to
More informationplista Native Content Distribution
plista Native Content Distribution Berlin, 2014 plista GmbH Advertiser T: +49 30 4737537-76 accountmanagement@plista.com Agenda Established markets Upcomming market entries in Q3/Q4 2014 COMPANY PRODUCTS
More informationAds Optimization Guide
Ads Optimization Guide Table of contents Take your campaigns to the next level 03 04 Optimizing Bids 10 Key drivers for advertising success 04 05 Landing Pages 11 01 Creating Multiple Campaigns 05 Tracking
More informationHow To Run A Successful Linkedin Ad Campaign
Ads Playbook Table of contents What Is LinkedIn? 03 STEP 05 Creative Assets 25 Why Should I Advertise on LinkedIn? 04 STEP 06 Ad Approval 30 STEP 01 Campaign Goals 05 STEP 07 Tracking Results 32 STEP 02
More informationNative RecommendationAds (Online /Mobile)
Native RecommendationAds (Online /Mobile) Page 1 Title only 50 characters (appears with teaser) 25 characters (appears with teaser) 40 characters (appears without teaser) s JPG, PNG, GIF Teaser optimal
More informationMobile App Install Ads
Mobile App Install Ads Product Setup Guide What is launching? Mobile app install ads help developers and advertisers easily drive and measure installs (CPI) for their mobile apps and games. This is the
More informationGoogle Month - Tips for a Great Landing Page
Google Month for Irish Tourism Businesses October 2014 Tips Toolkit Page 1 of 5 Google Month: Tip 1 - Align your landing page with your advertisement It is important to align your landing page with your
More informationStepStone PRODUCTS & PRICES. The job market of choice.
StepStone PRODUCTS & PRICES The job market of choice. THE JOB MARKET OF CHOICE CONTENTS 04 Job Listings 08 Additional Listing Products & Services 09 Employer Branding 12 DirectSearch 13 International Recruiting
More informationHow to Use YouTube Ads to Grow Your Business
How to Use YouTube Ads to Grow Your Business The different kinds of YouTube ads In broad terms there are two kinds of YouTube Ads: skippable ads and non-skippable ads. Non-skippable ads are ads that force
More informationCHECKLIST FOR A KILLER FACEBOOK AD CAMPAIGN. f rewards
CHECKLIST FOR A KILLER FACEBOOK AD CAMPAIGN f rewards AD CREATIVES BRAINSTORMING A) Brainstorm Angles What is the motivating theme of the ad - fear, pride, price, emotion? Think of headlines and ad copy
More informationInbound Marketing The ultimate guide
Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has
More informationYour No-Nonsense Guide to Facebook Ads
Your No-Nonsense Guide to Facebook Ads If you are in business, Facebook can play an important role in your marketing your business. It helps you connect and build relationships through updated posts. In
More informationhello WELCOME TO PIQUE ONLINE Online opportunities Shifting Media Landscape Piquenewsmagazine.com highlights
online media kit hello WELCOME TO PIQUE ONLINE Online opportunities piquenewsmagazine.com is the ideal advertising medium for businesses wishing to reach the Pique s worldwide interactive audience. Relaunched
More informationAmazon Marketing Services User Guide
Amazon Pages are customized landing pages for presenting your brand s products at Amazon.com customized by you, using simple yet professional templates. Amazon Posts lets you publish content to your Amazon
More informationMarketing Online SEO Facebook Google Twitter YouTube
Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also
More informationHow to set up a campaign with Admedo Premium Programmatic Advertising. Log in to the platform with your email address & password at app.admedo.
How to set up a campaign with Admedo Premium Programmatic Advertising Log in to the platform with your email address & password at app..com For further support please email: hi@.com Campaign Delivery Settings
More informationLINKEDIN SPONSORED UPDATES
CRASH COURSE on LINKEDIN SPONSORED UPDATES Everything you need to set up and optimize LinkedIn s latest advertising opportunity. A publication of 2 author s note: Before we dive into our crash course,
More informationSalony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer
Salony Creations Full service Digital Marketing agency Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Over the past nine years, Salony Creations has helped over 300 companies
More informationSPONSOREDUPDATES. user guide
SPONSOREDUPDATES user guide Why Sponsored Updates? 3 LinkedIn Company Pages 3 Creating your Sponsored Update Campaign 4 Managing your Sponsored Update Campaign 14 Sponsoring from your Company Page 18 Analyzing
More information300,583 822,242 110,000 25% //Stats. //Online benefits. //Online advertising ITP.net is the Gulf s longest-running technology
//Media pack 2015 //Stats 300,583 Sessions per month over215,187 * unique visitors per month (*February 2015) 822,242 page views per month (February 2015) 110,000 subscribers to the daily ITP.net email
More informationSmallBiz Dynamic Theme User Guide
SmallBiz Dynamic Theme User Guide Table of Contents Introduction... 3 Create Your Website in Just 5 Minutes... 3 Before Your Installation Begins... 4 Installing the Small Biz Theme... 4 Customizing the
More informationWhy It Is Important? Retargeting. Common Objections
What Is It? Why It Is Important? Retargeting After Yes Common Objections Summary What is it? A digital marketing strategy designed to win back lost customers by displaying ads on other sites to users who
More informationLead Generation Blueprint for Effective Inbound Marketing
Lead Generation Blueprint for Effective Inbound Marketing 2014 Jason and Nikki Christiansen, Internet Media Consultants 1 Page What every business owner needs to know about generating more quality leads.
