RedDot Newsletter Module
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1 RedDot Newsletter Module Business Benefits Efficient Marketing and ecrm using the RedDot Newsletter Module Berlin, Q II 2009 Pinuts media+science 2009
2 Agenda Introduction Pinuts media+science Efficient Online Marketing Goals for an enterprise marketing RedDot Newsletter Module Functionality Technology Efficient marketing and ecrm using the RedDot Newsletter Module Demo Summery Pinuts media+science
3 Pinuts media+science a short profile Pinuts media+science Multimedia-Agentur GmbH Established: January 1996 Located: Berlin, am Checkpoint Charlie Team: 25 employees Fullservice in the business areas CMS Content Managment Systems BPM - Business Process Management ecrm markekting and electronic Customer Relationship Management Pinuts media+science
4 Why online marketing? Some 65 percent of the population use the Internet on a regular basis, and this number is going up. (Source: AGOF e.v. / internet facts 2007-III) The importance is growing because purchase decisions are increasingly being made on the Internet. Marketing budgets are shifting more and more towards "online." Pinuts media+science
5 Efficient and effective Online Marketing Banner Marketing high wastage, little individualisation Affiliate Marketing little wastage, high relevance to target group Search Engine Marketing pinpoint placement at high costs Marketing addressing target group precisely at low costs Pinuts media+science
6 Goals in Marketing and ecrm Achievement of Marketing Objectives Optimisation of response rate Effective implementation of multichannel strategies Generating potential for cross-selling and up-selling Achievement of Business Objectives Optimisation of budget efficiency Highest RoI in online and direct marketing Efficient and effective processes Extensive controlling options Pinuts media+science
7 Obstacles on an enterprise Marketing legal requirements Permission based marketing Explicit agreement by the recipient is essential; otherwise expensive fines are possible. Subscription by double opt-in is a simple and safe solution. Pinuts media+science
8 Obstacles on an enterprise marketing efficiency and effectiveness Budget transparency Realising a newsletter management by one owns, grantees a fixed cost setup independent from the amount of newsletters and recipients. Save and independent data storage An own data storage provides a enhanced security and even allows a internal use of the newsletter solution (i.e. internal mailings). Future proof Obstacles regarding the data storage my chance - a solution should be able to handle this change and be easy adjustable. Pinuts media+science
9 Efficient marketing and ecrm using the RedDot Newsletter Module Introduction Pinuts media+science Efficient Online Marketing Goals for an enterprise marketing RedDot Newsletter Module Functionality Technology Efficient marketing and ecrm using the Universal Messenger Demo Summery Pinuts media+science
10 RedDot Newsletter Module featured services and possible applications Featured services Mailing as text, HTML, multipart, SMS, attachment Personalisation with any attribute and channel Extensive controlling options: user- and newsletter focused view, click and conversion tracking Bounce management Possible applications Creating, editing and sending a newsletter directly in the RedDot CMS (editors start mailing directly in CMS) Realisation of ecrm functionality, i.e.: Tell-a-friend, contact forms, login and extensive Behavioral Targeting Pinuts media+science
11 Newsletter Management made simple Pinuts media+science 2009
12 Agenda Introduction Pinuts media+science Efficient Online Marketing Goals for an enterprise marketing RedDot Newsletter Module Functionality Technology Efficient marketing and ecrm using the RedDot Newsletter Module Demo Summery Pinuts media+science
13 Creating and Mailing Newsletters Pinuts media+science 2009
14 Enterprise Marketing and ecrm marketing using a CMS efficient and personalised 1. Editors create a single newsletter in there well kwon workspace (CMS). 2. Depending on the personal profile of an recipient an highly personalised newsletter is published. Pinuts media+science
15 Controlling and Performance Evaluation Pinuts media+science 2009
16 Summary and clear advantages Why to choose the RedDot Newsletter Module for marketing Modular structured can be easily extended Modular structure extensions possible Seamless integration marketing starting directly from RedDot Comprehensive solution multichannel architecture Open interfaces high level of integration capability Exact key figures precise performance evaluation for individual newsletter components Low follow-up costs, internal data storage no ASP solution Low operating costs familiar system and workflows Pinuts media+science
17 Thank you Pinuts media+science Multimedia-Agentur GmbH Charlottenstrasse Berlin fon: fax: [email protected] Pinuts media+science
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