More informationDigital Media Glossary. A user-friendly guide to the language of digital media.
Digital Media Glossary A user-friendly guide to the language of digital media. Lost in the lingo of digital media? We ve got you covered. This glossary of basic digital terms gives you everything you need
More informationMedia pack. Digital Health provides insight into the wider picture. Digital Health is my ONLY source of information.
Media pack Digital Health provides insight into the wider picture. Digital Health is my ONLY source of information. Digital Health is the leading online publication for the healthcare IT sector in the
More informationSocial Media, How To Guide for American Express Merchants
Social Media, How To Guide for American Express Merchants americanexpress.com.au/merchant How to use Social Media successfully for small independent businesses 1 Contents Introduction - Page 3 1. What
More informationThe DOs & DON Ts of Facebook Ads
The DOs & DON Ts of Facebook Ads Rev 0.1 It s a Beta! by @MassimoCw Rough drafts are always a bit messy! Sorry about that :) So Do FB Ads really suck for advertisers? That s me here, disagreeing. Everyone
More informationCreating a Landing Page to Achieve Maximum Results
Creating a Landing Page to Achieve Maximum Results Landing Page? By now most of us will know what a landing page is and what it aims to achieve, but for those of you who do not, we can simply define it
More informationDOTTI MEDIA. Facebook Advertising & Online Marketing Solutions www.dottimedia.com WWW.DOTTIMEDIA.COM
DOTTI MEDIA Facebook Advertising & Online Marketing Solutions www.dottimedia.com Facebook Advertising is a Powerful Tool for Your Business Small business owners have never before had the opportunity to
More informationCIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet
CIBC Business Toolkit Grow and Manage Your Business Online Part 5: Grow Online Worksheet 2 Grow Your Business Online Worksheet As you re thinking about new ways to grow your business online, use this worksheet
More informationPay-For-Performance Ad Campaign Guidelines
Pay-For-Performance Ad Campaign Guidelines OVERVIEW The purpose of this document is to help Advertisers/Agencies achieve success when choosing Pay-For- Performance (PFP) ad campaigns to drive business
More informationEmail Marketing for Hoteliers: A Step-by-Step Guide
Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3
More informationEmail testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN
Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is
More informationSenior.com 2015 ONLINE ADVERTISING MEDIA KIT AND RATE SHEET
2015 ONLINE ADVERTISING MEDIA KIT AND RATE SHEET Senior.com Website Built By Seniors For Seniors v Senior.com is an information resource and social networking community serving both seniors and caregivers
More informationPPC - Pay Per Click. What it is and how to build a successful campaign. A Publication of Digital Marketing Experts theeword
PPC - Pay Per Click What it is and how to build a successful campaign A Publication of Digital Marketing Experts theeword Introduction This guide provides a brief introduction to PPC, helping businesses
More informationHow To Book A Spot On Tfl Online
Digital promotion bookings This document explains where promotional slots are available on the website, their sizes and how they are allocated. It must be used in conjunction with: Digital photography
More informationADVERTISING MEDIA PACK 2015
Page 1 ADVERTISING MEDIA PACK 2015 Brand new website for 2015! Page 2 WHY ADVERTISE WITH ISLAND ECHO? Island Echo is fast becoming known as Island s leading online news source, reporting all the latest
More informationMOBILE MEDIA KIT. Premium Mobile Display & Video Ad Solutions
MOBILE MEDIA KIT Premium Mobile Display & Video Ad Solutions WHO WE ARE Blue Water Ads is one of the largest global providers of online and mobile display/video inventory that you've probably never heard
More informationWEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online
WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online The Internet is in a constant state of change and websites
More informationAdvertising Specifications V2.0
1 Advertising Specifications V2.0 This document contains the specifications for all Shazam Advertising Formats. It covers the basic dimensions and rules for all placements. SECTION 1 Standard: Ad-served
More information7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS
7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS Discover how Google AdWords works and learn how to plan before investing in pay per click marketing to give your business the best chance of success.
More informationNonprofit Technology Collaboration. Web Analytics
Web Analytics Contents What is Web Analytics?... 2 Why is Web Analytics Important?... 2 Google Analytics... 3 Using Major Metrics in Google Analytics... 6 Traffic Sources... 6 Visitor Loyalty... 9 Top
More informationA quick guide to setting up your new website
A quick guide to setting up your new website Hi there. Welcome to MrSite we re really happy you chose to build your brand new website with us and look forward to seeing what you create! We re sure you
More informationSabre Media Kit. powering progress
powering progress Sabre Media Kit Our Travel Agency Media products allow you to reach: Sabre Media Travel Agency Media and Online Media Services Advertising opportunities reaching the most powerful travel
More informationONLINE ADVERTISING FOR MORE INFORMATION, CONTACT 619.525.5243 MEDIA KIT VISITSANDIEGO.COM
ONLINE ADVERTISING MEDIA KIT FOR MORE INFORMATION, CONTACT 619.525.5243 VISITSANDIEGO.COM ADVERTISING OVERVIEW The San Diego Convention Center offers online advertising on our responsive websites, including
More informationPay Per Click Marketing Specialists
Pay Per Click Marketing Specialists INTRODUCTION Welcome to Ocatio s Pay Per Click overview! We have produced this brochure in the hope that it will show you how Ocatio operates once we have taken over
More informationADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.
ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more
More informationDigital media glossary
A Ad banner A graphic message or other media used as an advertisement. Ad impression An ad which is served to a user s browser. Ad impression ratio Click-throughs divided by ad impressions. B Banner A
More informationDesigning Your Landing Pages! Setting Up Your Email Marketing
Review Identify and analyze a profitable niche market! Identify and analyze the competition! Develop a Unique Value Proposition! Create a pre-listing presentation! Build a database of homeowners! Types
More informationProgrammatic Marketing Glossary of Terms
Programmatic Marketing Glossary of Terms We re closing the knowledge gap between the ad technology space and brand marketers. Closing this gap will drive stronger alignment with strategic partners and
More informationAds Product Guide March 2014
Ads Product Guide March 2014 Note: As a part of our ads simplification initiative, we will be removing the ability to create standalone Sponsored Stories from our interfaces and API. After April 9 th,
More informationonline advertising information CemNet.com - the online home of International Cement Review
online advertising information CemNet.com - the online home of International Cement Review Introduction A complete internet-based service for the global cement sector, CemNet.com provides a wealth of daily
More informationNC STATE EMAIL MARKETING BEST PRACTICES
NC STATE EMAIL MARKETING BEST PRACTICES Email Marketing Terminology SENT EMAILS This is the number of emails you sent. It is necessary to know this number in order to calculate other subsequent performance
More informationPresented by Sam shetty Nov 2012. Online marketing
Presented by Sam shetty Nov 2012 Online marketing Agenda The Digital landscape Online marketing, Which one is right for me? Planning your SEO implementation SEO process PPC Social media Mobile websites
More informationOptimizing Landing Pages
1 Optimizing Landing Pages for Lead Generation and Conversion How to Drive More Leads with Better Landing Pages A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you?
More informationA SIMPLE GUIDE TO PAID SEARCH (PPC)
A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //
More informationHow To Promote Your Hotel Business With Sabre Media
Sabre Media Reach the most powerful travel audience in the world with Sabre Media s advertising opportunities. Get the ROI you deserve by spending your dollars reaching the most qualified travel buying
More informationEMAIL MARKETING TIPS. From Our InfoUSA Email Experts
EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best
More informationA Beginner s Guide to the Google Display Network
A Beginner s Guide to the Google Display Network Read this guide and learn how to advertise on Google s Display Network, so you open up a whole new channel of traffic, leads and customers. Brought to you
More informationCREATE AND DESIGN EFFECTIVE FACEBOOK ADS FOR YOUR STUDIO. Presented by: Jill Tirone
CREATE AND DESIGN EFFECTIVE FACEBOOK ADS FOR YOUR STUDIO Presented by: Jill Tirone What You ll Learn How to create a highly effective Facebook ad campaign including easy advertising strategies to attract
More informationINTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE
AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct
More informationInternet Advertising Glossary Internet Advertising Glossary
Internet Advertising Glossary Internet Advertising Glossary The Council Advertising Network bring the benefits of national web advertising to your local community. With more and more members joining the
More informationCapture Leads With Effective Call To Action Buttons
1 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Capture Leads With Effective Call To Action Buttons EFFICIENT MARKETING www.bluefrogdm.com 2 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Who
More informationBuilding Relationships and Repeat Business with Email
Permission-based email marketing can help grow your small business. Why Relationship Email is a Marketing Must Generate leads and repeat business with email communications It is 15 times less expensive
More informationPlumbers. A guide to marketing your business
Plumbers A guide to marketing your business Why do plumbers and gasfitters need a website? Why do plumbers and gasfitters need a website? These days if businesses don t have a website it can really work
More informationPay-Per-Click/Google Adwords Services
Pay-Per-Click/Google Adwords Services 1. Development of PPC Campaign and Optimisation Services. SIMPLE ID agrees to create, install, manage, develop and employ custom PPC Advertising tactics according
More informationMOBILE ADVERTISING. Mobile Advertising Opportunities. www.adsmobi.com. We deliver predicted results for a fixed budget.
www.adsmobi.com MOBILE ADVERTISING We deliver predicted results for a fixed budget. Mobile Advertising Opportunities contact@adsmobi.com Mobile Advertising Facts & Figures Mobile Advertisement is getting
More informationWeb Video Planning Guide
Web Video Planning Guide This guide can be used to improve your own personal videos for YouTube (DIY) or a planning guide to help get a professional video produced by us. Our perspective is from the web
More informationHOW TO WRITE EFFECTIVE SOCIAL PPC ADS
WHAT WHY WHO HOW CLICK ME HOW TO WRITE EFFECTIVE SOCIAL PPC ADS 1 introduction The digital world continues to grow and this is quite evident in the explosive popularity of social networks. People are spending
More informationHow To Get People To Click On Your Ad On Facebook On A Mobile Or Desktop Device
Ads Product Guide January 2014 Note: As a part of our ads simplification initiative, on April 9 th, we will be removing the ability to create standalone Sponsored Stories from our interfaces and API. After
More informationUsing Movitas to design great mobile landing pages
Using Movitas to design great mobile landing pages Introduction Mobile is the perfect lead development and customer relationship management vehicle. The personal and persistent nature of the device means
More informationTHE CONTENT MARKETING GUIDE. How We Drive Rankings And Traffic With Content?
THE CONTENT MARKETING GUIDE How Drive Rankings And Traffic With Content? 1 P a g e TABLE OF CONTENTS I. Introduction: Ranking with Content Marketing - Page 2 II. Our Writing and Marketing Blend - Page
More informationMARKETING CONNECTING YOU WITH CHINESE TOURISTS & AUDIENCES
MARKETING CONNECTING YOU WITH CHINESE TOURISTS & AUDIENCES ABOUT US Huan Ying Marketing is a specialist China focussed marketing agency helping Canadian businesses and organizations, target Chinese inbound
More informationSearch Star uses a unique framework to help critique a landing page with more structure and objectivity. By evaluating the page using each of these,
Search Star uses a unique framework to help critique a landing page with more structure and objectivity. By evaluating the page using each of these, it allows us to uncover the strengths and weaknesses
More informationDirect Response Marketing on Facebook
Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2014 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16
More informationHOW THE BEST RECRUITMENT AGENCIES SUCCEED ONLINE A STUDY OF HOW LEADING AGENCIES PROMOTE THEMSELVES ONLINE TO ATTRACT QUALITY CANDIDATES
HOW THE BEST RECRUITMENT AGENCIES SUCCEED ONLINE A STUDY OF HOW LEADING AGENCIES PROMOTE THEMSELVES ONLINE TO ATTRACT QUALITY CANDIDATES 1 MAKE MOBILE EASY With around 15% of visits now coming via mobile
More information20 tried and tested tips to help you generate more leads
e-book Series: Business growth 20 tried and tested tips to help you generate more leads page 1 Introduction 1 2 3 4 5 How to make your offers irresistible How to use your CTAs to grab people s attention
More informationCreate Beautiful Reports with AWR Cloud and Prove the Value of Your SEO Efforts
Create Beautiful Reports with AWR Cloud and Prove the Value of Your SEO Efforts It can be difficult sometimes to show your clients the value that they get from your service. Your job, as an SEO, is to
More informationSOCIAL MEDIA ADVERTISING
SOCIAL MEDIA ADVERTISING f B in Create attention-grabbing ads on Facebook, Twitter, and LinkedIn A Publication of 1 Table of Contents Introduction 3 Advertising on Facebook 4 Advertising on Twitter 19
More informationMarketing... are you up to speed?
Marketing... are you up to speed? why market my business at all? Marketing lies at the heart of your business success - it connects you with the people who have a need for what you offer and provides a
More informationECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups
More informationCreating a High Performance Website
Creating a High Performance Website Your website will be the core of your digital marketing program, so it s critical to take the time to do it right. By starting with your brand, designing strong information
More informationThe objective setting phase will then help you define other aspects of the project including:
Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?
More informationGet Found. Sell More Homes.
Get Found. Sell More Homes. We generate qualified buyer and seller leads and help you nurture them. Union Street Media: No other company offers the combination of individual attention and real estate Internet
More informationCreating Effective Landing Page LeadFormix Best Practices
The rapid growth of the Internet has made today s buyers more informed than ever. In order to attract such informed buyers, and meet marketing goals, you need to strategically plan your marketing strategy.
More informationImpressive Analytics
Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with
More informationThe Best and Most Innovative Ways to Onboard Students Using Social Media. Holly Rich Higher Education Client Partner @ Net Natives
The Best and Most Innovative Ways to Onboard Students Using Social Media Holly Rich Higher Education Client Partner @ Net Natives Contents Why is it important? The Loyalty Loop Content Types Social Media
More informationSlide 1. Welcome to Chapter 12. This chapter is an excursion on Marketing called Online Marketing. The author is Vicente Lluch.
Slide 1 Welcome to Chapter 12 This chapter is an excursion on Marketing called Online Marketing. The author is Vicente Lluch. Slide 2 At the end of this chapter you should understand key elements of online
More informationONLINE BANNER AND EMAIL ADVERTISING SPECIFICATIONS 2014
1 General Guidelines 2 Newsletters 3 Rich Media 5 Video 6 Mobile Specs 7 Flash 8 Custom Content/ Microsites 8 Skin Specifications ONLINE BANNER AND EMAIL ADVERTISING SPECIFICATIONS 2014 GENERAL GUIDELINES
More informationSearch Engine Optimization
Search Engine Optimization Search An Introductory Guide How to improve the effectiveness of your web site through better search engine results. As you ve probably learned, having a Web site is almost a
More informationMaking Co-Registration Convert A Guide to Getting Started
Making Co-Registration Convert A Guide to Getting Started Making Co-Reg Convert: Page 1 Making Co-Registration Convert: A Guide to Getting Started Part 1: Is Co-Registration for You? Online media is back
More informationRetargeting with Google AdWords
CASES IN MANAGEMENT 247 Introduction Retargeting with Google AdWords You can t just place a few Buy buttons on your website and expect your visitors to buy. Neil Patel, Co-founder of Crazy Egg, Hello Bar
More informationOcado Online Advertising Opportunities
Ocado Online Advertising Opportunities Media Owner Company History Launched in partnership with Waitrose in 2002, Ocado was conceived with one simple mission: to offer busy people an alternative to going
More informationYour App website SEO & copy!
Your App website SEO & copy! Information on how to advertise your APP online >>> www.myfirmsapp.co.uk ios & Android compatible Your App website SEO and copy Note to client about On-page SEO With your marketing
More informationVideo Ad Exam. 01 Types of Video Ads. 02 Using Video Ads. 03 Making a Video. 04 Creating a Campaign. 05 Campaign Settings. 06 Companion Banner
Video Ad Exam 01 Types of Video Ads 02 Using Video Ads 03 Making a Video 04 Creating a Campaign 05 Campaign Settings 06 Companion Banner 07 Mastheads 08 Optimized Rotations 09 Call to Action Overlay 10
More information! Email Hints & Tips
Email Hints & Tips Email is almost 40 times better at acquiring new customers than Facebook and Twitter. (Source: McKinsey & Company) The single most important way you can improve your email performance
More information2014 Media Kit Media Kit Contents
2014 Media Kit Media Kit Contents Safety News Alert At A Glance.....2 Audience Demographics.. 3-5 MarkeBng SoluBons... 6 17 About Safety News Alert.18-19 Safety News Alert At A Glance Brand Display Advertising
More informationFor Your Online Success
Insights That Your Website Will Thank You For by www.youtube.com/user/rankyaseoservices For Your Online Success Treat Each of Your Web Pages as if its Your Home Page When your visitors find you through
More informationGet New Customers With YouTube Advertising
Get New Customers With YouTube Advertising What We Do We produce a 30 second video We find your target audience We keep you informed with reports Free of Charge We ensure that the right people see your
More informationPromoting your presence at the show
5/6 Promoting your presence at the show Market your way to exhibition success Exhibiting at a show is both a serious commitment and a major opportunity. It can be a very effective part of your marketing
More information